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Brand Analytics Reviews & Product Details - Page 2

Brand Analytics Overview

What is Brand Analytics?

Brand Analytics is a Social Media Monitoring and Analysis System. - Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels. - All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories. - High number of metrics and message attributes, coupled with configurable data-segmentation system, makes it possible to solve a widest range of problems, from reputation control and real-time marketing to in-depth research. - Automatic recognition of mentions sentiment with 85-90% accuracy. Machine-learning algorithms categorize messages, identify media-space trends, aggression, recognize texts in images, etc. - Configurable alert messages via mobile app, Telegram or email. - High level of automation for quick analytics: automated tagging, trend detection, personalized reports, filtration of various kinds of spam and irrelevant messages. - Simple and user-friendly interface makes preparing most complex analytic reports possible in minimal time - Monitoring mentions by geo-tags and check-ins Sources - Social networking sites: VK.com,OK.ru, Instagram,Facebook, Twitter, YouTube, etc. - Blogs, forums, review websites - Telegram channels and public chats - Mass media - 40K sources

Brand Analytics Details
Languages Supported
Arabic, Azerbaijani, Belarusian, Bosnian, Bulgarian, Czech, Danish, German, English, Finnish, French, Croatian, Armenian, Italian, Georgian, Kazakh, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Serbian, Swedish, Tatar, Turkish, Ukrainian
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Product Description

Brand Analytics is a Social Media Monitoring and Analysis System. - Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels. - All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories. - High number of metrics and message attributes, coupled with configurable data-segmentation system, makes it possible to solve a widest range of problems, from reputation control and real-time marketing to in-depth research. - Automatic recognition of mentions sentiment with 85-90% accuracy. Machine-learning algorithms categorize messages, identify media-space trends, aggression, recognize texts in images, etc. - Configurable alert messages via mobile app, Telegram or email. - High level of automation for quick analytics: automated tagging, trend detection, personalized reports, filtration of various kinds of spam and irrelevant messages. - Simple and user-friendly interface makes preparing most complex analytic reports possible in minimal time - Monitoring mentions by geo-tags and check-ins Sources - Social networking sites: VK.com,OK.ru, Instagram,Facebook, Twitter, YouTube, etc. - Blogs, forums, review websites - Telegram channels and public chats - Mass media - 40K sources


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Recent Brand Analytics Reviews

VL
Vladislav L.Enterprise (> 1000 emp.)
5.0 out of 5
"Brand Analytics is the best solution for social media listening"
Brand Analytics is an excellent tool for social media listening. It helps to fulfill tasks of various teams and departments. The interface is user-...
TK
Tunik K.Enterprise (> 1000 emp.)
5.0 out of 5
"Social media and mass media monitoring in one place"
Brand Analytics platform enables offline media monitoring and social media monitoring in one interface. Speed is one of the crucial elements of wo...
SD
Sergey D.Small-Business (50 or fewer emp.)
5.0 out of 5
"More than just brand monitoring"
We’ve been using this tool for almost half a year. It is easy to set up and start working. The account manager set everything up and taught me how ...
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Brand Analytics Media

Brand Analytics Demo - Consolidated report for a monitoring topic in Brand Analytics
Brand Analytics Demo - Data export
Brand Analytics Demo - Automated tag assignment
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28 Brand Analytics Reviews

4.9 out of 5
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28 Brand Analytics Reviews
4.9 out of 5
28 Brand Analytics Reviews
4.9 out of 5

Overall Review Sentiment for Brand AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Brand Analytics?

The Agency of Marketing Strategies Max has been using the Brand Analytics monitoring system for about 5 years for different projects. For me as a leader, the friendly interface of the platform and technical support 24/7 are very important. I especially appreciate that Brand Analytics programmers are ready to develop individual solutions to the needs of different customers. It is important for my contractors that the system gives the highest total collection of sites. Thanks to the latest updates, there is no need to check the media manually. I work with the manager Valentina Mysheva. She is the most customer-oriented specialist of all our partners. I will continue to work with this monitoring system with pleasure. Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

I don't dislike anything. This program is wonderfull. Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

The program helped me to do the deep research. I found insights and answers - "what customers are thinking about?" with it. Review collected by and hosted on G2.com.

