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Bing Ads Reviews & Product Details

Kali Charan R.
KR
Assistant Vice President of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

Bing Ads offers the option to reach a user base that uses Bing instead of Google, which constitutes 10% of users. A set of enterprise customers are available on Bing Ads. There is less competition and a lower budget requirement compared to Google Ads. It also provides options to connect with multiple tools. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

User interface is not inteactive and easy to use. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

I am running a PPC campaign across multiple channels. To ensure an omnichannel experience and achieve priority placement across all channels, I began using BingAds to target enterprise customers. It provided the option to easily transfer Google Ads to Bing with just one click. Review collected by and hosted on G2.com.

Bing Ads Overview

What is Bing Ads?

Broaden your reach to Bing and Yahoo! by bringing your existing AdWords campaigns directly into Bing Ads.

Bing Ads Details
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Product Description

Broaden your reach to Bing and Yahoo! by bringing your existing AdWords campaigns directly into Bing Ads.


Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
14,052,965 Twitter followers
LinkedIn® Page
www.linkedin.com
238,990 employees on LinkedIn®
Ownership
MSFT
Phone
+1 (877) 276-2464
Total Revenue (USD mm)
$204,090
Description

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately

8,000 passionate employees worldwide.

Recent Bing Ads Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Useful Digital Advertising Platform To Keep In Rotation"
Bing Ads has some great placements that are not offered in Google or elsehwere. Since the platform is less popular, CPCs and overall costs tend to ...
Kali Charan R.
KR
Kali Charan R.Small-Business (50 or fewer emp.)
3.5 out of 5
"Additional option to reach a different user base"
Bing Ads offers the option to reach a user base that uses Bing instead of Google, which constitutes 10% of users. A set of enterprise customers are...
Tomas B.
TB
Tomas B.Small-Business (50 or fewer emp.)
0.0 out of 5
"UX for evil"
It can potentially reach an audience not covered by Google
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Bing Ads Media

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Video Reviews

376 out of 377 Total Reviews for Bing Ads

3.5 out of 5
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376 out of 377 Total Reviews for Bing Ads
3.5 out of 5
376 out of 377 Total Reviews for Bing Ads
3.5 out of 5

Bing Ads Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Bing AdsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Tomas B.
TB
Senior Search Marketing Specialist
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bing Ads?

It can potentially reach an audience not covered by Google Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

- Imported Google campaigns

- Crazy traffic from countries we've never targeted

- Turns out remarketing campaigns import as generally open campaigns with zero restrictions if the pixel isn't perfectly set up

- Pause campaigns

- Get new invoice

- Pause again, presuming I've slipped up

- Check again, STILL ACTIVE

- Transpires, on upload they default you into a setting that allows them to AUTOMATICALLY reactive your campaigns so long as Google is is active.

- Support refuse any sort or refund or to even transfer to manager.

- One of the most sinister business models I've seen. Pure short-term-ism Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

New reach Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

Bing Ads has some great placements that are not offered in Google or elsehwere. Since the platform is less popular, CPCs and overall costs tend to be lower as well. The Google import feature allows for quick pariody across engines. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

Reps are less aviable then they used to be, and we need to rely are general support more often. Features of the platform are not unique and tend to copy whatever Google is doing. Some of the inventory can have spam leads, even though it is cheaper. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Allows us access to additional paid search/native inventory not aviable withing Google. Review collected by and hosted on G2.com.

Nikita M.
NM
Manager - Digital Activation
Marketing and Advertising
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Bing Ads?

The Keyword competition is not very high and with the great push to bing and microsoft co-pilot, the audience quality is better.

The ads are more economical.

The ads are easy to implement and there is no problem in integrating it in your media plan. I have not yet used the customer support, so will refrain from commenting. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

There is still a lot of audience that do not use bing. While this is changing there are times the budget remains unconsumed. I do not end up using bing ads as frequently as I would like though. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Gain awareness and consideration to drive sales or customer acquisition. Review collected by and hosted on G2.com.

Mila D.
MD
SEM spesialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

The fact that the competition is quite low atm and that you have Chat GPT integrated into it. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

The overal user interface. It is very complicated to navigate htrough it. And it is not intuitive at all! Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

It helps my clients advertise on one of worlds most popular search engines.

We wanted specifically to increase visibility among the B2B audience. Review collected by and hosted on G2.com.

Alexander K.
AK
Human Resources Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Bing Ads?

