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Clickback Reviews & Product Details

Verified User in E-Learning
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Clickback?

It's one of, or maybe even the only, product currently out there that enables you to send cold marketing e-mails.

The support team members are also very friendly/helpful and go out of their way to make sure you understand how to use the platform and have a high chance of achieving good results with it.

Tracking of opens and clicks (as well as tracking for problems such as different types of bounced e-mails) is very detailed which is very helpful for planning future campaigns. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

The platform itself can be slow and it takes some getting used to.

I think it could use a few improvements as well. For example, maybe I just don't know where to find it, but after I've scheduled a campaign it's not easy to go back and check when the scheduled campaign is supposed to go out. When I check the message history, it only shows the time that I told the system to schedule the message, not the actual scheduled time. If there was an easily-accessible calendar or something like that it would be great. Again, this may exist in the platform but if it doesn't it wasn't obvious to me.

It would also be nice to be able edit lead generation lists after import. The system allows you to easily add or remove entries from proofing lists, but not from regular lists. Instead, if you want to add more recipients you need to send to an additional list, or if you want to remove them, you import a suppress list. Again, I may be misunderstanding something here but as far as I can tell this is how you do it. Review collected by and hosted on G2.com.

Recommendations to others considering Clickback:

Talk to the support team and schedule a demo with them. They'll answer all the questions you have and they're also very honest, both about the benefits and shortcomings of the platform. They genuinely want to help you determine if Clickback MAIL is right for you or not. Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

The ability to send cold e-mail marketing campaigns, which is difficult or impossible with other platforms. Although it's perfectly legal within the USA to send cold e-mails as long as you abide by CAN-SPAM laws (messages not deceptive, include an unsubscribe option, etc.), many other platforms simply don't allow such marketing, maybe because it's difficult to implement.

We've sent several campaigns successfully with Clickback MAIL now. It's too early to know if we'll get any solid leads from our outreach, but it's good knowing the e-mails were actually sent and that we've gotten some engagement from them. Review collected by and hosted on G2.com.

Clickback Overview

What is Clickback?

Clickback is a B2B email lead generation software for accelerated growth. Our powerful solution lets marketers email their list of purchased or cold B2B contacts, turning them into warm, opted-in leads. Existing marketing automation and email-sending services won’t allow you to do this.

Clickback Details
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Product Description

Our email lead generation software turns cold contacts into warm B2B leads.


Seller Details
Seller
Clickback
Year Founded
2000
HQ Location
St. Catharines, Ontario
Twitter
@Team_Clickback
1,266 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®

Clickback Inc .
C
Overview Provided by:
B2B Email Lead Generation

Recent Clickback Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"They called me a Spammer!"
Without realizing, I was spamming when my email campaigns were underway. Clickback showed me how to make sure that never happened again!
Mohit  V.
MV
Mohit V.Small-Business (50 or fewer emp.)
3.0 out of 5
"Good option for Lead generation but its expensive"
I find the filter function in the software to be quite useful. It enables us to carefully choose the seniority level of our audience and effectivel...
TM
Ted M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Clickback is an amazing company!"
Being new to the email marketing arena, Clickback patiently walked me through, step-by-step to ensure success. More than a few times. Excellent cu...
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Clickback Media

Clickback Demo - Clickback Software
Email Lead Generation software™ (ELG) that’s different from traditional marketing automation and email service providers. How? Clickback is a lead driver for marketers that want to warm up their cold contacts with a SaaS platform that safely and securely sends ELG campaigns to convert their...
Clickback Demo - Website Visitor Intelligence (WVI)
By adding a simple line of code to your landing page or website, you’ll have the ability to track contacts from your Email Lead Generation campaigns to see which of them visit your website and who of them have filled out a form. The WVI tracking code also allows you to view form details that c...
Clickback Demo - Easy message creator
The easy message creator lets you design professional emails that not only look great, but get opened. Use the drag and drop editor to build powerful messages, and preview your content on desktop and mobile devices. The design and feel of your email campaign can have a big impact on its succes...
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12 out of 13 Total Reviews for Clickback

4.4 out of 5
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12 out of 13 Total Reviews for Clickback
4.4 out of 5
12 out of 13 Total Reviews for Clickback
4.4 out of 5

Clickback Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.
G2 reviews are authentic and verified.
TM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Clickback?

