It paints a clear picture on which potential location is surrounded by which type of clientele and I can easily recognize areas that are likely to have a demography of the kind of customers I intend to attract to the business. Review collected by and hosted on G2.com.
Some of them include; It has no interconnectivity with other business intelligence tools that I use. This means that I have to extract additional information from other sources and therefore, make the total process less integrated. Review collected by and hosted on G2.com.
It paints a picture of the customer area concerning a possible location. It also featured the heat map function which I found most helpful in locating highly dense regions comprising of my target group. Review collected by and hosted on G2.com.
My company computes on specific consumer behavior data sets that cannot be obtained from them at the moment. It greatly limits the amount of ambitious information I can extract from the platform. Review collected by and hosted on G2.com.