# Clozd Reviews **Vendor:** Clozd **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.8/5.0 **Total Reviews:** 291 ## About Clozd Clozd is the leading provider of software and services for win-loss analysis, which helps organizations identify their strengths and weaknesses, improve their win rates, build better products, and consistently uncover the real reasons they win and lose business. Founded in 2017 and headquartered in Lehi, Utah, Clozd has conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit clozd.com. ## Clozd Reviews ### 1. AI-enabled Platform with Analytics, Transcripts & Audio **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Clozd?** Cloud and AI-enabled platform with analytics, genAI query tool Various types of interviews are available Interviews are available in transcripts as well as audio recordings on the platform Integration options with other software such as Salesforce, etc Project management, responsiveness to queries, help with future planning of buyer programs **What do you dislike about Clozd?** Can be expensive compared to some other providers but possibility to cut down the costs by choosing Scale/Flex/Survey interviews instead of Premium Sometimes it takes a few days for them to publish the transcripts **Recommendations to others considering Clozd:** Great provider of win-loss studies. The platform is good and integrates with CRM, Crayon, etc. We have used them so far for buyer interviews in the UK and NA. They won't call UK-based prospects if phone numbers are not provided (GDPR-related) but in the US they can do so even if phone numbers are missing. There are various types of interviews available, which help bring down project costs. **What problems is Clozd solving and how is that benefiting you?** - A standardized global win-loss program across the organisation - Insights on why we win/lose to competitors to help sales teams increase win rates, prevent churn, etc ### 2. Insightful Analytics with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Clozd?** I really appreciate how Clozd helps us analyze our closed won/lost opportunities and identify trends that assist in increasing our win rates on future deals. The dashboard analytics are fantastic, letting us see competitors, macro-economic factors, product feature gaps, and more, which aids in business decisions like product development prioritization. The automation of conducting exit interviews lifts a huge manual burden off our small team, and doing this through a third party like Clozd encourages more transparent feedback. The AI features are quite helpful for analyzing interviews and surfacing important topics. Additionally, Clozd's customer service is exceptional, constantly checking in to ensure we're getting value, adjusting to our feedback, and creating custom dashboards that are particularly helpful. **What do you dislike about Clozd?** It would be nice to have more integrations with other data sources, which it seems is on their roadmap. Integrating with intent data sources such as Zoominfo. **What problems is Clozd solving and how is that benefiting you?** I use Clozd to analyze closed won/lost opportunities, identify trends, and increase future win rates. It reduces the manual burden of exit interviews with its AI, enhances decision-making with dashboard analytics, and improves transparency through third-party interviews. ### 3. Turnkey Solution for Revealing Real Deal Loss Reasons **Rating:** 4.5/5.0 stars **Reviewed by:** Scott W. | Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Clozd?** I like that Clozd is more consistent and persistent than I was when I was doing it manually. It's really helpful for actually getting people on the phone. They record, transcribe, and summarize all the interviews, which gives us insightful reports with audio and summaries. This makes it easy to quickly see what's going well and what needs improvement. I also like that everything is turnkey, requiring not much effort from us. Clozd is helping us understand the real reasons we lost deals, so we can inform our product or sales teams and be more prepared for future prospects. **What do you dislike about Clozd?** I would like Clozd to be more knowledgeable in our domain. **What problems is Clozd solving and how is that benefiting you?** Clozd handles closed-lost interviews more consistently and persistently, saving me time and effort. It uncovers real reasons for lost deals, improving our sales strategies and helping us win deals back. The reports with audio summaries offer quick insights into deal dynamics. ### 4. Helped us winback closed lost oppportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Devin S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Clozd?** I love the post closed lost interviews and the fact that our prospects can be candid. Having a channel for prospects to give feedback is super helpful for us to get better and see if there could be a need down the line. It's great for training and potential win-back purposes, and it helped us close a few deals from winbacks. It also helps us understand how our sales team can get better and handle objections. I appreciate their great turnaround times for customer interviews and their thoroughness. They provide value by enabling us to open opportunities with ones we thought might be dead, contributing more to our sales pipeline and closed won revenue. It also helps us make decisions on our GTM strategy and generate pipeline. I'm entirely satisfied with their current offerings. **What do you dislike about Clozd?** Can't think of anything! **What problems is Clozd solving and how is that benefiting you?** I use Clozd to gather candid feedback from closed lost opportunities, which helps improve our sales approach and win back deals, adding to our pipeline and revenue. Their thorough interviews enhance our GTM strategy and sales team effectiveness. ### 5. Top-Notch Service with Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sandy D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Clozd?** I use Clozd for customer interviews focusing on Closed Won and Lost analysis. I like their detailed customer interviews and dashboarding capabilities, which seemed like the best fit for us. They provide great insights into why we are winning and losing deals, helping us refine pricing, packaging, positioning, and messaging. The customer feedback makes our decision-making more data-driven as opposed to relying solely on internal views. I find the systemic approach to understanding customer insights valuable, allowing us to analyze in a controlled manner. The standardization in data collection and presenting it in an actionable way stands out. Implementing Clozd's analytics tool was painless and straightforward, and it has helped us better understand market positioning and customer perceptions, enabling a customer-centric sales approach. Overall, their customer service and user experience are top-notch, with a simple and friction-free process. **What do you dislike about Clozd?** NA **What problems is Clozd solving and how is that benefiting you?** Clozd provides insights into why deals are won or lost, helping refine pricing, packaging, positioning, and messaging. It enables data-driven decision-making with customer feedback and allows us to better tailor our solutions to the market, selling in a more customer-centric way. ### 6. Easy-to-Navigate Automation That Boosts Win/Loss Consistency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Clozd?** The automation that was set up made maintaining a consistent Win/Loss easier than ever. The response rate from customers using Clozd is higher than we had experienced previously. The portal is easy to navigate. **What do you dislike about Clozd?** Nothing really against Clozd themselves but the success of the tool is dependent on the quality of cleanliness of data you share with them which can be tricky sometimes. **Recommendations to others considering Clozd:** The integration with Salesforce was trickier than we anticipated but that was totally on our end. I would recommend to give it a try to understand what a great Win/Loss programme can look like. The team is incredibly helpful and will go above and beyond to ensure the programme gets launched and is run smoothly. **What problems is Clozd solving and how is that benefiting you?** We were exploring whether to outsource the Win/Loss function within our marketing team to see if doing so could improve both the outcomes and the quality of the insights we receive. ### 7. Invaluable Tool for Insightful Win-Loss Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Vicente P. | Strategic Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Clozd?