ER
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Brand Analytics?

In the media agency, we have a wide range of objectives that are solved with Social Listening. A simple and straightforward query syntax language, rapid references collection, an opportunity to download automatic reports and filtering are undoubted advantages of Brand Analytics. All this allows qualitative assessment of brand competitive field and helps to reveal drivers and barriers of consumption and customer attitudes toward the brands and products. Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

We are happy with everything, all difficulties that arise can be solved. Review collected by and hosted on G2.com.

Recommendations to others considering Brand Analytics:

Take a trial and see for yourself the quality and ease of monitoring Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

To the benefits described above, we can add that Brand Analytics offers a new functionality on a regular basis that is necessary for comprehensive brand analysis in a changing digital sphere such as geotag analysis, a photo image search and stories collection on Instagram. Review collected by and hosted on G2.com.

Ivan B.
IB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Brand Analytics?

- Best data collection from social media compared to similar systems

- Automated message tagging saves significant time for data processing

- Real-time alerts for the given parameters via email, Telegram and mobile app.

- A lot of thematic and anti-spam filters. You can save personal filtering settings.

- Analysis of visual content. The only system that views text in images, video, stories and check-ins

- Convenience of media and social media monitoring all in the same product, no separate sign up or additional costs.

- Fast, convenient and comprehensive dashboards for real-time control of user reactions in social media with the ability to filter by important parameters.

- Friendly support team Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

Restricted access to a specifics tag within a topic for some users is not available. Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

Quick reaction on the events from social media. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Brand Analytics?

Our company has been using Brand Analytics for more then a year. BA has established itself as a reliable partner for social media monitoring and analysis. The database of monitoring sources is extensive and constantly updated. It is great that the new source can be added to the database by request and the system will start to collect the information very quickly.

Not so long time ago BA added the monitoring of mass media to the system. This makes BA even more convenient as you can stay within one system to resolve different tasks. Data collection for all platforms, online sources etc. is carried out in full and in a timely manner.

BA allows to set the updates notifications by e-mail or in Telegram which is quite useful. The system also provides the function of tagging the publications which allows to process large data streams by dividing posts into the necessary sections.

I especially want to note the client service of BA. The staff is always ready to help with setting up a query and quickly respond to questions and comments about the system.

The interface of the system is intuitive which allows to expand the range of users within the company. Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

There are no significant disadvantages.. Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

Social media listening and social media analysis Review collected by and hosted on G2.com.

AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Brand Analytics?

We work with the Brand Analytics system every day. We can say that this is our main tool for quantifying information campaigns in the digital environment. Our managers of analytical department and their internal and external customers are extremely pleased with the results of this partnership.

So I would like to review the main advantages of working with Brand Analytics system.

First of all, we would like to highlight a simple query language and a well-built internal report designer; this allows us to train a new employee in a record time. Also the system can be used by any of our agency’s specialist if necessary.

The system is characterized by an extremely high quality search for key queries, wide possibilities of auto-tagging settings; and it helps us to solve the most complex and non-standard tasks.

We really like the ”Event Wall” - a live social media dashboard which automatically generates a visual of an event from social media messages in real time with the mention of that event.

I also want to underline a possibility of adding messages after detection which allows expanding the database, and increases the accuracy of analytics over time. Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

We would be grateful if the requests processing was faster, although the processing times for such requests are often constrained by networks capabilities rather than service characteristics of Brand Analytics :). Review collected by and hosted on G2.com.

Recommendations to others considering Brand Analytics:

Based on our long experience we can safely recommend Brand Analytics for work. Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

The system is characterized by an extremely high quality search for key queries, wide possibilities of auto-tagging settings; and it helps us to solve the most complex and non-standard tasks.

We really like the ”Event Wall” - a live social media dashboard which automatically generates a visual of an event from social media messages in real time with the mention of that event. Review collected by and hosted on G2.com.

OI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Brand Analytics?

After testing the capabilities of multiple systems from a dozen of proposals we selected Brand Analytics. We started working with their system six months ago, and we certainly made the right choice.

