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Contentsquare Features

What are the features of Contentsquare?

Metrics

  • Sessions - Digital Analytics
  • Engagement
  • Entry and Exit Pages
  • Standard Event Tracking
  • Custom Event Tracking
  • Conversions
  • Funnels

Reporting

  • Real-Time Reporting
  • Retroactive Reporting
  • Segmentation
  • Mobile Reporting
  • Custom Reports and Dashboards
  • Heat Maps

Other

  • E-Commerce

Administration

  • Performance and Reliability

Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

Filter for Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly. 139 reviewers of Contentsquare have provided feedback on this feature.
90%
(Based on 139 reviews)

Engagement

As reported in 141 Contentsquare reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
92%
(Based on 141 reviews)

Entry and Exit Pages

Based on 142 Contentsquare reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
91%
(Based on 142 reviews)

Standard Event Tracking

Software automatically tracks standard user actions. 126 reviewers of Contentsquare have provided feedback on this feature.
86%
(Based on 126 reviews)

Custom Event Tracking

Based on 119 Contentsquare reviews. Able to set up custom variables to track any user activity on the site.
88%
(Based on 119 reviews)

Retention

Accurately measure bounce rate. This feature was mentioned in 100 Contentsquare reviews.
89%
(Based on 100 reviews)

Return

Based on 97 Contentsquare reviews. Track user return rates and related metrics.
87%
(Based on 97 reviews)

Conversions

Based on 140 Contentsquare reviews. Track what proportion of users convert via a certain action.
90%
(Based on 140 reviews)

Funnels

As reported in 129 Contentsquare reviews. See how many users proceed down a certain path to conversion.
90%
(Based on 129 reviews)

Engagement

Configures and accurately measures an appropriate measure of engagement, such as average session length. 23 reviewers of Contentsquare have provided feedback on this feature.
92%
(Based on 23 reviews)

Exit Tracking

Based on 20 Contentsquare reviews. Accurately determines where users close the app during their sessions.
93%
(Based on 20 reviews)

Retention

As reported in 17 Contentsquare reviews. Accurately measures bounce rate.
88%
(Based on 17 reviews)

Return

Tracks user return rates and related metrics. This feature was mentioned in 13 Contentsquare reviews.
88%
(Based on 13 reviews)

Conversions

Tracks what proportion of users convert via a certain action. This feature was mentioned in 22 Contentsquare reviews.
90%
(Based on 22 reviews)

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site. This feature was mentioned in 123 Contentsquare reviews.
87%
(Based on 123 reviews)

Trending

Report on how any user activity has changed over time. 104 reviewers of Contentsquare have provided feedback on this feature.
88%
(Based on 104 reviews)

Retroactive Reporting

Based on 117 Contentsquare reviews. Report on user activity in the past and set up predictive models for the future.
83%
(Based on 117 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 145 reviewers of Contentsquare have provided feedback on this feature.
89%
(Based on 145 reviews)

Mobile ReportingView full feature definition

See feature definition
Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 118 Contentsquare reviews.
90%
(Based on 118 reviews)

Unification Across Devices

Based on 94 Contentsquare reviews. Able to unify user data across devices, recognizing returning users.
87%
(Based on 94 reviews)

Custom Reports and Dashboards

As reported in 133 Contentsquare reviews. Allows users to easily build customized reports and dashboards.
86%
(Based on 133 reviews)

Segmentation

As reported in 13 Contentsquare reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
90%
(Based on 13 reviews)

Reports and Dashboards

Based on 14 Contentsquare reviews. Access pre-built and custom reports and dashboards.
90%
(Based on 14 reviews)

Heat Maps

Based on 121 Contentsquare reviews. Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
93%
(Based on 121 reviews)

Session Replays

Records web visitor sessions 114 reviewers of Contentsquare have provided feedback on this feature.
86%
(Based on 114 reviews)

Monitoring

Tracks and monitors web visitor behavior 103 reviewers of Contentsquare have provided feedback on this feature.
88%
(Based on 103 reviews)

Data Segmentation

As reported in 106 Contentsquare reviews. Segments collected data on predetermined criteria
89%
(Based on 106 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 101 Contentsquare reviews.
87%
(Based on 101 reviews)

Site Search Reporting

Report on keywords used in internal searches. 86 reviewers of Contentsquare have provided feedback on this feature.
81%
(Based on 86 reviews)

Load Time Monitoring

Track load times on different devices and systems. This feature was mentioned in 95 Contentsquare reviews.
88%
(Based on 95 reviews)

Campaign Tracking

As reported in 94 Contentsquare reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
84%
(Based on 94 reviews)

E-Commerce

Track revenue and transactions. This feature was mentioned in 114 Contentsquare reviews.
91%
(Based on 114 reviews)

