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Charm.io Reviews & Product Details

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Charm.io?

I like the filters, especially their growth score ratings so we can "tier" out the lists. Not many tools on the market pay attention to recent growth. I also like the accuracy of the contacts. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

I would like to see more technologies. I think they're continuing to add more technologies, but I'm concerned I may reach my capacity in the next few months. Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

Charm is helping us build targeted lists and provide contacts for our Sales Dev teams. We have shortened the time for researching accounts with Charm which is a big benefit. We have been getting discovery call meetings at a pretty good rate. Review collected by and hosted on G2.com.

Charm.io Overview

What is Charm.io?

Charm.io helps SaaS, Agencies and eCommerce service businesses discover and identify qualified DTC brands to prospect for their marketing and sales efforts. Charm’s platform provides extensive data on these companies and includes more than 160 filters that enable users to define unique search criteria suited to their target audience. These filters are especially useful for agencies that use them to build target lists based on their specific needs. The search results provide information about the company and direct contact information for decision-makers and employees within each business. This seamless process makes it easy to find companies that fit certain criteria and contact the key stakeholders without needing to supplement the research with other external sources or tools.

Charm.io Details
Languages Supported
English
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Product Description

At Charm, we monitor and rank over 2.5m direct to consumer brands, providing unparalleled intelligence into the performance and opportunities for each brand.


Seller Details
Year Founded
2020
HQ Location
New York, US
Twitter
@CharmAnalytics
539 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®

Jim P.
JP
Overview Provided by:

Recent Charm.io Reviews

Mike M.
MM
Mike M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Great for eCommerce Ad Agencies"
Charm alows us to segment D2C eCommerce brands in more useful ways for our top-of-funnel research and outreach. I'm loving the Spider Charts showin...
Michael G.
MG
Michael G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Exactly what we've needed"
It's helped fill the gap that other eCommerce prospecting tools cannot do. Large database of brands and filters that help us determine who we want...
Rich S.
RS
Rich S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Sales Manager"
Prospecter has been a valuable tool for sizing up our ideal customer profile.
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Charm.io Media

Charm.io Demo - Segment and index
Search Across 150+ data points to quickly identify key brands for prospecting
Charm.io Demo - Weekly HOT LIST
Charm indexes and ranks 6 million brands globally and publishes weekly Hot Lists
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Have you used Charm.io before?
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12 out of 13 Total Reviews for Charm.io

4.5 out of 5
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12 out of 13 Total Reviews for Charm.io
4.5 out of 5
12 out of 13 Total Reviews for Charm.io
4.5 out of 5

Charm.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.
G2 reviews are authentic and verified.
Mike M.
MM
Director of Marketing
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Charm.io?

Charm alows us to segment D2C eCommerce brands in more useful ways for our top-of-funnel research and outreach. I'm loving the Spider Charts showing channel usage. It allows us to start conversations with brands on their terms and based on how they currently attack the market. Startup and on-boarding was easy and they have a library of quick tutorials to explain how to use the tool. My ADRs use it every day. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

At the moment it's a browser-based tool. Would love to have a desktop app version and some added intent signals. Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

I've had problems with ABM-focussed intent tools like 6sense or DemandBase when it comes to targeting D2C eCommerce companies. There simply aren't eCommerce-specific industry filters in those tools. While I sacrifice the intent data with Charm.io, I know I'm always working with lists of ONLY eCommerce brands. It also shows us what ad channels companies are utilizing so we can craft outbound messaging around the gaps. Review collected by and hosted on G2.com.

Michael G.
MG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Charm.io?

It's helped fill the gap that other eCommerce prospecting tools cannot do.

Large database of brands and filters that help us determine who we want to focus on for prospecting. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

Nothing much.

It would be good to filter different contacts within the brands that we find. For example to filter for CEOs, and then managing directors etc

Right now I find the brands with Charm and then use Apollo for the contact details Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

Helps us find companies and brands that other prospecting tools do not have.

Helps find similar brands and more importantly brands that are breaking out and scaling ads. Review collected by and hosted on G2.com.

Josh L.
JL
Business Development Representative
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Charm.io?

Charm has a some unique filters that help us really hone in on the type of prospects we want to reach out to. Website and social data is very useful for our company, and though we use mulltiple databases, Charm has some of the best methods to filter their database. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

Any dislikes I have with the platform are minor, and I do believe they are working on adding or modifying features to improve the user experience. Their team has always been very receptive to my input about this, which I appreciate. Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

The monthly unique visitor filter helps us more effectively identify our ideal client profile candidates for our business development team. Identifying these brands more concisely saves our company a lot of money and time. Review collected by and hosted on G2.com.

Rich S.
RS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Charm.io?

Prospecter has been a valuable tool for sizing up our ideal customer profile. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

Some of the contacts have had invalid emails but that should be getting fixed. Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

Identifying emerging brands Tusk should target in their ICP. Review collected by and hosted on G2.com.

Brigitta R.
BR
Head of Growth Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Charm.io?

Data from Charm, especially the machine learning-based ones. Prospector filters are also really useful if somebody wants to check brands manually Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

There is no plan categorisation, ie shopify of shopify plus Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

enriching our CRM and using the data to qualify Review collected by and hosted on G2.com.

Matthew G.
MG
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Charm.io?

Before Charm, I would never be able to know if a brand that I wanted to work with was a good fit. I can qualify who we reach out to better now that I have data on brands and I can easily filter out brands out of our ideal customer profile. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

It takes a little work to filter out the list to get the best fit of companies you want to track or reach out to. Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

There hasn't really been a centralized way to find brands and see how they are doing. Charm allows you to find brands easily with a ton of information on the company and growth. Review collected by and hosted on G2.com.

Verified User
E
More Options
Validated Reviewer
Review source: Organic
What do you like best about Charm.io?

Accuracy of Revenue Estimates for DTC Ecommerce, Veracity and volume of B2B data - there are clear definitions of every calculated attribute. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

Contact data is so broad, it requires a fair bit of manual data transformation to only capture / load the roles & titles you want. Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

Broad range of attributes including revenue estimations that help us to best define prospects from our Ideal Client Profile. Review collected by and hosted on G2.com.

Fabian G.
FG
CEO
More Options
Validated Reviewer
Review source: Organic
What do you like best about Charm.io?

Charm is really helpful in getting data that you normally don't find around. For us this has been key in building a good list Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

Somtimes i dont really know how the margin of error for the revenue estimate is. Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

Building a list, analysing traffic Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Charm.io?

Best data provider for filtering out leads based on their social media platforms information and alexa rank. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

It takes a very long time to load brands imported as a list Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

Finding out leads based on social media information like no of followers growth score etc Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Charm.io?

charm was pretty easy to use. i like how quick it was. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

i don't like that more questions continue to populate as you answer. just show me the total amount of questions up front. other wise it makes the process feel never ending Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

getting results Review collected by and hosted on G2.com.