** I use Clozd for win and loss analysis, and it helps with competitor analysis and product roadmap by focusing on the things that matter the most for our client. I like that Clozd uncovers little features that we didn't think were important. The ease of use and implementation stands out for me, and I find the detailed interviews to be very in depth and very good. The native integration with Salesforce is beneficial for our organization. Also, I encourage them to keep innovating, and maybe there's room for even better custom dashboards. I haven't found anything to change so far, and I'm very likely to recommend Clozd. **What do you dislike about Clozd?** maybe, better custom dashboards **What problems is Clozd solving and how is that benefiting you?** I use Clozd for win and loss analysis, helping with competitor analysis and shaping our product roadmap. It uncovers important features we hadn't considered and offers ease of use with detailed interviews, making it easier to focus on what matters for our clients. ### 8. Invaluable insights and excellent experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Clozd?** I use Clozd for helping me do business research as it is often more reliable than handling it internally. Clozd takes a lot off our plate from a workload perspective and their involvement adds a layer of credibility for the interviewees. They are professional and wonderful to work with, providing excellent communication throughout. Their platform is great for synthesizing and drawing insights from interviews. The feedback they provide from interviews is invaluable across the organization, from product development to sales and marketing. Additionally, Clozd has helped us with other market research initiatives to understand our buyers and market better. Their flexibility in working with us, even beyond the typical framework, is commendable. If you need a vendor to interview buyers or prospects, I highly recommend Clozd. **What do you dislike about Clozd?** Not sure. The whole experience has been great. Process, platform, communication, team, all good. **Recommendations to others considering Clozd:** If you’re considering Clozd, I’d recommend simply talking with them. They can work with you to figure out how to get truly valuable business insights from your market. **What problems is Clozd solving and how is that benefiting you?** I use Clozd for unbiased business research, which takes workload off our plate and provides valuable feedback for product development and sales and marketing. Their interview platform synthesizes insights effectively, and they're professional and easy to work with. ### 9. Insightful Customer Feedback, Needs Reporting Enhancements **Rating:** 4.0/5.0 stars **Reviewed by:** Rob G. | Product Operations & Analytics Owner **Reviewed Date:** December 30, 2025 **What do you like best about Clozd?** I appreciate Clozd because it provides insight into win and loss analysis that I share with executive leaders at quarterly meetings. It's our main voice of the customer, giving us unbiased customer feedback to see what customers or potential customers actually think of our products and sales process. I personally like the quantifiable data that Clozd provides, and our ELT members find some of the direct qualitative quotes from customers interesting. I also value being able to find positive themes even in losses and identify things we could do better with in wins. Our account manager is great, and I know we get a lot of value out of our regular catch-ups. The syncing with Salesforce makes things very easy for us. **What do you dislike about Clozd?** I find the sampling approach for interviews limiting. It would be great to have more statistically significant sampling, so we could focus on specific loss reasons or drivers that are important to us while still seeing the bigger picture. Also, the Report function is a bit clunky. I would love to pre-load our own branded templates, but right now I don't use the feature and instead create my own reports from Excel extracts, which makes my work longer. **What problems is Clozd solving and how is that benefiting you?** Clozd is our main voice of the customer, providing unbiased feedback and insights into win and loss analysis. It offers quantifiable data and qualitative quotes, which I use in quarterly meetings with Exec Leaders. It helps identify themes in outcomes, supporting business strategy. ### 10. Valuable Client Feedback Made Actionable **Rating:** 4.5/5.0 stars **Reviewed by:** Johan P. **Reviewed Date:** December 12, 2025 **What do you like best about Clozd?** I use Clozd for getting feedback from clients and insights related to what went well and what didn't. Clozd helps us get valuable feedback from customers that we would struggle to get directly by ourselves. The type of insights we get cover the best and not so good aspects of client experiences, which helps improve product quality, set expectations with leads, and understand our customers' needs from their own voice. I appreciate how Clozd follows a structured approach to all feedback given, which helps us get actionable insights not just for singular cases but as strategic insights to execute across our whole portfolio. The structured methodologies support our strategic planning by presenting different feedback areas divided by decision drivers and influences, allowing us to pinpoint the main drivers in each category. Additionally, I find value in any connection offer included in the original price, as it increases the perceived value of Clozd as a business decision driver analysis tool. It's already providing value, and the more feedback we gather from different accounts, the more value we find in its usage. **What do you dislike about Clozd?** I find that the process of selecting business areas per template is somewhat orthopedic. I've found many tools offer to adjust tone and content dynamically when generating content; in this case, I think Clozd would benefit from generating templates based on a communication style prompt, not only by business category, and tailoring the type of presentation depending on your audience. **What problems is Clozd solving and how is that benefiting you?** I use Clozd for obtaining feedback and insights from clients. It helps us improve product quality, set expectations with leads, and understand customer needs. We receive strategic insights to execute across our whole portfolio. ### 11. Seamless GTM Integration and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham K. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Clozd?** Clozed, as a platform is seamlessly integrated with our GTM techstach, able to access key deals, put a layer of review and approval for the key accounts/deals where we want to go ahead and get insight from the buyer on the sales cycle and buying journey they experienced with us and made the decision to select us or another vendor. Throughout our experience, the team has provided consistently strong support. As a result, we now have access to vital information for our win/loss analysis, which will support our ongoing efforts to refine and improve our GTM strategy. **What do you dislike about Clozd?** This isn’t something I dislike, but rather an area that could be improved: the pace at which Clozd interviews are scheduled and completed, as well as how quickly the details are shared internally. Enhancing these aspects would make the process more efficient for everyone involved. **Recommendations to others considering Clozd:** This is a great platform for any company that truly wants to make improvements and fully utilize the insights gained, helping to enable GTM teams to understand why the company is winning or losing deals. Overall, I feel quite positive about what the Clozd team is accomplishing in this area. **What problems is Clozd solving and how is that benefiting you?** Every company wants to understand what is working and what is not in order to win more clients and revenue, but we sometimes lose important deals for various reasons. While CRM data captures a significant amount of information from different channels and interactions between the GTM team and prospects, it often does not provide the complete picture needed to uncover the real reasons behind winning or losing a deal. Clozed has helped us close this gap by providing insights from interviews with the actual buyers who either chose us or selected another vendor. These data points have been extremely valuable in shaping our product, positioning, processes, and other critical aspects of our GTM strategy. ### 12. Clozd's Insightful Win/Loss Analysis Transformed Our Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Megan Z. | Director of Education and Knowledge Management **Reviewed Date:** December 10, 2025 **What do you like best about Clozd?