Channel Marketing Solution Features
What are the features of Channel Marketing Solution?
Control
- Role-Based Permissions
Utility
- Marketing Material Bank
- Action Tracking
Platform Basics
- Lead Management
- Content Management
- Group and User Management
Campaign Execution
- Search Marketing
- Web Syndication Management
- Social Media Management
- Microsite Management
Reporting
- Campaign Performance
- Partner Performance
Additional Features
- Partner Engagement
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Channel Marketing Solution Categories on G2
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Control
Role-Based Permissions | Based on 10 Channel Marketing Solution reviews. Assigns information access rights based on company, role, or group | 97% (Based on 10 reviews) | |
Opportunity Management | Includes systems for assigning leads and projects based on region, bidding, or other factors | Not enough data | |
Recognized Escalation | Allows partners to move deals into the main channel while retaining input and receiving compensation | Not enough data |
Utility
Individual Portals | Provides a private portal for each partner | Not enough data | |
Marketing Material Bank | Acts as a repository for marketing, advertising, and sales collateral This feature was mentioned in 11 Channel Marketing Solution reviews. | 92% (Based on 11 reviews) | |
Broad Workflows | Enables multiple partners to collaborate on appropriate projects | Not enough data | |
Action Tracking | As reported in 11 Channel Marketing Solution reviews. Enables businesses to track actions taken towards a business' strategy with their partners. | 94% (Based on 11 reviews) | |
Shared Calendar | Ability to share a calendar with partners to schedule and plan meetings. | Not enough data |
Platform Basics
Lead Management | As reported in 26 Channel Marketing Solution reviews. Ability to upload and automatically distribute leads, as well as lead nurturing and scoring capabilities. | 90% (Based on 26 reviews) | |
Content Management | Based on 30 Channel Marketing Solution reviews. Allows channel partners to create co-branded or locally customized content from centrally managed templates. | 86% (Based on 30 reviews) | |
Group and User Management | Ability to assign groups and users different levels of access depending on the role of those groups and users. This feature was mentioned in 22 Channel Marketing Solution reviews. | 92% (Based on 22 reviews) |
Campaign Execution
Email Marketing | Ability for channel partners to create personalized emails, newsletters, or announcements using your branding and content. | Not enough data | |
Search Marketing | As reported in 18 Channel Marketing Solution reviews. Allow channel partners to generate traffic and enhance visibility via search engines through both paid and unpaid activities. | 88% (Based on 18 reviews) | |
Web Syndication Management | Ability to distribute and showcase your product and solutions via your channel partners’ websites. 16 reviewers of Channel Marketing Solution have provided feedback on this feature. | 88% (Based on 16 reviews) | |
Social Media Management | As reported in 24 Channel Marketing Solution reviews. Ability for partners to schedule and manage content across social media channels. | 87% (Based on 24 reviews) | |
Events | Provides partners with pre-built event templates that include automated email workflows for event management (i.e. webinars, in-person event registration, etc.). | Not enough data | |
Microsite Management | Ability to setup and personalize co-branded microsites or landing pages. 12 reviewers of Channel Marketing Solution have provided feedback on this feature. | 82% (Based on 12 reviews) |
Reporting
Campaign Performance | Based on 27 Channel Marketing Solution reviews. Provides visibility into marketing campaign performance to then optimize strategy moving forward. | 88% (Based on 27 reviews) | |
Partner Performance | As reported in 19 Channel Marketing Solution reviews. Identifies high performing channel partners to be able to target them with more content, campaigns, and marketing development funds. | 89% (Based on 19 reviews) | |
Fund Tracking | Provides the ability to track marketing development funds (MDF), like funds uploaded, funds claimed, and funds dispersed. | Not enough data |
Additional Features
Partner Engagement | Based on 14 Channel Marketing Solution reviews. Ability to enourage partners to use your platform, which can involve learning and engagement (i.e. leaderboards, gamification, etc.). | 89% (Based on 14 reviews) |
