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Celtra Reviews & Product Details

Verified User in Consumer Goods
AC
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
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What do you like best about Celtra?

Lots of functionalities such as localization of the assets via feeds, and changing template sizes semi-automatically. It's not bad for static simple images. Especially if you use more banners rather than photography in your ads. DPA functionality is probably the best product of Celtra. Their account structure is good if your company is producing assets at a global level and mostly campaign-based creatives (seasonal, changing with new shooting and campaign images). Review collected by and hosted on G2.com.

What do you dislike about Celtra?

Buggy tool, it would crash and give random errors, user experience is not great (example: You would click the back button instead of going to the previous page it goes to the account. Meaning you then have to click again on your project, etc). I felt like I'm using a tool still being beta tested with the customers as only this would explain this many bugs and errors.

Very bad customer support & knowledge base. They don't have chat support and when you contact customer support they reply to you via email. If you report multiple issues at the same time good luck identifying which email is for which question.

The most important learning for me is that when a company claims they do all they probably don't do it well. Celtra would claim that you can do all creative automation (DPA, video production, size changes, feed-based automation, gifs, asset distribution to platforms, naming conventions, taxonomy), and yes technically you can do all that but at a cost of your time. In the end, because the tool is buggy, you don't get proper support and since it will crash, throws errors a lot and you will probably spend the same time manually creating your assets. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

Celtra is a creative automation tool. Ideally, they should provide fast, efficient creative production, modification of existing assets, easy approval, feed based creative production for both static and video ads, distribution, approval & feedback chains, and taxonomy of your assets. When you purchase Celtra expectation is that you will save time and resources on creative asset production. Review collected by and hosted on G2.com.

Response from Daylin Hull of Celtra

Hi! Thanks so much for this information. We're so glad to hear you're getting usage out of our DPA product along with our templates but are sorry to hear the Builder has been creating some confusion! We totally understand that while some things are pretty simple, other things can take some time to navigate. Our team has been actively working to make the tool a more seamless experience so we really value this feedback!

Although we don't currently offer chat support, we do have a Global Support team who is ready to assist. Please note, like with any Customer Service team, it's important that any issues be separate so our team can expedite the handling of each and every one. We do appreciate and understand this can sometimes create frustration but it helps our Support team respond in the timeliest of manners with the most up to date information and care.

Our Support site documentation is quite thorough and our team is always here to assist and debug alongside you! I'm taking this feedback to our team so please don't hesitate to give us a shout as we'd love to help any way we can.

Should you want to provide any further details, please do send our support team an email with feedback at support@celtra.com. Thanks for taking the time to let us know the difficulty you've been experiencing!

See how Celtra improved

Celtra Overview

What is Celtra?

Celtra helps businesses transform with Creative Automation. Our cloud-based software solutions empower brands, media owners and agencies to leverage creative automation technology to drive the efficiency, speed and quality of their digital advertising production.  From scaling digital advertising content to global toolkits, performance creative, and building and activating premium ad suites, businesses can do it all with our Creative Automation solutions. Our customers include some of the most creative companies in the world, including adidas, Spotify, NBCU, WarnerMedia, Unilever, and GoPro.

Celtra Details
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Celtra Community
Languages Supported
English
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Product Description

Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It allows media owners and operators to create and activate premium and creative-first ad products.

How do you position yourself against your competitors?

We offer brands, publishers and agencies the most comprehensive set of tools to manage the entire creative lifecycle for digital advertising.