** I really like how Clozd easily integrates with Salesforce, which is necessary for our win/loss software. The unbiased opinions and interviews are great because they provide amazing insights that help the entire company. The interviews also help us celebrate what customers say about us in an unbiased fashion, allowing us to learn from our losses in many ways. Additionally, Clozd assists us in celebrating wins internally by sharing customers' positive feedback, while loss data is used to continually improve our products. I appreciate how the service has helped our product roadmap, too, by identifying functionalities customers want. This comprehensive understanding of wins and losses gives our sellers more leverage and confidence in their sales processes. Overall, Clozd provides valuable insights that significantly impact how we run our business. **What do you dislike about Clozd?** At this point, there isn't anything I dislike about Clozd. **What problems is Clozd solving and how is that benefiting you?** I use Clozd for Win/Loss analysis. It integrates with Salesforce and provides unbiased interviews, helping us celebrate wins and improve products based on loss data. It offers insights to refine our product roadmap and empowers sellers by understanding how we win and lose deals. ### 13. Exceptional team and unmatched professionalism **Rating:** 5.0/5.0 stars **Reviewed by:** Eva A. | Mrs, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Clozd?** What truly sets Clozd apart is its people. Their professionalism and communication skills are exceptional compared to other agencies I have worked with. I am especially impressed by how quickly they grasp the specifics of your business. This becomes evident during interviews, where they skillfully guide customers to share the insights you are looking for. They go to great length to support you, even if that means they start working at 6AM (to have a meeting with someone on the other end of the world). **What do you dislike about Clozd?** There is nothing I dislike about Clozd. My experience with them has been excellent. **Recommendations to others considering Clozd:** The only thing they can't do for you is refine the audience segment you want to target. Make sure to prepare your project lists ahead of time and carefully consider which areas you want to gain insights on. **What problems is Clozd solving and how is that benefiting you?** We selected Clozd to offer our customers an opportunity to share their feedback on every aspect of our sales process, including the decision-making and discovery stages. The interviews provided us with the most insightful data that helped us make the right decisions going forward, instead of just relying on assumptions. ### 14. Empowers Feedback Collection with Ease and Precision **Rating:** 5.0/5.0 stars **Reviewed by:** Maria T. **Reviewed Date:** December 09, 2025 **What do you like best about Clozd?** I like that Clozd really helps us get unfiltered feedback from prospects and clients on what we've done well and what we haven't. The interviewers are quite good; they're very good at asking questions and getting to the meaty feedback. Their incentives work well, so a lot of clients and prospects are willing to participate. I find the software easy to use, and it's easy to nominate prospects and customers. It's also simple to read the interview transcripts. I like their support, their software, and the interviewers. **What do you dislike about Clozd?** Perhaps I would bring the workflow tool to a more accessible part of the platform, it was a bit difficult to get to. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us assess performance with unfiltered feedback from clients, and it's easy to nominate prospects and read interview transcripts. The interviewers ask great questions, making feedback actionable. ### 15. Clozd - Game changing insights that move the needle! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Clozd?** The CSM's who work with us are amazing to help engage our prospects/customers to drive responses and interviews. The feedback from prospects/customers about the approach has been super positive, key as we want to ensure they are reflective of how we would deal with our customers. **What do you dislike about Clozd?** We had to localise some of the questions as a UK firm, which is expected. **Recommendations to others considering Clozd:** This company is a brand extension, so keep that in mind and make sure you meet the team who would do the interviews, they are impressive. **What problems is Clozd solving and how is that benefiting you?** We needed a platform that could engage with prospects for closed lost/won deals. There are lots of providers in the market but we needed a trusted partner for this and Clozd has the social proof to demonstrate they would create a positive experience which reflected out business. Lots of 'one man bands' out there and smaller outfits that felt 'risky'. ### 16. Effortless Feedback Management with Tangible Outcomes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Clozd?** What I appreciate most is the platform's simplicity. Being able to access all interviews in a single location enables us to consolidate our analysis and identify trends across various pieces of feedback. Additionally, the straightforward process for sending out interview requests, automating workflows for survey feedback, and integrating with our internal systems contributes to an effective approach for our Voice of the Customer programme. **What do you dislike about Clozd?** While there aren't any significant downsides, setting up the initial integration of internal systems with the Clozd platform can be somewhat challenging. This complexity has occasionally caused delays in launching some programmes via Clozd. However, any issues that have arisen have consistently been addressed quickly and efficiently. **What problems is Clozd solving and how is that benefiting you?** Our partnership with Clozd has truly evolved from guesswork to growth. Through Clozd interviews, we have been able to dispel myths about our sales representatives, uncover regional differences in our offerings, and build stronger relationships with clients by acting on their direct feedback. This process has also enabled us to upskill our sales teams, allowing them to pursue new areas of revenue. Additionally, we have implemented new sales strategies, pricing plans, and tactical offerings, all of which have contributed to expanding our revenue streams. ### 17. Awesome partner for getting honest feedback from customers and lost deals **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew M. | Sr. Sales Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Clozd?** How much support we get from the team. We have biweekly calls, they are always available via email or for ad-hoc meetings, etc **What do you dislike about Clozd?** Not an issue with Clozd, but in terms of working with Clozd: I need to convince our managers and CRO to put more deals through so we can hit our numbers. Too many deals that they say "nah, don't do that one" when we need to push another 80 deals through to get to our numbers. **Recommendations to others considering Clozd:** Make sure the entire team is aligned before moving forward. Getting everyone on the same page about the volume and effort required from the internal team is critical. **What problems is Clozd solving and how is that benefiting you?** Helping us get candid feedback from our customers about our process and products. Some of it has been validating, some of it has been illuminating, but the quality of feedback is significantly higher than when we try to do it ourselves. ### 18. Good for getting unbiased deal feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Clozd?** I like the accessibility of being able to openly review where deals were lost through an unbiased third party. **What do you dislike about Clozd?** The recordings often times start with about a minute or so of silence, would be good to just skip to when the recording starts. **Recommendations to others considering Clozd:** Good vendor in order to understand where deals are losing, interviewers are professional. **What problems is Clozd solving and how is that benefiting you?** Clozd helping us understand where we're losing out on deals and where we need to improve internally. ### 19. Buyers are liars, and so are sellers: get the straight goods **Rating:** 5.0/5.0 stars **Reviewed by:** Craig C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Clozd?