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Azira Reviews & Product Details - Page 2

Azira Overview

What is Azira?

Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers. Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. The Azira Data Intelligence Platform, illuminates consumer behavior in 70+ million places across 44 countries. Operational Intelligence: Azira makes it easy to get insights around location performance, to help answer questions including: - How’s the foot traffic to my location? - What day of the week or time of the day gets the most visitors? - How much time do they spend at my location? - Where do my visitors live or work? - What’s the most popular route visitors take to my location? - How are my competitors performing? Marketing Intelligence: Azira gives you instant access to advanced audience curation to power your advertising campaigns: - Create custom audiences based on real-world consumer behavior. - Activate winning campaigns on your platform of choice. - Measure success with online to offline return on ad spend.

Azira Details
Discussions
Azira Community
Languages Supported
English, French, Japanese
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Product Description

A powerful insight-as-a-service platform, Pinnacle provides data, analytics and insights on places that matter to your business.


Seller Details
Seller
Azira
Year Founded
2012
HQ Location
Pasadena, US
LinkedIn® Page
www.linkedin.com
414 employees on LinkedIn®
Description

Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo. To learn more, please visit https://azira.com.


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Recent Azira Reviews

MG
Maurizio G.Enterprise (> 1000 emp.)
5.0 out of 5
"An Insightful Tool that Enables Us to Learn about the Behaviors of Our Customers: Highly Reliable"
Our Organisation use this tool to be able to learn and understand the kind of information they have in store , and how they can use it to build the...
MC
Mijael C.Small-Business (50 or fewer emp.)
3.5 out of 5
"Frustrating Insights and Navigation"
Near Data Intelligence System is true to itself when it extracts data of customers about their behaviors and where they go. My analysis of consumer...
JA
James A.Enterprise (> 1000 emp.)
5.0 out of 5
"Near Data Intelligence Platform: A Secure and Must-have Analytics Software for Everyone"
Near Data Intelligence Platform facilitates global market efforts since this platform creates awareness of numerous potential customers across diff...
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Azira Media

Azira Demo - Operations: Understand Trade Areas
Evaluate trade areas for your locations as well as competitors to identify greenfield opportunities.
Azira Demo - Operations: See Pathing and Nearby Places
Export data to find answers for site selection, tenant mix and visitor profiling in your workflow.
Azira Demo - Operations: Get Market-Level Insights
Understand the consumer behavior, demographics, geosocial affinities, and more for given areas and locations to inform marketing and operations decisions.
Azira Demo - Marketing: Advanced Audience Curation
Curate advanced audiences based on real-world and digital attributes, such as visits to specific places of interest, buying behavior, home or work location, brand preferences and more.
Azira Demo - Marketing: Visualizations of Audience Attributes
Answer key business questions by visualizing your curated audience. What are your audience's personas? What is the gender and age group mix? How many are professionals or parents? Where are their home locations concentrated?
Azira Demo - Marketing: Seamless Marketing Activation
Instantly launch a campaign on Azira's marketing platform, or choose a DSP that comes pre-integrated with Allspark.
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20 Azira Reviews

4.6 out of 5
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20 Azira Reviews
4.6 out of 5
20 Azira Reviews
4.6 out of 5

Azira Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AziraQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
lasha k.
LK
Salesperson
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Due to my work, I need to study the market, analyze every percentage change. This platform helps me to control each change and minimize the risks when making this or that decision Review collected by and hosted on G2.com.

What do you dislike about Azira?

Tools are needed to server. This platform needs more publicity and advertising. People need to see how simple and necessary things are Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Easily show me the statistics of today's market. It gives me the information in advance that will be useful for me tomorrow Review collected by and hosted on G2.com.

snehal w.
SW
Associate data scientist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Near serves analysis on consumer database and its dynamic activities to track potential market and potential customer base for selling any product. Its graphical UI is easy to use. Tracking human movement to predict sales and choices in particular area is the mostly liked feature of Near Data intelligence platoform. Review collected by and hosted on G2.com.

What do you dislike about Azira?

More KPI and Dashboard tools are needed to serve better. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

As a data scientist, I had used near for sales predictions and research purposes for a client. Near gives us reliable insights about targated customers and markets depending upon human movements. It generates interactive dashboards and helps us to further shape client's marketing efforts. With near we had achieved 20% more leads than before. Review collected by and hosted on G2.com.

