---
title: Celtra Reviews
meta_title: 'Celtra Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 409 reviews by the users' company size, role or industry
  to find out how Celtra works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 409
  scale: '5'
date_modified: '2026-07-13'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# Celtra Reviews
**Vendor:** Celtra  
**Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 409
## About Celtra
Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.



## Celtra Pros & Cons
**What users like:**

- Users love the **efficiency improvement** with Celtra, allowing rapid creation and collaboration on varied design templates. (4 reviews)
- Users value the **efficient collaboration** features of Celtra, which streamline processes and enhance teamwork across teams. (3 reviews)
- Users commend Celtra for its **exceptional creativity feature** , enabling fast and varied design generation effortlessly. (3 reviews)
- Users value Celtra's **design quality** , enabling seamless creation of high-quality, versatile templates and assets efficiently. (3 reviews)
- Users find Celtra's **ease of use** exceptional, streamlining design processes with efficient template generation and asset sharing. (3 reviews)
- Efficiency (3 reviews)
- Automation (2 reviews)
- Customization (2 reviews)
- Ease of Creation (2 reviews)
- Features (2 reviews)

**What users dislike:**

- Users notice **functionality limitations** in project management and exporting options, which complicates their overall experience with Celtra. (3 reviews)
- Users note the **limited features** of Celtra, particularly for small projects, making it cumbersome for basic tasks. (3 reviews)
- Users find the **complex setup** and lack of established templates in Celtra cumbersome for simple projects. (2 reviews)
- Users find the **complex setup** of Celtra challenging, especially for smaller campaigns and managing projects effectively. (2 reviews)
- Users find the **difficult setup** of Celtra complex, especially for small projects, making it cumbersome to use. (2 reviews)
- Limited Creativity (2 reviews)
- Platform Complexity (2 reviews)
- Poor Usability (2 reviews)
- Time-Consuming (2 reviews)
- Ad Issues (1 reviews)

## Celtra Reviews
  ### 1. Great Product to Improve and Grow High Impact and Other Creative

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aaron G. | Group Director, Programmatic, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

Ease of use and wealth of data gathered around users.

**What do you dislike about Celtra?**

Campaign Dashboards presentation of data doesn't allow you to drill down to placement level.

**Recommendations to others considering Celtra:**

Agile creative solution offering in depth user data touch points. Take advantage of the Celtra Support, they are usually quick to respond.

**What problems is Celtra solving and how is that benefiting you?**

We create and serve high impact display creative from Celtra. Also started testing the ability to create VAST tags as an internal solution as well.

  ### 2. Engaging and adaptive formats

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tim R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

Innovative formats, pushing the boundaries on new units and capabilities to make ad units more user friendly and engaging.

**What do you dislike about Celtra?**

Inability to run across all publishers, and scale large budget campaigns. Some restrictions on finding premium environments to run the formats. Tracking some brand safety elements can get affected also.

**What problems is Celtra solving and how is that benefiting you?**

Cross Device solutions, bringing shiny new formats to clients and brands to reach maximum engagement. Changing the power of creative.

  ### 3. Best rich media vendor ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

Endless possibilities that Celtra offers literally leave you breathless. Ads are no more just boring ads. instead you get a whole new and exciting experience that increases engagement. 

**What do you dislike about Celtra?**

There are few small things that can be improved in the creator like adding option to use external fonts.

**Recommendations to others considering Celtra:**

To keep up with trends in the industry they should proceed with Celtra. Their staff is great to work with and their mission is to build long term relationship with their clients which will benefit you in long term.

**What problems is Celtra solving and how is that benefiting you?**

We're helping our publisher clients to offer best possible types of ads to their clients and therefore increase revenue.

  ### 4. Innovative 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dominic W. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

Celtra is definitely a leader when it comes to Rich Media solutions.  They are constantly introducing exciting products into already saturated industry of "sameness" 

**What do you dislike about Celtra?**

There are some limitation with the system for mass export of tags. currently we have to select individual placement to generate a export tag. 

