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Best Win-Loss Analysis Services Providers

Julie Jung
JJ
Researched and written by Julie Jung

Win-loss analysis services providers offer research services to help businesses refine ineffective sales tactics. Providers improve a sales team’s competitive win rate by researching the sales team’s approach and analyzing lost customer and prospect feedback through interviews or surveys.

These providers help businesses that are struggling to win sales or are losing customers. Businesses benefit from win-loss analysis services providers when they don’t know what specific aspect of their sales methodology isn’t working. Providers typically help boost the effectiveness of existing sales tactics by improving demos, presentations, and customer support practices. They also help deliver key insights by obtaining feedback from lost customers and prospects regarding the sales team’s approach. Feedback questions generally involve topics about satisfaction and competitive intelligence.

Businesses may also benefit from hiring sales training services providers alongside, or in place of win-loss analysis services providers, for a more general sales consultation. Sales training providers center on a team’s overall sales methodology, while win-loss analysis services providers focus on fixing ineffective sales practices that lead to losing customers and prospects.

To qualify for inclusion in the Win-Loss Analysis Services Providers category, a provider must:

Perform and deliver feedback analysis involving lost customers or prospects
Provide sales teams with win-loss insight reports or in-person win-loss analysis
Help sales teams craft a new sales approach or adjust existing sales tactics based on the results of the analysis

G2 takes pride in showing unbiased reviews on client satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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27 Listings in Win-Loss Analysis Services Available

Service Provider

(243)4.8 out of 5
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Clozd is the leading provider of technology and services for win loss analysis. We help our clients uncover the truth about why they win and lose—so they can hone product strategy, refine messaging, e

Industries Serviced
  • Computer Software
  • Information Technology and Services
Provider Works With
  • 51% Mid-Market
  • 44% Enterprise
  • 4% Small-Business
Services OfferedInformation
No information available

Service Provider

(96)4.8 out of 5
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For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova's team of experienced consultants uncover the real reasons why our clients w

Industries Serviced
  • Financial Services
  • Computer Software
Provider Works With
  • 68% Enterprise
  • 28% Mid-Market
  • 4% Small-Business
Services OfferedInformation
No information available

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Service Provider

(113)4.6 out of 5
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With TruVoice from Corporate Visions, you’ll tap into the perspective of your buyers to uncover why your deals end in wins, loses, or no decisions, so you can prioritize the right adjustments today to

Industries Serviced
  • Computer Software
  • Information Technology and Services
Provider Works With
  • 59% Enterprise
  • 35% Mid-Market
  • 5% Small-Business
Services OfferedInformation
  • Win-Loss Analysis
  • Competitive Analysis
  • CX Analysis

Service Provider

(93)4.9 out of 5
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Klue’s 360° Win-Loss helps companies uncover the real truth behind why they win or lose deals so they can improve their product and go-to-market strategy. While many companies are doing some form of w

Industries Serviced
  • Computer Software
  • Information Technology and Services
Provider Works With
  • 63% Mid-Market
  • 35% Enterprise
  • 1% Small-Business
Services OfferedInformation
No information available

Service Provider

(12)4.9 out of 5
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IcebergIQ has conducted thousands of win/loss and churn interviews for B2B SaaS companies, gathering candid feedback from their prospects and customers. Our interviews are conducted using an internall

Industries Serviced
  • Information Technology and Services
  • Computer Software
Provider Works With
  • 50% Enterprise
  • 42% Mid-Market
Services OfferedInformation
  • Win/loss & churn analysis

Service Provider

(25)5.0 out of 5
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Goldpan is an AI-driven buyer research company that conducts win-loss, buyer persona, and churn research for B2B businesses. Here's how we apply AI: - Our AI interviewers conduct detailed, probing

Industries Serviced
  • Computer Software
Provider Works With
  • 40% Small-Business
  • 32% Mid-Market
  • 20% Enterprise
Services OfferedInformation
  • Win/Loss & Churn Analysis

Service Provider

(11)4.9 out of 5
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Since 1997, PSP has conducted thousands of customer win-loss interviews. PSP finds out how and why your customers make their competitive decisions and shows you the specific actions that will help you

Industries Serviced
  • Computer Software
Provider Works With
  • 55% Mid-Market
  • 36% Enterprise
Services OfferedInformation
No information available

