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Boomerang Reviews & Product Details

Boomerang Overview

What is Boomerang?

Boomerang AI identifies your biggest customer advocates, monitors them for high-value triggers like job changes, new onboarding complete and renewals, and automatically follows up with them to book meetings or get warm intros to target buyers

Boomerang Details
Languages Supported
English
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Product Description

Boomerang AI automates identifying your best customer advocates and reaches out to them to build pipeline. Generate verified customer job change leads and warm intros every week.


Seller Details
Seller
Boomerang
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@GetBoomerangAI
56 Twitter followers
LinkedIn® Page
www.linkedin.com
45 employees on LinkedIn®
Description

The Only Job Change Tracking Tool that: is 100% automated Automate the tracking and followup based on job moments of your champions and key hires in your customers and target accounts is AI powered Assign AI tasks such as cleansing the contact database, identifying absent buying committee members, and enhancing incomplete contact details. Has data research team When AI fails, humans take over. Get much higher match rates and 95%+ accuracy to power high-quality pipeline plays


Shankar G.
SG
Overview Provided by:
Turn Happy Customers Into Sales Pipeline

Recent Boomerang Reviews

Akshaya R.
AR
Akshaya R.Small-Business (50 or fewer emp.)
4.0 out of 5
"High quality job change leads"
Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings & overall 12% reply rate! Thank you Rishab & team for this!
Erik D.
ED
Erik D.Mid-Market (51-1000 emp.)
4.5 out of 5
"Valuable tool to identify customer movements - great way to outbound"
I appreciate the data quality, user-friendliness, and the way leads are imported into salesforce and slack, allowing me to effectively save time pe...
Christopher M.
CM
Christopher M.Mid-Market (51-1000 emp.)
5.0 out of 5
"High-quality lead-gen channel"
As a BDR, I look forward to the monthly Boomerang leads, as those are past champions/power users of our product who understand our product well. Bo...
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Boomerang Media

Boomerang Demo - Contact Tracking: Generate warm leads by tracking when your customers change jobs and automating next steps
Effortlessly identify the most valuable contacts within your CRM, and actively track them for job changes. Rank them in terms of relevance and add them to sales sequences and marketing campaigns to maximize pipeline generation.
Boomerang Demo - Account Tracking: Be on top of ICP job movements in your existing customers and target accounts
Automatically create new contacts for missing buying group members in your target account within your CRM. Maintain contact updates for new hires and promotions and integrate them to sales and marketing plays.
Boomerang Demo - Warm Intros: Get your biggest customer advocates to refer you to their past colleagues in your ICP
Auto-generate a network graph of high-value customer contacts, employees, partners, and investors. Discover warm intro paths to target accounts and buyers and automate the introduction workflows.
Boomerang Demo - Auto Org Charts: Automatically generate org charts and keep them up-to-date for all your enterprise accounts
Effortlessly arrange your CRM contacts into an org chart and label them as champions, detractors, etc. Enable asynchronous team collaboration within the org chart.
Boomerang Demo - CRM Data Quality: Auto-create or update contacts in your CRM based on job moments
Update/enrich your CRM with new contacts for customers when they change jobs. Flag the previous contacts as no longer valid, ensuring accurate and up-to-date information.
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19 Boomerang Reviews

4.7 out of 5
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19 Boomerang Reviews
4.7 out of 5
19 Boomerang Reviews
4.7 out of 5

Boomerang Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Akshaya R.
AR
Founding SDR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Boomerang?

Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings & overall 12% reply rate! Thank you Rishab & team for this! Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

They're doing a good job so I don't have anything to comment here Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

Helping us track job change for our champions and users Review collected by and hosted on G2.com.

Christopher M.
CM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Boomerang?

As a BDR, I look forward to the monthly Boomerang leads, as those are past champions/power users of our product who understand our product well. Boomerang does a great job in surfacing the champions who have moved to ICP companies right to our Salesforce and Slack, also including the past relationship context which simplifies the amount of research I’d have to do otherwise. Additionally, I've seen significantly better open and reply rates with the Boomerang leads. This efficiency is not just a time-saver but also boosts the overall productivity of our sales process. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Sometimes the account matching fails due to multiple accounts of the same name in our CRM. This issue seems to be fixed in their most recent update. Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

Sometimes the account matching fails due to multiple accounts of the same name in our CRM. This issue seems to be fixed in their most recent update. Review collected by and hosted on G2.com.

Suvikas B.
SB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Boomerang?

For any marketing/GTM leader, what matters most is to generate a healthy pipeline coverage without burning a lot of cash. Boomerang takes ABM to the next level, by taking you 'to where the puck has gone' - by following past champions to their new jobs! The amount of data we have available to work with when it comes to the job change leads is incredible. What they've done remarkably well is help us make the most out of these data points to maximize conversions. We worked with their team to create different segments of the leads and tied those to personalized experiences and different campaigns. Their obsession on driving conversions (rather than just throw leads over the fence) is very impressive. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Nothing in particular to dislike about Boomerang Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

Build high quality / warm top of the funnel leads in a competitive market Review collected by and hosted on G2.com.

KS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Boomerang?