Promotional MessagesView full feature definition

See feature definition
Based on 51 Contentsquare reviews. Able to deploy promotional or other pop-up messages based on user actions.
84%
(Based on 51 reviews)

Administration Alerts

As reported in 76 Contentsquare reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
87%
(Based on 76 reviews)

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 93 reviewers of Contentsquare have provided feedback on this feature.
85%
(Based on 93 reviews)

QA Testing

As reported in 82 Contentsquare reviews. Able to test that event and variable setup are reporting data accurately.
85%
(Based on 82 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 124 Contentsquare reviews.
88%
(Based on 124 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 114 Contentsquare reviews.
91%
(Based on 114 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data

QA TestingView full feature definition

See feature definition
Able to test that event and variable setup are reporting data accurately.

Not enough data

Performance and Reliability

As reported in 15 Contentsquare reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
94%
(Based on 15 reviews)

User, Role, and Access Management

As reported in 13 Contentsquare reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
95%
(Based on 13 reviews)

Variation Testing

A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Not enough data

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Not enough data

Conversion Goal

Based on 12 Contentsquare reviews. Able to set any user action as the conversion goal of the test.
93%
(Based on 12 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. This feature was mentioned in 10 Contentsquare reviews.
93%
(Based on 10 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

Not enough data

Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Not enough data

Personalization

Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Not enough data

Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

Not enough data

Data Segmentation

As reported in 10 Contentsquare reviews. Segment data by various user demographics to find deeper trends within specific user groups.
90%
(Based on 10 reviews)

Analysis

Conversion Opportunities

Based on 107 Contentsquare reviews. Identifies poorly performing or problematic areas of a web page
90%
(Based on 107 reviews)

Side-By-Side Analysis

Based on 112 Contentsquare reviews. Overlays heatmaps on top of existing web pages
90%
(Based on 112 reviews)

Mobile Device Analysis

As reported in 102 Contentsquare reviews. Optimizes to gather insight about mobile web browser visitors
92%
(Based on 102 reviews)

Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics 106 reviewers of Contentsquare have provided feedback on this feature.
89%
(Based on 106 reviews)

Webpage Element Analysis

Based on 111 Contentsquare reviews. Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
91%
(Based on 111 reviews)

User Identification

Demographics

Identifies user demographics like gender or age.

Not enough data

User SegmentationView full feature definition

See feature definition
Based on 20 Contentsquare reviews. Enables the view of analytic data based on user segment.
90%
(Based on 20 reviews)

Geolocation

Identifies users locations.

Not enough data

Tracking & Reporting

Custom Event Tracking

Enables you to define custom events for analysis. 13 reviewers of Contentsquare have provided feedback on this feature.
90%
(Based on 13 reviews)

Real-Time Insights

As reported in 16 Contentsquare reviews. Provides real-time reports.
83%
(Based on 16 reviews)

Attribution

Measures user acquisition analytics.

Not enough data

Dashboard

Provides a holistic summary of your data. This feature was mentioned in 20 Contentsquare reviews.
83%
(Based on 20 reviews)

User Path Tracking

As reported in 20 Contentsquare reviews. Displays a users progress throughout specific paths in an application.
93%
(Based on 20 reviews)

User Activity History

As reported in 15 Contentsquare reviews. Displays a users activity history.
88%
(Based on 15 reviews)

User Behavior

Click Tracking

Based on 102 Contentsquare reviews and verified by the G2 Product R&D team. Tracks where users are clicking on a web page.
95%
(Based on 102 reviews)

Mouse Movement

Based on 93 Contentsquare reviews and verified by the G2 Product R&D team. Tracks mouse movement over a web page.
88%
(Based on 93 reviews)

Frustration Tracking

Based on 89 Contentsquare reviews and verified by the G2 Product R&D team. See where users experience the most difficulty on a web page.
89%
(Based on 89 reviews)

A/B Testing

Error and Bug Tracking

Based on 70 Contentsquare reviews and verified by the G2 Product R&D team. Tracks sessions where users encountered errors and bugs.
86%
(Based on 70 reviews)

Split URL Testing

As reported in 42 Contentsquare reviews. Split web traffic to a page between two different URLs.
86%
(Based on 42 reviews)

Data Analysis

Based on 99 Contentsquare reviews. Offers insights into relationships between user information and user behavior.
92%
(Based on 99 reviews)

Notes

Based on 51 Contentsquare reviews and verified by the G2 Product R&D team. Leave notes on sessions and bugs.
80%
(Based on 51 reviews)

Visitor Information

User Identification

Based on 63 Contentsquare reviews and verified by the G2 Product R&D team. Collects user information (location, IP address, email, etc.).
82%
(Based on 63 reviews)