**What problems is Celtra solving and how is that benefiting you?**

We use Celtra solution to host Rich Media creative and integrated the generate tags into our propertarian trafficking software

  ### 5. Celtra Ads at BDG MEdia

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sarah B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

We have been using Celtra recently within this past year. The relationship between Celtra and our company is the best thing. They are always very helpful with all of our needs.

**What do you dislike about Celtra?**

I don't like some of the capabilities within the platform. There are some details on the reporting that I would want to pull that I am unable too. To view reports in report builder, I have to download the report and it does not sum up all of my data. 

**What problems is Celtra solving and how is that benefiting you?**

Celtra has made it easier when serving custom creatives. We can also create custom creatives through the Celtra platform.

  ### 6. Robust components that are difficult to hook into 

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Wireless | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

The components are high quality. The timeline animation option was an excellent addition the competitors don't have.

**What do you dislike about Celtra?**

The JavaScript API public methods are limited. Support can be slow and return offhand answers as if the question wasn't read thoroughly. Tracking within components is too high level.

**Recommendations to others considering Celtra:**

I don't have any specifics 

**What problems is Celtra solving and how is that benefiting you?**

Our graphic designers can produce ads quickly

  ### 7. The Creative Management Platform for Digital Advertising

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 27, 2017

**What do you like best about Celtra?**

I love how my company can use Celtra to easily create rich media ads for production, management and distribution for our clients.

**What do you dislike about Celtra?**

I have not found any dislikes yet. Our company has been using Celtra for a few months now.

**Recommendations to others considering Celtra:**

Celtra offers a premium, native-like experience on any device with the most innovative ad formats. It is highly personalized, relevant content via integrated 1st & 3rd party data and comprehensive programmatic creative capabilities. Lightning-fast loading of HD video featuring retina graphics, regardless of device.

**What problems is Celtra solving and how is that benefiting you?**

We used to use Double Click Studio to create rich media ads, then would need to make a connection between the ads in Studio and DFP. With Celtra, our design team will create the ads, and when we are ready to test and publish the ads, we generate a tag to serve in DFP. 

  ### 8. The best rich media vendor I used ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eva S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2018

**What do you like best about Celtra?**

The best part is with the components we can make customizeable banners for our clients without deep coding knowledge.

**What do you dislike about Celtra?**

It is difficult to search for an ad or campaign when I am looking for something.

**Recommendations to others considering Celtra:**

I highly recommend it.

**What problems is Celtra solving and how is that benefiting you?**

We can offer a super great and nice banners to our clients and they loved it.

  ### 9. :)

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dominiek v. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

Innovative, quick in replying when we have questions, very open to feedback on released products!

**What do you dislike about Celtra?**

dislike is a big word but there could be a slightly bigger focus on mobile :-)

**What problems is Celtra solving and how is that benefiting you?**

With Celtra we're able to run creatives that work on smartphones (both in web and in app) across publishers programmatically. 

  ### 10. Creative Studio Manager

**Rating:** 4.0/5.0 stars

**Reviewed by:** Amanda V. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2018

**What do you like best about Celtra?**

The best part about Celtra is the different components it offers and their willingness to grow and make changes with the platform.

**What do you dislike about Celtra?**

Components sometimes need improvements and there is no easy way to leave feedback.

**Recommendations to others considering Celtra:**

Space for component/creative/dev feedback

**What problems is Celtra solving and how is that benefiting you?**

Quick way to produce digital ads

  ### 11. Powerful Creatives Made Easy!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

Outstanding customer service is the first thing that comes to my mind when I think of Celtra. Our account manager make sure our designer team is properly trained and updated with product releases. The platform is really powerful and easy to use, it helps us develop amazing ads with all its functionalities and templates.

**What do you dislike about Celtra?**

What I dislike is pricing, I consider the ad serving cost could be lower on display.

**What problems is Celtra solving and how is that benefiting you?**

We use Celtra specially for Rich Media Interstitials and Vertical Videos.