Being new to the email marketing arena, Clickback patiently walked me through, step-by-step to ensure success. More than a few times.

Excellent customer service. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

There is nothing about Clickback our organization is dissatisfied with. Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

They are taking a pretty complex subject and thoroughly simplifying it.

I recently had a health issue, which forced me to stop my work activities for the last six months. Clickback waived all the fees and said they wouldn't start charging until I was well enough to get back to work!

Nobody does that anymore.

So presently, I am not using Clickback, but I plan to be back on my feet by the summer will continue to do business with this excellent company. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Clickback?

Without realizing, I was spamming when my email campaigns were underway. Clickback showed me how to make sure that never happened again! Review collected by and hosted on G2.com.

What do you dislike about Clickback?

There really isn't anything negative I can think of. They are great! Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

Without realizing, I was spamming when my email campaigns were underway. Clickback showed me how to make sure that never happened again! Review collected by and hosted on G2.com.

Akash K.
AK
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Clickback?

For my email marketing campaigns, I just gave Clickback a try, and I must admit, I was impressed. The software is simple to use, and their email list cleaning tool made it easier for me to improve the deliverability of my emails. Overall, if you're searching for a dependable email marketing solution, I highly suggest Clickback. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

There were a few aspects of Clickback that I didn't like, despite the fact that I thought it was a respectable email marketing platform. In comparison to other products on the market, the cost can seem a bit high, and I was disappointed by the reporting and analytics tools. The user interface also needs to be a little more contemporary and user-friendly. Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

My email marketing problems are being resolved by Clickback thanks to its user-friendly platform. My email deliverability has increased thanks to their email verification service, which has led to a higher ROI. Overall, Clickback has improved the effectiveness and efficiency of my email marketing campaigns while also saving me time and money. Review collected by and hosted on G2.com.

Dane M.
DM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Clickback?

I got high opens, high delivery, and high clicks, I would use them again. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

Nothing, I prefer it over the other products Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

It helped me get my emails into the inbox of my ideal customers Review collected by and hosted on G2.com.

Mohit  V.
MV
Digital Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Clickback?

I find the filter function in the software to be quite useful. It enables us to carefully choose the seniority level of our audience and effectively hone in on our target demographic. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

I must say that the support team is doing a great job. However, I have noticed that the current pricing is quite high. It seems that there are other software options out there that offer the same features at a much more affordable price. As a beginner, I would not recommend paying $280 per month when there are better alternatives available. Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

At that moment, I was using a method to gather leads from a particular area by targeting individuals with a specific job title. Additionally, I have access to email software that allows me to send cold emails with a lifetime subscription. Review collected by and hosted on G2.com.

David B.
DB
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Clickback?

They have a straightforward process to allow everyone to load and use their marketing program. The step-by-step process with easy-to-use help suggestions is simple to follow. But, if you get stuck, they have a fantastic support team to help fix the situation. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

NOTHING! This is the best email marketing product I have used in my over 30 years of sales management. Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

I have used Clickback for several years and highly recommend them to any company that wishes to use the top-of-the-line email advertising company. I will not go into detail about how they keep your primary URL from getting blacklisted for spam emails, but they have a process in place that I think is amazing. Their pricing is very competitive based on the number of contacts in your database. If you are new or have used email marketing in the past, you can contact Clickback sales for an explanation of the fantastic services available. Review collected by and hosted on G2.com.

John T.
JT
CMO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Clickback?