** I can't say it any better than "buyers are liars, and so are your sellers." For their own reasons, anyone you ask about your product, pricing and go to market processes using your own internal resources will, in some way deceive you. The essence of Clozd is that an objective, third party is doing the asking which reveals the actual feedback and experience of your customer in a way that is otherwise, impossible to get at. Clozd is also a very credible organization and I have found that prospects actually value simply being asked, leaving a positive impression of your own company and product. **What do you dislike about Clozd?** I genuinely struggle to find anything I dislike about Clozd the service or Clozd the company. I have achieved virtually all of my greatest career accomplishments because of feedback derived via Clozd. They listen intently to their customers and are constantly trying to improve. I can't think of even the pettiest thing to complain about. **Recommendations to others considering Clozd:** I would say don't be intimidated or try to take on too much. As your own sales team what is causing friction, form a loose hypothesis to investigate and then do a small, measured pilot with Clozd. I promise you, the first time your read a loss - or win- report, you will never want to make a serious GTM decision without the benefit of third-party win/loss insight ever again. **What problems is Clozd solving and how is that benefiting you?** I have partnered with Clozd to drive the win/loss analysis program in the last three software businesses that I have been a part of. At Nitrogen Wealth, we have used Clozd extensively to diagnose patterns in GTM friction and in particular pricing, brand perception and packaging. Real-world changes we have made based on the objective feedback we have received via Clozd have accelerated the pace of bookings, reduced cycle length, reduced churn and have allowed us to sustain a win rate exceeding 50%. We would have been stumbling around in the dark without Clozd. I personally will not work in a business that is resistant to an externally-delivered, AI-enabled win/loss program such as Clozd. ### 20. Exceptional CSM support, Great insights **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa S. | Head of Product Operations **Reviewed Date:** August 11, 2025 **What do you like best about Clozd?** I appreciate our CSM who specializes in the DIY experience. She's very knowledgeable, approachable, and gets back to us quickly. The support we receive, including assistance with email sequences and best practice advice, is incredibly helpful. I also value the analysis that Clozd performs on our uploaded interview data. **What do you dislike about Clozd?** I have found the user interface/user experience to be a bit confusing at times and not fully intuitive. Things are not always labeled in a way that aligns with my mental model. The wording of certain functionalities isn't what I would expect, leading to confusion about where features/functionality are located. This has made the experience a little bit challenging but the more I use it, the better it is getting. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us understand why we win or lose deals by analyzing interviews that we conduct. Their CSMs have provided valuable support and best practices for our DIY approach. ### 21. Actionable Insights That Drive Real Results **Rating:** 5.0/5.0 stars **Reviewed by:** James E. | Market Intelligence Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Clozd?** The Clozd team has made my life so much easier by managing interviews on our behalf—something our Product Marketing team often doesn’t have the bandwidth to handle. On top of that, their ability to quickly surface trends around why we win or lose deals is incredibly valuable. It gives us clear, actionable insights that help guide our strategy and drive better business outcomes. **What do you dislike about Clozd?** I wish their survey functionality was a little more easy to use and customizable. **What problems is Clozd solving and how is that benefiting you?** We conduct post-mortem analyses for many of our key deals, whether we win or lose. While these internal reviews provide some valuable insights, the feedback we get from Clozd is significantly more detailed and impactful than what we typically hear from sales reps or others involved in the deal. I’ve been consistently impressed by the depth and relevance of the insights Clozd delivers. Every report I read offers new ideas and perspectives on how we can improve our sales process. ### 22. Outstanding Team with a Quality Product **Rating:** 5.0/5.0 stars **Reviewed by:** Cory B. | Sr. Manager, Customer Success Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Clozd?** They're incredible to work with (they're the best vendor team that I've worked with). They put the time and effort into producing quality process, questions, and then interviews. We've had great collaborations with them to improve response rates that were lower than we liked or to tweak questions so answer quality improved. Surprising, I know, but it seems like they actually want us to find value in their service. **What do you dislike about Clozd?** For us, their flex interviews didn't lead to good insights, but they worked with us to use a more valuable (for us) interview style. **What problems is Clozd solving and how is that benefiting you?** Consistent quality visibility into our customer's experience so that we can improve GRR/NRR. ### 23. Valuable Insights from Lost Deals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Clozd?** the insights gathered from lost deals helps us target revivals **What do you dislike about Clozd?** would love a detailed breakdown of losses in more concise reports **What problems is Clozd solving and how is that benefiting you?** Clozd helps us track why we lost deals and revive them in a timely manner. Additionally, we can use the insights from losing the deal to reach out with relevant information for reconnecting ### 24. Invaluable authentic feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Clozd?** The most helpful aspect is the authenticity of the insights. Customers and prospects are more candid when speaking to a neutral third party, and Clozd makes it easy to capture and analyze those conversations. The reports are clear, actionable, and highlight patterns we can use to make tangible improvements. I especially value the AI-assisted summaries, which make large volumes of feedback easy to digest and share across the business. **What do you dislike about Clozd?** At times, the depth of insights can highlight more improvement areas than we have capacity to act on immediately. While that’s not a fault of Clozd itself, it does mean we need to prioritize carefully. In addition, the interface can feel a bit overwhelming for new users until they become familiar with the platform. **Recommendations to others considering Clozd:** Be prepared to act on the feedback you receive. Clozd will surface honest, detailed insights that can challenge assumptions, so it’s most valuable if your teams are ready to engage with the findings and make changes. It’s a strong choice for organizations that want to truly understand customer decision drivers and improve win rates, retention, and overall customer experience. **What problems is Clozd solving and how is that benefiting you?** Clozd helps uncover the real reasons behind customer decisions that we wouldn’t otherwise hear directly. It goes beyond surface-level feedback and provides a structured way to capture why deals are won or lost, what influences retention, and how customers perceive value. This gives us clarity on where to improve and where we are already strong, which is critical for shaping strategy and aligning teams. ### 25. Clozd - Great tool for gathering raw insight **Rating:** 5.0/5.0 stars **Reviewed by:** Whitney B. | Customer Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Clozd?** I like the insights it gives. My favorite are the interviews we receive from lost deals, current clients that may be feeling unsatisfied or leaving client to help us pinpoint what changes need to be made to retain and gain business. **What do you dislike about Clozd?** I'd love the interface to be slightly more intuitive but I think they are making strides and whenever I need help my rep is willing to step in. **Recommendations to others considering Clozd:** I'd love deeper reporting functions **What problems is Clozd solving and how is that benefiting you?** Clozd is great at getting data that we may be unsuccessful in getting ourselves due to being associated with our company and clients. Clozd offers a way for our clients and prospects both onboarding and lost as well as current and leaving clients to give raw, honest info to that help drive business decisions. ### 26. It helps growth through honest feedback ;) **Rating:** 4.0/5.0 stars **Reviewed by:** Agostina T. | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Clozd?