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BrightEdge Reviews & Product Details - Page 3

BrightEdge Overview

What is BrightEdge?

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's thousands of enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California. BrightEdge's Enterprise grade technology brings together business and search intelligence to power digital performance. BrightEdge helps marketers discover new search and digital opportunities and understand the customer experience in macro and micro detail.

BrightEdge Details
Product Website
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Product Description

BrightEdge offers enterprise level SEO


Seller Details
Company Website
Year Founded
2007
HQ Location
Foster City, CA
Twitter
@brightedge
19,655 Twitter followers
LinkedIn® Page
www.linkedin.com
488 employees on LinkedIn®
Description

As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Create and Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by an Artificial Intelligence engine, DataMind, and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.


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Recent BrightEdge Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Robust SEO Tool for Enterprises"
As a digital marketer, I use BrightEdge daily to track keyword performance, optimize content, and uncover new SEO opportunities. While it’s easy to...
SS
Steven S.Enterprise (> 1000 emp.)
5.0 out of 5
"A great SEO tool/partner"
The Brightedge platform has given our company valuable insight into what our competitors are focusing on content wise, while also pointing out tech...
JO
Joylyn O.Enterprise (> 1000 emp.)
5.0 out of 5
"Tools to Optimize Content for AI Search"
BrightEdge not only provides cutting-edge tools to optimize my content for AI Search, but they also provide practical training to help me use them ...
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Video Reviews

670 BrightEdge Reviews

4.4 out of 5
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670 BrightEdge Reviews
4.4 out of 5
670 BrightEdge Reviews
4.4 out of 5

BrightEdge Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BrightEdgeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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SM
Content Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

I enjoy using Data Cube X and BrightEdge Instant Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I don't like how we have to associated keywords to projects in order to track metrics Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Keyword research and reporting. Helping stakeholder understand what content is worth creating and what doesn't have volume Review collected by and hosted on G2.com.

Verified User in Industrial Automation
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

BrightEdge is intuitively organized. It's great for tracking keyword performance and getting quick recommendations for improvements. It's a solid platform for keyword research and works fine for generating research briefs. Great customer support, at least for enterprise users. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

It does a lot of things well, but the keyword research section could be a little better. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

It's helping me track keywords, conduct research for new SEO content, and monitor performance and technical SEO metrics. Review collected by and hosted on G2.com.

JL
Organic Marketing Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

I like that we have insights into AI Overviews on a monthly, weekly AND daily basis Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Localization in reporting is annoying and complicates things Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Helping us with market share insights and Ai Overvoew performance Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

Our biweekly call with our account rep to discuss and ongoing and new projects to improve our SEO. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

At times it can seem like there is little to nothing to work on, but not frequently enough. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Helping us improve our SEO ranking across multiple pages. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about BrightEdge?

search iq-best use of my time as it tells me how i'm doing and what the top ten are doing and how i compare to them. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

too much focus on keywords, feels outdated and clunky Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

search terms and who is using what Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

Easy to use once you understand the lingo. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Can be confusing with all the different options. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Search Rankings Review collected by and hosted on G2.com.

SB
Senior SEO Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

I'm an SEO analyst, and BrightEdge is a very helpful tool for me. It helps me analyze keywords and performance in one place. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I'm pretty happy with BrightEdge. I like the features and the ease of use. If a colleague asked me about it, I would definitely recommend it. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

I use BrightEdge to manage my SEO campaigns. When I am dealing with more than 20-30K keywords, the bulk keyword search volume and performance information is really helpful. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about BrightEdge?

these meetings are amazing they are so helpful they prepare me for what's to come in 2025! Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

The price is a lot more than I'd like it to be. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

We've been enhancing all of our websites, and we're eagerly anticipating the positive outcomes these changes will bring in 2025! Review collected by and hosted on G2.com.

NM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

I love the fact that Brightedge has become this all in one tool for SEO, on page, off page, and technical SEO. Its very inclusive, easy to use. I also love the customer manager peice too, the account managers that we work with from BE are very helpful, knowledable and go above and beyond to ensure our team is properly looked after. I also love the fact that that Brightedge are continually improving with bringing new features out. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Integration issues with our API keep on occuring. I like to think that this is changing though and that these issues are swiftly resolved which to my experience, they are. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

The main problem that Brightedge is helping us solve is Ensuring that SEO is front of mind. Whereby now, stakeholders from different internal teams are now starting to use the platform are having really good success stories. For example a stakeholder in the dutch (NL) region used content advisor to rank higher for a speciifc keyword and they managed to rank for the keyword on page 1.

Other problem solving factors are - ease of keyword research, ease of creating content. Love the training programs that Brightedge offer.

Thanks a bunch Brightedge- you are all awesome!! Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

All the tools in Brightedge are outstanding and easy to learn. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I do wish the Research Keywords section in Brightedge could show you which ones your ranking for. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

It's completely revolutionized how I work, showing me where I need to focus my efforts. Review collected by and hosted on G2.com.