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Clozd Reviews & Provider Details

Dan B.
DB
Vice President Corporate Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Clozd?

Intuitive Design: Clozd has created an interface that is not only visually appealing but also user-friendly. The learning curve is almost non-existent. Our team was up and running in no time, and it's very easy to add additional viewers.

Comprehensive Analysis: One of Clozd's strongest attributes is the depth of its analytics. It goes beyond surface-level insights, diving deep into granular data to offer actionable recommendations. We were able to listen to calls, learn about the sentiment, and more.

Customization: Unlike one-size-fits-all solutions, Clozd allows for a high level of customization, meeting specific business needs effortlessly. Our relationship manager works closely with us to fine tune the questions.

Quality of Insights: The quality of the insights garnered from Clozd's win-loss analysis is unmatched. These insights are not just data points but catalysts for effective strategic decision-making across our company.

Integrations: It easily integrates with Salesforce, making it a seamless addition to our tech stack. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Honestly, it's challenging to find any cons. Perhaps the only thing that comes to mind is the cost. While not inexpensive, the ROI quickly justifies the investment. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

If you're serious about optimizing your win-loss ratios and want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd is the industry standard for win-loss analysis. It offers a powerful suite of tools wrapped in an intuitive design, backed by stellar customer support. We use Clozd for the primary use case: win-loss analysis and have been thrilled by the level of customer support, and information we've been able to receive. Review collected by and hosted on G2.com.

Clozd Overview

What is Clozd?

Clozd is the leading provider of technology and services for win loss analysis. We help our clients uncover the truth about why they win and lose—so they can hone product strategy, refine messaging, enable sales, foster strategic alignment, and win more. With Clozd, you will have a comprehensive, tailored, automated, always-on win loss program full of insights from compelling buyer interviews, buyer surveys, and sales rep feedback. You will also have the Clozd Platform with unlimited users and the ability to share and act on your win loss data quickly.

Clozd Details
Provider Website
Discussions
Clozd Community
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish
Locations Serviced
United States, South Africa
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Provider Description

Clozd provides world-class services and technology for win-loss analysis. We help B2B solution providers uncover the real reasons why they win and lose, so they can start winning more.

How do you position yourself against your competitors?

"Clozd has raised the bar and set a new standard for what win loss programs should look like. They offer a top-notch team, sound methodology, and cutting-edge technology. A win loss program by Clozd will undoubtedly drive meaningful outcomes for your business like higher win rates and stronger corporate alignment." -John D'Agostino, EVP WW Sales, SAP Qualtrics


Seller Details
Seller
Clozd
Company Website
Year Founded
2017
HQ Location
Lehi, Utah
Twitter
@Clozd
4 Twitter followers
LinkedIn® Page
www.linkedin.com
117 employees on LinkedIn®
Description

Clozd is a company that specializes in providing insights and analytics solutions to help organizations understand their customers better and improve their sales strategies. By leveraging customer feedback and data-driven analysis, Clozd enables businesses to identify opportunities, enhance customer experiences, and drive growth. Their services are aimed at optimizing sales performance and increasing market competitiveness. For more information, visit their website at [clozd.com](https://www.clozd.com).


Andrew P.
AP
Overview Provided by:

Recent Clozd Reviews

Verified User
O
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Conducting Win-Loss Reviews"
Theur platform is easy to use and the staff is very accomodating.
Verified User
O
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Great tool for scaling win loss insights throughout your organization"
My CSM is awesome! Great post sale experience. Super intuitive tool. I'm just getting into the report building capabilities, but it's awesome to cr...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great productized service"
They have tools to connect crm so grabbing "leads" for interviews is efficient. Not a terrible conversion rate either. Resulting interviews are ...

