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Azira Reviews & Product Details

John M.
JM
Vice President, Research
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Azira?

NEAR data provides us with a deeper understanding of our markets and buildings. The ability to understand trade areas, brand affinities and paths to site paints a detailed picture and enhances underwriting or marketing of real estate assets. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Some users want additional options for visualization. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Without mobile data, we have a hard time understanding the organic processes of a retail center or mixed-use project. Questions arise such as; Where do residents’ shop? How far are they travelling? Why does this center underperform despite department of transportation traffic counts appearing to be high? When does this retailer type see peak hours and how can I compare that with my other tenants so I can understand parking issues? Questions within real estate are manifold and this data answers many of them. Review collected by and hosted on G2.com.

Azira Overview

What is Azira?

Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers. Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. The Azira Data Intelligence Platform, illuminates consumer behavior in 70+ million places across 44 countries. Operational Intelligence: Azira makes it easy to get insights around location performance, to help answer questions including: - How’s the foot traffic to my location? - What day of the week or time of the day gets the most visitors? - How much time do they spend at my location? - Where do my visitors live or work? - What’s the most popular route visitors take to my location? - How are my competitors performing? Marketing Intelligence: Azira gives you instant access to advanced audience curation to power your advertising campaigns: - Create custom audiences based on real-world consumer behavior. - Activate winning campaigns on your platform of choice. - Measure success with online to offline return on ad spend.

Azira Details
Discussions
Azira Community
Languages Supported
English, French, Japanese
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Product Description

A powerful insight-as-a-service platform, Pinnacle provides data, analytics and insights on places that matter to your business.


Seller Details
Seller
Azira
Year Founded
2012
HQ Location
Pasadena, US
LinkedIn® Page
www.linkedin.com
414 employees on LinkedIn®
Description

Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo. To learn more, please visit https://azira.com.


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Recent Azira Reviews

MG
Maurizio G.Enterprise (> 1000 emp.)
5.0 out of 5
"An Insightful Tool that Enables Us to Learn about the Behaviors of Our Customers: Highly Reliable"
Our Organisation use this tool to be able to learn and understand the kind of information they have in store , and how they can use it to build the...
MC
Mijael C.Small-Business (50 or fewer emp.)
3.5 out of 5
"Frustrating Insights and Navigation"
Near Data Intelligence System is true to itself when it extracts data of customers about their behaviors and where they go. My analysis of consumer...
JA
James A.Enterprise (> 1000 emp.)
5.0 out of 5
"Near Data Intelligence Platform: A Secure and Must-have Analytics Software for Everyone"
Near Data Intelligence Platform facilitates global market efforts since this platform creates awareness of numerous potential customers across diff...
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Azira Media

Azira Demo - Operations: Understand Trade Areas
Evaluate trade areas for your locations as well as competitors to identify greenfield opportunities.
Azira Demo - Operations: See Pathing and Nearby Places
Export data to find answers for site selection, tenant mix and visitor profiling in your workflow.
Azira Demo - Operations: Get Market-Level Insights
Understand the consumer behavior, demographics, geosocial affinities, and more for given areas and locations to inform marketing and operations decisions.
Azira Demo - Marketing: Advanced Audience Curation
Curate advanced audiences based on real-world and digital attributes, such as visits to specific places of interest, buying behavior, home or work location, brand preferences and more.
Azira Demo - Marketing: Visualizations of Audience Attributes
Answer key business questions by visualizing your curated audience. What are your audience's personas? What is the gender and age group mix? How many are professionals or parents? Where are their home locations concentrated?
Azira Demo - Marketing: Seamless Marketing Activation
Instantly launch a campaign on Azira's marketing platform, or choose a DSP that comes pre-integrated with Allspark.
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19 out of 20 Total Reviews for Azira

4.6 out of 5
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19 out of 20 Total Reviews for Azira
4.6 out of 5
19 out of 20 Total Reviews for Azira
4.6 out of 5

Azira Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AziraQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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MG
Head of Operations
Cosmetics
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Our Organisation use this tool to be able to learn and understand the kind of information they have in store , and how they can use it to build there brand.