John M.
JM
Vice President, Research
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Azira?

NEAR data provides us with a deeper understanding of our markets and buildings. The ability to understand trade areas, brand affinities and paths to site paints a detailed picture and enhances underwriting or marketing of real estate assets. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Some users want additional options for visualization. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Without mobile data, we have a hard time understanding the organic processes of a retail center or mixed-use project. Questions arise such as; Where do residents’ shop? How far are they travelling? Why does this center underperform despite department of transportation traffic counts appearing to be high? When does this retailer type see peak hours and how can I compare that with my other tenants so I can understand parking issues? Questions within real estate are manifold and this data answers many of them. Review collected by and hosted on G2.com.

Verified User in Government Administration
AG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Azira?

The County of Kauai worked with a consultant as part of the DOE funded Energy Transitions Initiaitve Partnership Project. Our consultant developed a travel pattern analysis using Near data that was purchased from a non-profit for the purposes of the study. We loved how extensive and drilled down the raw data could get, recieving all cell phone pings from the entire island geography, being able to discerne local residents from visitors, and how our consultants drilled down to daily trip distance, daily trip frequency, hot spots or clusters, and identifying a range of congestion in our travel cooridors between seasons of the year. Review collected by and hosted on G2.com.

What do you dislike about Azira?

I did not work with the data or perform analyses, but our consultants had no complants to share about the Near data, maybe if only that it took some time to make sense of. If our consultants weren't so skilled in developing code to comb through the data, I think it could have been a bit more challenging for an analysist in general. That being said, we also knew what we were getting ourselves into, and recognized that we were getting raw and unfiltered data and a very low rate compared to what Near could may do with other customers providing more back-end initial anlysis. We were really pleased with what we recieved for the price that the non-profit paid. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

We wanted to understand where residents and visitors are spending their time, how far they are traveling in a given trip, and what are our most congested travel cooridors. This will help us identify which and where transportation solutions may fit for our island, as we tackle rising greenhouse gas emissions in the transportation sector, and frustration from residents and visitors alike about congested roadways. Review collected by and hosted on G2.com.

NI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Azira?

NEAR offers a best in class platform providing accessibility to mobile traffic data. NEAR has helped power up site selection analytics and consumer research. Review collected by and hosted on G2.com.

What do you dislike about Azira?

NEAR can improve on dashboarding and summarization of each of the data points provided. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Site selection and consumer research helps identify store action plan for (NEW, CLOSE, RELOCATION, REMODEL) Review collected by and hosted on G2.com.

AP
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

allows organizations to synchronize, enrich and deliver data for engagement to actionable insights. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Lack of detailed, store-by-store footfall reporting Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

data driven insights are pretty good and accurate Review collected by and hosted on G2.com.

Cengiz C.
CC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Azira?

The data and visualiation, ease of use. This makes it much sellable service. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Lack of detailed, store by store footfall reporting, the low volume for some niche segments Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

NEAR focuses on human movement data, which is the most precise and scaled data to understand consumers in any industry. It is one of the most important data to understand human behavior. Its not only for advertising but also for analysis or even smart trends. Review collected by and hosted on G2.com.

AT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Azira?

The data. It provides real time insight into the trade areas we evaluate for investment purposes. Review collected by and hosted on G2.com.

What do you dislike about Azira?

I have nothing negative to say about Near or the data it provides. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

We are able to evaluate trade areas based on 2 critical components by answering the following two questions: How many of my customers are present at key day parts and what does that mix of customers mean for prospective sales? Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Azira?

Ease of usage and the ready cards available Review collected by and hosted on G2.com.

What do you dislike about Azira?

there should be more regular updates of cards and shorter processing time for each request made via the system. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

a quick overview of the audience profiling before deciding on my media plans Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Generating device ID is good and the ability to create footfall reports for any time period is great.

Just need to know the right settings to pull the report. Review collected by and hosted on G2.com.

What do you dislike about Azira?

generating footfall using a pixel on 3rd party platform requires a lot of impressions.

Would be great if the system can pull footfall for smaller impressions. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

We run a lot of campaigns that retarget users who attend certain events. Vista allows to retarget those users cross-platform.

The footfall measuring capability is great too. Review collected by and hosted on G2.com.