It is a platform for reaching out to non-Opt-in (bulk) email marketing, which we had previously used, with decent results. Not so much this time. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

We were initially told to update our lists every 60 days to assure we were sending to an accurate list. We then learned there is a painfully slow process to "warm up" each new list, resulting in delivery slowing to the point we could only send no more than 3 messages a month. Even after we stopped updating our lists, we continued to see slow "warm up" times on the same email list (and no explanation as to why) and horrendous delivery of our emails. When we were able to reach support staff, they offered little guidance or assistance. We finally spoke to a live person on the phone who reviewed our content (which was good) and our lists (which were pre-scrubbed and pre-validated to be open to receiving bulk email) and they saw no problem there either - but no explanation as to WHY delivery was taking SO long and why we were getting such bad delivery results. So, we discontinued the use of their service and have begun searching for a better solution. Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

We were unable to get satisfactory explanations and resolution of our issues, so we canceled the service. Their service was far from what we expected, and results we had experienced in the past, and we could not see paying over $300 a month for no real results. Review collected by and hosted on G2.com.

Response from Clickback Inc of Clickback

Hi John,

We are sorry to hear that you feel our software was not the same as it was in 2020 when you used us. Please keep in mind that the email industry is constantly changing. Therefore, the way you sent emails out a year ago or even 6 months ago cannot always be done the same as today. Especially when sending emails out to a cold list of contacts.

Cold B2B email sending requires a very strict content strategy and message engagement plan to build a strong reputation between your sending variables and the Mailbox Provider you are sending to. The more your contacts interact with your messages, the higher your delivery and inbox rate will be. I can see that the delivery rate at the start was very good where you were averaging over a 90% delivery rate on your campaigns. However, as you started to over-send to the same contacts, we started to see your opt-out and complaint rates increase which dropped the delivery rate down.

Regarding our IP warm-up, this can take several days or even weeks to build to the volume you are looking to send out. However, depending on the engagement a contact has with your message can determine whether an email gets delivered or not. This engagement can also increase the warm-up time depending on the response we get back from the mail client you are sending to.

With that said, our customer success team strives to provide excellent service so apologies if you felt this was not what you received. However, when it comes to results: we can provide you with a blueprint or template to follow, but the results can depend. Over-sending the same type of messages to the same audience often leads to audience fatigue. This is where we see contacts complain and opt out, which we believe was likely the reason for your undesirable results.

We do hope you were able to find a platform better suited to your needs and we’re sorry that Clickback wasn’t the right solution for you.

We wish you the best in your future B2B lead generation activities.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Clickback?

We have been using Clickback for nearly 7 months, and it has been a game changer in helping us communicate our offerings to cold contact lists. The support team is helpful and responsive, and the platform is relatively intuitive if you have used eblast software in the past. I would recommend Clickback to anybody who is looking to send bulk email to cold contacts. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

UI and template management can be a bit finicky, however there are not many organizations offering what Clickback does, and none seem to be on the same level as Clickback. Review collected by and hosted on G2.com.

Recommendations to others considering Clickback:

Clickback does what it's supposed to do. I would however suggest that potential users have at least several thousand cold contacts to send to in order to make the most of the platform. Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

Clickback allows us to help our marketing clients eblast cold contact lists without risk of hurting their domain's ability to send or receive email. Review collected by and hosted on G2.com.

JL
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Clickback?

I like the ability to customize each of the email campaigns. One of the best features is the automatic email verification on the backend. This solution ensures your emails are going to an active email, and that's important to our marketing team. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

Some features are limited, such as the ability to embed links in specific buttons within each email. Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

We needed a robust email campaign for our company. Clickback was all of that and more. After implementation, we quickly learned how their email marketing solution positively impacted our efforts. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
UT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Clickback?

Ease of use. The software was very easy to setup and use. We were able to generate lots of leads with little time investment. Review collected by and hosted on G2.com.

What do you dislike about Clickback?

Receivers not being able to reply directly to emails as they are sent from various domains. Not insurmountable, and I think necessary to have email deliverability rates high. Review collected by and hosted on G2.com.

Recommendations to others considering Clickback:

I think its a great tool for the money and the service has been great. I recommend this software to businesses looking to grow their leads and revenue! Review collected by and hosted on G2.com.

What problems is Clickback solving and how is that benefiting you?

Lead generation and growing our customer base. We have converted several leads into customers as a result of the software. Thank you! Review collected by and hosted on G2.com.