Bing Ads copied Google Ads' best features as much as possible so it's not such torture to learn a brand new advertising software. It has about 10% of the volume so it's a good supplemental advertising channel when you need more space to grow. Review collected by and hosted on G2.com.
Microsoft is an even greedier version of Google and has taken ridiculous liberties in match types in terms of close variants. Just because Google is doing it doesn't mean that Microsoft should too. Review collected by and hosted on G2.com.
Bing Reps, are really helpful. They offer good recommendations and pay attention to your budget. Review collected by and hosted on G2.com.
UI can get very glitchy, you cannot target by store locations, audience segmentations are very limited. Review collected by and hosted on G2.com.
The fact that you only pay when someone clicks on your ads. Also, there is no minimum starting fee and you can go with any budget. It is also quite cheaper than Google ads. Review collected by and hosted on G2.com.
It does not have as many advertising target features as Google ads and reporting wise also it's a bit weak. Also, the support team is not very active and you may have to wait days to resolve your queries. Review collected by and hosted on G2.com.
Being able to import everything from Google Ads - and the account management Review collected by and hosted on G2.com.
The design is not aesthetically pleasing. The limit of ads per ad group is smaller than Google Review collected by and hosted on G2.com.
Bing Ads is a great way to catch overflow traffic that you're not able to catch on Google. The direct import feature from Google to Bing is incredibly helpful and I'm glad that they provide it despite it being essentially an admission of its secondary status. Overall setup can replicate Google pretty well. A few additional integrations with LinkedIn recently have actually proven to be pretty interesting testing features, too. Review collected by and hosted on G2.com.
Bing is definitely a much slower platform with a lot of non-user-friendly features. The navigation is a bit of a mess, the offline Bing Ads Editor is incredibly slow and clunky (wish they'd just copy Google's completely here), the indlexibility of downloading reports is a huge pain, and the lack of integration with Google Sheets/Data Studio is also a pain point as far as gathering data to share with clients. Review collected by and hosted on G2.com.
Very good, and competitive with regards to Google ads. Quicker than google ads, and catching up with them when it comes to the technology they offer. Very good alternative for Bing. Review collected by and hosted on G2.com.
It can sometimes be a pain to have to strategise differently as the functionalities to an extent are an older version of google with tweaks. This is clearly improving though. Review collected by and hosted on G2.com.
Bing Ads does everything Google Ads does, only slower, and later than Google Ads does it. I do like that Bing unashamedly steals Google's best features so that we don't have to learn 2 entirely different programs! It functions the same as Google Ads at its heart. Review collected by and hosted on G2.com.
Bing Ads is much, much slower to respond in its interface than Google Ads, its constant pop-up notifications are annoying (I shouldn't have to click out of a tile saying "you will not see this alert for 30 days" every single day), and support staff is just plain bad. Review collected by and hosted on G2.com.