I like Near intelligence Platform because when data is received ,it is analyzed and monitored and it is easily accessed when needed.

Near Data intelligence Platform can manage data for even the difficult surroundings in an organisation .

This tool gives you a clear understanding to it's users,despite having data experience ,you are able to to know which data to work with. Review collected by and hosted on G2.com.

What do you dislike about Azira?

I wish they were more investigative on market trends and customers reactions. No other dislikes. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

The decisions we make in our organisation are based on our data ,it helps us to come up with new strategies to market our products.

Through Near Data intelligence Platform we are able to

Know we can get clients from and focus on those locations. Review collected by and hosted on G2.com.

MC
Project Strategy Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Near Data Intelligence System is true to itself when it extracts data of customers about their behaviors and where they go. My analysis of consumer behaviors has been so insightful that it has helped me learn more about who I am marketing to. The knowledge is making it possible for me to adjust my campaigns in such a way that I will be able to make the most impact. Review collected by and hosted on G2.com.

What do you dislike about Azira?

The problems with Near Data are navigating where it is located. The layout is somehow stiff and non-navigational. I am always stumbling across irrelevant information and missing the exact data points I need. Hence, I could spend a significant amount of time and still have problems balancing workload over time. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Next to Data functions to provide me with information that would not have been accessible otherwise. Just finding out the traffic patterns of the customers in my own physical location and the way in which they interact with the products is quite helpful because I can improve the store layout and product placement which eventually increase the sales. Review collected by and hosted on G2.com.

LP
Director of Operations
Hospital & Health Care
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Near Data Intelligence Platform allows its users to make informed decisions based on the latest trends and customer movement since it gains access real-time data and updating it effectively. It helps it users to gain a deep understanding for them target their audience and modify strategies appropriately since it analyzes demographics, behavior patterns, and location visits. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near Data Intelligence Platform requires high training and experts to analyze and interpret data for them to utilize this platform effectively. It is a paid platform and its pricing might be high thus making it not suitable for all business mostly the small businesses and those with limited budgets. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Near Data Intelligence Platform targets high-potential customers and optimizes campaigns thus improving return on interest markets. It had improved customer experience and satisfaction since it gains insights into customers behavior and preferences. It has optimized location strategy since it identifies the ideal location to its users business based on data-driven insights. Review collected by and hosted on G2.com.

JA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Near Data Intelligence Platform facilitates global market efforts since this platform creates awareness of numerous potential customers across different regions. This platform tailors and personalizes offerings based on individual customer behaviors, thus improving customers' experience. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near Data Intelligence Platform has a specific method of analyzing and collecting data, and it's not a transparent method to the user for their data might get exposed to the public. It can cause risks due to potential security breaches when the users try to ensure the security and their responsibility. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Near Data Intelligence Platform offers a deep and more comprehensive awareness of consumer behavior in market research. It has a high global reach since it expands into new markets, thus reaching a dispersed audience. It has improved conversion and engagement rates since it grasps location and behavioral data to target a specific audience with personalized messages. Review collected by and hosted on G2.com.

RV
Information Technology Manager
Food & Beverages
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Near Data Intelligence Platform gives its users the most current data since it frequently refreshes data giving constant updates to the users. Its intuitive interface is easy-to-use hence enabling a quick understanding and analyzing data. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near Data Intelligence Platform require the user to have more of technical skills to optimize this platform capabilities fully. Those organizations without a significant location-based needs may experience a higher pricing. It has a limited data types for it primarily focus on location based data and not any other customer insights types. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Near Data Intelligence Platform has solved the challenge encountered by the user in targeting the right audience since it can identify highly the customer segment and target them effectively based on their behavior and location. It has made it easy for users to process and analyze data faster for it has an advanced analytic tool and distributed computing for a fast processing. Review collected by and hosted on G2.com.