** I like that Clozd gives both a detailed view of individual interviews and high-level analytics across all feedback, making it easy to spot trends. The interview format really helps prospects open up and share honest insights. It’s also great to see AI starting to play a bigger role in the platform. **What do you dislike about Clozd?** So far, so good! If anything, the UX could be a bit more engaging to navigate. That said, the real value is in the information itself — the tags, action items, and analytics are strong and work really well on their own. **Recommendations to others considering Clozd:** Getting feedback is one of the best ways to improve — both as sales reps and as a business. Make sure you not only get Clozd but also invest time in internal enablement, so everyone understands its value and knows how to get the most out of it. **What problems is Clozd solving and how is that benefiting you?** Clozd makes it easy to learn directly from prospects about what worked and what didn’t. It gives us clear, actionable feedback to keep improving without guessing. ### 27. A trusted partner that pushes us to consider new angles **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Clozd?** Their online tool which enables us to mine the interview and track trends over time. **What do you dislike about Clozd?** Our representative seems to cover a lot of different accounts, but our internal project owner ensures that we're closing out open items promptly. **Recommendations to others considering Clozd:** Engage your Sales and Product teams in the vendor search and implementation so that those teams have early buy-in and see the value. **What problems is Clozd solving and how is that benefiting you?** In a competitive market, where solutions are always at risk of being commoditized, having a third-party win/loss interview program in place is vital. We've explored other players the space, but found Clozd's approach, reporting tools, and customer service to be far above the rest. From our initial implementation to a recent effort to re-engerize our discussion guides, we have appreciated the partnership with Clozd - both in how they bring ideas to the table and how they are open to implement our own suggestions. ### 28. A great tool to help us be better every day. **Rating:** 4.0/5.0 stars **Reviewed by:** Matt S. | Sales Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Clozd?** Clear, detailed feedback that is honest and reliable. The interface also makes it easy to navigate and find projects I was working on or explore feedback across our global organisation. **What do you dislike about Clozd?** I haven't used a service like this before so have no point of reference for what I should be looking for from a service like this but I can't find any downsides yet. **Recommendations to others considering Clozd:** Clozd makes it easy to truly understand what organisations looking to buy your product/service think. If you want to improve results, it is a great addition to your toolkit for strategic decision-making. **What problems is Clozd solving and how is that benefiting you?** Clozd gives me insight into how our business and product is perceived I the market. The important bit is that the feedback is captured at a time when honesty is easily shared, so the feedback is powerful and also actionable. It helps me to consider how I can make things better in the role I play during the buying process. ### 29. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tom B. | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Clozd?** The quality of the insights. The interviews feel super genuine—like the prospects actually open up—and the analysis is clear and actionable. It’s also great not having to chase feedback ourselves. The platform does all the heavy lifting, and the dashboards make it easy to share findings across the team. **What do you dislike about Clozd?** Honestly, not much. If I had to nitpick, I’d say the turnaround time can vary depending on the deal or region, so you don’t always get insights right away. **Recommendations to others considering Clozd:** If you’re relying on gut feelings or internal opinions to understand why deals are closing or slipping away, Clozd will be a game-changer. It gives you the real story from the buyer’s side, which is something every team can benefit from—especially in competitive spaces. Just make sure you’ve got internal alignment on how you’ll use the insights, so they actually drive change. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us finally get honest, detailed feedback on why we’re winning or losing deals—something we’ve always wanted but never had a solid process for. Before, we were guessing based on internal opinions or scattered notes from sales. Now we’re getting real insights straight from the customer, which is way more reliable. It’s helped us spot patterns, fix gaps in our messaging, and understand how we stack up against competitors. Overall, it’s making our sales, marketing, and product teams a lot smarter. ### 30. Invaluable Tool for a myriad of reasons **Rating:** 5.0/5.0 stars **Reviewed by:** Sam S. | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Clozd?** Aside from what I've already shared above, I love when I am in a head to head deal against a competitor and I can look up all the deals we won or lost against that competitor in Clozd and get some really valuable. insights that will help me win the current opportunity. **What do you dislike about Clozd?** Nothing comes to mind! I've improved as a seller based on the unfiltered feedback that Clozd provides us after their interviews. **Recommendations to others considering Clozd:** Helps our organization in so many ways: - product team to hear what prospects and customer want to see the most - sales leaders for learning how to empower our sales teams and which tactics to employ - pricing team to see how we compare to other competitors on price - marketing team to learn how they found us in the first place **What problems is Clozd solving and how is that benefiting you?** Clozd helps us gain valuable, open, honest feedback about our solution. As a salesperson, I love seeing unfiltered feedback about a customer or prospect's sales process to learn how I can improve in the future. I always learn more about the buyer's process in these Clozd reports and who we were up against and all the factors that went into their decision than I ever would have been able to uncover on my own by asking. ### 31. Invaluable Insight After the Sale **Rating:** 5.0/5.0 stars **Reviewed by:** Brent B. | Head of Enterprise Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Clozd?** Insights to help us know where our product excels, and the honest truth about why prospects elect to go elsewhere. Being able to get direct quotes that we can use in marketing materials, on our website or others has also been very helpful. **What do you dislike about Clozd?** Sometimes updates are few and far between, but that could be a symptom of our customer and prospect base not being as responsive as I would like them to be. **Recommendations to others considering Clozd:** Great solution for those looking for key insights from both closed accounts and lost opportunities. Gets to the heart of the matter with why prospects elected to go elsewhere. Super helpful when looking for trends, actual insights, and actionable data. When churn needs to be understood, having these kinds of data points from the actual customers themselves is worth more than gold. **What problems is Clozd solving and how is that benefiting you?** Clozd does a great job of collecting and aggregating critical information from deals that we've won and deals that we've lost. It's been really beneficial to see what has actually happened after the sale. I'm really focused on pre-sale, but having Clozd be able to get real details directly from customers about what happens after the sale, has been invaluable. As product marketing is one of my responsibilites, being able to know why people buy, and why they don't, is critical for building positioning, messaging, and helping us to know where to bolster our message and product. As a third-party, Clozd seems to get more customers and prospects to open up to them, because they're seen as an unbiased third party. Their dashboards and data insights are also very helpful for knowing where we stand, and if there are specific insights we should be focusing on. Getting all of this ourself would take at least one FTE if not more. ### 32. Best-in-Class Solution for Win-Loss Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Dan B. | Vice President Corporate Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2023 **What do you like best about Clozd?