I’ve been using BrightEdge at every company I’ve worked at the past 12 years. They are always innovating and adding new features. Super impressed with how quickly they’ve been able to add new tools to monitor our presence in AI chat platforms! Review collected by and hosted on G2.com.

The only downside to BrightEdge is the price. It’s definitely an enterprise tool and not for small businesses or individuals. Review collected by and hosted on G2.com.

I like that it makes SEO and AIO optimization accessible for my team; otherwise, it might not have been something we could accomplish given our limitations in skills and technical expertise. Review collected by and hosted on G2.com.

Sometimes the platform feels so robust that it’s hard to tell exactly what I’m looking at, or which feature would actually give me the best results. Review collected by and hosted on G2.com.

I like that there is a very close support system from the BrightEdge team, whom are always there to answer our questions, should they arise with the BrightEdge product, throughout each week and through our bi-weekly sessions. I like most that the platform is intuitive and easy to use. Having integrations with Google Search Console and Google Analytics helps a lot too. The pricing is not too bad and I'm glad that we can negotiate things with our Account Manager to ensure the best pricing packages for our company. The performance of our keywords since using BrightEdge have been a great testament to the organic SEO improvements and recommendations that BrightEdge has guided us with since we started with the platform. Furthermore, their latest AI Catalyst and CoPilot content writing tools help magnanimously with our content creation suggestions and keyword and text refinements across our whole website. Review collected by and hosted on G2.com.

I dislike that there are so many sub-pages to go through from the main landing page in the platform. It can become a bit messy and hard to see which area is best to focus and work on. These make it a bit less likely for us to log in frequently on a daily basis. However, they're not enough to stop us from utilising the platform altogether. Maybe things could be organised much better in the menus? Review collected by and hosted on G2.com.

I use BrightEdge for a variety of tasks, including site audits and content creation. A standout feature for me is the ability to extract specific errors related to AI search, which is valuable in today's SEO landscape. I find using Copilot very handy for addressing small SEO problems and even for handling full pages on our website. I personally like Data Cube X a lot because it allows me to compare with competitors in search and see what kind of keywords they are targeting to attract customers. Once our Customer Success Manager (CSM) went through the general use and lessons on how to use the platform, setting up notifications and other functionalities was smooth and straightforward. Review collected by and hosted on G2.com.

Sometimes dashboards can become dense and repetitive, so just having to comb through them all can become a task to find important data. Review collected by and hosted on G2.com.

The most helpful thing about Brightedge is the team support you have around the tools they have built. Brightedge has a great system that instantly improves your SEO and AEOS, however it is truly the team members that walk you through using the tool, talk you through SEO strategy, and support your organization's goals that set them apart. Review collected by and hosted on G2.com.

I think the biggest improvement Brightedge can currentky make is the AI/content suggestions. While they are usaually very close, suggestions aren’t always nuanced enough for competitive, industry-specific positioning, especially in technical sectors. Review collected by and hosted on G2.com.

Love the dashboard reports for scheduled reporting and detailed metric reporting to stay on top of priority areas of our site. Also can’t say enough of the support we get from our customer success manager. Review collected by and hosted on G2.com.

It’s a bit of a pro and a con, but BrightEdge keeps rolling out new features and updating the platform, especially to keep up with AI. At times, it can be hard to stay on top of everything that’s available and to know whether I’m using the tool to its fullest. Still, I appreciate having so many tools and options, and I like that they’re consistently reinvesting in the platform. Review collected by and hosted on G2.com.

I appreciate how BrightEdge pulls every source of data under one roof without needing additional software, which really streamlines our workflow. The SEO tools provided, like keyword search volume, position tracking, and more, give us the full story from start to finish, cutting reporting time in half. Conversion tracking is particularly remarkable; it lets us monitor down to the exact landing page. The setup is simple and effective too, with grouped pages and keyword sets that make it easy to see what needs focus. The AI Catalyst tool is amazing for mapping brands against competitors with visibility across leading LLMs. It's very efficient, allowing us to track pages related to specific audiences in one cluster and saving time from building complex filters. Review collected by and hosted on G2.com.

I won't lie, it's slower than other platforms I've used. The other slight niggle is data is updated weekly, which means for monthly reporting you're having to wait until the first Monday after month end to get a full month's picture. Not a big deal though. Review collected by and hosted on G2.com.

BrightEdge AI Hyper Cube platform shifts the focus to where everyone is actually searching now—ChatGPT, Gemini, and Perplexity. It’s a total vibe shift for digital strategy. Review collected by and hosted on G2.com.

While the pre-built executive dashboards are robust, tailoring the reports to track highly specific, quantifiable KPIs or bespoke digital transformation metrics isn't always intuitive and can feel clunky. Review collected by and hosted on G2.com.

I use BrightEdge to monitor and track our company's SEO and GEO rankings. The platform does a great job of trending the Brand's visibility on search engines. It helps track fluctuations in rankings at an enterprise scale and provides recommendations for improving visibility and driving more traffic to the website. Its automated dashboards help our team isolate and triage problems and resolve them. I find it reliable in tracking the key metrics and appreciate the near-real-time updates. The OnCrawl feature has been very helpful in resolving technical website issues and challenges. The Data Cube X feature provides great visibility to the competitive landscape and the SERP features. Additionally, the initial setup was very easy and seamless. Review collected by and hosted on G2.com.

The end of the month updates take a few days to complete and if that process could be expedited, that would be great. Review collected by and hosted on G2.com.

I’ve been using BrightEdge for the past eight years for our hospital’s website. Our customer service representative supports us and guides us on the best SEO practices for our site. The Data Cube is a great research tool that lets me review our keywords and see what my competitors are doing with their keyword rankings. Review collected by and hosted on G2.com.

I wish it allowed me to follow more than just three competitors websites. If I could follow more, I would be able to do more in-depth gap analysis on keywords and content. Review collected by and hosted on G2.com.