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BenchmarkONE Reviews & Product Details

Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today.

Seller

Polaris Software

Discussions

BenchmarkONE Community

Languages Supported

English

Overview by

Jessica Lunk (SaaS Growth Marketer)

Pricing

Pricing provided by BenchmarkONE.

Free Forever

$0.00

Lite

Starting at $29.00

Per Month

View More Pricing Information

Top-Rated Alternatives

Constant Contact Advanced Automation

4.4/5

(937)

View All Alternatives

BenchmarkONE Media

See your progress at a glance. BenchmarkOne's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.

BenchmarkONE Demo - Easily Track Contact Activity

Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked. Understand their interests to put relevant conversations with prospects and customers at your fingertips.

Track and manage all of your small business sales and marketing activities in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.

BenchmarkONE Demo - Build Campaigns to Nurture Contacts

Setting up automated campaigns is a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.

BenchmarkONE Demo - Create Beautiful Marketing Emails

Build emails with our basic editor, Drag & Drop email builder, or select a pre-designed template from the template library.

Your deal pipeline is easily accessible on the sales dashboard, giving you another tool to drive your business forward.

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Verified User in Consumer Services

Mid-Market (51-1000 emp.)

6/15/2017

"Easy to use"

4.5/5

What do you like best about BenchmarkONE?

Ease of use, easy to learn. You can figure most things out on your own. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

There is absolutely nothing to dislike about it. Review collected by and hosted on G2.com.

Jeremiah B.

Marketing Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

7/13/2016

"Solid CRM & Marketing Automation"

4/5

What do you like best about BenchmarkONE?

Hatchbuck provides a solid CRM and Marketing Automation system that helps keep our marketing and sales efforts organized. The CRM has very few functionality holes, and the email & automation is easy to use and ticks most of the boxes for our needs. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

It could use some minor UX improvements here and there, particularly in reporting. But I believe those are in the works, and I'm looking forward to seeing that. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Hatchbuck is definitely worth a look for small businesses looking for an all-in-one CRM with solid email & automation features. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Our previous CRM was very clunky and slow, and the support was dismal. Hatchbuck works quickly and smoothly, and the training and support have been great! The email marketing is easy to use, and the forms are easy to set up and implement. Review collected by and hosted on G2.com.

Verified User in Design

Small-Business (50 or fewer emp.)

12/20/2016

"Excellent for tracking; Less so on design "

3.5/5

What do you like best about BenchmarkONE?

The ability to see how prospects interact with our emails and site is incredibly helpful for both content and sales teams. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The design of emails and forms is not ideal. Tricky to create custom emails, and never quite looks the way we want it to. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Great for CRM, but if design is really important, make sure you check out the build-your-own functionality first. It's not as user-friendly as, say, MailChimp. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We're able to see which content prospects are interacting with, which can be valuable for our sales team. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/19/2016

"A great customer service experience & very user friendly!"

4.5/5

What do you like best about BenchmarkONE?

The Hatchbuck platform is very intuitive and user friendly. The modern look and well-organized information makes it easy to navigate and keep all of the various pieces of CRM/marketing automation straight. Also, the customer service is very responsive and helpful on an individual basis. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

There are some features that would be useful... such as being able to automate actions based on users who DON'T click in emails, not just those who do click, and being able to clear out data on forms after you do a few "tests" of the form to make sure it's working properly. Also, Contact Details do not include an "Address 2" line, even though a lot of addresses have suite numbers or secondary locators. And, it would be nice to have a direct email integration, instead of having to forward all conversations to a BCC email address (too easy to forget to do so). Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

The conversion of data from our old system to Hatchbuck was not as smooth as we were hoping, so make sure you have everything squared away before you actually import the data. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We needed a CRM system to manage our contacts, but also wanted to use email marketing to stay in touch with our prospects. Having an "all-in-one" system to do both has been the best solution to that problem. Review collected by and hosted on G2.com.

Dlayne S.

Regional Manager, Independent Accounts

Consumer Goods

Mid-Market (51-1000 emp.)

7/26/2016

"Can be a powerful tool "

3.5/5

What do you like best about BenchmarkONE?

