--- title: Celtra Reviews meta_title: 'Celtra Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 409 reviews by the users' company size, role or industry to find out how Celtra works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 409 scale: '5' date_modified: '2026-07-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Celtra Reviews **Vendor:** Celtra **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 409 ## About Celtra Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. ## Celtra Pros & Cons **What users like:** - Users value the **efficiency improvements** from Celtra's master template feature, reducing manual workload and enhancing collaboration. (4 reviews) - Users value the **efficient cross-collaboration** features in Celtra, enhancing teamwork and speeding up project execution. (3 reviews) - Users appreciate the **creativity and flexibility** of Celtra, enabling quick, high-quality design variations effortlessly. (3 reviews) - Users value the **high-quality design capabilities** of Celtra, enabling efficient creation of varied, professional-looking assets quickly. (3 reviews) - Users greatly value the **ease of use** of Celtra, streamlining design processes and enhancing collaboration with stakeholders. (3 reviews) - Efficiency (3 reviews) - Automation (2 reviews) - Customization (2 reviews) - Ease of Creation (2 reviews) - Features (2 reviews) **What users dislike:** - Users find **functionality limitations** in Celtra, including project management issues and complex template setups, impacting overall efficiency. (3 reviews) - Users note the **limited features** for smaller projects, making Celtra feel overly complex for simple tasks. (3 reviews) - Users find the **complexity in setting up templates** challenging, making the initial experience less user-friendly. (2 reviews) - Users report a **complex setup** process that can be overwhelming, especially for smaller projects and teams. (2 reviews) - Users find the **difficult setup** of Celtra overwhelming, especially for smaller projects or agencies. (2 reviews) - Limited Creativity (2 reviews) - Platform Complexity (2 reviews) - Poor Usability (2 reviews) - Time-Consuming (2 reviews) - Ad Issues (1 reviews) ## Celtra Reviews ### 1. Celtra Review **Rating:** 3.5/5.0 stars **Reviewed by:** Harjeet S. | Motion Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Celtra?** Nice and clean interface, and good support page which has lots of articles and popular topics to help solve issues you may have. **What do you dislike about Celtra?** Not a lot of negatives about the software **What problems is Celtra solving and how is that benefiting you?** For use for our interscrollers and rich media across our different brands allowing us to run different creative routes from the same campaign. ### 2. A dynamic tool that could help speed up the process of creating cool rich media executions. **Rating:** 5.0/5.0 stars **Reviewed by:** Ihab E. | C, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Celtra?** Easy UI Automated reports Quick response from the support team. **What do you dislike about Celtra?** The pricing is a bit on a high level in comparison with the industry. **What problems is Celtra solving and how is that benefiting you?** Time-saving platform. So instead of creating an HTMP5 creative from scratch, Celtra has the pre-defined components that could be used in a matter of a drag and drop feature. ### 3. Very good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2021 **What do you like best about Celtra?** Wide range of options and creativity in the studio **What do you dislike about Celtra?** Sometimes for smaller campaigns, it takes a large portion of the budget **What problems is Celtra solving and how is that benefiting you?** Creating nice banners ### 4. Great platform and pivotal to our business **Rating:** 4.0/5.0 stars **Reviewed by:** David G. | Business Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Celtra?** The innovative and intuitive ad builder. I’ve learned, over time, how to mock up and build my own creatives to accompany my client proposals. Celtra continue to make developments to their product suite and send out very regular updates which are always helpful and shared internally. We've always experienced great customer service/account management as well which makes using the product more appealing. **What do you dislike about Celtra?** The additional ad-serving rate, it is a bit high in my experience and has caused a number of issues when explaining to clients that the creative we have built will cost them an additional few thousand pounds to run. In certain instances it is enough to mean we have to remove rich media from a plan altogether and only run with standard formats. **Recommendations to others considering Celtra:** Learn how to use the components and features in order to impress clients with your creative proposals/pitches **What problems is Celtra solving and how is that benefiting you?** Typically the rich creatives I am able to propose as a mobile media sales rep, which enhance how my targeting would reach and appeal to an audience. Currently, many of my clients challenge us on what new and exciting, or innovative, ad formats we can offer and Celtra is always the first place I go. We keep a showcase of all the formats we've ever built on Celtra and use this as a way to entice brands to work with Mobsta. As a location specalist, there are certain components (like the map functionality) that suit our product perfectly and assist in showing brands how we can drive customers into their stores. ### 5. Great platform to build simple and complex ad units **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Celtra?