  ### 12. Friendly platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Frances Z. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

I like the friendliness of the platform. Its very easy to use

**What do you dislike about Celtra?**

I do not like there is no bulk export of tags

**Recommendations to others considering Celtra:**

Easy to use and great support

**What problems is Celtra solving and how is that benefiting you?**

We are using celtra for high impact mobile units and its very easy to use

  ### 13. Celtra

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tristan Q. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

The tags within this program allow for ease of posting ad units online. Very user friendly in this aspect

**What do you dislike about Celtra?**

Issues with ease of the timeline. No ability to see how long the ad is running ( ie 30 seconds) without timing it yourself. Having a time tracker in place would be useful

**What problems is Celtra solving and how is that benefiting you?**

We are able to create many ads a day using celtra and having the ability to get ads online quickly using the auto generated tags is a great feature

  ### 14. manager of trafficking/ad operations

**Rating:** 3.5/5.0 stars

**Reviewed by:** pamela t. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

easily accessible to customize and custom reporting

**What do you dislike about Celtra?**

limitations on MRAID for in app limit inventory upon (alike all rich media)

**Recommendations to others considering Celtra:**

n/a

**What problems is Celtra solving and how is that benefiting you?**

appending tracking may be difficult at times at different points in the customization.
benefits include most DSPs accept Celtra for easy implementation.

  ### 15. Celtra is a reliable partner and our go to solution for Mobile RM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

Celtra is a stable and reliable platform and offers a variety of creative rich media executions. 

**What do you dislike about Celtra?**

They have been great partners of ours. I think the one thing is that at times it would be great to see more innovative solutions, pushing the needle of where creative can and should go next.

**What problems is Celtra solving and how is that benefiting you?**

It allows us to offer our advertising partners creative ways to leverage mobile media and drive higher engagements with mobile media ad spends, thus greater ROI.

  ### 16. Great Platform, Would Recommend!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2018

**What do you like best about Celtra?**

An easy platform to use wide a wide range of formats and components. We can easily brainstorm concepts for various clients using the components and elements such as Dynamic Creative, locators, inline video, and visual effect animations.

**What do you dislike about Celtra?**

Sometimes clunky UI in the ad creator. A lot of windows in the screen at once. 

**What problems is Celtra solving and how is that benefiting you?**

Allowing me to create interactive and engaging mobile ads with a wide range of possibilities and formats.

  ### 17. Great rich media production tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aida M. | Media Planner, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2018

**What do you like best about Celtra?**

The best thing about Celtra is user-friendly interface, endless building opportunities and easy implementation

**What do you dislike about Celtra?**

Missing custom fonts, glitches when overlapping multiple functions

**What problems is Celtra solving and how is that benefiting you?**

Creating unique rich media solutions for our clients which drives new/repeated business

  ### 18. Celtra Review - Custom Build 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2018

**What do you like best about Celtra?**

My query was answered very quickly, and the conversation was with one adviser - rather than being passed around between different people. The support was very smart and human, and I felt genuinely supported in my query which gave me confidence in Celtra's service. 

**What do you dislike about Celtra?**

The site isn't super-easy to navigate to find answers to queries. 

**Recommendations to others considering Celtra:**

I would definitely recommend consulting with Celtra's help support service, as the experience I've had is very positive. 

**What problems is Celtra solving and how is that benefiting you?**

Exploring technology possibilities for custom build mobile banner formats. It is easy to engage with Celtra during the creative stage of the development process to incorporate technical feasibility into early stage concepts. 

  ### 19. Interactive Designer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Drew R. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

I love the new interface. It is much more intuitive and organized.

**What do you dislike about Celtra?**

I wish there were more support videos. (How to videos)

**What problems is Celtra solving and how is that benefiting you?**

Trying to find countdown clock solutions that are dynamic and easy to create.

  ### 20. Overall love Celtra

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 28, 2018

**What do you like best about Celtra?**

the simplicity of the program, very easy to use. Like the timer features when setting creative. Have yet to try something keyed to change witht he weather, but that'l be next.

