Consulting Services for ARchitect

Kea Analyst Relations is a specialised consultancy that helps technology vendors succeed in the complex world of Analyst Relations (AR). In an industry where analyst influence can make or break market momentum, Kea ensures tech companies are seen, heard, and understood by the right analysts at the right time. With decades of experience and deep relationships across firms like Gartner, Forrester, IDC, and others, Kea provides strategic, data-driven guidance tailored to each client’s goals—whether that’s securing briefing opportunities, influencing key research, or shaping analyst perception ahead of a product launch or market entry. Kea’s approach goes beyond check-the-box AR. We help clients: Identify the analysts who shape their space. Refine messaging that resonates with what analysts care about most. Drive recognition in major evaluations like Magic Quadrants and Waves. Turn analyst insights into sharper product and go-to-market strategies. Ultimately, Kea is more than a service provider—we are a long-term partner. Our mission is to help tech vendors not just engage in AR, but excel at it—building visibility, credibility, and competitive advantage that lasts.

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Marathe Analyst Relations offers specialized analyst relations (AR) services to help organizations elevate their market perception, influence key decision-makers, and improve engagement with industry analysts. We provide a comprehensive suite of AR services tailored to your business needs. We ensure a strategic, consistent, and results-driven approach to analyst relations. We understand the unique challenges of maintaining strong analyst relationships and participating in influential research reports. This presentation outlines how Marathe Analyst Relations can help you achieve your goals through structured services and dedicated support. Our Offering: Introductory AR Sessions: Organize and facilitate introductory sessions with top decision-makers to establish strong analyst relationships. Participation in Analyst Reports: Ensure your company is included in up to 03 key analyst reports per year, providing necessary insights and positioning materials. AR Content Management: Create and manage content for analyst briefings, inquiries, and updates (e.g., decks, briefings, reports). Dedicated Support (30 Hours Monthly): Allocate 30 monthly hours for activities including: Analyst briefings and inquiries Internal AR meetings Strategic AR planning sessions About our founder, Bhushan Marathe: With almost a decade in Analyst Relations and the tech sector, as an IIAR certified Analyst Relations Professional, I help brands build strategic connections with industry analysts to drive recognition and influence. I've worked with organizations like BT, Colt Technology Services, Crisil Ltd, and Inspira Enterprise, guiding them to align business goals with impactful analyst engagements. My Kellogg School of Management certification in ‘Advertising and Marketing Communication Strategy’ helps me create compelling messages to promote a brand. My mission is to offer affordable AR solutions for growing companies looking to establish their Analyst Relations function and elevate their market presence. Let’s turn analyst perception into brand advocacy and business success.

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