Brave Features
What are the features of Brave?
Channel Functionality
- Display Functionality
Campaign Management
- Reach
- Brand Safety
- Fraud Protection
- In-App Ads
Targeting
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
Platform
- User, Role, and Access Management
- Performance and Reliability
- Customization
- Workflow Capability
- Internationalization
- Notifications
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Channel Functionality
Display Functionality | Based on 65 Brave reviews. Overall product functionality for display advertising. | 93% (Based on 65 reviews) |
Campaign Management
Campaign Dashboard | Based on 42 Brave reviews. Overview of all media purchases and campaigns in a single interface. | 90% (Based on 42 reviews) | |
Campaign Optimization | As reported in 40 Brave reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 89% (Based on 40 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 50 Brave reviews. | 93% (Based on 50 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 42 Brave reviews. | 87% (Based on 42 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 44 Brave reviews. | 91% (Based on 44 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 51 Brave reviews. | 94% (Based on 51 reviews) | |
Fraud Protection | As reported in 54 Brave reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 95% (Based on 54 reviews) | |
Frequency Capping | Based on 41 Brave reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 91% (Based on 41 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 41 Brave reviews. | 91% (Based on 41 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. 43 reviewers of Brave have provided feedback on this feature. | 90% (Based on 43 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. 43 reviewers of Brave have provided feedback on this feature. | 90% (Based on 43 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. This feature was mentioned in 47 Brave reviews. | 86% (Based on 47 reviews) | |
Mobile Rich Media Capabilities | Based on 42 Brave reviews. Supports rich media mobile ads that involve user interaction. | 91% (Based on 42 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 55 Brave reviews. | 92% (Based on 55 reviews) | |
Retargeting | As reported in 47 Brave reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 89% (Based on 47 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 47 Brave reviews. | 86% (Based on 47 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 48 Brave reviews. | 85% (Based on 48 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 44 reviewers of Brave have provided feedback on this feature. | 91% (Based on 44 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. 41 reviewers of Brave have provided feedback on this feature. | 88% (Based on 41 reviews) | |
User, Role, and Access Management | Based on 49 Brave reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 88% (Based on 49 reviews) | |
Performance and Reliability | As reported in 60 Brave reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 93% (Based on 60 reviews) | |
Enterprise Scalability | Based on 44 Brave reviews. Provides features to allow scaling for large organizations. | 89% (Based on 44 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 53 Brave reviews. | 89% (Based on 53 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 46 reviewers of Brave have provided feedback on this feature. | 88% (Based on 46 reviews) | |
Internationalization | As reported in 44 Brave reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 92% (Based on 44 reviews) | |
Notifications | Based on 58 Brave reviews. Alerts marketer of the performance of particular campaigns. | 91% (Based on 58 reviews) |
Platform Interoperability
Close Ecosystem API | Based on 36 Brave reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 88% (Based on 36 reviews) |