Comscore Pros and Cons

Comscore is one of the most powerfull tools to analyse audiences, inventory and investments across multiple channels.

It`s easy to use and customer support also.

This is a tool to use everyday in our market plans Review collected by and hosted on G2.com.

The results was good, but UX and UI could be better Review collected by and hosted on G2.com.

When it comes to analytics and insight, comScore is a one-stop shop covering a wide range of industries, regions, and issues. In my previous role as an advertising agency strategist, I routinely extracted data from comScore for a single client across several regions. When I used comScore, I had a one-stop shop for all the information I needed. Review collected by and hosted on G2.com.

The filters can be complicated and lead to inaccurate results, which defeats the purpose of the user's search. To improve the software's usability, this could be addressed. To achieve the results I wanted, I had to spend some time learning how to input the right keywords and pick the right filter. Review collected by and hosted on G2.com.

Comscore stands out for its precise and comprehensive digital measurement solutions, offering businesses invaluable insights into consumer behavior. Their cutting-edge analytics and data-driven approach empower companies to make informed decisions, optimize strategies, and achieve digital success.and its customer support is very good.

Comscore has truly simplified the complex world of digital analytics with its user-friendly interface.Comscore's ease of implementation is a breath of fresh air in the often complex world of analytics.Comscore is like that trusty toolbox you don't need every day but are glad to have when you do. While I don't use it on the regular, its frequency of use becomes crucial when diving deep into digital analytics. It's a reliable companion for dissecting data and gaining valuable insights, making it an indispensable tool for anyone serious about understanding the digital landscape.Comscore's seamless integration process makes incorporating their analytics tools a breeze. With user-friendly interfaces and robust documentation, even those with minimal technical expertise can navigate and implement their services effortlessly. Review collected by and hosted on G2.com.

Comscore's user interface could use a serious facelift. It feels a bit outdated and clunky, making it less intuitive for users who are used to sleeker designs from other analytics platforms. Additionally, the learning curve for navigating the system might deter some users from fully maximizing the potential of Comscore's features. Review collected by and hosted on G2.com.

The major thing which comscore has that it gives accurate data in maximum times I have used it. Review collected by and hosted on G2.com.

In terms of cons, I have observed some lack in speed of the software. Review collected by and hosted on G2.com.

The upside of Comscore lies in its provision of accurate and comprehensive digital media measurement and analytics, aiding businesses in understanding audience behavior, optimizing advertising strategies, and gaining competitive intelligence on a global scale. Review collected by and hosted on G2.com.

The download of using Comscore is gaining precise insights into digital audience behavior, optimizing marketing strategies, and making informed decisions based on accurate analytics. Review collected by and hosted on G2.com.

The product has so many good features that can be used easily and that can provide the needs in such short time. Used the online assessments tool in HR projects with the analytical tool which was implemented on our referral scheme.

The product can also be used every day to track the behaviour of recruitment process in terms of both internal and external candidates.

The integration with SAP products worked fine, was easy to implement, delivered the correct data, data transfer were done smooth. Review collected by and hosted on G2.com.

It was not really needed, but the customer service/support can be more easily approachable, raising a ticket for just a small question shouldn't be so hard. Other than that, the product is good to have. Review collected by and hosted on G2.com.

Better ratings and easy interface, easy to run reports Review collected by and hosted on G2.com.

I would prefer the ratings be more specific instead of all household (there is a census calculation to hit the individual demos Review collected by and hosted on G2.com.

This is great for planning and transacting media. It helps make work easier throughout the day. Review collected by and hosted on G2.com.

Nothing I dislike so far it is great and works well Review collected by and hosted on G2.com.

I have access to the metrics of the industry and it acceptable. Hence, it's easier for my sales team to create credebility for users coming on my website. Besides, the data seem genuine. Review collected by and hosted on G2.com.

There are certain sub-categories of smaller websites, which are not available. But that should be okay because you can't have access to all the data in the world. Review collected by and hosted on G2.com.

Great at customer service, also love their desire to continue improving their product, it ease of use is significantly better than others Review collected by and hosted on G2.com.

Does not provide much variables to collect data kn comparison to adobe and conviva Review collected by and hosted on G2.com.