** the flexibility and the features (components) **What do you dislike about Celtra?** It may be that the analytics reports are a little bit difficult to build **Recommendations to others considering Celtra:** Celtra has a lot of features to make build ads and analytics easy to use **What problems is Celtra solving and how is that benefiting you?** complex and flexible units, as well as new products ### 6. Reliable partners **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about Celtra?** Support and promptness whenever needed. Partner I trust. **What do you dislike about Celtra?** Absence of written Job aids/manuals on how to use Celtra, that could be used by Creative or media agencies as needed. **Recommendations to others considering Celtra:** Implement it in their businesses **What problems is Celtra solving and how is that benefiting you?** Creative management and localization across markets ### 7. Build digital ads in seconds **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Celtra?** Saves a lot of time and is easy to use. No coding knowledge needed and you dont have to worry about differnt borwsers/operating systems/limitations/... **What do you dislike about Celtra?** - no export (but yeah, its the business model) **Recommendations to others considering Celtra:** you can build digital ads and dont care about coding stuff. celtra does the job for you. **What problems is Celtra solving and how is that benefiting you?** I can create a lot of different drafts/versions in a very short time. If I would code them by hand, it would take at least double the time. ### 8. USER FRIENDLY AND EASY TO USE THE TOOL **Rating:** 5.0/5.0 stars **Reviewed by:** Ragavendiran G. | A, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Celtra?** I HAVE BEEN USING THIS TOOL FOR MY BUSINESS PURPOSE TO PULL THE AD DATA REPORT IT IS VERY CLEAR TO CUSTOMIZE YOUR REPORT. **What do you dislike about Celtra?** NOTHING MUCH OVER ALL LOOKS GOOD FROM MY SIDE **Recommendations to others considering Celtra:** Yes strongly Recommendated **What problems is Celtra solving and how is that benefiting you?** TO GET THE ACTUAL AD REPORTS. ### 9. Easy to use Ad builder platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Celtra?** I really like the timeline animation. Replacing asset feature. I also really like the cinemagraphs- I'm thinking it would be cool if there was a fire feature **What do you dislike about Celtra?** The guides work only like 25% of the time. I like the folders but when I add specific assets to the folder it goes directly goes to the bottom of the asset list instead of in the folder. **What problems is Celtra solving and how is that benefiting you?** Making sure images do not look stretched/distorted between different screen sizes. ### 10. Great product for quickly creating quality rich media mobile ads. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Celtra?** The platform is easy to use and quick to create ads in. It has a wide range of drag and drop features to create rich media ads. **What do you dislike about Celtra?** The CPM adserving fee is higher than some other ad providers. **What problems is Celtra solving and how is that benefiting you?** We're not currently using Celtra as we hand code our ads, but previously we've used it to meet tight deadlines to when training our clients design teams who might not have a technical background. ### 11. Director, Client Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** I like the functionality and capabilities of the high impact units -- customer service is also great! **What do you dislike about Celtra?** I have a positive experience with Celtra and there isn't anything I don't like. **What problems is Celtra solving and how is that benefiting you?** Creating engaging high impact media units ### 12. Celtra Review **Rating:** 3.0/5.0 stars **Reviewed by:** Gavin P. | Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Celtra?** When we need to run mobile assets using Celtra is very smooth from transitioning to creative build to going live, in addition to his the reporting suite is very user-friendly and very analytical stimulating. **What do you dislike about Celtra?** There is nothing I dislike around the system. **Recommendations to others considering Celtra:** Make sure you fully are up to speed with the training as there is a lot of tricks that they show you to speed the process of trafficking. **What problems is Celtra solving and how is that benefiting you?** the reporting suite is fast and simple due to us being able to report in "real Time" ### 13. Creative Design and Management at its Best! **Rating:** 5.0/5.0 stars **Reviewed by:** Ilker G. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Celtra?** Celtra is dynamic company that is improving every day. They have also an amazing support team. **What do you dislike about Celtra?** Nothing I can think of. Celtra was always helpful to us wherever they can. **Recommendations to others considering Celtra:** If you are after a great creative managament platform who has amazing features and components which you can handle and use with ease, Celtra is the right address. You won't get disappointed. **What problems is Celtra solving and how is that benefiting you?** Designing great creatives with ease for our clients. The reporting is also great for analysis and optimization which is key for a successful campaign. ### 14. Intuitive platform to manage all digital creative asset needs **Rating:** 4.0/5.0 stars **Reviewed by:** Mona M A. | Marketing Director, Head of Digital Transformation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Celtra?