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BrightEdge Reviews & Product Details - Page 5

BrightEdge Overview

What is BrightEdge?

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's thousands of enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California. BrightEdge's Enterprise grade technology brings together business and search intelligence to power digital performance. BrightEdge helps marketers discover new search and digital opportunities and understand the customer experience in macro and micro detail.

BrightEdge Details
Product Website
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Product Description

BrightEdge offers enterprise level SEO


Seller Details
Company Website
Year Founded
2007
HQ Location
Foster City, CA
Twitter
@brightedge
19,655 Twitter followers
LinkedIn® Page
www.linkedin.com
488 employees on LinkedIn®
Description

As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Create and Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by an Artificial Intelligence engine, DataMind, and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.


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Recent BrightEdge Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Robust SEO Tool for Enterprises"
As a digital marketer, I use BrightEdge daily to track keyword performance, optimize content, and uncover new SEO opportunities. While it’s easy to...
SS
Steven S.Enterprise (> 1000 emp.)
5.0 out of 5
"A great SEO tool/partner"
The Brightedge platform has given our company valuable insight into what our competitors are focusing on content wise, while also pointing out tech...
JO
Joylyn O.Enterprise (> 1000 emp.)
5.0 out of 5
"Tools to Optimize Content for AI Search"
BrightEdge not only provides cutting-edge tools to optimize my content for AI Search, but they also provide practical training to help me use them ...
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Video Reviews

670 BrightEdge Reviews

4.4 out of 5
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670 BrightEdge Reviews
4.4 out of 5
670 BrightEdge Reviews
4.4 out of 5

BrightEdge Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BrightEdgeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

The dashboard is incredibly intuitive and makes researching and optimizing content an overall better experience. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Don't really have any complaints at this time. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Keyword strategy and research Review collected by and hosted on G2.com.

DM
Client Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

Having used BrightEdge for over 10 years they never disappoint. Our team uses the tools daily. The support is superior to any other platform we use. The ease of implementation makes it a positive experience for our team. The continuous improvement and innovation are hands down better than any of the other SEO tools we have used. BrightEdge has features for search, there is no dilution in what they specialize in. We moved exclusively to BrightEdge as of 2024 for that reason alone. The tools allow teams to align, refine, and produce significantly better work. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Once in a while, we experience issues with data but let me say that happens when we are selected for beta. We don't dislike it so much as we understand we are helping to refine the new tool. We don't dislike anything about the BrightEdge platform or team. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Keyword research helps our clients to see data that is independent versus the client sharing the keywords they want but may not be valuable.

Location-based search value

Opportunity forecasting to ensure we are focused on the highest value keywords, by sharing this we can drill down to specific keywords and attach a value to them.

Current ranks and type of rank. This is very important for clients to see not only what position but type of position.

Content Assistant help our writers to organize content briefs and share with the client for approval - cutting down a significant amount of time on preparation for a new piece of content. Review collected by and hosted on G2.com.

BB
SEO Analyst
Food & Beverages
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

BrightEdge helps us find what users are searching for in terms of recipes and spices in the US, CAN and UK. It also allows us to track and monitor keywords and page groups while implementing new strategies from any quick win suggestions. The new Content Advisor feature has aided us in providing more indepth data and content to our article team and has been a success so far. We have also used it to help our kitchens team gain insight on trending recipes and copy when we are creating net new content. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Other then a few kinks that need to be sorted out here and there, BrightEdge has been a great tool for the McCormick team. Any issues we run into, our rep Nicole has been super helpful! We appreciate it so much. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

BrightEdge has helped us come up with ways to improve our SEO that we might've missed, especially with our sub-brands and non US sites. Content Advisor specifially has made our yearly article planning 10x easier as we can now give our writers some context on the subjects we are asking them to write about. Overall, Brightedge allows us to be organized and innovative with our content and SEO properties. Review collected by and hosted on G2.com.

Verified User in Consulting
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

Research time has been cut in half, getting to the right content that I want to publish and use. Their AI is extremely helpful! Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I really haven't found a down side yet. My Customer succes manager is amazing and always helpful. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Writing content quicker and ability to do a ton of research that my content is relevant. Review collected by and hosted on G2.com.

BS
SEO director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about BrightEdge?

Comparing my client's ranked keywords vs competitors in the same market. This is valuable insight for me when developing content strategy. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

If i am tracking keywords for a domain, sometimes it will show the same keyword and same page it ranks for but in different rankings (or the same rankings). to me, that seems like it is inaccurate. also it has trouble detecting keyword search volume if i use special characters, "Honda CR-V". Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Finding new ranking opportunities based off of competitors. Review collected by and hosted on G2.com.

KG
Digital Marketing Executive
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

Brightedge has helped keep track of our keyword rankings (individual & group levels), site rankings and helps provide insights to the competitive nature of the industry. The research tools help us with strategy and prioritizing next steps. Our team is available when we need them and are always helpful with questions and guidance through new projects (ex CMS migration). Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

No real "easy" way to remove dup keywords Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Tracking of keywords & competitive insights. Review collected by and hosted on G2.com.

RL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

I have worked with 3 other SEO companies and after many headaches and a lack of support we partnered with BrightEdge. Their team is so responsive and always willing to help troubleshoot and treats us like a VIP client. The tool itself is so comprehensive and always improving as Google and the landscape changes. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

The learning curve is large. It is such a great tool but there is so many dashboards and tools to integrate it can be overwhelming. Thankfully their team offers a lot of training and patience!! Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Providing actual and usable data for all our clients with on found data reporting Review collected by and hosted on G2.com.

Verified User in Veterinary
UV
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about BrightEdge?

I like the holistic view of organic performance that BrightEdge provides. It has a wide array of keyword tracking, and its integrations allow you to pull in 1st party tools for more advanced insights. The SearchIQ tool is very valuable for competitive benchmarks. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

BrightEdge has a lot of kinks to work out. Keyword universes appear to be larger across SEMrush and Ahrefs. Additionally, we see a lot of highly semantically related terms that other tools typically don't pick up on, for good reason.

Also, SearchIQ has some great functionality, but it's also very limited int he data that it provides. Expand to include more schema types, conmpetitors, keyword groups, etc. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

BrightEdge provides some helpful competitive details for analyses, but its keyword and visibility tracking isn't quite as informatibve as other tools. I find myself referencing SEMrush more than BrightEdge. Review collected by and hosted on G2.com.

GB
Marketing Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about BrightEdge?

Customer care from the Brightedge team is wonderful. Helped build dashboards, understanding data cube and all the resources within Brightedge. Very happy with the product. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I haven’t had any parts that I dislike about Brightedge. I am still building out the foundational features for our website and reworking our keyword grouping based on search results. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

Backing linking and keyword grouping are an areas we wanted to explore more. SEO is an area of focus for our team, and switching over to Brightedge has been a positive experience. Review collected by and hosted on G2.com.

JC
Digital Marketing Assistant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightEdge?

Along with the very useful SEO ranking tools, I find the content advisor to be my favortie thing about BrightEdge. It comes in super handy when I need to create a blog post for our company website. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

One thing I dislike is part of the content advisor. When i specify how many words I would like my content to be, it usually goes way over the desired word count. a 500 word blog will often be stretched out to over 1000. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

BrightEdge is solving a lot of our SEO problems. It helps greatly with blog and content creation for our website, provides us with top ranking keywords and search terms, and many other useful metrics for the team and I. Review collected by and hosted on G2.com.