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Bing Ads Reviews & Product Details - Page 3

Bing Ads Overview

What is Bing Ads?

Broaden your reach to Bing and Yahoo! by bringing your existing AdWords campaigns directly into Bing Ads.

Bing Ads Details
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Product Description

Broaden your reach to Bing and Yahoo! by bringing your existing AdWords campaigns directly into Bing Ads.


Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
14,052,965 Twitter followers
LinkedIn® Page
www.linkedin.com
238,990 employees on LinkedIn®
Ownership
MSFT
Phone
+1 (877) 276-2464
Total Revenue (USD mm)
$204,090
Description

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately

8,000 passionate employees worldwide.

Recent Bing Ads Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Useful Digital Advertising Platform To Keep In Rotation"
Bing Ads has some great placements that are not offered in Google or elsehwere. Since the platform is less popular, CPCs and overall costs tend to ...
Kali Charan R.
KR
Kali Charan R.Small-Business (50 or fewer emp.)
3.5 out of 5
"Additional option to reach a different user base"
Bing Ads offers the option to reach a user base that uses Bing instead of Google, which constitutes 10% of users. A set of enterprise customers are...
Tomas B.
TB
Tomas B.Small-Business (50 or fewer emp.)
0.0 out of 5
"UX for evil"
It can potentially reach an audience not covered by Google
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Bing Ads Media

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Video Reviews

377 Bing Ads Reviews

3.5 out of 5
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377 Bing Ads Reviews
3.5 out of 5
377 Bing Ads Reviews
3.5 out of 5

Bing Ads Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Bing AdsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Eric W.
EW
Digital Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

They've made it pretty easy to import campaigns from Google Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

Non-branded search has performed very poorly Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Defensive spend, ensuring we're taking more real estate on branded searches Review collected by and hosted on G2.com.

CM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

It's a way to target deeper demographics offered by Linkedin. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

Obviously, the market share is much lower than Google. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

We can target by industries which commonly engage us for services. Review collected by and hosted on G2.com.

Judith  R.
JR
Senior Performance Marketing Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

Bing Ads copied Google Ads' best features as much as possible so it's not such torture to learn a brand new advertising software. It has about 10% of the volume so it's a good supplemental advertising channel when you need more space to grow. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

Microsoft is an even greedier version of Google and has taken ridiculous liberties in match types in terms of close variants. Just because Google is doing it doesn't mean that Microsoft should too. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

For the dinosaurs who search on Bing, it has been very helpful to reach them and get them interested in the businesses that we advertise there when we are looking to expand our reach. Review collected by and hosted on G2.com.

Michael C.
MC
Search Engine Marketing Strategist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

Bing Reps, are really helpful. They offer good recommendations and pay attention to your budget. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

UI can get very glitchy, you cannot target by store locations, audience segmentations are very limited. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Reach new customers and drive traffic to the website/app. Review collected by and hosted on G2.com.

Paul M.
PM
User Acquisition Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Bing Ads?

Offers extra search capacity in US - good for protecting brand Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

Targeting for non-brand less precise than Google Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

To help grow sales in US and other markets Review collected by and hosted on G2.com.

Sudipto K.
SK
Digital Marketing Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

The fact that you only pay when someone clicks on your ads. Also, there is no minimum starting fee and you can go with any budget. It is also quite cheaper than Google ads. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

It does not have as many advertising target features as Google ads and reporting wise also it's a bit weak. Also, the support team is not very active and you may have to wait days to resolve your queries. Review collected by and hosted on G2.com.

Recommendations to others considering Bing Ads:

If you are looking for a cheaper alternative to Google ads which has a better click-through rate, Bing Ads will be your best friend.

Also, it will help you to reach people who have more purchasing power. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

The amount of traffic that we get from Bing ads converts at a higher rate with a lower cost compared to Google Ads. Also, the quality of traffic is very good compared to other ad platforms that operate at a similar pricing setup. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bing Ads?

Being able to import everything from Google Ads - and the account management Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

The design is not aesthetically pleasing. The limit of ads per ad group is smaller than Google Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Helps to reach incremental users than what we can capture via Google Ads Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

Bing Ads is a great way to catch overflow traffic that you're not able to catch on Google. The direct import feature from Google to Bing is incredibly helpful and I'm glad that they provide it despite it being essentially an admission of its secondary status. Overall setup can replicate Google pretty well. A few additional integrations with LinkedIn recently have actually proven to be pretty interesting testing features, too. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

Bing is definitely a much slower platform with a lot of non-user-friendly features. The navigation is a bit of a mess, the offline Bing Ads Editor is incredibly slow and clunky (wish they'd just copy Google's completely here), the indlexibility of downloading reports is a huge pain, and the lack of integration with Google Sheets/Data Studio is also a pain point as far as gathering data to share with clients. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Adding additional search volume at a more competitive CPC for our clients – particularly in the B2B space where most user are older and/or primarily use PCs and their default browser. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

Very good, and competitive with regards to Google ads. Quicker than google ads, and catching up with them when it comes to the technology they offer. Very good alternative for Bing. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

It can sometimes be a pain to have to strategise differently as the functionalities to an extent are an older version of google with tweaks. This is clearly improving though. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

It helps have a good presence on the bing side of digital marketing and being able to market to the full extent when it comes to PPC. Its important to not just have google covered. Review collected by and hosted on G2.com.

Elias V.
EV
Senior Paid Search Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

Bing Ads does everything Google Ads does, only slower, and later than Google Ads does it. I do like that Bing unashamedly steals Google's best features so that we don't have to learn 2 entirely different programs! It functions the same as Google Ads at its heart. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

Bing Ads is much, much slower to respond in its interface than Google Ads, its constant pop-up notifications are annoying (I shouldn't have to click out of a tile saying "you will not see this alert for 30 days" every single day), and support staff is just plain bad. Review collected by and hosted on G2.com.

Recommendations to others considering Bing Ads:

Invoices arrive LATER than Google Ads invoices, and the interface isn't as smooth, but Bing will copy every good thing that Google does here, so if you're capable of using Google Ads, you're capable of using Bing Ads as well. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Our agencies have reached Android (mobile) users with more frequency, since Bing has been the built-in search engine on their phones. We're also able to decrease overall Cost-Per-Click for Paid Search when incorporating Bing Ads, since that engine is less competitive. Review collected by and hosted on G2.com.