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Comscore Reviews & Product Details

Milton  S.
MS
Associate Creative Project Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Comscore?

When it comes to analytics and insight, comScore is a one-stop shop covering a wide range of industries, regions, and issues. In my previous role as an advertising agency strategist, I routinely extracted data from comScore for a single client across several regions. When I used comScore, I had a one-stop shop for all the information I needed. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

The filters can be complicated and lead to inaccurate results, which defeats the purpose of the user's search. To improve the software's usability, this could be addressed. To achieve the results I wanted, I had to spend some time learning how to input the right keywords and pick the right filter. Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

By offering all-encompassing answers to the problems associated with comprehending and gauging online performance, Comscore tackles the complicated digital analytics landscape. Topics like precise audience monitoring, tracking across platforms, and metrics for content interaction are handled by its advanced technologies. Businesses may enhance their online presence, make data-driven choices, and optimize digital initiatives with the help of Comscore. Review collected by and hosted on G2.com.

Comscore Overview

What is Comscore?

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com

Comscore Details
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Product Description

Comscore, Inc. is a internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments.

How do you position yourself against your competitors?

As a global leader in digital measurement and analytics, comScore is redefining the way businesses measure consumer behavior in the marketplace and across their own products and properties. In collaboration with clients and industry partners, comScore brings the very best thinking in analytics to the market and is committed to solving the toughest business challenges today and in the future.

comScore’s “digital first” heritage provides a unique advantage in its ability to turn big data into behavioral insights about people.


Seller Details
Seller
Comscore
Year Founded
1999
HQ Location
Reston, VA
Twitter
@ComscoreAPAC
2,053 Twitter followers
LinkedIn® Page
www.linkedin.com
1,074 employees on LinkedIn®
Ownership
NASDAQ: SCOR
Total Revenue (USD mm)
$388
Description

comScore, Inc. (NASDAQ: SCOR) is a leading internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments.


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Recent Comscore Reviews

Eyder B.
EB
Eyder B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Comscore is Amazing"
Comscore is one of the most powerfull tools to analyse audiences, inventory and investments across multiple channels. It`s easy to use and custome...
GS
Gaurav S.Enterprise (> 1000 emp.)
3.5 out of 5
"Quite useful software for tracking the competition"
The major thing which comscore has that it gives accurate data in maximum times I have used it.
Umar H.
UH
Umar H.Small-Business (50 or fewer emp.)
4.5 out of 5
"Comscore"
The upside of Comscore lies in its provision of accurate and comprehensive digital media measurement and analytics, aiding businesses in understand...
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Comscore Media

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70 out of 71 Total Reviews for Comscore

4.1 out of 5
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70 out of 71 Total Reviews for Comscore
4.1 out of 5
70 out of 71 Total Reviews for Comscore
4.1 out of 5

Comscore Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ComscoreQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Eyder B.
EB
COO & Co-founder
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Comscore?

Comscore is one of the most powerfull tools to analyse audiences, inventory and investments across multiple channels.

It`s easy to use and customer support also.

This is a tool to use everyday in our market plans Review collected by and hosted on G2.com.

What do you dislike about Comscore?

The results was good, but UX and UI could be better Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

Comscore helps me to know about channels to use in our digital media plans Review collected by and hosted on G2.com.

Adarsh S.
AS
Civil site engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Comscore?

Comscore stands out for its precise and comprehensive digital measurement solutions, offering businesses invaluable insights into consumer behavior. Their cutting-edge analytics and data-driven approach empower companies to make informed decisions, optimize strategies, and achieve digital success.and its customer support is very good.

Comscore has truly simplified the complex world of digital analytics with its user-friendly interface.Comscore's ease of implementation is a breath of fresh air in the often complex world of analytics.Comscore is like that trusty toolbox you don't need every day but are glad to have when you do. While I don't use it on the regular, its frequency of use becomes crucial when diving deep into digital analytics. It's a reliable companion for dissecting data and gaining valuable insights, making it an indispensable tool for anyone serious about understanding the digital landscape.Comscore's seamless integration process makes incorporating their analytics tools a breeze. With user-friendly interfaces and robust documentation, even those with minimal technical expertise can navigate and implement their services effortlessly. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Comscore's user interface could use a serious facelift. It feels a bit outdated and clunky, making it less intuitive for users who are used to sleeker designs from other analytics platforms. Additionally, the learning curve for navigating the system might deter some users from fully maximizing the potential of Comscore's features. Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

