I like the fact that Celtra is easy to use, even for those with no design experience. Its effectiveness in delivering campaigns exactly as designed also adds to its undeniable appeal! The platform allows teams of people from different departments and external contributors to all have access to their own creative, making collaboration a breeze. It allows us to create dynamic, engaging ads with interscroller units while keeping our clients entertained - delivering successful results every time. Review collected by and hosted on G2.com.

I dislike the lack of a rapid response team for incidents in Celtra. In addition, the price point is too high and unnecessarily restrictive, leading practitioners to develop their own solutions rather than buy in. This resistance has been exacerbated as vendors like In-Housing have also gained traction in the digital marketing space. Review collected by and hosted on G2.com.

Working with Celtra feels like there is always something innovative for businesses in terms of looking to increase the speed and quality of creative production for display marketing. It gives us freedom to create unique solutions for clients which are tailored to brand specific needs, ensuring that the highest standards of quality and creativity are met. The platform also fills the gap for clients who do not have in-house creatives for handling display marketing. Beyond this, platform also offers extensive creative analytics, allowing users to track and analyze their creatives in order to ensure that they are achieving the desired results. Overall, Celtra Platform is a great solution for businesses looking to increase the speed and quality of creative production. It provides freedom to create unique creative solutions. Highly recommended. Review collected by and hosted on G2.com.

Not all formats are RTB compatible, creatives are not exportable, sometimes the creative in builder doesn’t look exact like in live enviroment, likely due to differences in screen ratio and address bar which is not present in the preview. Review collected by and hosted on G2.com.

I appreciate Celtra Ad Creator the most for its remarkable usability, speed, intuitiveness, and power. The component-based drag-and-drop platform is known to create a "templated" design; however, this has been proved wrong as it provides comprehensive features that let you make captivating ads with HTML5 mobile technology swiftly. Compared to bulky Flash banners, which take a reasonable amount of time in quality assurance tests, code-free creation via Celtra removes such issues while still producing reliable results ideal for professionals in the visual arts industry. Review collected by and hosted on G2.com.

I wouldn't say I like the complexity of Celtra's report-making tool. It can be challenging to generate customized reports due to their obscurity and lack of intuitive design. Additionally, it is not straightforward when replacing creative assets within a campaign folder; often, elements are removed instead of improved upon, necessitating us to develop unique solutions for maintaining functionality. Review collected by and hosted on G2.com.

It's an easy platform to use, and is very user friendly. Review collected by and hosted on G2.com.

Often opens too many tabs as I work around the platform. My company thinks it's too expensive. Review collected by and hosted on G2.com.

I´ve been testing several ad builders, a lot; Celtra wins in every parameter, easy to use, scalable, fast, solid, friendly environment, metrics, reports, etc Review collected by and hosted on G2.com.

I work from Latin America and will be very usefull to have a support documentation in Spanish. Review collected by and hosted on G2.com.

Lots of functionalities such as localization of the assets via feeds, and changing template sizes semi-automatically. It's not bad for static simple images. Especially if you use more banners rather than photography in your ads. DPA functionality is probably the best product of Celtra. Their account structure is good if your company is producing assets at a global level and mostly campaign-based creatives (seasonal, changing with new shooting and campaign images). Review collected by and hosted on G2.com.

Buggy tool, it would crash and give random errors, user experience is not great (example: You would click the back button instead of going to the previous page it goes to the account. Meaning you then have to click again on your project, etc). I felt like I'm using a tool still being beta tested with the customers as only this would explain this many bugs and errors.

Very bad customer support & knowledge base. They don't have chat support and when you contact customer support they reply to you via email. If you report multiple issues at the same time good luck identifying which email is for which question.

The most important learning for me is that when a company claims they do all they probably don't do it well. Celtra would claim that you can do all creative automation (DPA, video production, size changes, feed-based automation, gifs, asset distribution to platforms, naming conventions, taxonomy), and yes technically you can do all that but at a cost of your time. In the end, because the tool is buggy, you don't get proper support and since it will crash, throws errors a lot and you will probably spend the same time manually creating your assets. Review collected by and hosted on G2.com.

It can easily be used for templated designs. Review collected by and hosted on G2.com.

Unlike other editing platforms, Celtra should be accessed online. Review collected by and hosted on G2.com.

There is no design experience required to use Celtra effectively. It's straightforward how to tell when campaigns are put together well and are running smoothly. Additionally, it allows for cross-collaboration by giving external partners flexibility when accessing other creatives. The platform allows us to create interscroller units-- which are high-impact and responsive creatives. This way, we can run engaging and exciting campaigns for our customers! Review collected by and hosted on G2.com.

I wouldn't say I like Celtra because the help materials are often unclear, showing a user implementing many different creative ideas without explaining the technical limitations or offering guidance on how to do them. I hope more skin implementations will be available in the future, but I would rather see more desktop versions first. Review collected by and hosted on G2.com.

Celtra's automate product is an amazing products that allows us to scale content fast and effectively. Connecting it to our Own systems was also very simple and easy to set up. Review collected by and hosted on G2.com.

The only downside using celtra, just as with other applications, is the training. it's very intuitive but unless you have used data feeds to manage scale in the past, you will need some light training. Review collected by and hosted on G2.com.