** Easy to use interface that is integrated directly with the adobe suite. **What do you dislike about Celtra?** The decision to move away from a dynamic platform **What problems is Celtra solving and how is that benefiting you?** Centralize the development of all digital asset iterations and mitigate development costs. ### 15. Works great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Celtra?** How fast I can make a bunch of different variations with not too much work. All the main work happens in the feeds. **What do you dislike about Celtra?** Sometimes there could be little bugs. Like when previewing creatives on one web browser it will have the bug but on mobile or different browser it wont. **What problems is Celtra solving and how is that benefiting you?** Making a bunch of variations quickly. Making different ads to A/B test. ### 16. Celtra Ads - Lifesaver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Celtra?** Celtra is a well supported, browser based software kit that lets you quickly build dynamic web ads. Celtra provides quick access to special features like weather effects, animation options, dynamic content, location tools, and more, for a variety of ad types. Celtra is especially strong with mobile ads. **What do you dislike about Celtra?** The only downside of using Celtra is the associated CPM rate, which is reasonable, but on a gigantic ad run it can add up. There are very few ad types it doesn't support. **What problems is Celtra solving and how is that benefiting you?** Interscroller ads on mobile is our primary use. We've used Celtra to solve for some high impact takeovers. ### 17. Celtra is a great way to speed out creative builds **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** Customizable templates, building creative once and revising the template to reduce launch times. **What do you dislike about Celtra?** Limits on file creative uploads - but that's on google. When so many creative is in the build, organizing it is a bit painful, luckily there's a search function. **Recommendations to others considering Celtra:** Interface wise: If you are used to programs like Photoshop and Flash its similar and would be quick to pick up. Intermediate - Advance: there are options to build out and place in code to style components just right. Save build and configuration time. **What problems is Celtra solving and how is that benefiting you?** Responsive layouts, ad tagging and real time updates. Quick test builds on products that would have required a developer's time. Instead ready for MVP testing right away. ### 18. Good rich media vendor - support not so good **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2021 **What do you like best about Celtra?** Self service element of the platform is great **What do you dislike about Celtra?** their support team is not that great and ends up waiting a lot **Recommendations to others considering Celtra:** easy to use platform enables quick wins compresses files greatly **What problems is Celtra solving and how is that benefiting you?** Helps execute rich media ads on app and create bespoke creatives. It saves a lot of time, the UI is very user friendly - a platform that is understood by the industry. **Official Response from Daylin Hull:** > Thanks so much for this feedback! We're so sorry to hear you've encountered some long wait-times when hearing back from our Support team. They can sometimes get a bit backlogged however we want to make sure you feel supported and helped when needed. We always recommend sending through a timeline of when something may be do to help our team prioritize as needed. Please know that this feedback is truly valuable we can definitely take this back to them and work on getting better at this. If there's any additional feedback you'd like to submit, we'd love to hear it so please do reach out! ### 19. Quite intuitive the platform and very user-friendly, **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Celtra?** The possibility of including custom JS is a big plus, and the timeline. **What do you dislike about Celtra?** Management of sprite sheets and custom fonts. **Recommendations to others considering Celtra:** It is very easy to use and the components help a lot if you don't know JS code. **What problems is Celtra solving and how is that benefiting you?** More eye-catching rich media. More dynamic and interactive creatives. ### 20. Celtra_Review_2020 **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** The ease of use. Everything is straight forward. The support center is helpful when your not sure about something. And if you can't find it there (which is unlikely). You can directly contact Celtra support and they respond within less than an hour. **What do you dislike about Celtra?** I like being able to review the 'Alerts.' I would like it if you were unable to publish the creative unless there are no alerts. Or if it's an alert you can ignore, it would state, 'Allowed to Ignore' **What problems is Celtra solving and how is that benefiting you?** We're unable to create robust units in our platform. Celtra has allowed us to continue using our platform and provide our clients with everything they wanted in a unit. ### 21. Been a superbly good experience ! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Celtra?** The reporting function is easy to use. All the info is in one tab. **What do you dislike about Celtra?