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Appcast Reviews & Product Details

Appcast Overview

What is Appcast?

Appcast is the global leader in recruitment marketing technology and services. In July 2023, Appcast acquired Bayard Advertising, a pioneer in the recruitment marketing space. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services drive hiring outcomes for more than 2,000 clients. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. Our Solutions: AppcastOne: AppcastOne transforms candidate acquisition by harnessing the power of programmatic, search, social, and traditional media into a single omni-channel enterprise solution. Appcast Brand & Creative: Appcast Brand & Creative is a full suite of professional services from brand and strategy development to award-winning, cross-channel creatives. To learn more, visit http://www.appcast.io and follow us on X @appcast_io.

Appcast Details
Product Website
Languages Supported
English
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Product Description

Appcast is a new way to advertise your open jobs on a ‘pay-per-applicant’ basis, across a network of thousands of career and consumer sites, rather than being charged per-click or post. It works with applicant tracking systems, requires no long-term contracts, and is simple to use. In use by leading employers, Appcast is changing how recruiters pay for recruitment media.

How do you position yourself against your competitors?

Expertise & Buying Power:
Appcast is the #1 buyer of media in the industry, with longstanding and deep partnerships with the largest platforms. This buying power allows us to know, with confidence, what we should buy, how much we should pay, and who we should buy it from to get the best results.

Certifications & Partnerships:
Appcast is the only Google Premier Partner in the recruitment marketing space, which means we are a top 3% agency when it comes to delivering results for customers. Our dedicated Social team also maintains Meta Blueprint, Tik Tok, and Sprout Social certifications, meaning we are recognized by these platforms for our advanced expertise and outstanding performance.

Full Funnel Metrics:
Appcast's Quality connections allow you to track the media you buy across channels and delivers real-time, granular data that tells you what your budget got you in terms of applicants, qualified applicants, and hires.


Seller Details
Seller
Appcast
Company Website
Year Founded
2014
HQ Location
Lebanon, NH
Twitter
@appcast_io
1,596 Twitter followers
LinkedIn® Page
www.linkedin.com
517 employees on LinkedIn®
Description

Appcast is the award-winning, global leader in programmatic job advertising technology. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's technology and services drive hiring outcomes for more than
,000 clients. In July
0
3, Appcast acquired Bayard Advertising, a pioneer in the recruitment marketing space. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. To learn more, visit http://www.appcast.io and follow on X @appcast_io.


Jen L.
JL
Overview Provided by:
Director of Product Marketing @ Appcast, Inc.

Recent Appcast Reviews

Vicente A.
VA
Vicente A.Enterprise (> 1000 emp.)
5.0 out of 5
"Great team to work with"
They explain their product thoroughly and provide recommendations on how to best utilize the solution, generating amazing results!
Shawn S.
SS
Shawn S.Enterprise (> 1000 emp.)
5.0 out of 5
"Best Programmatic Partner!"
They know programmatic very well, and they provide great consultation, and we have seen amazing results. They are the leaders in programmatic, and ...
Susan R.
SR
Susan R.Enterprise (> 1000 emp.)
5.0 out of 5
"Wonderfully knowledgeable and consultative partner"
Balance of personal attention and professionalism to deliver a wealth of knowledge without an ongoing sales pitch.
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Appcast Media

Appcast Demo - Appcast Dashboard
Unified, transparent reporting across channels.
Appcast Demo - Appcast Dashboard
Unified, transparent reporting across channels.
Appcast Demo - Appcast Dashboard
Full-funnel reporting in the Appcast dashboard.
You may have heard about our latest Recruitment Marketing Benchmark Report – full of data and insights to help you improve recruiting performance. Wondering what your next steps are? Here are a few thoughts from our Customer Success team.
Play Appcast Video
You may have heard about our latest Recruitment Marketing Benchmark Report – full of data and insights to help you improve recruiting performance. Wondering what your next steps are? Here are a few thoughts from our Customer Success team.

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91 Appcast Reviews

4.4 out of 5
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91 Appcast Reviews
4.4 out of 5
91 Appcast Reviews
4.4 out of 5

Appcast Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AppcastQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Nick C.
NC
Recruiting Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcast?