**What do you dislike about Celtra?**

there isn't much i dislike about Celtra. Maybe the multiple login our company uses could be better universally adapted.

**Recommendations to others considering Celtra:**

try it, it is very easy to learn and great great client support

**What problems is Celtra solving and how is that benefiting you?**

creating digital ads 

  ### 21. Almost great

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

PhotoShop plugin - ease of asset layout in Builder; easy access to tweening; campaign management.

**What do you dislike about Celtra?**

No support for SVG art, no motion on a path. Awkward scene animation process. Proofing should have the ability to proof all ads in a campaign with one link.

**What problems is Celtra solving and how is that benefiting you?**

Ad proofing interface saves time and improves communication. The ability to make changes to live creative without affecting the ad tags is the biggest benefit.

  ### 22. Senior Director

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

Customer service, ease of use,  quality products

**What do you dislike about Celtra?**

Sometimes too self-service and not enough hands on build help

**What problems is Celtra solving and how is that benefiting you?**

Creating interactive and dynamic  advertising with the need of an ad tech team

  ### 23. Celtra delivers!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

I very much love the flexibility of the creative and how easy it is to create multiple placements via one creative.

**What do you dislike about Celtra?**

IT can be a little complex to traffic placements using 3rd party trackers, took me a few goes to make sure we were tracking our products correctly.

**What problems is Celtra solving and how is that benefiting you?**

Moving clients away from legacy metrics and giving them richer, more interesting creative that engages the audience

  ### 24. The reporting interface was pretty seamless. The proprietary metric definitions were confusing

**Rating:** 4.0/5.0 stars

**Reviewed by:** herman l. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

The reporting interface is smooth and loads pretty quickly

**What do you dislike about Celtra?**

The proprietary metrics definitions are confusing and some do not align with client expectations

**What problems is Celtra solving and how is that benefiting you?**

Turnkey creative development

  ### 25. Celtra is far and above it's competitors

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

The customer support team is extremely helpful both in the feedback they give and the timeliness to which they provide it. 

**What do you dislike about Celtra?**

I think the UI could be a bit easier to use

**What problems is Celtra solving and how is that benefiting you?**

It makes life much easier for our design/ad operations teams. We get to build things in house instead of pushing this work out to vendors who take up more of our time/money/resources

  ### 26. Very useful tool but needs some improvement 

**Rating:** 3.0/5.0 stars

**Reviewed by:** Adam M. | EA Digital Manager, Media Production, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

I have only used Celtra a few times but it doesn’t seem as intelligent as some other as builders that I have used previously. A very clean UI and support is available for the more technical tasks.

**What do you dislike about Celtra?**

The UI is sometimes a little limited to what it’s capabilites are for recreating animation sequences.

**What problems is Celtra solving and how is that benefiting you?**

An additional ad banner creation tool to present to clients.

  ### 27. Personalised creative at scale

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

Celtra have brought together the best experience for both consumer & advertiser and made it accessible to clients globally in one simple platform. Creative was one of the biggest challenges in mobile and they have made that frictionless.

**What do you dislike about Celtra?**

Tough one, but sometimes the publisher adoption speed doesn't match demand

**What problems is Celtra solving and how is that benefiting you?**

Personalisation at scale. Better monetisation of our own properties. Better ad experiences for consumers

  ### 28. Wowed by Celtra

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2018

**What do you like best about Celtra?**

I liked How easy it was to create stunning ads.

**What do you dislike about Celtra?**

No animation on path abilities. I would often need to no animate an object on a direct path, and it can be difficult to accomplish this with animation on a path. 

**What problems is Celtra solving and how is that benefiting you?**

It's always easy to wow a client with celtra's amazing weather animations. When it doubt make it rain. 

  ### 29. Celtra is great!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

As a designer, I find Celtra's platform to be very intuitive. There are lots of great features that make animating easy.

