BlueConic Pros and Cons

- Support and Product teams are consistently responsive and helpful

- Exceptional segmentation capabilities

- Strong suite of martech connections to a large catalog of partners. Fairly easy to spin up custom connections with FTP, API, AWS or drive, etc.

- Ability to join many customer data sources and timestamp key lifecycle events

- Listeners and Dialogue feature enables interactive experiences that tie cleanly to 1P data

- Easy to create new properties and give them appropriate settings

- Writing custom fields with a simple builder or SQL queries

- Python skillset can enable advanced analysis capabilities in the AI workbench

- Basic dashboards can pull quick segment insights, although there's a lot of opportunity for growth here Review collected by and hosted on G2.com.

- Better foldering or organization of segments would be helpful

- Would like to have segment test & control reporting in the UI. Review collected by and hosted on G2.com.

It has a lot of useful features: flexibility in the definition of new properties and segments, connectors for external systems to inject/share data (social media, data warehouses, marketing platforms, ...), easy and straightforward installation both on websites and apps, great support (fast, committed and helpful), the "AI workbench" section offers the possibility to run scripts to calculate new complex metrics or to apply AI algorithms.

Users management is simple and very flexible, offering very detailed access levels to resources (especially the access to personal information is carefully managed).

Overall, it has all the features you would expect in a CDP for big enterprises (managing it in a proper way and exploiting all its capabilities requires dedicated resources). Review collected by and hosted on G2.com.

It's a relatively young platform and it has developed quickly, so there are bugs here and there: usually not show-stoppers, but still annoying. For example, in the "insight" section, where you can display and customize simple dashboards and download basic reports, for certain combinations of properties and segments the downloaded numbers are different from what is displayed (and they just don't make sense).

Segments are easy to create, but there are some limitations (for example you can create a new segment by intersecting existing segments but not joining them).

The UX is good enough, but it could be improved Review collected by and hosted on G2.com.

BlueConic is a CDP which is easy to use for a marketeer to personalize the online journey of your users. Dialogues can be put up without a lot of techical knowledge. There are a lot of out of the box connections that can be used to connect other systems in your tech stack with BlueConic.

The BlueConic team is also very accessible. They use their expertise to help you build your usecases. We also had a great experience in co-creating new features, which weren't possible before. They really think with you. Review collected by and hosted on G2.com.

The UX is not bad but it could improved.

Because there are lot of features it's sometimes not that easy to keep track of all the possiblities you have. Review collected by and hosted on G2.com.

You pay for the features you need and not for all the bells and whsitles. It is also an easy and intuitive platform. The onboardign process has been quite smooth. Jeff and his team have gone above and beyond to make sure we get the most of the platform and that it answers our business needs and that we can measure incrmental success and ROI to the business. Review collected by and hosted on G2.com.

Nothing so far - I like that there sout of the box connections and options to build ustom API connections. I think more optimisations may be identified once we are live and measuring incremental value and reporting. Review collected by and hosted on G2.com.

Blueconic allows to easily create insights that can immediately be used as triggers for actions (both inside the platform as in connected platforms through the connectors). Review collected by and hosted on G2.com.

The pluggability of the platform is a big advantage, but keeping oversight of all possibilities that can be added through plugins can be difficult. Review collected by and hosted on G2.com.

Very understandable UI, possibility to connect with in essention all systems, fully in control of data modelling with AI Workbench. Review collected by and hosted on G2.com.

By making connections through Jupiter notebooks it is not easily possible to collect real-time-data, only with named connections. Review collected by and hosted on G2.com.

Cross-Channel Marketing: BlueConic supports omnichannel marketing by integrating with various marketing channels, including email, social media, mobile, web, and advertising platforms. This integration helps businesses deliver consistent messaging and experiences across channels. Review collected by and hosted on G2.com.

Implementation Challenges: Implementing a customer data platform like BlueConic can be a complex process, especially for organizations with existing data systems and infrastructure. Integration with different data sources and systems may require technical expertise and resources. Review collected by and hosted on G2.com.

Ability to gather all relevant marketing data from your customer in one place to be able to personalize your websites or running campaigns Review collected by and hosted on G2.com.

Relative complicated setup which takes a lot of time to get it operational Review collected by and hosted on G2.com.

That all the data is centralized in 1 place. Open to listening. Review collected by and hosted on G2.com.

Internal analytics - alot to desire here; Personalization - not very user-friendly & missing flexibility; System administration data points & reporting Review collected by and hosted on G2.com.

Blueconic has a great platform for easy html/css input, easy to use/understand segments, and their documentation online is full of depth and knowledge. Best of all: makes scaling easy. Review collected by and hosted on G2.com.

The system is so easy to use that sometimes it seems easy to break or mess something up (live). There is a small learning curve in the beginning, and feel as if its success is dependent on a web development team. Review collected by and hosted on G2.com.