** Straightforward Design: Clozd has created an interface that is not only visually appealing but also user-friendly. The learning curve is almost non-existent. Our team was up and running in no time, and it's very easy to add additional viewers. Deep Analysis: One of Clozd's strongest attributes is the depth of its analytics. It goes beyond surface-level insights, diving deep into granular data to offer actionable recommendations. We were able to listen to calls, learn about the sentiment, and more. Customized Reporting: Unlike one-size-fits-all solutions, Clozd allows for a high level of customization, meeting specific business needs effortlessly. Our relationship manager works closely with us to fine tune the questions. High Quality Insights: The quality of the insights garnered from Clozd's win-loss analysis is unmatched. These insights are not just data points but catalysts for effective strategic decision-making across our company. Integrations: It easily integrates with Salesforce, making it a seamless addition to our tech stack. We are able to get Slack notifications for every completed interview. **What do you dislike about Clozd?** I don't have any negatives to share. Perhaps the only thing that comes to mind is the cost, it's not for everyone. If the cost is a hurdle for someone, I'd encourage them by saying the ROI quickly justifies the investment. Depending on your average deal size and the opportunity associated with that deal, 1-2 quality interviews easily justifies the cost by the level of intel you receive. **Recommendations to others considering Clozd:** If you're serious about optimizing your win-loss ratios and want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage. **What problems is Clozd solving and how is that benefiting you?** We came across Clozd when looking to analyze win-loss data and in turn, interview prospects and customers. We quickly realized Clozd is the industry standard for win-loss analysis. It offers a powerful suite of tools wrapped in an intuitive design, backed by stellar customer support. We now use Clozd throughout the year for the primary use case: win-loss analysis and have been thrilled by the level of customer support, and information we've been able to receive. ### 33. I love Clozd **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa P. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Clozd?** Working with the team is super easy. Both our reps were flexible and really focused on getting us the information that we need via our interviews. They are also constantly making improvements to the service, most recently with Flex interviews. I feel like they hear us, and want to really help us. I definitely enjoy working with them. **What do you dislike about Clozd?** Sometimes the UI isn't the most intutive, but I can tell they are making improvements continually. **Recommendations to others considering Clozd:** Do it. They are a great partner to work with. **What problems is Clozd solving and how is that benefiting you?** I've used Clozd at two organizations now, and they have helped us really understand our customers a little better. Using a third-party, like Clozd, helps us reach our customers more effectively since they are more likely to talk to someone not affiliated with our organization. We are able to supplement our internal efforts with solid data. ### 34. Clozd is a game changer **Rating:** 4.5/5.0 stars **Reviewed by:** Josiah R. | Head of Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2024 **What do you like best about Clozd?** I love that we can cultivate the types of questions and who they reach out to. This helps us to make sure they are uncovering what we are wanting. I also like the fact that I can see dashbarods around all the results. having it connected to Slack to give notifications is very helpful. **What do you dislike about Clozd?** We have had a few issues where due to automation accounts were being reached out to when we didn't want to. Moreover, sometimes the outrech to the customers was more than they would like and it felt like they were being spammed. **Recommendations to others considering Clozd:** Make sure you build a program around Clozd otherwise you are spending money and getting no bang for you buck. We constantly have the AEs saying we shouldn't reach out to a particular prospect. This is hurting our ability to capture meaningful data. Once we made it worthwhile for the AEs, we finally got more information. **What problems is Clozd solving and how is that benefiting you?** We have a hard time getting our sales team to enter meaningful data about why we lost deals. We don't even collect data on why we won a deal. We feel we are missing a large portion of feedback. ### 35. Great insights and they do all the hard work for me. **Rating:** 5.0/5.0 stars **Reviewed by:** Hilary N. | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Clozd?** Super simple and low lift on my end. I work with my CSM regularly and send over contact info and some basic data -- he does the rest. I spend an hour each quarter compliing who I want to be contacted and in return I get detailed interviews sent back to me. The data base that we've created over time is becoming more and more useful. Just last week I was able to create a report and deep dive into all interactions we had in the system about a certain issue I was researching. Very intuitive interface and helps me get right to what I'm looking for. **What do you dislike about Clozd?** So far, no big downsides. I have to do a bit of nudging sometimes to have them reach out to certain customers in a timely fashion, so if there were an easier way to notify the rep when we have a new request I think that would be helpful. **What problems is Clozd solving and how is that benefiting you?** I own the renewal of one of our product lines, and I leverage Clozd to capture insights on renewals that downgrade or cancel completely. They interview our customer's main points of contact and help us uncover why we are losing, where we can do better, and where we should focus our efforts to help them maximize value. It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors. ### 36. Win loss has a method to the madness with Clozd **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew R. | Market Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Clozd?** Easy to upload recordings and get a full transcript like the ability to upload transcripts from sources other than Clozd effective to call out deal drivers consistently across deals reports show the ratings collected across categories and programs **What do you dislike about Clozd?** platform can be glitchy and slow to load transcription often struggles with product and company names, with the same error repeated often- would benefit from a global search and replace feature to correct repeated errors limited options for tagging deals- if it's not a clear win or loss it's hard to find the right categories AI summarization often misses nuances of the deal, and often makes conclusions that are not really accurate **What problems is Clozd solving and how is that benefiting you?** I've worked on multiple compete teams, this is the first time I've had Clozd and it helps us create a structured program where we can easily correlate, rate and share the findings from our win loss interviews. We use the platform for win loss calls that we do internally, that Clozd does for us, and I upload recordings of outside calls to be transcripted and tracked. Clozd makes it easier to get consistent insight from the win loss work we do, and to keep it all in one place where we can see the progress and gaps. I believe our win loss program, and our compete program overall is better because of our use of Clozd. ### 37. Great win/loss platform and team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Clozd?** My favorite thing about Clozd is how hands off it is. Clozd integrates with Salesforce and automatically recruits for interviews or sends surveys based on pre-defined criteria. **What do you dislike about Clozd?** The one downside we have with Clozd is it does not currently integrate with our competitive intel platform, Klue. Clozd does integrates with other competitive intel platforms and all our other core tools (Slack, Salesforce, Gong). **Recommendations to others considering Clozd:** If you are considering Clozd and a competitive solution, request a POC with a few free interviews so you can see first-hand the value Clozd provides. **What problems is Clozd solving and how is that benefiting you?