Nothing. This service has not only wasted my time and money. Although their advocates are cordial and use nice words, they are incompetent and illiterate and lie most of the time. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

I signed up with microsoft advertising a month ago.

At first, they were very cordial and promised to help. They promised to give me a coupon for $500 which they never did. Instead, they kept delaying my campaign because of bugs in their UET tag helper, very slow response, advertising advocates that had no idea of the state of my campaign, absolutely no help in setting up the campaign, and many other issues. Their advocates could not answer even the simplest of questions and always relegated them to their specialists, who took days and weeks to respond. Their website is full of bugs that couldn't even accept a valid credit card, no provisions for PayPal or Bank ACH. As a result, I had over 1000 clicks during the month, with zero conversions, although, during this time, I got many conversions with my google organic search.

Finally, because of their own incompetence, and their inability to help me, they decided to take all my money and audit my website contents. They said that my math education website presents "high risk to consumers and other advertisers". This is a service that advertises adult services and porn, yet, a website to help children learn math is a "high risk to consumers and other advertisers".

What is even more alarming, is that the company which allegedly is committed to transparency (at least according to their own guidelines) could not come up with a single reason why they regard my website as "high risk to consumers and other advertisers". According to them, revealing their reason for closing my account forever, would pose a privacy and security violation.

This is a complete SCAM. This company is fraught with incompetent and illiterate employees and signing up with them is a complete waste of money and time. Do your own research, before signing up, but, you will end up in the same state that I am in, today. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Search advertising. I was expecting at least a single conversion, but didn't get any after spending over $400. I wasted so much time with them, and during the hot back-to-school season. Review collected by and hosted on G2.com.

Kharim T.
KT
Blogger
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Bing Ads?

I like that the fact that Bing gives people the opportunity to advertise on their network. If we want to gain more clients or customers then Bing is a great place to start. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

Bing Ads should try to make their platform tailored to mobile users since most people use their phones to browse the internet. That would make a big difference. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

The ease of putting my business out there for others to see. Targeting new cuatomers. Review collected by and hosted on G2.com.

PJ
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

Bing Ads allows you to tap into a large and diverse user base. Bing is the default search engine for Microsoft devices, including Windows computers and Xbox consoles. Additionally, Bing powers the search results for other platforms such as Yahoo, AOL, and DuckDuckGo. By advertising on Bing Ads, you can reach an audience that may not be exclusively using Google. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

While Bing Ads provides basic demographic targeting options, it may not offer the same level of advanced targeting capabilities as Google Ads. Google has been at the forefront of developing sophisticated targeting features and audience segmentation. If precise targeting is a key requirement for your advertising strategy, you may find Bing Ads lacking in comparison. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Display ads and search ads Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Bing Ads?

Nothing. This is now the third account for the third company I've been unable to use Bing Ads at. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

I began the process of syncing over ads from Google. I checked to see how they populated the next day, and my account was terminated for being a danger to users and other advertisers. Support provided me with no additional information and told me the decision was final and irreversible. Nothing was running. There was no additional information about how our account violated their policies. There are 10's of Reddit threads with 100's of replies from accounts this has happened to. My company is advertising a SaaS platform and every single one of our competitors is on Bing. We've never had issues with Google and spend quite a bit of money with them each month. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

None, I've been completely unable to use this account with no visibility into why and no alternate path forward. Support has been useless. Review collected by and hosted on G2.com.

Howard I.
HI
Marketing Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Bing Ads?

Bing comes on all Windows 11 devices. The older demographics, uses Bing and does not switch to Google. You can own your market with Bing for a fraction of the cost. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

Bing is somewhat limited in what you can buy and still the largest percentages of searchers on the internet uses Google, followed by Youtube and other video driven platforms. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Bing is helping us reach an older demographic that searches for items, in this case, automobiles. Most of our competition ignores Bing and that helps us get the competitive edge. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bing Ads?

It used to be good. I used Manual CPC and got better results than Google Ads. They took away Manual CPC and forced us to use their automated bidding software that doesn't work. I've wasted 100's of thousands of dollars because of this. Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

They took away Manual CPC and forced us to use their automated bidding software that doesn't work. I've wasted 100's of thousands of dollars because of this. They won't listen. So, I'm lowering my budgets and cutting lots and lots of keywords. It's too bad. This company has really gone south. Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

They are not solving anything. They just keep dragging their feet. They keep forcing us to you their terrible bidding software that doesn't work. I'm losing more and more money all the time. Review collected by and hosted on G2.com.