The email and crm capabilities are similar to more expensive combined platforms. The web tracking can be difficult to implement, but powerful once the information is compiled. Tagging is also more robust that other crm tools. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

The search feature is limited for both customers and companies. Not as intuitive as other programs, but scalable with the online tools and onboarding. Email is also limited in what you can do, drag and drop is easy but time consuming. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

Cheaper than other programs, which is evidenced by some tweaks that still need to be made. Overall still a great nurture and crm tool. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

Great for current customer nurture. Great reports for open rates and click through. Review collected by and hosted on G2.com.

Verified User in Banking

Mid-Market (51-1000 emp.)

7/13/2016

"Hatchbuck converted a lot of scattered data into a robust database that landed us a big client!"

5/5

What do you like best about BenchmarkONE?

It's visually stunning, much like our amazing trainer Lindsey Stroud. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Nothing so far. Everything is working as expected and the training was excellent. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

It's perfect for a small business and very affordable. If you've worked with Mail Chimp or Constant Contact you will have no trouble figuring it ou. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We had our customer database in an Excel spreadsheet. All of our correspondence with them was either printed out or put in Mac Mail folders. It was really disjointed. I love the social media features and the ability to upload a photo. I took the time to add those photos for everyone of our current clients which is really important that I put a face with the name so when we have our annual conference I can act like I already know them! Also, by having all social media fields available it forced me to connect with them which doubled my network in just a few days! Review collected by and hosted on G2.com.

Andreya T.

Owner

Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

3/15/2017

"Hatchbuck is awesome "

5/5

What do you like best about BenchmarkONE?

I like that my emails get into clients inbox. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I dislike the name Hatchbuck and hate telling people it. Review collected by and hosted on G2.com.

Amy M.

Owner/Operator

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/20/2016

"Campaign Central!"

5/5

What do you like best about BenchmarkONE?

Marketing campaigns are SO easy to execute through Hatchbuck. Thank you for making a user-friendly platform that truly supports our sales and marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

Necessary evil: Data Entry! What goes out is only as good as the data that goes in. Review collected by and hosted on G2.com.

Nancy C.

Founder and Managing Director

Management Consulting

Small-Business (50 or fewer emp.)

7/13/2016

"Best Customer Support!"

5/5

What do you like best about BenchmarkONE?

Hatchbuck has been my first foray into marketing automation, and I couldn't be happier. From the start, each person I've dealt with has been a pro, engaged, helpful, and prompt. This can be a confusing new set of tools, so excellent support is critical. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

I wish there was a mobile CRM component. And a visual tool for creating "recipes" would help. Review collected by and hosted on G2.com.

Kaitlin R.

Director of Marketing

Small-Business (50 or fewer emp.)

3/14/2016

"Easy automation for small - medium businesses"

4/5

What do you like best about BenchmarkONE?

As a small company with an even smaller engineering department, we decided to make the move from managing our own automated email campaigns to using Hatchbuck instead. The features we use the most are their extensive tagging and sorting along with the ability to push info directly into the system via their API. We can also trigger actions based on clicks inside an email. This has been a great time saver for our team. The reporting also helps us keep an eye on what is and isn't work with our marketing so that we can make better decisions about what is engaging information for our customers to receive and what is just noise that is getting lost in the shuffle. Review collected by and hosted on G2.com.

What do you dislike about BenchmarkONE?

We personally do not have dedicated sales reps. Hatchbuck seems to have several features setup around this idea. It's not that we dislike these features, we just aren't utilizing them, so it feels a little bit like we aren't getting all of the value of the product just because of our business model. Review collected by and hosted on G2.com.

Recommendations to others considering BenchmarkONE:

It's a great tool to segment your customers extensively and build campaigns from those segments. There are features based on direct sales, so your business model is something to consider when deciding on this product. Review collected by and hosted on G2.com.

What problems is BenchmarkONE solving and how is that benefiting you?

We use Hatchbuck to train and educate our potential and existing customers about our product. It's one of the ways we stay in close contact with them and can automate some of the help we provide. This saves our training and customer service team lots of time. We can also segment people into very minute categories using the tags and that helps us to analyze who comprises our customer base. Review collected by and hosted on G2.com.