** We purchased Clozd about a year ago and have received great win/loss insights. Prior to purchasing Clozd, we conducted win/loss interviews in-house, which was very manual and we had an extremely low response rate. Clozd has completed over 30 live interviews for us and additional survey interviews. In the Clozd platform, you can define the criteria for each review type so we have leveraged the live interviews for larger deals and survey interviews for smaller deals. The reporting and dashboards within Clozd are also very helpful and easy to use. Our program manager at Clozd has been great to work with, very responsive and presented a detailed mid-point review to our leadership team. ### 38. Closed Lost Review **Rating:** 4.5/5.0 stars **Reviewed by:** Dan W. | Vice President, Enterprise Solutions, Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Clozd?** Easy access to customer and prospect reviews for opportunities Closed Won and Closed Lost. **What do you dislike about Clozd?** n/a......................................... **Recommendations to others considering Clozd:** Using Clozd to identify why you win/lose is critical to improving your win rates and shorten sales cycles. **What problems is Clozd solving and how is that benefiting you?** Identifying the root causes of lost opportunities and taking the appropriate measures to address them during the sales cycle. ### 39. Intuitive platform and an excellent team to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Ben S. | Competitive Intelligence Manager - Data Integration, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Clozd?** The platform is incredibly intuitive and has a load of built-in automations that mean we can "set and forget". **What do you dislike about Clozd?** Some interviewers don't have a deep enough knowledge of our market and competitors and may not know which questions to ask as follow-ups leading to some lower quality interviews. **Recommendations to others considering Clozd:** Put in time up front to set up the automations in the platform. Spend time enabling the interviewers on your products and competitors in your market for the best quality interviews. **What problems is Clozd solving and how is that benefiting you?** Clozd is helping to automate our win/loss programs (we have 2 for different business units) and is saving us about 2 days per month manually finding and inviting customers and prospects to interview. Clozd also helps with the real-time distribution of insights to sellers and various stakeholders which free's up time for me to focus on quarterly reporting for win/loss. ### 40. A brilliant tool for unlocking real insight into best practice across regions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Clozd?** I love how actionable the insights are. The platform surfaces themes and patterns that I can immediately apply to my outreach and demos. It’s particularly useful when preparing for new market segments or competitive situations. The UI is clean, and it's easy to navigate (like ours at Hibob!) even when digging into more granular feedback. I also appreciate that it's based on actual buyer interviews, so there's a high level of trust in the data. **What do you dislike about Clozd?** There’s not much to fault, but if I had to be picky, I’d say some of the feedback can occasionally feel a bit generic or high-level; more detail would sometimes be useful when trying to unpack the specifics behind a decision. They can also seem a bit vague, and biased depending on who the review falls on e.g if a stakeholder reviewing the platform had little involvement, and doesn't give a well rounded review **Recommendations to others considering Clozd:** If you’re in sales or revenue ops and want to truly understand what’s resonating (or not) with your buyers, Clozd is a no-brainer. It arms your team with data that goes beyond surface-level objections and gets to the heart of decision-making. A fantastic asset for refining your sales playbook and increasing win rates. Also brilliant for new joiners getting stuck into a new company to understand what 'good' looks like internally **What problems is Clozd solving and how is that benefiting you?** As a Sales AE at HiBob, understanding why we win or lose deals is absolutely key to refining our messaging, positioning, and outreach strategy. Clozd gives clear, structured insight straight from prospects and customers, which removes guesswork from the debrief process. It's helped me tailor conversations by market, industry, and persona — ultimately allowing me to be more relevant and impactful in each interaction. ### 41. Our key to opening the black box of win/loss insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Clozd?** Clozd brings clarity to what used to be a black box. We used to rely on self-reporting from our Sales and CS teams to understand why we win and lose details — this is helpful, but missing nuance. Clozd’s buyer interviews give us the full story behind the data. Instead of just a high-level reason like “pricing” or "functionality," we’re now unpacking why price and functionality are issues (from perceived value/ROI to budget timing or misaligned expectations). That depth helped us tailor messaging, refine pricing, and enable our teams more effectively. Working with Clozd's team has enabled us to build and scale the program to expand our realm of influence beyond GTM teams to inform other areas of the company as well. **What do you dislike about Clozd?** It can be a bit overwhelming trying to prioritize insights — there's a lot of valuable feedback coming in. It took some iteration to figure out how to package and share findings in ways that led to action rather than just stockpiling interesting data. That’s more of a program design challenge than a Clozd issue, but worth calling out for anyone getting started. **Recommendations to others considering Clozd:** Start small and strategic. Pick one project or buyer segment where you know feedback could drive impact. Don’t try to boil the ocean with your first batch of interviews. Make sure you have internal champions in place and think early on about how you’ll distribute insights across teams. It’s not just about collecting interviews — it’s about turning them into action. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us collect and analyze unbiased buyer feedback to understand why we were winning or losing deals. They help us dig deeper into high-level win and loss reason categories and uncover what’s happening in the buyer’s mind (from their own perspective!). The insights we've gathered have influenced everything from competitive positioning to how we craft messaging to fit different buyer segments and personas. We’ve also used Clozd data in exec readouts, pricing discussions, and CS strategy — it’s truly cross-functional. For a PMM like me, it’s a goldmine for enablement, messaging, and product feedback. ### 42. Clozd is great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Clozd?** The data analysis aspect of it. I reviewed a bunch of similar tools, and nobody has the ability to give me dashboards and analytics into the aggregate reasons we win/lose. Lots of people will do interviews for you, but Clozd is the only one I've seen that compiles data in aggregate. **What do you dislike about Clozd?** It can take a while and be expensive to build up a library to the point where aggregate insights are useful, but the interviews themselves are useful as well. **Recommendations to others considering Clozd:** Clozd is a great product. **What problems is Clozd solving and how is that benefiting you?** Clozd makes it easy to actually understand and get analytics about why we win and lose. Salesforce win/loss reasons are always muddy and don't get filled out correctly. With Clozd, I'm confident in the data I'm reading. I'm able to go to the product team with real and accurate data to improve our roadmap around why we're losing, and I'm able to go to the revenue teams with actionable insight into how we can train and improve our sales process. ### 43. Streamlining Feedback Collection for Meaningful Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Clozd?** For me, the best part about Clozd is its user-friendliness. It's intuitive to navigate, both for our team setting up the feedback requests and for our customers who are providing the reviews. There's no complicated training required, and the platform just works seamlessly. This ease of use has really encouraged more participation and made the whole feedback loop much more efficient. **What do you dislike about Clozd?