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Contently Reviews & Product Details - Page 10

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Contently Overview

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What is Contently?

Contently helps brands tell great stories. Our powerful enterprise content marketing platform, data-driven strategy services, and world-class freelance network give the world’s top brands everything they need to create content that delights their audience and drives results. On average, the content our customers create with Contently is worth over $13 million to their business each year—a 6x+ return on their investment. Creating great content is hard, but Contently makes it much easier. Our powerful technology tells you what stories to create and connects you with a team of award-winning creatives to bring those stories to life. Smart workflows and AI-powered recommendations saves your team time and effort, and our world-class analytics suite reveals what content is performing best and guides you on what to do next. We even tell you how much your content is worth to your brand. Visit Contently.com and see why we’re the #1 rated solution in G2’s Enterprise Content Creation Grid.

Contently Details
Discussions
Contently Community
Languages Supported
English
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Product Description

Contently helps companies build loyal audiences by managing the workflow of premium content at scale.

How do you position yourself against your competitors?

Contently is the original content marketing platform, created by content marketers, for content marketers. With our tech, talent, and strategy experts, you can take your content program to levels you've never imagined.

Seller Details
Seller
Contently
Year Founded
2010
HQ Location
New York, NY
Twitter
@contently
60,978 Twitter followers
LinkedIn® Page
www.linkedin.com
149 employees on LinkedIn®
Description

Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the content marketing programs of the world’s most valuable brands through our complete content marketing solution: expert content strategy, an industry-leading content marketing platform, and the highest-rated creative network on earth. Contently has been rated #1 in G
's Enterprise Content Creation category 9 times and counting. We've also captured top ranking in several other enterprise, mid-market and small business categories.

BC
Overview Provided by:
Bryn Caruso

Recent Contently Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Best Content Marketing tool"
It gives suggestions necessary for marketing my business ideas and focus on my user base according to the needs. It manages my SEO content and simu...
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Verified User
T
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Makes Content Creating Hassle Free"
Contently is a great tool for collaborating on any content creation project. It is easy to use, adapts easily to corporate needs, and supports on-p...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Best content creation and analytics tool in the market"
Used for content creation for our in-house and freelance projects
Read more
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Contently Media

Contently Demo - Docalytics
Optimize the performance of white papers, case studies, proposals, and other high-value assets with heat maps and page-by-page analytics via our proprietary Docalytics tool. Increase lead conversion rates through our “delayed gate” tools, and optimize your “big rock” content strategy via Contentl...
Contently Demo - Custom Content Calendar
Contently's fully customizable content calendar helps maximize efficiency in your content operation. The calendar can be filtered by asset type, contributor, publication and more, making it easy to effectively plan and manage your team.
Contently Demo - Smart Content Review
Designed to improve your content at each stage of the production lifecycle, this suite of tools addresses publishing issues like plagiarism, passive voice, and broken links, and improves SEO by monitoring key factors like reading time, headline relevancy, and keyword mapping. These tools also emp...
Contently Demo - Content Analytics Dashboard
Access your analytics quickly and efficiently to inform and improve your content throughout its lifecycle. The dashboard provides key performance metrics like visits, engagement rates, and return visits from organic search. This dashboard also surfaces production metrics to help you identify comm...
Contently Demo - SEO Story Ideas
Our SEO Story Ideas feature recommends batches of new content ideas in seconds, based on your content strategy. Each idea comes with critical search data like search volume and cost per click, so you can determine which ideas have the potential to drive the most organic search traffic to your site.
Contently Demo - Content Value Tracker
Our Content Value dashboard quantifies how much your organic search traffic is worth to your business every month, revealing the hard-dollar value you’re pushing into your marketing funnel. Best of all: it doesn’t require any complex integrations, thanks to our proprietary StoryBook™ technology.
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96 Contently Reviews

4.6 out of 5
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96 Contently Reviews
4.6 out of 5
96 Contently Reviews
4.6 out of 5

Contently Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ContentlyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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RB
CMO
Computer Software
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Contently?

As a marketer I can upload a large number of documents, keep control of them, and easily get them to salespeople and prospects. I also get data on which docs are being used/read/engaged with. Very valuable. Review collected by and hosted on G2.com.

What do you dislike about Contently?

