Comscore Features
What are the features of Comscore?
Metrics
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
Reporting
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Custom Reports and Dashboards
Other
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
Administration
- User, Role, and Access Management
Top Rated Comscore Alternatives
(326)
4.6 out of 5
Visit Website
Sponsored
Technology Glossary Features
View definitions of the features and discover new technology terms.
Comscore Categories on G2
Filter for Features
Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 21 Comscore reviews. | 79% (Based on 21 reviews) | |
Engagement | As reported in 23 Comscore reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 75% (Based on 23 reviews) | |
Entry and Exit Pages | Based on 18 Comscore reviews. Accurately determine where most people enter your site and where they leave and present data elegantly. | 75% (Based on 18 reviews) | |
Standard Event Tracking | Software automatically tracks standard user actions. This feature was mentioned in 18 Comscore reviews. | 73% (Based on 18 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. This feature was mentioned in 17 Comscore reviews. | 73% (Based on 17 reviews) | |
Retention | Accurately measure bounce rate. 16 reviewers of Comscore have provided feedback on this feature. | 71% (Based on 16 reviews) | |
Return | Track user return rates and related metrics. This feature was mentioned in 16 Comscore reviews. | 70% (Based on 16 reviews) | |
Conversions | As reported in 16 Comscore reviews. Track what proportion of users convert via a certain action. | 71% (Based on 16 reviews) | |
Funnels | Based on 15 Comscore reviews. See how many users proceed down a certain path to conversion. | 73% (Based on 15 reviews) | |
Entry and Exit Pages | Accurately determine your websites most common entry and exit points, while displaying data elegantly. | Not enough data | |
Sessions | Accurately measure total web traffic and display data logically. | Not enough data | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | Not enough data | |
Return | Track user return rates and related metrics. | Not enough data | |
Conversions | Track what proportion of users convert to customers via specific actions. | Not enough data | |
Search Rank | Gives users accurate reflection of how their search ratings compare with competitors. | Not enough data |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. 18 reviewers of Comscore have provided feedback on this feature. | 80% (Based on 18 reviews) | |
Trending | As reported in 22 Comscore reviews. Report on how any user activity has changed over time. | 77% (Based on 22 reviews) | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 20 Comscore reviews. | 74% (Based on 20 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 23 reviewers of Comscore have provided feedback on this feature. | 88% (Based on 23 reviews) | |
Mobile Reporting | See feature definition | Based on 20 Comscore reviews. Analytic tools are also available for mobile and tablet versions of websites. | 72% (Based on 20 reviews) |
Unification Across Devices | As reported in 16 Comscore reviews. Able to unify user data across devices, recognizing returning users. | 71% (Based on 16 reviews) | |
Custom Reports and Dashboards | Based on 20 Comscore reviews. Allows users to easily build customized reports and dashboards. | 74% (Based on 20 reviews) |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 20 Comscore reviews. | 80% (Based on 20 reviews) | |
Site Search Reporting | Report on keywords used in internal searches. This feature was mentioned in 21 Comscore reviews. | 83% (Based on 21 reviews) | |
Load Time Monitoring | Track load times on different devices and systems. This feature was mentioned in 18 Comscore reviews. | 77% (Based on 18 reviews) | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. 19 reviewers of Comscore have provided feedback on this feature. | 79% (Based on 19 reviews) | |
E-Commerce | Track revenue and transactions. This feature was mentioned in 13 Comscore reviews. | 74% (Based on 13 reviews) | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 13 Comscore reviews. | 74% (Based on 13 reviews) |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. 15 reviewers of Comscore have provided feedback on this feature. | 71% (Based on 15 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 13 reviewers of Comscore have provided feedback on this feature. | 69% (Based on 13 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 14 Comscore reviews. | 70% (Based on 14 reviews) | |
Performance and Reliability | As reported in 17 Comscore reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 76% (Based on 17 reviews) | |
User, Role, and Access Management | As reported in 19 Comscore reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 77% (Based on 19 reviews) |
Tools
Contact Collection | Gives users the ability to subscribe to unique content or otherwise share contact information. | Not enough data | |
Audience Insights | Helps users understand audience demographics and evaluate visitor behavior | Not enough data | |
Social Sharing | Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | Not enough data | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
Platform Insights
Ad Creatives | Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. | Not enough data | |
Buying Strategies | Ability to showcase where and how advertisers are buying (direct vs. programmatic). | Not enough data | |
Publisher Data | Provides data on which publishers competitors are buying the most traffic from. | Not enough data | |
Advertising Spend | Provides data on ad spend and ranking reports of top competitive ad spenders. | Not enough data | |
Websites and Social Channels | Provides data on which websites and social channels advertisers are spending the most. | Not enough data | |
Device Insights | Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). | Not enough data | |
Ad Intelligence Reporting | Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. | Not enough data |
Platform Additional Functionality
Ad Competitive Benchmarking | Ability to benchmark competitor's ad spend, share of voice, and ad creatives. | Not enough data | |
Alerts | Provides alerts, or automated notifications, to when advertisers launch new campaigns. | Not enough data |