DK
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Near data intelligence platform provides insights of people based on their location, movements and behaviours which enables businesses to make data driven decisions about their operations. It also tracks the data in the offline mode offering full picture of customer behaviour and campaign effectiveness. It also analyses and translates data helping the business to make informed decision on identification of opportunities and maximising strategies. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near data intelligence platform may not provide a holistic view on the customer behaviour and market trends this is due to its limited scope. It may require technical expertise to analyse and interpret location data effectively posing challenges to some business. Its insights accuracy depends on the data collection which it’s quality is dependent on the data gathering methods, sample sizes and potential biases. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Near data intelligence platform helps in identification of customer location and behaviour this helps in target marketing which results into high return on investment. It helps with understanding the behaviour of customers when they visit different locations as this provides clues on their preferences hence helps in product development. Review collected by and hosted on G2.com.

SP
IT Consultant
Construction
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Near data intelligence platform analyses location data providing crucial customer behaviour, competitor activity, and market trends for certain physical places this is important since business rely on brick-and-mortar location. It offers actionable insights and recommendations which is used to optimize location strategies, target marketing campaigns, and make data-driven decisions. Provide data from various sources hence holistic view of customer behaviour which helps businesses maximize their marketing and customer experience strategies. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near data intelligence uses location which is very sensitive which raises privacy concerns. This platform greatly depends on ones accurate and reliable data so slightly incomplete and inconvenient data might lead to mislead. It focuses on the location of the customer hence will not provide the accurate behaviour of the customer especially to the business with online presence. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Near data intelligence platform helps in understanding of customer behaviour at physical location which helps the business to optimise store layout, staffing and marketing campaigns. It improves competitors analysis which can help businesses develop targeted strategies to gain a competitive edge. It also helps in optimization of marketing campaigns which leads to more efficient marketing spend and higher campaign ROI. Review collected by and hosted on G2.com.

WC
Office Assistant
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

It has no ability to analyze and interpret data from sources providing me with insights. The visualizations are stunning making it effortless to comprehend data. The platforms user friendly nature and customization options does not allow me to tailor it to my requirements. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Using the Near Data Intelligence Platform I have noticed that it lacks user features and has a steep learning curve. Its complex interface sometimes makes navigation difficult and hampers data analysis. The absence of documentation and customer support adds to the frustration associated with utilizing this platform. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

The Near Data Intelligence Platform takes retargeting efforts to heights by providing reports on foot traffic. This feature not able to helps us gain an understanding of our customers behavior enabling us to make data driven decisions aimed at increasing our marketing strategies. Review collected by and hosted on G2.com.

HM
Operations Manager
Restaurants
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Azira?

Near Data Intelligence Platform it make it easy for users to research on market for it analyze the traffic foot and competitors locations to identify potential new markets. It is suitable to use even to non-technical users. It tracks campaign impacts and optimize them to allow user get better results. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near Data Intelligence Platform tends to be expensive to small organizations. It is not suitable for analyzing online behavior for it focuses more on physical location. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

Near Data Intelligence Platform has helped the users target the right customers for it identify this customers based on their location and preferences. Through this platform users can clear identify optimal location for new stores. Review collected by and hosted on G2.com.

DH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Azira?

The ability to pinpoint audiences very accurately and make them highly specific is a strong and unique feature in the world, with the capability to measure 'footfall' being the icing on the cake Review collected by and hosted on G2.com.

What do you dislike about Azira?

The way of reaching target audiences can be improved. There is a lot of reliance on external exchanges, which means we miss out on the necessary local inventory in the Netherlands. Review collected by and hosted on G2.com.

What problems is Azira solving and how is that benefiting you?

The ability to create highly specific target audiences is very intriguing because it allows us, as an agency, to distinguish ourselves. Measuring footfall is a challenge that many advertisers grapple with daily. Not anymore, as we can assist them with that! Review collected by and hosted on G2.com.