**What do you dislike about Celtra?**

While the timeline was a great upgrade to the platform, there are still some things that can be improved upon (ex: easy way to highlight multiple key frames)

**What problems is Celtra solving and how is that benefiting you?**

Rich media ads do a better job at capturing the users attention.

  ### 30. The best platform ever, I'm not kidding! 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2018

**What do you like best about Celtra?**

It's so simple and it's updating all the time.

**What do you dislike about Celtra?**

I like everything. It's perfect !!! I can try to write something just to fulfill these minimum of 40 characters, but still I don't dislike anything 

**Recommendations to others considering Celtra:**

We're doing that all the time

**What problems is Celtra solving and how is that benefiting you?**

We increased profit in our firm by 20%.
Platform is just amazing and it get's better every day 

  ### 31. Intuitive and innovative

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emma G. | Ad Operations Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

Love using Celtra, it's so easy to traffick, report, and create.

**What do you dislike about Celtra?**

Nothing! The ease of use is unparalleled.

**What problems is Celtra solving and how is that benefiting you?**

Trafficking, reporting, responsive creative.

  ### 32. Senior Creative

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 23, 2018

**What do you like best about Celtra?**

Familiar (flash) & Intuitive UX. And the best thing is that you can do absolutely anything you want. Not many limitations.

**What do you dislike about Celtra?**

Maybe a feature to download an html file would be nice.

**Recommendations to others considering Celtra:**

Intuitive, easy to play around with. I would definitely give it a chance!

**What problems is Celtra solving and how is that benefiting you?**

Big range of possibilities, from simple animations to games and videos.

  ### 33. Easy and complete

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

Celtra makes it easy for advertisers to create relevant experiences. Their features inspires creative teams and simplifies the complicated development part.

**What do you dislike about Celtra?**

It's media gallery should be updated more often.

**What problems is Celtra solving and how is that benefiting you?**

Create rich and interactive digital ads. We realized there is much more we can offer to the audience other than the common banners we usually see around.

  ### 34. great product to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

The product is easy to use and intuitive. Also it has many cool features to use on ads.

**What do you dislike about Celtra?**

The timeline could be improved with the ability to click and drag to select different object's animations.

**What problems is Celtra solving and how is that benefiting you?**

Celtra has the benefit of being able to do cool things in ads with animation, dynamic content and video.

  ### 35. Great platform!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

What I like best is the variety of functionalities that the platform provides!

**What do you dislike about Celtra?**

I dislike that there are some actions that are not built in, such as creating ads that push content down if they are at the top of the page

**What problems is Celtra solving and how is that benefiting you?**

We are creating amazing creative products for our clients!

  ### 36. I use the platform 3 years ago, and after having gone through other platforms. No doubt I'm staying 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Animation | Enterprise (> 1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

the multiple options you can do when creating a banner

**What do you dislike about Celtra?**

I do not have negative reviews honestly. They could try to run more things in the application

**Recommendations to others considering Celtra:**

continue perfecting day by day

**What problems is Celtra solving and how is that benefiting you?**

every time I have a problem I resolve it with my account manager or with the support, which are the best

  ### 37. Building ad creatives on Celtra

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shrutika S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

The best thing I like about Celtra is its user-friendly interface. 

**What do you dislike about Celtra?**

The support pages and FAQs could be slightly more detailed, such as how to use certain components within  the AdCreator.

**What problems is Celtra solving and how is that benefiting you?**

Celtra provides great alternative less intrusive formats to fullscreen interstitials. It is also great that we can build responsive ad units.

  ### 38. Great platform, easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

Very user friendly platform, with relevant components that are simple to use. They are always evolving to ensure they stay up to date with industry standards, very helpful and responsive support team.

**What do you dislike about Celtra?**

I wish the actions and events and animations panel worked together better.

**What problems is Celtra solving and how is that benefiting you?**

Allows us to create eye catching non-invasive ads.

  ### 39. Great products and customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

I love that they are coming up with new ad formats which my clients love.

**What do you dislike about Celtra?**

As an Account Manager, I am always after reports and sometimes I find it difficult to navigate.