Seller Details
Year Founded
2006
HQ Location
Massachusetts
Twitter
@celtra
4,597 Twitter followers
LinkedIn® Page
www.linkedin.com
199 employees on LinkedIn®

Nina B.
NB
Overview Provided by:

Recent Celtra Reviews

MF
Maria F.Small-Business (50 or fewer emp.)
5.0 out of 5
""Celtra is Fantastic!""
Being someone who leads projects and teams, I think Celtra is very useful. It's especially helpful when it comes to how mobile rich media works wel...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Wonderful tool but animation needs an easy button"
The layout and design options are great.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The best creative development tool to maximize the impact of online display campaigns."
There is a wide range of opportunities available for developing creative work.
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Celtra Media

Celtra Demo - Celtra Scaling Studio | Automate Digital Ad Production
Go from a custom concept to thousands of activation-ready video and image creatives in a fraction of the time
Celtra Demo - Celtra Scaling Studio | Produce Inclusively and Never Miss a Launch Date
Iterate concepts, collaboratively produce, and launch thousands of creatives without the extra manual work.
Celtra Demo - Celtra Dynamic Product Ads | Fully Custom Creative Templates
Boost ROAS with fully custom creative templates for commerce ads on Facebook, Instagram, Snapchat and Pinterest
Celtra Demo - Celtra Ad Suite | Differentiate
Create bespoke creatives easily or build templates for a suite of ad products that each drive a specific KPI.
Celtra Demo - Celtra Ad Suite | Traffick
Generate and publish directly with ad-server specific tags.
Celtra Demo - Celtra Ad Suite | Prove Success
Establish performance benchmarks, optimize media, and track performance with custom reporting solutions.
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Have you used Celtra before?
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Video Reviews

391 out of 392 Total Reviews for Celtra

4.4 out of 5
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391 out of 392 Total Reviews for Celtra
4.4 out of 5
391 out of 392 Total Reviews for Celtra
4.4 out of 5

Celtra Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CeltraQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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MF
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Celtra?

Being someone who leads projects and teams, I think Celtra is very useful. It's especially helpful when it comes to how mobile rich media works well on phones and tablets. The user interface (UI) is easy to use, which makes working with creative stuff much easier. I really like the customer service they offer; their help and teaching have been very important in making special sets that truly get noticed. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

Adding third-party trackers and tags during the build stage can sometimes be harder than needed. The process of making rules and measures for checking creative work usually seems more difficult than it needs to be. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

Celtra has played a big role in fixing many problems with workflows. By making it easier to make and handle big media stuff, it's greatly cut down the time spent in these areas. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite
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(Original )Information
What do you like best about Celtra?

The layout and design options are great. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

I wish there were an easier way to animate. I understand that the current way gives you the most flexibility to do what you want but I wish there were a template animation that could be used first and then adjusted to your liking. Review collected by and hosted on G2.com.

Recommendations to others considering Celtra:

This is probably the best tool for customer ad animations. Much like photoshop, it takes time to become really good at using it. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

great for custom ad animation work and video work. Best video ad displayer in the game. Review collected by and hosted on G2.com.

Jackson E.
JE
Director of Talent Acquisition
Mid-Market(51-1000 emp.)
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Review source: Organic
Brendan R.
BR
Programista Full Stack
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Celtra?

I like the fact that Celtra is easy to use, even for those with no design experience. Its effectiveness in delivering campaigns exactly as designed also adds to its undeniable appeal! The platform allows teams of people from different departments and external contributors to all have access to their own creative, making collaboration a breeze. It allows us to create dynamic, engaging ads with interscroller units while keeping our clients entertained - delivering successful results every time. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

I dislike the lack of a rapid response team for incidents in Celtra. In addition, the price point is too high and unnecessarily restrictive, leading practitioners to develop their own solutions rather than buy in. This resistance has been exacerbated as vendors like In-Housing have also gained traction in the digital marketing space. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

As a digital advertiser, I'm able to benefit from Celtra's dynamic ad delivery technology. Its user interface allows me to quickly and easily create exciting ads that stand out from the crowd, while still providing an engaging user experience. Review collected by and hosted on G2.com.

AK
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Celtra?

