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Custify Reviews & Product Details - Page 3

Custify Overview

What is Custify?

Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and powerful features, Custify empowers Customer Success teams to manage every aspect of the customer journey—from seamless onboarding to proactive renewal and expansion—using real-time health scores, automated alerts, and predictive analytics. Custify integrates data across your entire tech stack, providing a centralized, single source of truth for each customer. This allows teams to quickly spot churn risks, capitalize on upsell opportunities, and deliver personalized customer interactions at scale. With automated workflows, customizable playbooks, and intelligent segmentation, Custify streamlines routine tasks, enabling your team to focus on building relationships and driving customer success outcomes that matter. Setting up Custify is a breeze with our concierge onboarding service, ensuring you’re up and running in hours—not weeks. Our platform integrates effortlessly with your CRM, support systems, and other essential tools, giving you unmatched visibility and collaboration across teams. Custify’s powerful analytics and customizable dashboards make it easy to monitor key metrics, track customer health, and measure the success of your initiatives. Join leading SaaS companies that trust Custify to optimize their Customer Success operations and drive sustainable growth. Deliver exceptional customer experiences, reduce churn, and maximize customer lifetime value with the best Customer Success platform for your SaaS business. Book a demo today to see how Custify transforms your customer success strategy at scale.

Custify Details
Languages Supported
English
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Product Description

Next-Generation Customer Success Software For B2B SaaS


Seller Details
Seller
Custify
Year Founded
2017
HQ Location
Bucharest, Romania
Twitter
@CustifySRL
638 Twitter followers
LinkedIn® Page
www.linkedin.com
27 employees on LinkedIn®
Description

Custify is a customer success platform designed to help businesses manage and improve customer relationships. It offers tools for tracking customer engagement, monitoring health scores, and automating workflows to enhance retention and satisfaction. By providing actionable insights, Custify enables organizations to proactively address customer needs and drive growth. For more information, visit their website at [custify.com](https://www.custify.com).


Philipp W.
PW
Overview Provided by:
Founder at Custify 🏅Customer Success 🏅

Recent Custify Reviews

Rishabh T.
RT
Rishabh T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Single dashboard view with tremendous Insights"
To handle multiple clients, impactful data insights with CTAs are a boon for customer success POD and that is something I love about Custify.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"On a way to operationalize Customer Success"
It has clear structure and the modules are easily found.
Prakash D.
PD
Prakash D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Custify makes Customer handling easy"
The ability to add relevant information for quick check, ability to see communications via emails
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Custify Media

Custify Demo - Customer 360 degrees view
See all customer related information in one screen such as tickets, communication, tasks, and of course health scores, lifecycles and other CS related KPIs
Custify Demo - Automation
Automate Customer Success workflows, such as creation of tasks, sending emails or surveys to Customers, planning QBR meetings, customize notifications, and much more
Custify Demo - Reporting and Dashboards
Build custom dashboards to analyze customer churn, track expansion revenue, understand trial conversion rates, see CSM performance, visualize customer health, and much more.
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384 Custify Reviews

4.6 out of 5
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384 Custify Reviews
4.6 out of 5
384 Custify Reviews
4.6 out of 5

Custify Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CustifyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Michael M.
MM
Member
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Custify?

What I appreciate most about Custify is its robust reporting capabilities, especially in tracking customer interactions, and churn metrics. The platform offers clear, customizable analytics presented in a visually appealing format, which allows me to quickly understand key metrics and make informed decisions. This ability to integrate seamlessly with our existing systems enhances our operational efficiency and ensures that we can effectively manage and reduce churn while driving business growth. Review collected by and hosted on G2.com.

What do you dislike about Custify?

As of now, there isn't anything specific that I dislike about Custify. Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

Before implementing Custify, gaining a comprehensive understanding of our customer health was challenging. Now, with Custify's health scores, we can combine various metrics like login rates, feature usage, and more into a unified global health score. This enables us to quickly assess the well-being of our customers at a glance, facilitating proactive decision-making to enhance customer relationships effectively. Review collected by and hosted on G2.com.

JW
Customer Success manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Custify?

Custify presents structured data in a nice UI that is utilized to assess our Customers' health. Not only is this tool great for understanding the landscape of our global customer-base, it allows one to drill-down into specifics with ease. The ability to change my "zoom lens" between customers, people, and other data points (such as internal notes/email communication) is the main reason I use custify daily.

Additionally, Custify's Support/Success Management has been "at the ready" when they are needed. This reliable & fast communication goes a long way, especially for an IT organization that can require their quick engagement in order for us to be at our best. Review collected by and hosted on G2.com.

What do you dislike about Custify?

I do not have much to say here, but one nit-picky item is the propagation time for `Communication` to flow into a customer. Specifically, sometimes outbound emails take longer than you'd ideally want (~40 mins occasionally). Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

Custify us helping me solve data discrepenacies and clean "dirty"" data. It assists me by having a clean UI and being able to tabulate the aggregate of customers that I conditionally sort into buckets. Review collected by and hosted on G2.com.

Juliana C.
JC
CS ops
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Custify?

I like the playbooks and AI notes! There are many updates. Review collected by and hosted on G2.com.

What do you dislike about Custify?

I have difficulties in creating some reports and integrations. Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

Engagement, health score, tasks, time optimization Review collected by and hosted on G2.com.

HW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Custify?

I like the playbooks to automate comminication with customers - it saves a lot of time tracking where customers have gotten to in their lifecycle. Review collected by and hosted on G2.com.

What do you dislike about Custify?

I'd like more specific measurables around health scoring - at the moment its very person dependant as to their perception. Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

The playbooks allow us to contact customers at specific points in thier lifecycle regardless of how many customers we're managing. Review collected by and hosted on G2.com.