** I have to manual publish tags one by one. Kinda tedious. **Recommendations to others considering Celtra:** Highly recommended coz it is superbly easy to use ! **What problems is Celtra solving and how is that benefiting you?** Benefits are plenty esp reporting because it's v easy to get all data in one excel sheet and in one tab. problems: if i want to split web and app placements separately , its very tedious to publish them one by one. problems: i need to manually append IAS tag to bottom of celtra tag. bit troublesome hey. ### 22. Great Portal for easy creative building! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Celtra?** Celtra provides very easy and efficient components for various functionalities that even people with non coding backgrounds can easily adapt in their creatives. **What do you dislike about Celtra?** Certain elements like conditional actions are missing. **What problems is Celtra solving and how is that benefiting you?** Timeline animations within Celtra helps with cutting down a lot of extra efforts. Even additional components like placements, weather, Swipey Gallery etc makes the creative building a lot. ### 23. CELTRA NICE RICHMEDIA BUILDER **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Celtra?** Builder functionality and reporting quality **What do you dislike about Celtra?** Poor creative template for non-professional web designer **What problems is Celtra solving and how is that benefiting you?** The programmatic tracking with the DSP and easier optimisation results ### 24. Great intuitive product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Celtra?** The UI of the building process and how beautifully designed it is. I like all the features tucked within the building process and their appropriate names too. **What do you dislike about Celtra?** The buttons on your website! They're too fuzzy and not at all like a standard "click here" button. **What problems is Celtra solving and how is that benefiting you?** Ad campaigns and creative builds at InMarket. There's so much functionality. ### 25. I love Celtra! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Celtra?** I like that you can easily create HTML assets with no knowledge of coding. I also like that you can easily customize templates and perfect them so you can use them for multiple campaigns. In that same regard, exporting campaigns is so easy. I also love the feed building capabilities. Account planner's can seamlessly merge information with the designers in order to easily complete the campaign. **What do you dislike about Celtra?** There is definitely a learning curve at first. There are also some features that can be difficult to pick up on at first. Another thing that has been difficult is that the client often requests working files and when we build directly on Celtra, we are not able to provide those. Animation in the platform can especially bedifficult to master at the beginning. **Recommendations to others considering Celtra:** I recommend that there is an onboarding session so everyone using the product is familiar before jumping into the first campaign. All people on the team should be well versed in the program in order for everything to run seamlessly. **What problems is Celtra solving and how is that benefiting you?** We had issues scaling multiple creatives across multiple sizes and languages and Celtra has streamlined this process tremendously. It is also convenient to have all the creative in one, organized place for the client to review and leave notes. We also had extreme issues translating assets to MEA languages and Celtra has made that transition very easy. It is also incredible easy to batch edit if you happen to make a mistake. ### 26. Celtra Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Celtra?** I like that Celtra is very WYSIWYG. Components that you can drag and drop. You don't need to be a developer to use their product. However if you do have a development background you can take it to the next level. **What do you dislike about Celtra?** I find that it's a bit hard to implement Javascript and even CSS into a project. Would also be able to include library like Greensock which doesn't not seem to be possible. **What problems is Celtra solving and how is that benefiting you?** Making ad units that are creative and engaging is one of the strong points with celtra. By using it we are getting more click-throughs and engagement over just standard digital media. ### 27. Great Builder, fantastic Prod & Eng team, and probably the best technical support in the biz **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** Creative builder, technical support, UI is pretty easy to use **What do you dislike about Celtra?** I think the trafficking between Creative & Placement could use some updating to make the UI a bit more streamlined and current. **Recommendations to others considering Celtra:** Depends on your user need, but from a design and trafficking standpoint, it's a very easy and straight forward tool. **What problems is Celtra solving and how is that benefiting you?** a challenge in our business is limiting the number of requests we make. I think a major challenge in using a 3rd party builder is that the creative fetch process ( perhaps updated APIs) , and losing rendered impressions during that process. I also think metrics need to be simplified. ### 28. The ease with which one can create Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** 1. The user experience. I came from backend software development domain, but using celtra was a piece of cake after attended a few webinars. Everything is so easy to use and manipulate 2. The webinars are so helpful 3. Response timings. Celtra is really quick with resolving bugs and solving any issues you have **What do you dislike about Celtra?