**What problems is Celtra solving and how is that benefiting you?**

I am not having an business problems. They are always helpful especially when I need reports.

  ### 40. Easy to use and helpful support docs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

I like the glossaries in the help section! And our account managers are wonderful!

**What do you dislike about Celtra?**

When ads don't behave on site like they do in the preview!

**Recommendations to others considering Celtra:**

Great user experience, but definitely needed the training provided by our Celtra reps!

**What problems is Celtra solving and how is that benefiting you?**

More creatively engaging and inspiring advertising for clients.

  ### 41. I work with Celtra as a designer and developer.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2018

**What do you like best about Celtra?**

I like that Celtra enables me to combine both plug and play features along with the ability to mix in custom javascript development.

**What do you dislike about Celtra?**

The timeline animations were a good introduction, but I feel like there could be more fine tuning in copying animations from scene to scene. 

**Recommendations to others considering Celtra:**

The learning curve can be a little steep, but after a few executions it pays off. 

**What problems is Celtra solving and how is that benefiting you?**

We use Celtra for custom rich media ad units. We are able to offer our clients even more dynamic creative solutions. 

  ### 42. Partnership w/ GroundTruth

**Rating:** 4.5/5.0 stars

**Reviewed by:** Addisson S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

different unit options & Celtra's reputation

**What do you dislike about Celtra?**

no benchmarks available anymore, difficult to use reporting

**What problems is Celtra solving and how is that benefiting you?**

being able to offer much more robust creative to clients.. and the benefit of this is clients are willing to use us more for campaigns and run different offerings/targeting/test out creative options

  ### 43. Ad Operations Specialist

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

I like the click/impressions action capabilities, being able to track these metrics consistently is a huge bonus for our strategy and decision making. Also, their support team is fantastic,

**What do you dislike about Celtra?**

The only things I dislike are small details such as capabilities on certain browsers. For example, our in house design team was unable to solve an issue with a creative in Microsoft Edge.

**What problems is Celtra solving and how is that benefiting you?**

Again mentioning the click/impression actions and interactions. These features have helped us tremendously.

  ### 44. aDmazing platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

It's amazing how creative the platform is. We can create not only ads but experiences to impact customers.

**What do you dislike about Celtra?**

Working with panels it's great but not the disposition of them in the studio. 

**What problems is Celtra solving and how is that benefiting you?**

We can animate ads without programming or using JAVASCRIPT 

  ### 45. Best in class Rich Media Ad Creator 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 04, 2018

**What do you like best about Celtra?**

Celtra is very simple to use if not learn to use for all your ad creation needs.  

**What do you dislike about Celtra?**

Some of the features needs work but overall we are happy with the product

**What problems is Celtra solving and how is that benefiting you?**

We are using Celtra for our ad creation needs.  The benefits to using Celtra is that its a complete system. With data feeds, viewability and ad engagement.  

  ### 46. Very Intuitive, innovative solutions

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 27, 2018

**What do you like best about Celtra?**

The functionality and video capabilities 

**What do you dislike about Celtra?**

I would like for an update to be completed to the optimization dashboard that makes the design more simplistic 

**Recommendations to others considering Celtra:**

Celtra is a worthwhile long-term product investment for all growing publishers. 

**What problems is Celtra solving and how is that benefiting you?**

Video monetization 

  ### 47. Really Great Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sharon C. | CEO/Publisher, Enterprise (> 1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

The platform is very easy to maneuver.  I don't have to search all over the place for information or creatives

**What do you dislike about Celtra?**

The display is dark- lightening it up a little work be great!

**What problems is Celtra solving and how is that benefiting you?**

Sometimes customer service is a little slow

  ### 48. Anyone can build an ad

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2018

**What do you like best about Celtra?**

UI/UX., Reporting, Particle emitters, overall ease of use

**What do you dislike about Celtra?**

lack of robust video controls, misc issues with Desktop ads

**What problems is Celtra solving and how is that benefiting you?**

We use celtra to build all of our mobile ads and we are starting to explore more options desktop ads

  ### 49. Amazing interactive banner experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vineet G. | Account Director, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2018

**What do you like best about Celtra?**

Celtra has unique features which are interactive and experiential which connect the user with real time.

