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Broadsign Reviews & Product Details

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Broadsign?

Scheduling to multiple screens at once with various ad sizes, nesting complex schedules within a campaign. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

Reporting tends to lack some depth that other inferior software seems to have. Avails could use some improvement in BroadSign Core. Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

Not sure I have an answer for this one. Review collected by and hosted on G2.com.

Broadsign Overview

What is Broadsign?

Broadsign is an end-to-end software solution for media owners and buyers to holistically plan, manage and deliver out-of-home media. For Media owners: Broadsign empowers media owners to efficiently scale, manage, and sell their digital and static out-of-home inventory through automated software, intelligent campaign tools, powerful network operations, and programmatic advertising. For Brands & Agencies: Reach audiences with dynamic and flexible campaigns that deliver quality impressions in real-time. With programmatic DOOH, you can deliver contextual, targeted messaging that drives impact at every stage of your audience's journey.

Broadsign Details
Languages Supported
English, French
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Product Description

Broadsign digital signage software is the most advanced and complete cloud-based platform for managing digital signage networks, allowing network operators to become more efficient, save money and reduce errors due to its sophisticated, rules-based campaign automation.


Seller Details
Seller
Broadsign
Year Founded
2004
HQ Location
Montreal, Quebec
Twitter
@BroadSign
5,932 Twitter followers
LinkedIn® Page
www.linkedin.com
321 employees on LinkedIn®
Phone
877-399-1184

Rob C.
RC
Overview Provided by:

Recent Broadsign Reviews

MO
Marita O.Enterprise (> 1000 emp.)
5.0 out of 5
"Seamless, efficient and data powered campaigns"
Broadsign has become a staple when activating dOOH campaigns. It provides great results (achieved a 10x lift in viewing intent for our Fall F’23 c...
FV
Fabiana V.Enterprise (> 1000 emp.)
5.0 out of 5
"Great DOOH results!"
Broadsign played a great part in planning and evaluating our DOOH HP Print campaign in South Afica. They helped us in building a strong strategy...
KH
Khalil H.Mid-Market (51-1000 emp.)
5.0 out of 5
"A mature solution for pros: rich feature set, reliable performance and APIs"
Broadsign has been designed from the beginning to handle large networks with performance and automation at the core of its design philosophy. The p...
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Broadsign Media

Broadsign Demo - Broadsign Ads
Plan, execute and report on DOOH campaigns with Broadsign Ads.
Broadsign Demo - Broadsign Ads: Moments
With moments you can sync the delivery of your campaigns to specific triggers — including weather and financial triggers.
Broadsign Demo - Broadsign Ads: Creative Upload
Assign or upload new creatives when creating a campaign. The Audience Campaigns module user interface will indicate what creative formats are required to play on every screen of your campaign.
Broadsign Demo - Broadsign Platform
Broadsign empowers media owners to efficiently scale, manage, and sell their digital and static out-of-home inventory through automated software, intelligent campaign tools, powerful network operations, and programmatic advertising.
Broadsign Demo - Broadsign Platform: Inventory
Take advantage of real-time inventory availability and instantly book flexibly scheduled and dynamically delivered digital out-of-home campaigns.
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14 out of 15 Total Reviews for Broadsign

4.4 out of 5
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14 out of 15 Total Reviews for Broadsign
4.4 out of 5
14 out of 15 Total Reviews for Broadsign
4.4 out of 5

Broadsign Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BroadsignQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Broadsign?

Broadsign has become a staple when activating dOOH campaigns. It provides great results (achieved a 10x lift in viewing intent for our Fall F’23 campaign) and allows building dynamic and flexible dOOH campaigns. Its audience and location data aids in identifying and targeting potential viewers, reaching them contextually via different formats and advertising seamlessly across most OOH owners. Most importantly, it allows leveraging negotiated deal IDs and optimizing in real time using actual results. Broadsign is an extremely easy platform to use, but when needed, their team is always ready to help. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

There is not much I dislike about Broadsign platform. The company continuously adds media owners, provides guidance in how to use the software and provides webinars that educates about programmatic OOH Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

Executing digital OOH campaigns at once, leveraging data to select formats and optimizing in real time (not waiting until a contract ends to learn about it) Review collected by and hosted on G2.com.

KH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Broadsign?