** No mobile website. Celtra should create a mobile website for the celtra builder. I would love to edit my ads on the go. The documentation for using the javascript APIs can be somewhat more elaborate. **Recommendations to others considering Celtra:** Go through the webinars before starting. Look at the documentation on their website, which is very useful Feel free to contact the support team at celtra with any questions, they are the best! **What problems is Celtra solving and how is that benefiting you?** 1. Creating beautiful mobile ads in less than a day 2. Creating difficult rich media units with ease by adding/manipulating javascript ### 29. Perfect Platform to collate and serve the Ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Ajay K. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** As per our experience, Celtra platform is a most easy to operate and the features are also easy to work. **What do you dislike about Celtra?** Really- nothing for dislike, cause we are getting whatever from Celtra. and we are happy for that. **What problems is Celtra solving and how is that benefiting you?** we have using this platform to serve all the correct numbers with the tracking benefits of ads at one platform for our agency. ### 30. Creative task at ease. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Celtra?** Creating Celtra Placements is quite easy and 1 can easily understand. **What do you dislike about Celtra?** when in the creative section of any campaign, sometimes a double click or wrong click takes you to the files, where it should ask for permission before proceeding. **What problems is Celtra solving and how is that benefiting you?** Creative review links, Creative tracking, Creative tags etc. ### 31. Versatile platform providing the tools for creative ways to meet clients needs **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica A. | Digital Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Celtra?** Variety of tools to customize and creative new looks for each creative/client. **What do you dislike about Celtra?** The need to place everything on the master slide and remember to move it off the stage/change the opacity so it doesn't show up as the creative loads. **What problems is Celtra solving and how is that benefiting you?** Small file sizes with faster loading times but our clients love the built in location feature. ### 32. Celtra - A Fair Review **Rating:** 4.5/5.0 stars **Reviewed by:** Amer A. | H, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Celtra?** Capabilities to automate and building dynamic creatives **What do you dislike about Celtra?** It’s still complicated enough that a noob cannot use it efficiently without proper training. **What problems is Celtra solving and how is that benefiting you?** The biggest problem we solve is latency issue while loading the creatives. ### 33. Celtra's Granular Logs were very helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Celtra?** The granular logs & help from their DS team dissecting them **What do you dislike about Celtra?** The tool was more clunky than competitors **Recommendations to others considering Celtra:** Granular logs & support were beneficial **What problems is Celtra solving and how is that benefiting you?** Identify incremental ads -- log analysis was big ### 34. One of the best in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Celtra?** Ease of creating powerful creatives with minimal effort and fast turnaround times. **What do you dislike about Celtra?** Some features required advanced knowledge of JavaScript so not suitable for designers for creating complex animations. **What problems is Celtra solving and how is that benefiting you?** Creating dynamic creatives with ease. ### 35. Great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Celtra?** continuous updates and the new features every month **What do you dislike about Celtra?** Nothing, I don't have anything, The service really usefule **What problems is Celtra solving and how is that benefiting you?** Special execution ads, there's no service can provide us with the same quality ### 36. It's amazing. Easy to implement animation for ad campaign. **Rating:** 5.0/5.0 stars **Reviewed by:** Kamlesh K. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Celtra?** I mostly like animation preset components. **What do you dislike about Celtra?** There are some issues for Microphone ad. **Recommendations to others considering Celtra:** If you want to creating amazing ad with amazing effects, this is right platform to you. **What problems is Celtra solving and how is that benefiting you?** Microphone trigger issues must be solved. We have facing problem to creating ad with this feature. ### 37. Great Creative Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph I. | Creative Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Celtra?** Very user friendly and the learning curve is relatively quick. **What do you dislike about Celtra?** Could use some more robust functionality from time to time. **What problems is Celtra solving and how is that benefiting you?** Clients love the flexibility and dynamic options with this platform. ### 38. Celtra is consistently the fastest and easier way to create dynamic online ads **Rating:** 4.0/5.0 stars **Reviewed by:** Michael B. | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Celtra?** The user interface is easy to use while remaining comprehensive. **What do you dislike about Celtra?