Cometly Features
What are the features of Cometly?
Social Functionality
- Social Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
Platform
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Workflow Capability
Attribution Modeling
- Single-Touch Attribution
- Multi-Touch Attribution
Reporting
- Dashboards
- Data Visualizations
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Cometly Categories on G2
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Social Functionality
Social Functionality | Product functionality for social advertising. This feature was mentioned in 15 Cometly reviews. | 91% (Based on 15 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 17 Cometly reviews. | 95% (Based on 17 reviews) | |
Campaign Optimization | Based on 16 Cometly reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 95% (Based on 16 reviews) | |
Reach | As reported in 16 Cometly reviews. Amount and quality of inventory partner sites on which ads can be placed. | 86% (Based on 16 reviews) | |
Bulk Editing | Based on 16 Cometly reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 88% (Based on 16 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 13 Cometly reviews. | 86% (Based on 13 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 14 reviewers of Cometly have provided feedback on this feature. | 92% (Based on 14 reviews) | |
Fraud Protection | As reported in 13 Cometly reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 91% (Based on 13 reviews) | |
Frequency Capping | Based on 12 Cometly reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 85% (Based on 12 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 12 reviewers of Cometly have provided feedback on this feature. | 88% (Based on 12 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 13 Cometly reviews. | 91% (Based on 13 reviews) | |
Rich Media Capabilties | Based on 13 Cometly reviews. Supports rich media display and video ads that involve user interaction. | 85% (Based on 13 reviews) | |
In-App Ads | Based on 13 Cometly reviews. Allows for ads to be placed in mobile apps. | 86% (Based on 13 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. 13 reviewers of Cometly have provided feedback on this feature. | 86% (Based on 13 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. 14 reviewers of Cometly have provided feedback on this feature. | 92% (Based on 14 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. 14 reviewers of Cometly have provided feedback on this feature. | 93% (Based on 14 reviews) | |
Geo-Targeting | Based on 14 Cometly reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 90% (Based on 14 reviews) | |
Contextual Targeting | Based on 14 Cometly reviews. Able to match the marketer's ad with specific content on a site or page. | 90% (Based on 14 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 15 reviewers of Cometly have provided feedback on this feature. | 92% (Based on 15 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. 15 reviewers of Cometly have provided feedback on this feature. | 92% (Based on 15 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 16 reviewers of Cometly have provided feedback on this feature. | 97% (Based on 16 reviews) | |
Performance and Reliability | Based on 16 Cometly reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 96% (Based on 16 reviews) | |
Enterprise Scalability | Based on 15 Cometly reviews. Provides features to allow scaling for large organizations. | 93% (Based on 15 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 14 Cometly reviews. | 87% (Based on 14 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 15 reviewers of Cometly have provided feedback on this feature. | 90% (Based on 15 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 14 Cometly reviews. | 90% (Based on 14 reviews) | |
Notifications | As reported in 14 Cometly reviews. Alerts marketer of the performance of particular campaigns. | 89% (Based on 14 reviews) |
Platform Basics
Attribution Windows | Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. | Not enough data | |
Retargeting Attribution | Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. | Not enough data | |
Validation Rules | Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. | Not enough data | |
Cross-platform attribution | Provides tracking attribution tracking across multiple platforms, i.e. web and app. | Not enough data | |
Fraud Detection | Has app install fraud protection capabilities based on indicators from both web and app activity. | Not enough data | |
Post-Fraud Attribution | Ability to attribute fraud after the event was attributed to a partner. | Not enough data |
Platform Data
Uninstall Metrics | Supplies metrics around when users remove an app from their device. | Not enough data | |
Retention Metrics | Provides app retention metrics based on channels, platforms, or media source. | Not enough data | |
Analytics Dashboard | Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. | Not enough data | |
Cross-channel insights | Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. | Not enough data | |
Custom Dashboards | Provides the ability to create custom reporting dashboards to further explore attribution data. | Not enough data | |
Data Segmentation | Ability to segment data to uncover trends in user engagement and reporting metrics. | Not enough data |
Attribution Modeling
Single-Touch Attribution | Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. This feature was mentioned in 15 Cometly reviews. | 99% (Based on 15 reviews) | |
Multi-Touch Attribution | Based on 15 Cometly reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | 98% (Based on 15 reviews) | |
Algorithmic Attribution | Uses machine learning to create an attribution model. This feature was mentioned in 14 Cometly reviews. | 96% (Based on 14 reviews) | |
Cross-Device Attribution | Tracks customer interactions across mobile and desktop. This feature was mentioned in 15 Cometly reviews. | 97% (Based on 15 reviews) | |
Offline Attribution | Based on 13 Cometly reviews. Allows users to track touchpoints through offline channels, such as events. | 92% (Based on 13 reviews) |
Marketing
B2B Attribution | Based on 13 Cometly reviews. Provides features for B2B marketers. | 92% (Based on 13 reviews) | |
B2C Attribution | As reported in 13 Cometly reviews. Provides features for B2C marketers. | 97% (Based on 13 reviews) | |
Marketing Channels | Enables marketers to track multiple marketing channels. 15 reviewers of Cometly have provided feedback on this feature. | 91% (Based on 15 reviews) | |
Integrations | Integrates with other sales, marketing, and advertising software. This feature was mentioned in 13 Cometly reviews. | 90% (Based on 13 reviews) |
Reporting
Dashboards | Provides customizable dashboards that allow users to view and manage data. 15 reviewers of Cometly have provided feedback on this feature. | 93% (Based on 15 reviews) | |
Data Visualizations | Displays attribution data through easy-to-interpret charts and graphs. 15 reviewers of Cometly have provided feedback on this feature. | 93% (Based on 15 reviews) | |
Custom Reporting | Allows users to build custom reports. This feature was mentioned in 13 Cometly reviews. | 87% (Based on 13 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 13 Cometly reviews. | 91% (Based on 13 reviews) |