Broadsign has been designed from the beginning to handle large networks with performance and automation at the core of its design philosophy. The platform has also gained a lot of maturity over the years to reach an extensive set of functionality that can address practically any challenge in digital signage. Moreover, it has fully documented APIs that allows flexible integration with other systems which is usually the case for enterprise settings. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

It takes quite some time to learn the solution due to its extensive set of features, so having access to extensive training or consulting expertise is very useful Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

Broadsign platform has a product for each theme, from intelligent planning capabilities to content management to reporting and last but not least programmatic, it has all the tools required for an enterprise grade digital signage. Review collected by and hosted on G2.com.

HH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Broadsign?

Very straightforward, robust and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

3 things, doesn´t work on Mac, we have to use wine or other software just to use it, but it doesn´t work very well, it crashes a lot.

The last versión of the software has a lot of errors and glitches (Version 15.3.0-1) I´m using it and it crashes a lot, it´s very slow, and in less than 5 minutes of not using it, I´m out of the platform with an error popup.

It should have an option to replace content, where instead of deleting and uploading content, we can replace it and this respects all your settings in the campaigns. This would be very useful for content that we change daily. Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

All of our advertising network is working on Broadsign since 2015, it´s the best digital signage software by far, and the connection between software, player and screen rarely fails. Review collected by and hosted on G2.com.

FV
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Broadsign?

Broadsign played a great part in planning and evaluating our DOOH HP Print campaign in South Afica.

They helped us in building a strong strategy and also a final BLS to evaluate the impact of the campaign. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

Nothing I can think of! We received all the support we needed. Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

Broadsign helped us to know and undestand the media DOOH enviorment in South Africa Review collected by and hosted on G2.com.

Alejandro S.
AS
Content chief
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
(Original )Information
What do you like best about Broadsign?

Broadsign is the most complete Digital Signage programming platform on the market, it allows full control of both software and hardware, offering great stability in DOOH channels, both on a small and large scale, it also has a very high level of security and it is fully customizable according to different operation roles. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

Broadsign is a software that is in permanent development, it must improve in terms of user interface, and with the option of having an application to have control from mobile devices. Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

Programming content in client networks with many screens at the same time, and with the possibility of playing content based on criteria, is a great help and saves a lot of time and resources in the area of content programming. Review collected by and hosted on G2.com.

JM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Broadsign?

I helped start a new DOOH Network named Swiftmile. Since day 1 the team at Broadsign including Amy Yuan have been some of the most professional in the industry. From seminars to answering questions we've watched them grow, expand, and improve their offerings the last 4 years. My team is extremely happy with the solution. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

At first some browser issues were affecting productivity, but they have addressed many of our concerns. In the past some other software companies we have dealt with listen to issues, but do not take action or add a feature we need to the roadmap. Broadsign is the rarity where we bring something up and then we find out its in a future release. Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

CMS , DPS, SSP for OOH Network in the USA and Europe. It is our central hub for all things digital signage and managing our network partners access to the growing deployments. Review collected by and hosted on G2.com.

AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Broadsign?

We have a competent and super responsive interlocutor. We connect every day of the week, the platform is intuitive. I had never done programmatic before, I immediately felt comfortable with the platform. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

The only negative point that I could mention is that the platform is not suitable for mobile phones. It can be disturbing if we have creative to validate the weekend or even during the holidays Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

It allows us to generate turnover, we have new customers thanks to this platform that we would not have had. we are very happy with it, many DSPs are connected on Broadsign Review collected by and hosted on G2.com.

JD
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Broadsign?

Professionalism and willingness to help the business grow. Quick technical support. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

Delivery of new versions is sometimes confusing since there are many hotfixes etc and it becomes hard to remember which versions fixed what issues. Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

Instead of problems (which include bugs in the system etc) , I'd say Broadsign helps us provide high standards of delivery of ads to our customers by adding features and fixing any bugs found in the system. Review collected by and hosted on G2.com.

Laura  G.
LG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Broadsign?

It has improved so much our operation and commercial performance, as well as the implementation of new ways of presenting our contents in a more dynamic way. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

We had to get trainings from a contractor Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

It makes the operating workflow more efficient and has decreased our technical failure rates. Review collected by and hosted on G2.com.

ML
Project and O&M Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Broadsign?

Absolute flexibility when tackling any digital signage project regardless its scope. Most robust CMS we have ever used being 100% reliable. Review collected by and hosted on G2.com.

What do you dislike about Broadsign?

Lack of availability to access certain monitoring functionality from a smartphone or tablet device. Review collected by and hosted on G2.com.

What problems is Broadsign solving and how is that benefiting you?

Our company has deployed a wide range of projects, each of them presenting different needs. To date, Broadsign has been able to comply with every single requirement the client has thrown at us. Review collected by and hosted on G2.com.