Quickly and easily posts jobs to the more relevant job boards. It works seamlessly with our ATS and with a click of a button it posts our jobs to the most apporpriate job boards based on its machine learning intelligence. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

There are times that in its algorithim that it posts some lower level jobs to job boards that are more well known to higher level job seekers. Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

Job Boards are expensive and individuals that post jobs do not always take down the postings when enough qualified candidates are received. With Appcast a budget can be set for a job and when that budget is met it will take downt the job posting. By strategically posting the job to the most applicable job boards and taking down a job posting when we have sufficient candidates, it maximizes our job board budget than ever before. Review collected by and hosted on G2.com.

Catherine S.
CS
Talent Acquisition Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcast?

Appcast excels at identifying qualified candidates for roles that are challenging to fill through traditional recruitment methods. Its advanced targeting and analytics ensure high-quality applicant flow, which significantly enhances hiring success rates. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

The platform's navigation can initially be confusing, making it less intuitive for new users. However, the provided training materials and support do a good job of addressing this learning curve over time. Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

Appcast helps address the challenge of filling difficult-to-recruit roles by leveraging advanced programmatic advertising and targeting. This ensures a steady flow of qualified candidates, saving time and reducing the effort needed to source talent through traditional methods. It also improves recruitment efficiency and increases the likelihood of finding the right fit for specialized positions. Review collected by and hosted on G2.com.

Russell M.
RM
Director of Clinician Acquisition
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcast?

There is not better company to work with from a support standpoint. I have been working with Appcast for the past 4 years bringing them onboard with me as I left one company and joined another. The level of strategy they provide is unmatched. Additionally the software is top notch. It allows me to focus on other areas of the recruitment business and not spend hours dealing with job boards. I have always seen great quality and quantity of candidates come through using Appcast. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

None. There is literally nothing to dislike. Any company that trusts in their product enough to NOT lock you into a long term contract knows their service and product brings ROI. Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

They help us drive top of funnel with highly qualified candidates. In the clinical recruitment space where the candidates are supply constrained, you would be making a critical mistake to not use Appcast. Review collected by and hosted on G2.com.

Ramon T.
RT
Senior Director, Talent & Total Rewards
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcast?

Appcast has been a great solution to deliver candidate flow. Being able to set up programmatic rules and a quality integration helps us to make sure that we are using our spend the best way possible. After first being an Xcelerate customer, we transitioned to Premium – having Appcast also manage our 3rd party spend. This has dramically simplified how we manage recruitment marketing and saves our Talent Acquisition team hours each month. Another highlight for us is our account manager, who has become an extension of our team – helping to make sure we get the business results we need. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

When Appcast acquired Bayard, a number of additional solutions were added to Appcast's portfolio of products/services. Although we appreciate the added versatility, after the acquisition, regularly scheduled meetings with our support team became more sales-oriented than we would have preferred. Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

Appcast has provided great candidate flow for high-volume recruitment. Appcast has also simplified how we manage our 3rd-party recruitment marketing.. Review collected by and hosted on G2.com.

Response from Maddie Preston of Appcast

Hi Ramon- thank you for writing a review! At Appcast, we aim to be the go-to solution for all your recruitment marketing needs, delivering the best possible experience for our customers. We're happy to know that we have saved your team time and provided the support that you need. We appreciate your continued partnership!

Amanda F.
AF
Talent Acquisition Manager & Diversity
Manufacturing
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcast?

Its great to have a team managing the postings and sponsorship of my postings on external sites. Upside is only paying for applications verses clicks, ability to control cost, and able to see which joboards have the better quality for the roles I am searching for. Integrates nicely with our ATS allowing us to truly see the quality of our hires sourced through them. Implementation of the integration was fairly quick once we were able to get what we needed from the ATS. The support of the team is awesome and makes things easy, even the billing. It is a service my locations now cannot dream of going without. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

Creative for ads for social or the internet is basically paying to put words or pictures we already have or paying an astronomical amount for them to find a picture and do the same. Had ran ads with them before their recent acquisition and they lost those ads so have to pay again. :( Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

Filling our hourly roles in remote locations, creating brand awareness, andhelping with hard to fill salary hires. Review collected by and hosted on G2.com.

