BlueConic Pros and Cons

We like best that we can capture data and learn more about our fans and customers. Also, we love all the integrations that blueconic provides. the one we use most often is mailchimp. This allows us to import data about consumers and send them emails with certain properties. Also, this allows us to collect data, which can help from an advertising standpoint in both sales and paid digital advertising. Blueconic allows us to learn so much. We also use blueconic on our websites to serve messages via marketing tools in a variety of ways. We use the lightbox, toasters and notification bars on all of our websites to tell customers about sales, important information or to sign up for emails. Also, we use it on our websites for content takeover. Review collected by and hosted on G2.com.

We don't like that sometimes the integrations do not work. Also, when we reach out to customer service, sometimes it takes a while for the solution to be found and fixed. Review collected by and hosted on G2.com.

From a Customer Data Platform perspective, BlueConic does a great job of unifying customer profiles for segmentation and gives the ability to create a 360 degree view of both current clients/customers and prospects within one single view.

Being able to access a 360 degree view of my target clients and prospects helps me to better message offers. Review collected by and hosted on G2.com.

Some of the analytics capabilities could be expanded out to produce a wider range of reports. Review collected by and hosted on G2.com.

BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support. The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization. It's one of the most powerful and flexible data tools we've used. Review collected by and hosted on G2.com.

Right now, there's no ability to view metadata about the profile data, such as date created or updated, which would be a very valuable benefit. In order to track the necessary data, you sometimes have to get creative with the profile attributes part of the tool, which can become a tangled mess if you're not careful. Review collected by and hosted on G2.com.

Data visualization, segmentation count estimation, connections to 3rd parties Review collected by and hosted on G2.com.

Not as easy to create personalization on my site as my CMS and not as easy to create personalization in email as my email distribution system, but the behavior data for the personalization is still very much worthwhile. Review collected by and hosted on G2.com.