Comscore addresses the complex landscape of digital analytics by providing comprehensive solutions to the challenges faced in understanding and measuring online performance. Its sophisticated tools tackle issues such as accurate audience measurement, cross-platform tracking, and content engagement metrics. By utilizing Comscore, businesses can make data-driven decisions, optimize their digital strategies, and ultimately enhance their online presence. The benefit lies in gaining actionable insights that lead to more effective marketing, improved user experiences, and a competitive edge in the dynamic digital space. Review collected by and hosted on G2.com.

GS
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Comscore?

The major thing which comscore has that it gives accurate data in maximum times I have used it. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

In terms of cons, I have observed some lack in speed of the software. Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

Comscore helps in data analytics and competitors tracking however we use this software in many other ways. Review collected by and hosted on G2.com.

Umar H.
UH
Print Production Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Comscore?

The upside of Comscore lies in its provision of accurate and comprehensive digital media measurement and analytics, aiding businesses in understanding audience behavior, optimizing advertising strategies, and gaining competitive intelligence on a global scale. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

The download of using Comscore is gaining precise insights into digital audience behavior, optimizing marketing strategies, and making informed decisions based on accurate analytics. Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

Comscore solves challenges in digital media measurement, providing accurate analytics to optimize marketing, enhance audience targeting, and make informed decisions, ultimately benefiting businesses through improved strategies and insights. Review collected by and hosted on G2.com.

Joel Neil  W.
JW
Recruitment Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Comscore?

The product has so many good features that can be used easily and that can provide the needs in such short time. Used the online assessments tool in HR projects with the analytical tool which was implemented on our referral scheme.

The product can also be used every day to track the behaviour of recruitment process in terms of both internal and external candidates.

The integration with SAP products worked fine, was easy to implement, delivered the correct data, data transfer were done smooth. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

It was not really needed, but the customer service/support can be more easily approachable, raising a ticket for just a small question shouldn't be so hard. Other than that, the product is good to have. Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

Solved time consuming tasks easily. Review collected by and hosted on G2.com.

Scott D.
SD
Account Executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Comscore?

Better ratings and easy interface, easy to run reports Review collected by and hosted on G2.com.

What do you dislike about Comscore?

I would prefer the ratings be more specific instead of all household (there is a census calculation to hit the individual demos Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

Easily run reports by county in order to show rating trends and I have to have them to get customers in various areas Review collected by and hosted on G2.com.

Tina M.
TM
Supervisor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Comscore?

This is great for planning and transacting media. It helps make work easier throughout the day. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Nothing I dislike so far it is great and works well Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

Helping get work done on time ! Review collected by and hosted on G2.com.

AS
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Comscore?

I have access to the metrics of the industry and it acceptable. Hence, it's easier for my sales team to create credebility for users coming on my website. Besides, the data seem genuine. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

There are certain sub-categories of smaller websites, which are not available. But that should be okay because you can't have access to all the data in the world. Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

I lead digital sales for my company hence it helps me get the number of visitors on my websites and how the induwsry overall is doing. The dashboard is easy to use. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Comscore?

Great at customer service, also love their desire to continue improving their product, it ease of use is significantly better than others Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Does not provide much variables to collect data kn comparison to adobe and conviva Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

Comscore sddress the complex landscape of digital analytics by providing comprehensive solutions to the challenges faced in understanding and measuring online performance Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Comscore?

My team finds ComScore to be an incredible tool because it's a 3P solution that helps us understand consumer behavior. Outside of standard audience pulls, custom audiences and reports like Cross-Visitation/Audience Duplication are included as key data points in our decision making process. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Publisher classifications can be confusing and sometimes it's hard to find certain publishers (they're in ComScore but are listed as a slightly different name than we expected). It requires the extra step of having to reach out to the pub to confirm we're looking at the right entity. Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

ComScore helps us understand online consumer behavior and the major benefit is that it's a 3P non-bias source of information. We also use it to identify any major consumer overlap between multiple publishers that we plan on working with. Review collected by and hosted on G2.com.