Response from Maddie Preston of Appcast

Hi Amanda - thank you for writing a review! We're happy to hear that Appcast has provided solutions and support for you and your team. Regarding the creative for social ads, your account team confirmed that they have provided replacement ads for this issue. We truly appreciate your feedback and continued partnership!

DH
Sr. Sourcing Strategist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Appcast?

The marketing partnership with Appcast that we can trust.

Appfeeder is by far the best product on the market in my opinion. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

I've been working with Appcast for almost 3 years and have noticed staff rotation especially on the Social Media side. Appcast is constantly changing indivudals. I'd like to see more support out of the social team when running marketing campaigns. Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

Appfeeder has been a great tool for our organization as hit helps us know cpc, cpa and overall spend on Indeed.

Appcast has been doing a great job adjusting to our unique marketing asks as we have a team at Sanford that puts in requests for cities and states based on the job they are recruiting for. Review collected by and hosted on G2.com.

Verified User in Medical Devices
AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcast?

Appcast has been a really great one stop shop for us to combine all our recruitment marketing into one vendor. There teams are responsive and we always have two if not three of their team members on the call. They negotiate rates, help guide strategy, and bring forward solutions. I really enjoy their dashboard as well. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

Technically I dont think that they are as familiar with SuccessFactors as they may be with other organizations. We are a relatively small company so making sure we understand what they need from us has sometimes been a challenge. For larger organizations, I imagine this would not be an issue but with us having no recruitment marketing previously, there have been some learning gaps. Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

We have a very small internal team and didn't want to have to manage multiple sites and vendors. Paying vendors is also a slog for us so to have one person manage multiple accounts has saved a lot of time and effort. Review collected by and hosted on G2.com.

Andrew W.
AW
CHIEF ROCKA OF CULTURE | BRAND SHAMAN (Director of Marketing)
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcast?

Appcast has the Three T's; tools, (experienced) teams and technology that become an extension of your own marketing team. The value they bring can't be matched. As a Marketing Director for a medium-sized business, we'd never be able to invest on a similar level of talent and tools that they bring to the table. The success they've proven in our first year, surprised even me. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

Honestly, not a single thing i can think of. They have been a life-saver in my role. It's like cloning myself x 8. Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

Being able to keep up with daily analytics and strategies that come with the current dynamic market of PPC. Review collected by and hosted on G2.com.

Kay T.
KT
Independent Recruitment Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcast?

I love that it distributes job adds across a vast network of job sites. Its also very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

Smaller companies might have a concern over the cost to utilize Appcast but others would clearly justify the ROI for the use of the system. Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

Allows me not to duplicate efforts across multiple sites. Review collected by and hosted on G2.com.

Kayla S.
KS
Director of Employee Lifecycle
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcast?

Appcast has helped us bring all of our sourcing and ad spend for talent aquisition under one roof, saving us time and money. Implementing this into our marketing mix was as simple as speaking with their team, making a few critical decisions, and letting them handle the rest. While their platform is easy to use and sign on daily, their team is exceptional, super responsive, and a true member of our team. Their platform is easy to use and the team has been accommodating to make it work with our own internal systems. We can't say enough good things about our experience with Appcast. Review collected by and hosted on G2.com.

What do you dislike about Appcast?

We do not have any critisisms of working with Appcast and appreciate how they stay on top of emerging trends and collaborate with ad partners throughout the industry. Review collected by and hosted on G2.com.

What problems is Appcast solving and how is that benefiting you?

Prior to Appcast, we worked with multiple vendors, which meant we had to keep on top of multiple contracts, monthly touchpoints, and multiple processes to post, track, and engage with candidates. With Appcast, this headache is eliminated since everything falls under on roof. One team to catch up with and keep updated, one platform to review performance, one budget to keep track of. Appcast has saved us the headache of managing everything seperately and has allowed us to truly look at performance across the board while still utilizing multiple sourcing platforms. Review collected by and hosted on G2.com.

Response from Maddie Preston of Appcast

Hi Kayla - We truly appreciate you taking the time to leave us this glowing and thoughtful review! We look forward to our continued partnership.