Clozd Media

Clozd Demo - Dashboard
View and track interview activity, access recent interviews, and more.
Clozd Demo - Deals
Explore past interview transcripts to uncover why specific deals were won or lost. Search for deals that meet certain criteria based on outcome, product, deal size, customer segment, and more.
Clozd Demo - Decision Drivers
See the drivers behind why your customers decide to purchase or not. Identify key strengths and weaknesses. Drill into themes to see why you win or lose. Filter by outcome, product, deal size, customer segment, and more.
Clozd Demo - Competitors
Discover key insights about your top competitors, based on direct feedback from decision-makers at won and lost accounts. Explore your comparative strengths and weaknesses.
Clozd Demo - Win Rate
Understand and analyze data from your CRM. Get a comprehensive understanding about your pipeline, specific to the deals given from your Salesforce integration. This can enable you to track wins by lead source, segment, sales rep, and any other metadata.
Clozd Demo - Tags
Tag and organize custom themes and trends that come up during your interviews but aren't necessarily driving the decisions being made.
Play Clozd Video
Play Clozd Video
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Play Clozd Video
Play Clozd Video

Official Downloads

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242 out of 243 Total Reviews for Clozd

4.8 out of 5
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242 out of 243 Total Reviews for Clozd
4.8 out of 5
242 out of 243 Total Reviews for Clozd
4.8 out of 5

Overall Review Sentiment for ClozdQuestion

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G2 reviews are authentic and verified.
JM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Clozd?

I like that we can use a third party to get unbiased feedback on our product and services. The participants seem to be more honest with Clozd than they are to our internal teams. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

We have a hard time figuring out the best way and time to send our clients over to Clozd to get the most out of the interaction. It's taken our team a bit of time to get used to the process and be more open to external feedback. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Work on your internal teams to make sure that when the feedback comes in they are ready to act. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd has helped us get feedback from accounts that chose a competitor during the sales process or that have left us for one reason or another. We've gotten a lot of great insights about how we can improve our process and offereings to be more competitive for our future clients and prevent churn of our existing clients. Review collected by and hosted on G2.com.

Verified User in Computer Software
OC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Clozd?

My CSM is awesome! Great post sale experience. Super intuitive tool. I'm just getting into the report building capabilities, but it's awesome to create the slideware right out of the tool. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Survey tool has some qwerks to it, the way certain things are hard coded, but they're fixing or have recently fixed. Product is very agile in applying feedback and enhancing current and deploying new features. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Best tool on the market. Others have better communities, but you can use those thought leadership items for compete network and get a more user friendly tool that does all the same stuff and provides better post sale customer service, for less! Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Prior to using Clozd we had another vendor supporting our win loss interviews and insights distribution. Their team consistently struggled to secure interviews and the details they did get never made it to the team. Since implementing Clozd, we have scaled our program capturing customer/prospect/and rep surveys and interviews at nearly 20 per quarter and are able to enable our entire organization to self-serve on these insights with useful filters and even more useful strucutring of the data and customer/prospect quotes.

Proof of value was seen when our CEO started quoting Clozd insights on our all hands call and being able to navigate the system intuitively with just a 4 minute walkthrough I recorded for them! Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Clozd?

They have tools to connect crm so grabbing "leads" for interviews is efficient. Not a terrible conversion rate either.

Resulting interviews are good, and have interesting distribution - the email function works well to drive exec interest in the reports they generate

They help us extend win-loss capabilities Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Personally I think DIY win loss is missing with clozd - any interviews you conduct outside the platform requires you manage a different data set elsewhere. Since we conduct many buyer interviews ourselves it's perhaps a challenge specific to us

We run our own interviews to get more depth and specifics from buyers

As a result we tend to not use the manual tagging capabilities in clozd Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Interviews are expensive, so make sure the lead lists you share and deal criteria are tightly aligned to your program goals

Compare their interviews other others and you own to make sure you're getting the depth of insights that matter

It's more self serve for tagging and analysis so keep that in mind Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

We use clozd to conduct scaled interviews across win-loss. Review collected by and hosted on G2.com.

Brent B.
BB
Head of Enterprise Marketing
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Clozd?