Fine-tuning allows us to solve a wide pool of problems such as situational monitoring or collecting UGC-content.

The system collects messages from the difficult- to-monitor social networks such as Facebook and Instagram very effectively. It’s also convenient that the system saves all the collected messages even after their sources are deleted.

In addition, the system allows adding new and low-exposure resources of interest to us that have not been previously indexed. The resource appears in the monitoring system within 2-3 days after the request and it’s very convenient.

The system and the mobile application interfaces are user-friendly and very intuitive.

Automatic tagging and labeling of messages leads to a quicker response when a brand is mentioned in social media; and it is especially important for the tour operator.

We can set up alerts by a wide range of filters; from messages with a specific tag to messages with a neutral, negative or positive tone and so on.

System has a convenient integration with Telegram and UseDesk. There has not a been a single failure in notifications since we started using the system six months ago and all the system tools work very well without a hitch.

I would also like to highlight an excellent work of the support team. They respond to our inquiries within minutes, they are always willing to help and provide advice on any issues encountered. They even helped us find a solution to an urgent issue in the middle of the night.

Another bonus is a system training course. It helps to educate new managers, to remind of all options of the service and also to learn about newly added functionalities. Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

we like everything. The system is really very good Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

- Review collected by and hosted on G2.com.

SP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Brand Analytics?

-Online

-data processing speed

-data collection volume

-data processing analytical solution

-service is developed, taking into account client requests

-data retrospective access

-support

Оne of the best systems in the market for collecting and analyzing social media and media messages. Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

Data collection failures, but everyone has them. Review collected by and hosted on G2.com.

Recommendations to others considering Brand Analytics:

One of the best solutions on the market for online work and complex data analytics. Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

realtime monitoring - very convenient system for conducting large monitoring projects (2-3 million messages per day). Built-in analytics help identify valuable materials in huge data sets.

insight -use the system for a "new sociology." Identification of needs, fears, expectations of social media users around objects, events. Review collected by and hosted on G2.com.

Verified User in Sports
CS
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Brand Analytics?

We have been cooperating with BA for more than 2 years.

Firstly, I want to note the professionalism with which BA refers to its customers. Research and analytics requests are quickly answered. The whole process from concluding an agreement to working in the system allows you to quickly solve operational issues.

Secondly, it is a user-friendly system. The simplicity and convenience of the system allow you to natively understand all the necessary basic functions. In addition, the system is regularly updated and supplemented, which is extremely important in the world of Internet space research. Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

Sometimes the necessary meters get lost, but thanks to a team of BA professionals, any issue can be resolved in a matter of hours. Review collected by and hosted on G2.com.

Recommendations to others considering Brand Analytics:

- Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

The primary analysis of data from social networks. The obvious advantage is the simplicity and convenience of the system Review collected by and hosted on G2.com.

EK
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Brand Analytics?

Eksmo-AST is a leading book publisher in Russia. Among monitoring of social media we also use it as tool for social communication campaign. We measure how actively different age groups share content on reading process and books. We always find a great support from BA team for our diverse needs exploring social media. Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

All the problems we had were solved. We have a constructive dialogue with BA team. Review collected by and hosted on G2.com.

Recommendations to others considering Brand Analytics:

Always can subscribe for a test period and compare with other services. Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

We were able to integrate the results of measuring the social media as on KPI's of social communication campaign Review collected by and hosted on G2.com.

LY
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Brand Analytics?

Company improves its service all the time (algorithms and usability), and it provides lots of educational opportunities for customers (webinars, individual consultations, offline trainings, etc.) Review collected by and hosted on G2.com.

What do you dislike about Brand Analytics?

I can offer a few ideas for development but I can't say that I dislike something Review collected by and hosted on G2.com.

Recommendations to others considering Brand Analytics:

Be ready to gain new knowledge (take a course of how to create a search query properly) and... to maximize opportunities BA opens for your PR and project developmet! Review collected by and hosted on G2.com.

What problems is Brand Analytics solving and how is that benefiting you?

BA helps us in:

- estimating results of our PR-activities;

- finding new supporters;

- understanding how our informational services are used;

- developing analytic skills of the team. Review collected by and hosted on G2.com.