Service Provider

(24)4.8 out of 5
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Trinity is a leading provider of Win Loss Analysis software and services, unlocking honest and actionable customer insight from every sales opportunity, win, lose or draw. Trinity has been the win/los

Industries Serviced
  • Information Technology and Services
  • Computer Software
Provider Works With
  • 46% Mid-Market
  • 25% Small-Business
  • 17% Enterprise
Services OfferedInformation
  • Win Loss, Reduce Churn

Service Provider

(5)5.0 out of 5
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Growth Velocity provides Win/Loss Analysis you can actually act on. Our clients want more than just win/loss automation. They want to make changes that improve go-to-market performance. We've

Entry Level Price:$549.00
Industries Serviced
  • Computer Software
Provider Works With
  • 60% Mid-Market
  • 20% Small-Business
  • 20% Enterprise
Services OfferedInformation
  • Win/Loss Analysis
  • Competitive Intelligence
  • Interviews & Surveys

Service Provider

(4)5.0 out of 5
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WON helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insi

Entry Level Price:$440.00
  • Overview
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  • Industries Serviced
    No information available
    Provider Works With
    • 100% Mid-Market
    Services OfferedInformation
    • win-loss interviews
    • win-loss analysis
    • win-loss
  • Software Expertise
    Expand/Collapse Software Expertise
  • Top Rated Products Matching WON ExpertiseInformation
Industries Serviced
No information available
Provider Works With
  • 100% Mid-Market
Services OfferedInformation
  • win-loss interviews
  • win-loss analysis
  • win-loss
Top Rated Products Matching WON ExpertiseInformation

Service Provider

(3)5.0 out of 5
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Kaptify is a leading provider of Win/Loss services and software. We conduct interviews with prospective buyers to discover the real reasons you won or lost, and then deliver the insights back to you i

Industries Serviced
No information available
Provider Works With
  • 33% Enterprise
  • 33% Mid-Market
  • 33% Small-Business
Services OfferedInformation
  • Win-Loss Analysis
  • Competitive Analysis
  • Churn Analysis

Service Provider

(3)4.8 out of 5
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Ox provides tailored B2B Win / Loss Analysis tied to your to your revenue engine. We leverage 25 years of experience growing SaaS businesses as co-founders and marketing/customer success executives. C

Industries Serviced
No information available
Provider Works With
  • 67% Enterprise
  • 33% Mid-Market
Services OfferedInformation
No information available

Service Provider

(2)4.5 out of 5
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Egress helps companies define and create the innovative products your market wants. Every client is different, but our process allows us to start wherever you are and help your organization make rapid

Industries Serviced
No information available
Provider Works With
  • 50% Small-Business
  • 50% Enterprise
Services OfferedInformation
No information available

Service Provider

(2)4.8 out of 5
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FRANQ helps B2B companies understand the real reasons buyers decide (not) to buy or renew with them. We gather, analyse and summarise buyer feedback with the aim to provide you with strategic insights

Industries Serviced
No information available
Provider Works With
  • 50% Mid-Market
  • 50% Small-Business
Services OfferedInformation
  • win/loss analysis
  • buyer feedback
  • churn analysis

Service Provider

(2)4.3 out of 5
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Provider Description
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Hackerly helps you uncover and fix the gaps in your sales process, marketing and messaging, sales enablement, and customer experience through comprehensive Win-Loss Analysis powered by honest buyer fe

  • Overview
    Expand/Collapse Overview
  • Industries Serviced
    No information available
    Provider Works With
    • 50% Enterprise
    • 50% Mid-Market
    Services OfferedInformation
    No information available
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Hackerly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Sales Improvement
    2
    Customer Engagement
    1
    Methodology
    1
    Practical Examples
    1
    Structure clarity
    1
    Cons
    Irrelevant Content
    1
    Poor Visual Design
    1
Industries Serviced
No information available
Provider Works With
  • 50% Enterprise
  • 50% Mid-Market
Services OfferedInformation
No information available
Hackerly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Sales Improvement
2
Customer Engagement
1
Methodology
1
Practical Examples
1
Structure clarity
1
Cons
Irrelevant Content
1
Poor Visual Design
1