** It would be nice to have more control over some of the offered elements. **What problems is Celtra solving and how is that benefiting you?** Primarily, we use Celtra to incorporate video into our banner ads and it couldn't be easier. ### 39. Very good product, sometimes a little too packed with advanced features. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Celtra?** Lotsa features, easy content creation and manageability. **What do you dislike about Celtra?** Some filters could improve. Sometike ago the signup was a bit long. **What problems is Celtra solving and how is that benefiting you?** None at the moment. ### 40. It's not bad for my needs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Celtra?** straight forward user interface for navigating around. **What do you dislike about Celtra?** clunky when using large numbers of creatives within a campaign. **What problems is Celtra solving and how is that benefiting you?** fewer tags needed in a campaign. ### 41. Great for building animated ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** I love that the components are easy to understand and work with. Animations are also easy to set up. Whenever I hit a brickwall, the Celtra support team has been the most helpful. **What do you dislike about Celtra?** One ad unit does not adapts to different sizes automatically. **Recommendations to others considering Celtra:** Consider the time taken to build a customised ad unit elsewhere as compared to Celtra. Building with Celtra cuts the team's time in half. **What problems is Celtra solving and how is that benefiting you?** Having the flexibility with custom build ads. ### 42. Easy to use and amazing components **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2018 **What do you like best about Celtra?** Has loads of amazing components that when joining two or three of them together creates an amazing rich ad. **What do you dislike about Celtra?** Search functionality in the platform very basic not granular. **Recommendations to others considering Celtra:** Anyone can use there platform to create ads. There is how-to videos and a info hub to guise you. **What problems is Celtra solving and how is that benefiting you?** Build rich and engaging ads within minutes. Created more than 10 bespoke formats using Celtra. Account manager always there to help on new features being released. ### 43. Campaigns with very attractive creatives can be launched in minutes **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** Celtra is a very complete ad builder. It’s biggest advantage is that it allows designers (and individuals with no programming skills) to create a variety of elements with a diverse array of components without the need for extra programming. This basically translates into money and time savings. Campaigns with very attractive components can be launched in just minutes. **What do you dislike about Celtra?** Business model. (Subscriptions with annual commitments and billing based in ad request instead of load impressions) **Recommendations to others considering Celtra:** -Make sure to change macros at the moment of Celtra generates the tag. -make sure to define all events actions that you need track before campaign start **What problems is Celtra solving and how is that benefiting you?** Time saving and not need hiring programmers ### 44. Best Creative Designing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** One of the best features in Celtra is - It's ready to use UI - Any layman can understand and start working on the creative as well as campaign set up. Best user experience. **What do you dislike about Celtra?** At times, it takes a lot of time to load, probably it's due to the amount of campaigns it is running in one go **What problems is Celtra solving and how is that benefiting you?** It solves my creative designing and optimizing of my rich media ads ### 45. Excellent Software for Creative Advertisements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Celtra?** It gives me the freedom to create innovative ads that catches user's attention. I've seen their growth and how they have become even better. The software becomes more easy to use with every update they make. I can truly say that I have been able to create more interesting ads compare to how the software was a few years back where I had to use multiple softwares to be able to deliver creatives. **What do you dislike about Celtra?** There are certain things that come up while building an ad that needs to be completed in a short amount of time. There are times where we need to wait for their Engineering team in Europe to help us out with our request in US Eastern Time that delays our delivery and launch time. But customer support is very diligent in helping us out with any fix we request. **Recommendations to others considering Celtra:** I strongly suggest to use this software when it comes to creative ads and keeping track of its performance. You get everything you need for your team to build and keep track of creative ads. **What problems is Celtra solving and how is that benefiting you?** We have submitted to the Celtra team a list of things that we would like to get them to fix. They have been updating their software even more to make our lives easier when building out our ads with their creative components. ### 46. I'm a campaign manager at Kargo, so I use Celtra to traffic ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Keagan H. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Celtra?** Celtra's versatility and compatibility with all the different DSPs/ad servers. **What do you dislike about Celtra?