** Honestly, there isn't a lot I actively dislike. If I had to pick something, it would be that the reporting features, while good, could perhaps offer a bit more customization in terms of visualization. **Recommendations to others considering Clozd:** Clozd has become an indispensable tool in our workflow for gathering customer feedback. The intuitive interface makes it easy for both our team and our clients to participate in the review process. What truly stands out is the depth and quality of the insights we've gained, allowing us to make tangible improvements. It's a platform that genuinely helps us understand our audience better. **What problems is Clozd solving and how is that benefiting you?** Before Clozd, collecting meaningful feedback felt like pulling teeth. We were relying on scattered surveys and manual follow-ups, which was time-consuming and didn't always yield the in-depth insights we needed. Clozd has centralized this entire process for us. It's made it significantly easier to reach out to customers at the right moments and gather thoughtful responses. This has directly benefited us by providing a much clearer understanding of customer needs and pain points, allowing us to make more informed decisions about product development and service improvements. ### 44. Great platform, and great company partnership and support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Clozd?** Super collaborative team and approach, great partnership with a supportive program manager **What do you dislike about Clozd?** Some of the reports are pretty manual and difficult to download or get a solid overview quickly **Recommendations to others considering Clozd:** They have a very solid, intuitive and clear to access and utilize platform, and are great thought partners, especially when you are launching a new program. They will come to the table with solid recommendations, scorecards and improvement opportunities so your win/loss program is constantly evolving. **What problems is Clozd solving and how is that benefiting you?** Clozd helped re launch our win/loss program, providing critical data to help drive decision making in our business ### 45. Worth It for the Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Clozd?** The quality of live interviews is incredible, it is way more depth than a basic survey. Their customer service has always been responsive and helpful. Plus, they’re continuously innovating with AI-driven analysis, making it easier to spot trends and take action. **What do you dislike about Clozd?** It’s on the expensive side, so to get the most value, you really need to commit to using it fully. The survey functionality is somewhat limited in customization, which didn’t quite fit our needs, so we ended up turning it off and relying more on the interviews. That said, since the survey feature is a free add-on, I can’t complain too much. It’s just not as flexible as we had hoped. **Recommendations to others considering Clozd:** If you’re serious about win-loss analysis and want deep, strategic insights, Clozd is absolutely worth it. Just know that the survey features might not be as flexible as you’d like. Make sure to integrate it with your internal tools for the fullest picture of your deals. **What problems is Clozd solving and how is that benefiting you?** Clozd gives us clear, actionable insights into why we win or lose deals. The biggest win for us is how we can triangulate their qualitative data with sales input in Salesforce, so we get a more complete picture: not just what our team thinks, but also the customer’s perspective. This has helped us identify our strengths and weaknesses, understand the competition, develop product roadmap, and evaluate sales performance. It can even helps identify deals at risk or win-back opportunities, which is nice. ### 46. Business Planner **Rating:** 4.0/5.0 stars **Reviewed by:** Yvette S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Clozd?** I liked the verbatim feedback and the context that Clozd often provides. The summary dashboard by themes (pricing, product, sales, customer support, etc) is very helpful in terms of monitoring any trends. **What do you dislike about Clozd?** I think it will be better if Clozd can disclose some directional pricing metrics or price points for us to understand the pricing discussion. A general statement such as "pricing is too complex" without too much details is hard to act upon. **What problems is Clozd solving and how is that benefiting you?** We usually uses Clozd to understand win rates, competition, feedback from Sales process and how we can improve sales efficiency. We monitor any trends we see in the market. ### 47. Win-Loss Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Keith H. | Director, Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Clozd?** The Clozd Portal really helps us get the most from our Win-Loss interviews. It provides us with both visibility into single deals and across our whole program. It also makes it easy for us to distribute insights. **What do you dislike about Clozd?** Clozd has room to continue to innovate in how they create quantitative insights from the qualitative feedback provided in win-loss interviews. **What problems is Clozd solving and how is that benefiting you?** Clozd has helped us streamline our processes around win-loss analysis. From the recruiting, to interviewing, to distributing of win-loss insights, Clozd has helped us with our end-to-end process. On top of it, the team at Clozd has been responsive and helpful all along the way. ### 48. Great Tool for Building Win-Loss Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Sara B. | Product Marketing Manager (HSI), Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Clozd?** What I love most about Clozd is our account rep. They were fantastic to work with — super helpful, always making changes when we needed them, and tailoring the win-loss interview questions to dig deeper into what mattered to us. The reporting is also great; their dashboards are super user-friendly, and we can easily track all the key metrics. **What do you dislike about Clozd?** Honestly, there’s nothing I don’t like about Clozd. It's been smooth and effective for us. **What problems is Clozd solving and how is that benefiting you?** Clozd helped us establish a win-loss program from the ground up, which we didn’t have before. It’s been super beneficial for understanding our losses and wins better. ### 49. A must-have for understanding customer buying decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Clozd?** The continuous feedback loop is incredibly streamlined, making it easy to gather insights without a heavy lift. I also love how well Clozd tags competitive platforms, making it clear where we stand in the market. The AI-driven summaries provide a quick snapshot of themes, and the qualitative data is rich with actionable insights. **What do you dislike about Clozd?** While the AI summaries are useful, it would be great to see them broken down into more structured, bulleted insights for quicker digestion. Some reports could benefit from a bit more granularity in how data is presented. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us deeply understand the key drivers behind our customers' buying decisions. The automated qualitative analysis surfaces insights that would otherwise require hours of manual research. As a product manager, this has been invaluable in identifying how our features impact the top-of-funnel and shaping our roadmap accordingly. ### 50. Useful win/loss insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Clozd?** The dashboard makes it simple to spot patterns across regions and competitors. **What do you dislike about Clozd?** Would love to see even deeper integrations with our CRM to help automate lists for interviews. **What problems is Clozd solving and how is that benefiting you?** Clozd makes it easy to uncover why we win and lose deals. The interviews are professional, unbiased, and insightful. I like the ability to know when a competitor is mentioned and dig deeper. ## Clozd Discussions - [What is a cloud based platform?](https://www.g2.com/discussions/what-is-a-cloud-based-platform) - [View Clozd pricing details and edition comparison](https://www.g2.com/products/clozd-clozd/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-26+12%3A13%3A29+-0500&secure%5Bsession_id%5D=acc0245a-b7d3-4fec-bc15-fddb1fa54a63&secure%5Btoken%5D=491cf0bfc9c44584abc728229005f5a7e71612f7a66463381de27e53c2286b50&format=llm_user) ## Clozd Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Clozd Alternatives - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Klue Win-Loss](https://www.g2.com/products/klue-win-loss/reviews) - 4.9/5.0 (94 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)