I like that I can send and email and forget about it because Boomerang will notify me if they don't respond in a certain amount of time. It is easy to use and helps me stay on top of my work. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Nothing. I use Boomerang daily, it is SO helpful. Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

Boomerang has helped me stay on top of my clients who stop responding to my emails. In the past, if they did not respond I would sometimes forget. This product has helped me stay on top of everything. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Boomerang?

I evaluated Boomerang in my previous job. We were looking to invest into job change tracking software that was best in class, and at the same time affordable. Boomerang was the only player I found to fit both these requirements. Some of the other big players in the market were quoting unreasonable pricing based on all the contacts our CRM had, and did not do a good job of focusing on where we'd see potential ROI. Boomerang on the other hand, had a far more palatable pricing structure and the pricing model was largely in sync with our potential ROI. Their product had everything we needed to derive value, so no compromise on that front either. In fact they also had a couple of cool features that distinguished them from the rest of the players, especially around AI-based lead classification etc. I also loved working with their team. Very proactive and resourceful to get the whole thing running. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Nothing particular to dislike. However, they're an up and coming player in this space with an aggressive roadmap and vision. Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

1) track job movements of our contacts in CRM

2) identify potential leads from these job changes

3) prevent churn risks when a key customer stakeholder leaves

4) keep CRM contact data up to date Review collected by and hosted on G2.com.

Erik D.
ED
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Boomerang?

I appreciate the data quality, user-friendliness, and the way leads are imported into salesforce and slack, allowing me to effectively save time performing outreach. Leads are identified according to previous relationship strength and alignment with our ICP. I've noticed a significant increase in timely responses from Boomerang leads and a higher chance of conversion across the board. The Boomerang team is highly responsive to feedback and has directly requested to touch base with my team to adjust lead parameters as needed. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

So far, Boomerang has been smooth sailing Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

Helps me identify and reach out to warm leads quicker and easier - huge time save Review collected by and hosted on G2.com.

Marit P.
MP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Boomerang?

We've been working closely with the BA team to develop precisely what we want and need here at Narvar for our opportunities to assure they are tracking as we assume and hope. With our sales methodology and the Buyer Assist org charts (and eventually mutual plan), we have visibility over every stakeholder on an account. It's now seamless to see who are key and positive influencers prospectively as well as who we may need to lean into more. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

As with any start-up, it was a challenge to get to exactly where we need and want to be with Buyer Assist. They offer a great mutual plan but we wanted more/different offerings for our current sales process (both sales and CS). We pivoted based on where were are and what we feel we need to date. But after many iterations, their ENGG team came through with all of our continued requested variations. So dislike isn't really applicable, more time-consuming to get it just where we wanted. Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

Clear visibility over the org structure of our accounts. Being able to see where our champions and key influencers are and where we need to engage internally. Seamless visibility. Review collected by and hosted on G2.com.

Karthikeyan M.
KM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Boomerang?

The product has a lot of valuable features that can plug the gap in terms of knowledge transfer between internal teams like presales, sales, and CSM/Support at various stages of the customer lifecycle ex: Pre-sales, POC, Post sales CSM handoff, etc.

It's very intuitive to use and we can invite all the stakeholders to collaborate. I find the Mutual Success Plan and Relationship hierarchy feature to be really useful.

You can customize the product as per your internal processes and the best part is the seamless integration it has with Salesforce which ensures data is 2 way synced. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

From a features standpoint, there is nothing amiss.

Sometimes there can be minor UI/UX issues, but the BuyeraAssist team is available on slack for support and is very quick in resolving your issues.

The Customer Success team (DJ) is very proactive in ensuring that we get the best value out of the platform. Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

They help us create and track Mutual action plans in the presales stage and Mutual success plans in the post-sales stages which is very helpful in ensuring proper KT to internal team like presales,sales and CSM/support. Review collected by and hosted on G2.com.

RR
Ops manager
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Boomerang?

BuyerAssist is an excellent tool for creating mutual success plans that brings alignment and transparency for our customers.

The product helps us mainly in two use cases. One is to onboard our customers and bring alignment in terms of expectations during the pilot and onboarding kick-off phases. Second, the product helps the Sales to CS handoff very seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

There are minor bugs, but the team helps get them resolved. Dhananjay the CSM does a great job of getting this done. Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

Buyer alignment during the sales cycle and internal account hand off Review collected by and hosted on G2.com.

Krishna Mohan B.
KB
Senior Product Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Boomerang?

One of the use cases that it caters to is coordination and transparency with the customers on onboarding.

There are various touchpoints with the customers for us like API onboarding, Pilot Onboarding and then continuous collaboration for Customer Success. The best part is all of this can be done based on Outcomes, nothing random. UI is fresh and easy to understand. Can iframe into our portals so that customers can see the updates right then and there. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Nothing that jumps out as such but is ever-evolving. Loading could be a bit faster, but not that critical deal breaker. Overall chat/Meeting MoM capture option would have been great though individual tasks have it. Works for now. Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

1. Transparency with Customer.

2. Outcome-based approach.

3. Notifications and a To-do list that can be added by the Customer to the team.

4. Control visibility of tasks so no need to manage internal tasks in a separate location. Review collected by and hosted on G2.com.