Really no complaints. The interface could be a little faster, but it's a minor complaint. Review collected by and hosted on G2.com.

What problems is Contently solving and how is that benefiting you?

-- getting content into a central online repository, and getting it in front of prospects

-- understanding how it's being used

-- this system is much better than others I looked at Review collected by and hosted on G2.com.

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JG
Director of Marketing and Communications
Outsourcing/Offshoring
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Contently?

I like the marketing application, especially since it allows me to conduct enhanced lead capture activities. It really helps me qualify prospects better than just a simple "yes, they downloaded' or "no, they didn't" Docalytics offers a lot more nuance for marketers. Review collected by and hosted on G2.com.

What do you dislike about Contently?

The only thing I really dislike is that there isn't a docalytics for video. For documents, it's amazing! Review collected by and hosted on G2.com.

Recommendations to others considering Contently:

Check it out if you do content marketing. Review collected by and hosted on G2.com.

What problems is Contently solving and how is that benefiting you?

Trying to make sure we get quality lead capture, and to understand the impact of our marketing activities - particularly content marketing, which is pricey (as we all know). Review collected by and hosted on G2.com.

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HY
Global Content Lead
Internet
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Contently?

As a content marketer, it's great to have access to new analytics about how users are interacting with our content. Review collected by and hosted on G2.com.

What do you dislike about Contently?

We are still in a pilot, so I'm continuing to learn more about Docalytics. Review collected by and hosted on G2.com.

What problems is Contently solving and how is that benefiting you?

We're using Docalytics to help understand how much of our content people actually read, and what parts of our content they're most engaged with. I like the benefit of being able to move lead forms around to test how that affects conversion rate. Ultimately I hope this helps us create better content and get better conversion rates. The Docalytics team answers questions quickly and is very helpful. Review collected by and hosted on G2.com.

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JT
President and board member
Government Administration
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Contently?

Not only do we now have a repository of those engaging with our content, we can see how much they engage, and which parts of the document are generating interest. Review collected by and hosted on G2.com.

What do you dislike about Contently?

Nothing yet. I suppose automated push reports would be an improvement. Review collected by and hosted on G2.com.

What problems is Contently solving and how is that benefiting you?

We launched a new website about 10 months ago, utilizing Docalytics for our resources. The platform has helped us better evaluate the success of the launch, by showing us the level of engagement with our content. I couldn't imagine living without it now. Review collected by and hosted on G2.com.

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TL
VP Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Contently?

Simple simple simple. Ability to track who's actually reading what has tons of value, and it was very easy to get going. Nice work team! Review collected by and hosted on G2.com.

What do you dislike about Contently?

So far so good! Easy to set up and use, support has been positive. Review collected by and hosted on G2.com.

What problems is Contently solving and how is that benefiting you?

Efficiency. It tells me when someone has interacted with the content I send them, and I can follow up right away. Very cool, very helpful. Review collected by and hosted on G2.com.

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JA
President
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Contently?

Docalytics has helped us understand how prospects are interacting with our content and then make improvements that keep them engaged. We've also noticed that their embedded web forms have been more successful than traditional lead capture forms. Review collected by and hosted on G2.com.

What do you dislike about Contently?

Would be nice if their analytics would keep track of the specific dates when you made changes to the lead forms or documents. This might make testing a bit easier. Other than this small change I can't think of anything else. Review collected by and hosted on G2.com.

Recommendations to others considering Contently:

I'd suggest that you experiment with their progressive web forms and add form field to more than 1 section of your documents. Their team gave us a great idea about capturing additional data that was relevant to the page being viewed. For example, one of the pages in our ebooks talked about new ways to leverage email marketing. Using a form field on this page, we were able to capture data about whether the person was currently using any email tools. This helped improve the lead quality without negatively affecting our conversion. Review collected by and hosted on G2.com.

What problems is Contently solving and how is that benefiting you?

We were averaging only 31% conversion on our content and were losing a lot of web visitors without really knowing why. Docalytics gave us some surprising insights about which pages on our ebooks and case studies were most (and least) engaging. By leveraging this information we were able to increase our conversion rate to 49% in just a few weeks. We estimate this will drive an additional 3000 leads this year that we would have missed. Review collected by and hosted on G2.com.

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Contently