**What do you dislike about Celtra?**

Some features and interface takes long time to learn

**What problems is Celtra solving and how is that benefiting you?**

Unique branding experience to branding and promotional campaigns

  ### 50. Great experience with Celtra year over year

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2018

**What do you like best about Celtra?**

Customized service and prompt responses to all questions

**What do you dislike about Celtra?**

There are some UI inefficiencies like being able to do things in bulk we'd like improvement around.

**What problems is Celtra solving and how is that benefiting you?**

RM creative building/tracking


## Celtra Discussions
  - [Can i use this for social placements previews?](https://www.g2.com/discussions/51240-can-i-use-this-for-social-placements-previews) - 2 comments, 1 upvote
  - [Can I create Videos in this tool](https://www.g2.com/discussions/40425-can-i-create-videos-in-this-tool) - 2 comments, 1 upvote
  - [How do you create rich media skin?](https://www.g2.com/discussions/33629-how-do-you-create-rich-media-skin) - 1 comment, 1 upvote
  - [Is there a community of engineers/developers familiar with Celtra who can help with custom builds?](https://www.g2.com/discussions/33628-is-there-a-community-of-engineers-developers-familiar-with-celtra-who-can-help-with-custom-builds) - 1 comment, 1 upvote
  - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment

- [View Celtra pricing details and edition comparison](https://www.g2.com/products/celtra/reviews?page=8&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-07-16+09%3A05%3A53+-0500&secure%5Bsession_id%5D=92014d0a-d888-496c-9070-686d8012bd8f&secure%5Btoken%5D=6ce4e87eee6e9e4a8bae7456a546aff3bf025d7315cf487f7fbb6434a60e3369&format=llm_user)
## Celtra Integrations
  - [Adobe](https://www.g2.com/products/adobe/reviews)
  - [Asana](https://www.g2.com/products/asana/reviews)
  - [Box](https://www.g2.com/products/box/reviews)
  - [Bynder](https://www.g2.com/products/bynder/reviews)
  - [Campaign Manager](https://www.g2.com/products/accountstory-campaign-manager/reviews)
  - [Cloudinary](https://www.g2.com/products/cloudinary/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Feedonomics](https://www.g2.com/products/feedonomics/reviews)
  - [Figma](https://www.g2.com/products/figma/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Cloud Access Transparency](https://www.g2.com/products/google-cloud-access-transparency/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)
  - [Photoshop Elements](https://www.g2.com/products/photoshop-elements/reviews)
  - [Pinterest](https://www.g2.com/products/pinterest/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Workfront](https://www.g2.com/products/workfront/reviews)
  - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)

## Celtra Features
**Channel Functionality**
- Display Functionality

**Template Creation**
- Image Upload
- Stock Image Library
- Drag & Drop Editing
- Variety Of Banner Types

**Authoring Tools**
- Ad Templates
- HTML5 Authoring
- Automated Ad Creation
- Lanugage Translation

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Creative Management Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Video Functionality**
- Video Functionality

**Design & Editing**
- Shape & Clip Art
- Font Selection
- Scale

**Testing Tools**
- Dynamic Versioning
- A/B Testing 

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Video Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Ad Management**
- Ad Sets
- Export As Different File Types
- Schedule

**Publishing Tools**
- Demand Side Platform Integration
- Campaign Scheduling

**Mobile Functionality**
- Mobile Functionality

**Analytics**
- Reporting
- Heatmap
- Budget

**Agentic AI - Mobile Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Frequency Capping
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Mobile**
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

## Top Celtra Alternatives
  - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - 4.1/5.0 (373 reviews)
  - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews)
  - [Bannerflow](https://www.g2.com/products/bannerflow/reviews) - 4.5/5.0 (191 reviews)