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670 BrightEdge Reviews
Overall Review Sentiment for BrightEdge
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The dashboard is incredibly intuitive and makes researching and optimizing content an overall better experience. Review collected by and hosted on G2.com.
Don't really have any complaints at this time. Review collected by and hosted on G2.com.
Having used BrightEdge for over 10 years they never disappoint. Our team uses the tools daily. The support is superior to any other platform we use. The ease of implementation makes it a positive experience for our team. The continuous improvement and innovation are hands down better than any of the other SEO tools we have used. BrightEdge has features for search, there is no dilution in what they specialize in. We moved exclusively to BrightEdge as of 2024 for that reason alone. The tools allow teams to align, refine, and produce significantly better work. Review collected by and hosted on G2.com.
Once in a while, we experience issues with data but let me say that happens when we are selected for beta. We don't dislike it so much as we understand we are helping to refine the new tool. We don't dislike anything about the BrightEdge platform or team. Review collected by and hosted on G2.com.
BrightEdge helps us find what users are searching for in terms of recipes and spices in the US, CAN and UK. It also allows us to track and monitor keywords and page groups while implementing new strategies from any quick win suggestions. The new Content Advisor feature has aided us in providing more indepth data and content to our article team and has been a success so far. We have also used it to help our kitchens team gain insight on trending recipes and copy when we are creating net new content. Review collected by and hosted on G2.com.
Other then a few kinks that need to be sorted out here and there, BrightEdge has been a great tool for the McCormick team. Any issues we run into, our rep Nicole has been super helpful! We appreciate it so much. Review collected by and hosted on G2.com.
Research time has been cut in half, getting to the right content that I want to publish and use. Their AI is extremely helpful! Review collected by and hosted on G2.com.
I really haven't found a down side yet. My Customer succes manager is amazing and always helpful. Review collected by and hosted on G2.com.
Comparing my client's ranked keywords vs competitors in the same market. This is valuable insight for me when developing content strategy. Review collected by and hosted on G2.com.
If i am tracking keywords for a domain, sometimes it will show the same keyword and same page it ranks for but in different rankings (or the same rankings). to me, that seems like it is inaccurate. also it has trouble detecting keyword search volume if i use special characters, "Honda CR-V". Review collected by and hosted on G2.com.
Brightedge has helped keep track of our keyword rankings (individual & group levels), site rankings and helps provide insights to the competitive nature of the industry. The research tools help us with strategy and prioritizing next steps. Our team is available when we need them and are always helpful with questions and guidance through new projects (ex CMS migration). Review collected by and hosted on G2.com.
No real "easy" way to remove dup keywords Review collected by and hosted on G2.com.
I have worked with 3 other SEO companies and after many headaches and a lack of support we partnered with BrightEdge. Their team is so responsive and always willing to help troubleshoot and treats us like a VIP client. The tool itself is so comprehensive and always improving as Google and the landscape changes. Review collected by and hosted on G2.com.
The learning curve is large. It is such a great tool but there is so many dashboards and tools to integrate it can be overwhelming. Thankfully their team offers a lot of training and patience!! Review collected by and hosted on G2.com.
I like the holistic view of organic performance that BrightEdge provides. It has a wide array of keyword tracking, and its integrations allow you to pull in 1st party tools for more advanced insights. The SearchIQ tool is very valuable for competitive benchmarks. Review collected by and hosted on G2.com.
BrightEdge has a lot of kinks to work out. Keyword universes appear to be larger across SEMrush and Ahrefs. Additionally, we see a lot of highly semantically related terms that other tools typically don't pick up on, for good reason.
Also, SearchIQ has some great functionality, but it's also very limited int he data that it provides. Expand to include more schema types, conmpetitors, keyword groups, etc. Review collected by and hosted on G2.com.
Customer care from the Brightedge team is wonderful. Helped build dashboards, understanding data cube and all the resources within Brightedge. Very happy with the product. Review collected by and hosted on G2.com.
I haven’t had any parts that I dislike about Brightedge. I am still building out the foundational features for our website and reworking our keyword grouping based on search results. Review collected by and hosted on G2.com.
Along with the very useful SEO ranking tools, I find the content advisor to be my favortie thing about BrightEdge. It comes in super handy when I need to create a blog post for our company website. Review collected by and hosted on G2.com.
One thing I dislike is part of the content advisor. When i specify how many words I would like my content to be, it usually goes way over the desired word count. a 500 word blog will often be stretched out to over 1000. Review collected by and hosted on G2.com.