Insights to help us know where our product excels, and the honest truth about why prospects elect to go elsewhere. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Sometimes updates are few and far between, but that could be a symptom of our customer and prospect base not being as responsive as I would like them to be. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Great solution for those looking for key insights from both closed accounts and lost opportunities. Gets to the heart of the matter with why prospects elected to go elsewhere. Super helpful when looking for trends, actual insights, and actionable data. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd does a great job of collecting and aggregating critical information from deals that we've won and deals that we've lost. As product marketing is one of my responsibilites, being able to know why people buy, and why they don't, is critical for building positioning, messaging, and helping us to know where to bolster our message and product. As a third-party, Clozd seems to get more customers and prospects to open up to them, because they're not actually speaking to us. Their dashboards and data insights are also very helpful for knowing where we stand, and if there are specific insights we should be focusing on. Getting all of this ourself would take at least one FTE if not more. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
EI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Clozd?

Clozd provides a platform that is easy-to-use when analyzing prospect and customer details. This platform can be used by anyone across our organization to quickly find relevant details for analysis. Additionally, the search functionality is very helpful.

The reporting functionality is also useful for exporting data to different types of users. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

I can not share any specifics about details our team dislikes. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

I would highly recommend Clozd. Their customer success and account management teams are top tier in gathering the relevant insights, communicating feedback, and constantly augmenting the process and outputs. The platform is also a great way to bring together all relevant Win / Loss data. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd helps our GTM and Product Teams better understand specifics for Wins and Losses globally. This includes direct feedback from prospects and customers on our sales process, technical differentiators, and competitive details. Review collected by and hosted on G2.com.

Brent P.
BP
CEO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Clozd?

I felt like customers were more honest talking to a 3rd party rather than us running the interviews. I felt like we got to the real heart of win/loss decisions. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Didn't really have any downsides. I found the quality of the interviewers was really good. This wasn't standard "templated interviews", they really knew how to probe and dig into responses from prospects and customers. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

If you aren't really sure why you are winning and more importantly losing deals, then I highly recommend Clozd. Compared to brain-dead "Opportunity Lost" reports... there is no comparison. Having a smart interviewer that can listen, adapt and probe... means you really do get to the real reasons behind the decisions. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

We wanted to get a better understanding of why we were winning and losing some deals in our new business funnel, and also why some customers were churning. The detailed Clozd interviews really gave us some insights on things we could work on to improve our sales process and also our account management function. Review collected by and hosted on G2.com.

Chelsea N.
CN
Senior Product Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Clozd?

The platform is easy to use, has great reporting features and the programs are easy to set up and implement. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Nothing, we've had a really great experience with the team and platform. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Go for it! Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Our win/loss reasons in our CRM were either not there, or not reflective. Clozd have helped us understand more about the reasons why we win/lose deals. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Clozd?

The depth of interview analysis that's received. The ability to tailor interview questions to business needs. The program support from Clozd teammembers. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

I wish surveys could be tailored and edited in a more customizable way. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Thanks to Clozd, we are able to gather valuable feedback from customers that we may have otherwise missed. The team at Clozd is extremely helpful and responsive and always supportive no matter the size of our ask. Their platform is easy to use and I love that the pricing isn't based on users, so anyone in our company can see customer feedback. Review collected by and hosted on G2.com.

Verified User in Banking
OB
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Clozd?

Theur platform is easy to use and the staff is very accomodating. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Lack of success. The overall success rate is low, but based on the nature of our business, we can't provide them with as many accounts as they would like in order to have a better response rate. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

You need to provide them with many accounts in order to get a beneifical response rate. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Conducting impartional, 3rd party win-loss reviews with our clients Review collected by and hosted on G2.com.

Alaura J.
AJ
Senior Product Marketing Manager, Corporate Legal and Claims Solutions
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Clozd?

- salesforce and gong integration

- The team is very open to feedback and has implemented several features we requested

- The dashboards and filtering make it easy to use

- recently they added the ability to add custom fields to the competitor pages giving us the ability to add our battlecards into clozd for one central repository. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

I wish pricing weren't per interview. More data would give us a better picture but we have to be mindful of how many interviews we do. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Great enterprise tool. If you do not have a win/loss process in place you may benefit from starting internally before engaging with a 3rd party. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd conducts win/loss interviews for our business and all the data is put in our clozd dashboard. We chose Clozd to replace our existing win/loss solution which was entirely manual. Because we already had a process in place it made the transition very easy. Review collected by and hosted on G2.com.