** Sometimes the reporting feature is slow and overwhelming with all the different choices. **Recommendations to others considering Celtra:** Familiarize yourself with the different reporting metrics and dimensions. **What problems is Celtra solving and how is that benefiting you?** Celtra helps us traffic creative into ad servers across the industry. Rarely do we have to tell a client that our creative code will be incompatible. And usually if we do, it's not because of Celtra. ### 47. platform to avoid ad fatigue **Rating:** 5.0/5.0 stars **Reviewed by:** Tarun K. | Business Director (Dailymotion and Kidoz), Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** the simplicity and the automation options **What do you dislike about Celtra?** The requirement for extensive coding for most of the AI-based executions. **What problems is Celtra solving and how is that benefiting you?** Overcoming ad fatigue and standing out from the competition. ### 48. Celtra is an amazing tool for creative building and its own management **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander R. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Celtra?** I really like its interface and the ad builder, its similar to the Adobe apps interface which makes it really familiar when using it. **What do you dislike about Celtra?** I really don´t like the timeline and the animation keyframes, it feels like it doesn´t belong to the platform. **What problems is Celtra solving and how is that benefiting you?** We´ve had a lot of improvement with the creative automation and the dynamic creative optimization using celtra feeds for our creative variants in every campaign. ### 49. Very useful but somewhat limiting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Celtra?** Versioning out display banners when there are multiple different phases of a campaign. **What do you dislike about Celtra?** It is very tedious to mask images and objects - something that could otherwise be a simple task has a longer workaround. Also, I have ran into issues when using .MOV files with transparencies. **Recommendations to others considering Celtra:** It is good for static purposes, but animations are more limited and tend to not respond to copy and size updates as well. **What problems is Celtra solving and how is that benefiting you?** It saves a decent amount of time when building and exporting large scale campaigns. It is much quicker and more efficient to make updates through the feed as opposed to doing each individual unit. ### 50. The best solution of engagement creatives **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Celtra?** The possibility run a campaign with the best form show the product, service with engagement. **What do you dislike about Celtra?** at the moment there is nothing that displeases me **What problems is Celtra solving and how is that benefiting you?** When we change dsp we have some issues with discrepancies but i think celtra check and have a excelent support ## Celtra Discussions - [Can i use this for social placements previews?](https://www.g2.com/discussions/51240-can-i-use-this-for-social-placements-previews) - 2 comments, 1 upvote - [Can I create Videos in this tool](https://www.g2.com/discussions/40425-can-i-create-videos-in-this-tool) - 2 comments, 1 upvote - [How do you create rich media skin?](https://www.g2.com/discussions/33629-how-do-you-create-rich-media-skin) - 1 comment, 1 upvote - [Is there a community of engineers/developers familiar with Celtra who can help with custom builds?](https://www.g2.com/discussions/33628-is-there-a-community-of-engineers-developers-familiar-with-celtra-who-can-help-with-custom-builds) - 1 comment, 1 upvote - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment - [View Celtra pricing details and edition comparison](https://www.g2.com/products/celtra/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+14%3A10%3A02+-0500&secure%5Bsession_id%5D=9638dcb4-16c3-4821-92c0-76b84d68df91&secure%5Btoken%5D=fbbd9e911a13bd2fe3b495693cd38a8dc58490a56c93ca4780f48fbcd588d4f4&format=llm_user) ## Celtra Integrations - [Adobe](https://www.g2.com/products/adobe/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - [Campaign Manager](https://www.g2.com/products/accountstory-campaign-manager/reviews) - [Cloudinary](https://www.g2.com/products/cloudinary/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud Access Transparency](https://www.g2.com/products/google-cloud-access-transparency/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - [Photoshop Elements](https://www.g2.com/products/photoshop-elements/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Celtra Features **Channel Functionality** - Display Functionality **Template Creation** - Image Upload - Stock Image Library - Drag & Drop Editing - Variety Of Banner Types **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Design & Editing** - Shape & Clip Art - Font Selection - Scale **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Ad Management** - Ad Sets - Export As Different File Types - Schedule **Publishing Tools** - Demand Side Platform Integration - Campaign Scheduling **Mobile Functionality** - Mobile Functionality **Analytics** - Reporting - Heatmap - Budget **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Frequency Capping - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Celtra Alternatives - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - 4.1/5.0 (373 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [Bannerflow](https://www.g2.com/products/bannerflow/reviews) - 4.5/5.0 (190 reviews)