Search Box

Search sessions by keywords or IP address. 64 reviewers of Contentsquare have provided feedback on this feature.
83%
(Based on 64 reviews)

Product Analytics

Account-Level Analytics

Based on 19 Contentsquare reviews. Ability to see analytics at the account level.
86%
(Based on 19 reviews)

User-Level Analytics

As reported in 25 Contentsquare reviews. Ability to see analytics at the user level.
89%
(Based on 25 reviews)

Segmentation

As reported in 32 Contentsquare reviews. Ability to compare usage across segments such as role, company size, etc.
91%
(Based on 32 reviews)

Funnels

As reported in 31 Contentsquare reviews. See how users move though a product via grouped page sequences
93%
(Based on 31 reviews)

Alerts

Receive automated alerts and reports based on gains or losses in performance. 23 reviewers of Contentsquare have provided feedback on this feature.
86%
(Based on 23 reviews)

Multi-Product Analytics

View analytics for multiple products in a single dashboard, including cross-product engagement This feature was mentioned in 19 Contentsquare reviews.
86%
(Based on 19 reviews)

User Scoring

Based on 17 Contentsquare reviews. Scores customers and visitors to identify at-risk or thriving accounts.
83%
(Based on 17 reviews)

Integrations

Breadth and functionality of integrations with third-party products. 19 reviewers of Contentsquare have provided feedback on this feature.
86%
(Based on 19 reviews)

Experience

Real-Time Monitoring

Based on 23 Contentsquare reviews. Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application.
89%
(Based on 23 reviews)

Session Replay

Based on 33 Contentsquare reviews. Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.
93%
(Based on 33 reviews)

Behavioral Analysis

Based on 31 Contentsquare reviews. Allow administrators to gain valuable insights related to end-user behavior.
95%
(Based on 31 reviews)

Management

Content Management

Based on 21 Contentsquare reviews. Monitors web-content ensuring all assets and resources are displayed as intended, alerting administrators as issues arise.
92%
(Based on 21 reviews)

Alerts

Alert over email, text, phone call, or more to multiple parties. This feature was mentioned in 21 Contentsquare reviews.
90%
(Based on 21 reviews)

Budget Analysis

As reported in 16 Contentsquare reviews. Provides information related to unnecessary spending and unused resources relating to their digital offerings.
81%
(Based on 16 reviews)

Performance

Uptime Monitoring

Based on 15 Contentsquare reviews. Generates alerts for whenever a website or application goes down, experiences an error, makes a major change, or other events.
89%
(Based on 15 reviews)

Performance Monitoring

As reported in 24 Contentsquare reviews. Provides tools to track and measure application or website performance.
93%
(Based on 24 reviews)

Issue TrackingView full feature definition

See feature definition
Based on 22 Contentsquare reviews. Track problems and manage resolutions related to end-user experience issues.
89%
(Based on 22 reviews)

Resource Monitoring

As reported in 14 Contentsquare reviews. Tracks infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.
88%
(Based on 14 reviews)

Platform Basics

Templates

Provide templates for customer journey mapping to jumpstart the process. 41 reviewers of Contentsquare have provided feedback on this feature.
84%
(Based on 41 reviews)

Exporting

Ability to export customer journey maps in a variety of formats to present and analyze. This feature was mentioned in 49 Contentsquare reviews.
85%
(Based on 49 reviews)

Multi-user Access and Collaboration

Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 53 Contentsquare reviews.
87%
(Based on 53 reviews)

Multiple Personas

Provide the ability to compare the experiences of multiple personas in one journey map. 33 reviewers of Contentsquare have provided feedback on this feature.
83%
(Based on 33 reviews)

Data Analytics

Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. 23 reviewers of Contentsquare have provided feedback on this feature.
91%
(Based on 23 reviews)

Dynamic Segmentation

As reported in 64 Contentsquare reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
88%
(Based on 64 reviews)

Journey Optimization

As reported in 95 Contentsquare reviews. Automates the testing and optimization of customer-facing messaging and campaigns.
91%
(Based on 95 reviews)

Platform Data

Journey Reporting

Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). 99 reviewers of Contentsquare have provided feedback on this feature.
88%
(Based on 99 reviews)

Trends Reporting

As reported in 66 Contentsquare reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
87%
(Based on 66 reviews)

Dashboards

As reported in 102 Contentsquare reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
89%
(Based on 102 reviews)

Advanced Data Filtering

As reported in 66 Contentsquare reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
87%
(Based on 66 reviews)

Platform Additional Functionality

Journey Mapping

Based on 108 Contentsquare reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
90%
(Based on 108 reviews)

Integrations

Based on 63 Contentsquare reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
85%
(Based on 63 reviews)

Automated Alerts

Based on 56 Contentsquare reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
85%
(Based on 56 reviews)