Working with Celtra feels like there is always something innovative for businesses in terms of looking to increase the speed and quality of creative production for display marketing. It gives us freedom to create unique solutions for clients which are tailored to brand specific needs, ensuring that the highest standards of quality and creativity are met. The platform also fills the gap for clients who do not have in-house creatives for handling display marketing. Beyond this, platform also offers extensive creative analytics, allowing users to track and analyze their creatives in order to ensure that they are achieving the desired results. Overall, Celtra Platform is a great solution for businesses looking to increase the speed and quality of creative production. It provides freedom to create unique creative solutions. Highly recommended. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

Not all formats are RTB compatible, creatives are not exportable, sometimes the creative in builder doesn’t look exact like in live enviroment, likely due to differences in screen ratio and address bar which is not present in the preview. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

Celtra solves our cerative uniquenes, fast creative production in terms of automatization or using ready template solutions. For awarenes camapaigns creative analitycs is very important feature. Dynamic ads are also someting I take very valuable for our bussines Review collected by and hosted on G2.com.

JE
Senior Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Celtra?

Cross-collaboration across multiple teams. This is particularly helpful when you are working with multiple teams in multiple markets. The access to one creative set to build off of is tremendously helpful. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

Sometimes the creative weights in Celtra aren't very apparent and you only find out about it when trying to traffic. Making the creative weight easier to access when building out assets would be great. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

Celtra serves as a hub for creative builds across multiple markets, which makes cross-market collaboration much easier when working in an enterprise environment. It also makes serving ads much more efficient. The CE capabilities make adjusting creative quickly very easy. Review collected by and hosted on G2.com.

Response from Evan Wilson of Celtra

Hey Jack, we appreciate your feedback, we are planning to improve creative weight down the pipeline, stay tuned for future updates, and thank you for your support.

Ryan D.
RD
Lead Customer Marketing Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Celtra?

I appreciate Celtra Ad Creator the most for its remarkable usability, speed, intuitiveness, and power. The component-based drag-and-drop platform is known to create a "templated" design; however, this has been proved wrong as it provides comprehensive features that let you make captivating ads with HTML5 mobile technology swiftly. Compared to bulky Flash banners, which take a reasonable amount of time in quality assurance tests, code-free creation via Celtra removes such issues while still producing reliable results ideal for professionals in the visual arts industry. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

I wouldn't say I like the complexity of Celtra's report-making tool. It can be challenging to generate customized reports due to their obscurity and lack of intuitive design. Additionally, it is not straightforward when replacing creative assets within a campaign folder; often, elements are removed instead of improved upon, necessitating us to develop unique solutions for maintaining functionality. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

Celtra is a helpful solution for incorporating technical feasibility into early-stage mobile banner concepts. It provides alternative technological forms under investigation, making the creative phase of development easy and efficient. Review collected by and hosted on G2.com.

Verified User in Sports
US
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
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What do you like best about Celtra?

It's an easy platform to use, and is very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

Often opens too many tabs as I work around the platform. My company thinks it's too expensive. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

Using Celtra has saved me a lot of time that I used to not have much of. It allows me to have more time to get creative and be a designer. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
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(Original )Information
What do you like best about Celtra?

I´ve been testing several ad builders, a lot; Celtra wins in every parameter, easy to use, scalable, fast, solid, friendly environment, metrics, reports, etc Review collected by and hosted on G2.com.

What do you dislike about Celtra?

I work from Latin America and will be very usefull to have a support documentation in Spanish. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

Celtra allows me and my team, build dozens of RM creative every day, with any kind of media features and interactivity, super fast and a solid way. Review collected by and hosted on G2.com.

LC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Celtra?

It can easily be used for templated designs. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

Unlike other editing platforms, Celtra should be accessed online. Review collected by and hosted on G2.com.

What problems is Celtra solving and how is that benefiting you?

Saves time in resizing files that needs to be posted on different platforms Review collected by and hosted on G2.com.

Response from Daylin Hull of Celtra

Hi! Thanks so much for this information. We're so glad to hear you find the Builder helpful for designing templates!

Please note that Celtra is accessible online. If you're having any issues logging in, please don't hesitate to reach out to Support to assist, support@celtra.com. We'd love to help wherever it's needed or any way we can!

See how Celtra improved