LR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Custify?

I like how intuitive it is. This a perfect integration to Hubspot for CRM because Hubspot is a terrible CRM. I like the simplicity of the metrics. Some systems over complicate that. Review collected by and hosted on G2.com.

What do you dislike about Custify?

For context: My experience is primarily with Salseforce. My expectations are pretty high for in terms of CRMs, as Salesforce is considered the platinum standard for CRMs.

I would not say there is anything I dislike, I think its actually pretty great. I think there is room for improvement to compete with larger CRM's. Overall, its good. I think when we are deciding where to improve, sometime we sacrifice good to be great. This is a good solid CRM on its way to being great.

This is my list of improvment that will vastley help the user experience and put Custify on track to compete with larger CRMs :

>Unable to drag and drop from download in my Google browser

>Formatting issues when sending out emails to multiple users in the B2B org:

- It changes to differnt gradients of your grey through out the email body if email is edited.

- When copy and pasting an email I use frequently from my notes, It completely re-formats the

body of the email if the email contains bullet points: The copy is coming from a neutral notebook with no formatting inbeded.

- It re-formats the entire body of the email if I make any individual updates

in the body of the email specifi to that user.

>Limited attachemnts to only 10 or limited sizing parameters.

When sending emails out of queue there should be a option to click all and send or click muliples and send out. Currently the only option is to select emails for removal. When sending out large amounts that may need to be checked for formatting and once confirmed correct its arduous to send out one at a time. This is a separate issue from Approving/Never/Always options.

>Approving/Never/Always -this could be a blocker for CSM teams that dont have backend access to change in their settings. I personally do not think this is valuable feature since most teams use an automated email system with templates leadership sets up for the team to use. I am getting ready to do that for our team, so maybe I will find it useful, but I doubt it. Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

Its forcing Medality to understand that Hubspot is horrible for B2B CSM best practices. Hubspot is fine for marketing inbound support, and occasionally B2C best practices. Since facilitating the move over to Custify, I am able to show them why we work exclusivly out of a CRM. I am able to show them current and correct metrics through utilizing only Custify. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Custify?

The Customer Portal is so easy to create and share it makes colaboration easy!! Review collected by and hosted on G2.com.

What do you dislike about Custify?

They could use a few more features and a more user friendly dashboard to assist with a wholistic view of the entire customer base. Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

Custify helps us to see the customer health score and usage of the subscriptions we sell. We also use it for tracking onboarding tasks Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Custify?

Custify has helped me keep track of customer developments and tasks along the onboarding and adoption journey. Especially while working with large portfolios it allowed me not to lose myself in the many parallel customer interactions. Review collected by and hosted on G2.com.

What do you dislike about Custify?

Subjective view but the UI could be more modern and visually pleasing. Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

Keeping track of customer onboardings and adoption metrics. Review collected by and hosted on G2.com.

Katarzyna M.
KM
Customer Success Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Custify?

360-Degree View: Get the full scoop on your customers' world.

Easy Automation: No more grunt work – set it and forget it.

Seamless Integration: Plays well with lots of already-used tools.

API Integration: For those who like to customize their setup.

Custify CS: always there when I need them, they are amazingly helpful, they appreciate any feedback and use it wisely to grow :) Review collected by and hosted on G2.com.

What do you dislike about Custify?

Perhaps improve the interface's UX for more clarity, but it doesn't hinder usability.

No adjustments can be made to historical data once it has been recorded, even though there are cases where it would be beneficial.. Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

Huge Timesaver - helps automate or semi automate repetable processes. Also having all client data in one source of truth Review collected by and hosted on G2.com.

Chuck W.
CW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Custify?

What I like most about Custify is that you can make a small CS team (For example, I am a 'Dept. of one' type of idea) seem much larger, if you set the CRM up properly.

Coming from Vitally, we were/are also frequently impressed by Custify because it JUST WORKS.

In addition, the customer service is awesome. We are in a very different time zone from Custify, but it has never hindered how helpful they are. Review collected by and hosted on G2.com.

What do you dislike about Custify?

Custify definitely has a learning curve

Sometimes the navigation required inside the CRM to perform certain tasks can take too many clicks to get where you need to go

Some features I do not use because they still don't make sense to me despite explanation, but it doesn't hinder the product. I am probably just missing out. Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

We had a problem with reaching out to clients on a frequent basis and generally keeping in touch. When the idea came up to implement automated email campaigns for segmented parts of our customer population, the process inside of Custify to do so took me no more than an afternoon to build inside of a playbook. I was able to make the 500 customers I manage feel like I was that much more available and it definitelty has a positive effect on churn. Review collected by and hosted on G2.com.

Kutay Y.
KY
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Custify?

Best thing about Custify is the team. They are always there when you need them, and they take feedback very seriously. We had some unique use-cases and they were able to develop the tool around our requests.

The tool is reliable and it just works. Integration was simply singing into different platforms and it collecs all the communication and CRM data. Easy to set up automations and slack notifications.

Health-scoring is very flexiable. Review collected by and hosted on G2.com.

What do you dislike about Custify?

Custify's reporting section is easy to use as well, however it requires timely CRM updates which effects its flexibility. For example if a customer is churned, it needs to be updated on CRM on the day of churn, not later, to keep the reporting correct. You cannot update these dates. This is not a problem for us because we use Salesforce's reporting for all the teams.

I would also have a few more words about CRM integration but they improved a lot on that side lately. Review collected by and hosted on G2.com.

What problems is Custify solving and how is that benefiting you?

We combine all the post-sale data of a customer in this single plaform.

We use health scores to predict churns.

We use NPS for feedback Review collected by and hosted on G2.com.