Best Software for 2025 is now live!

Service Provider

Show rating breakdown
Save to My Lists
Paid
Claimed

Anova Consulting Group Reviews & Provider Details

Karen L.
KL
AVP Product Management
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Anova Consulting Group?

The Anova Team has been good about building literacy in our business from customer point of view. They understand the kinds of solutions and outcomes our customers are after and have been good about digging deeper with customers to understand perception of value.

They also provide excellent documentation - both detailed individual interview reviews + summary learning. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

This is not a turn-key project. My team had to support the project with important adminstrative work. It is important to respect the relationship we have with our customers (& prospects). We made a point of making warm introductions to the Anova team, the project and the processes they would follow as they contacted our customers and invited them to participate in research. Timing is important and we worked closely with their team. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

Put time in to preparing and be as clear as you can about the questions you have and the outcomes you are hoping for. Given the nature of the research, I strongly recommend checking in regularly and listening to/discussing findings. These interim connecting sessions led to adding an additional question/topic for their researcher to explore. Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

My team contracted with Anova to gain understanding - from customer point of view - about the experiences they are having as my company is on-boarding them to our product offerings. We know the process from our company operational point of view, but recognize that understanding how customers are perceiving / feeling about the experiences they are having is important too. Review collected by and hosted on G2.com.

Anova Consulting Group Overview

What is Anova Consulting Group?

For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova's team of experienced consultants uncover the real reasons why our clients win and lose. Anova's experts interpret these findings to enable sales and product marketing and provide an action plan to win more business. Anova’s Consulting is a pioneer in win-loss analysis. Companies ranging from the Fortune 100 to early-stage disruptors have trusted Anova to provide them with up-to-date feedback on their sales execution, product offering, value articulation, and competitive landscape.

Anova Consulting Group Details
Provider Website
Show LessShow More
Provider Description

Anova provides win-loss analysis and customer satisfaction research and intelligence to companies that participate in sophisticated, high-value sales processes

How do you position yourself against your competitors?

Tenure and Experience: Anova’s leadership team and seasoned interviewers have decades of experience in Win / Loss and Voice of the Customer research.

Consultative approach: Anova’s consulting heritage shows through in the caliber of our team members and the customized approach we take to designing our programs and sharing best practices.

myView Technology: Anova has also developed our proprietary myView technology, which was tailor-made for Win / Loss Research.

Operational excellence: Anova’s interview completion rates that are double the industry standard.

Insight Generation and Benchmarking: Anova’s team compares client performance to proprietary industry benchmarks, and presents findings and action items to executive stakeholders.

Thought Leadership: We pride ourselves on our cutting edge thought leadership Win / Loss Analysis best practices.


Seller Details
Company Website
Year Founded
2004
HQ Location
Brookline, Massachusetts
Twitter
@AnovaCG
53 Twitter followers
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
Description

Anova Consulting Group is a professional services firm specializing in strategic consulting, project management, and organizational development. They offer tailored solutions to enhance operational efficiency and drive business growth across various industries. With a focus on innovation and collaboration, Anova Consulting Group aims to empower organizations to achieve their goals through expert guidance and support. For more information, visit their website at [theanovagroup.com](https://www.theanovagroup.com/).


JZ
Overview Provided by:

Recent Anova Consulting Group Reviews

Verified User
P
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The data obtained from Anova was very helpful in making future Sales Team decisions."
Data is clear and organized. We can put results to use immediately.
Verified User
P
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Anova has a very methodical and analytical approach to gathering W/L insights"
Anova had a very organized and well thought out approach to the Win/Loss process
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Anova is a great partner for win-loss"
The team at Anova is great and super responsive. They have always gone above and beyond to assist me

Anova Consulting Group Media

Anova Consulting Group Demo - myView Dashboard
Monitor the progress of your program and manage interviews that are in the field
Anova Consulting Group Demo - Quantitative snapshot
Get a quick overview of quantitative ratings to see ratings for bids won and bids lost
Anova Consulting Group Demo - Qualitative Feedback
Use interactive charts to learn what prospects are saying about your products and sales process in real-time
Anova Consulting Group Demo - Competitive Intelligence
Track how customers rate your solution compared to your top competitors

Official Downloads

Answer a few questions to help the Anova Consulting Group community
Have you used Anova Consulting Group before?
Yes

95 out of 96 Total Reviews for Anova Consulting Group

4.8 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

Overall Review Sentiment for Anova Consulting GroupQuestion

Communication
0 (Worst)
10 (Best)
Responsiveness
0 (Worst)
10 (Best)
Execution Ability
0 (Worst)
10 (Best)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Jonathan G.
JG
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

We liked the interview summaries, analyses, benchmarking and comparisons to our own performance YOY. The partnership with Zach G and the team was incredibly valuable as well, as we worked to dial in the learnings and understand the deep and useful information we received from Anova. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

The biggest challenge we had was not really an Anova challenge, it was our efforts to get a large enough sample size from our sales teams - we needed them to give us contact information for wins and loss clients so Anova could interview the clients. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

Hi would highly recommend Anova, just make sure you have commitment from your sales organization to deliver you enough clients/prospects to interview. Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

Anova Consulting provided us with a lot of value. They interviewed clients and prospects (business development wins and losses) and provided a slew of insights aligned to specific and actionable topics. They also provided benchmarking information with other similar companies, so we could see how our sales efforts compared to others and to our own performance YOY. Their ability to measurably compare our to the "winning" provider across so many key variables helped us create and implement key initiatives to improve our sales effectiveness. Anova's voice of the customer interviews and analyses provided information that had the highest level of visibility, we shared it throughout the C-level executive suite and also with the board of directors. Review collected by and hosted on G2.com.

Michael C.
MC
Managing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

The Anove Group have been living in the win/loss analytics world for a long time. They are recognized experts in the domain and have the depth and breadth of expereince that unmatched in my opinion in this space. Sr. Mmgt is engaged and the team is very engaging and has seen many clients have poasitrive business outcomes through their input and recommendations. This adds up to credibility at the executive level. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

Anova Consutling is a boutique business with a very focused expertise. That enables them to be very good at what they do, but if you are looking for broad based sles process or effectiveness consutling that is not wha tthey do. So it's not so much of a dislike it's more of a decision to engage for specific diagnosis...sort of like having a specialist for a health condition vs a generalist...your best outcome will be with the specialist...ANOVA is best in class for what they do. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

Really understand what your needs are and be fully comitetd to working with ANOVA and full executive cooperqation to get all teh information that is needed to understand why you are wining/losing business so you can address it wiht full confidence to improving your customers expereince and winning more new business. Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

Anova provides a best in class service helps bring the Voice of the Customer with data not anectodal information to uspport better decision making and understanding the Win/Loss analysis with details and facts with stong online tools. The beneftis are simple, the analysis suypports custpmer retention and suport in perhsp adjusting your vlauew proposition or priicng as you have a deeper understnading of why we win or lose deals. Sales will often times tell you it's prioice but many times is much more...maangement needs to understand this with facts so they can take corrective action and grow their bsiness consistently and the slaes force can be more effective. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
PH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

Anova had a very organized and well thought out approach to the Win/Loss process Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

I don't think it is necessarily an issue with Anova, but our hit rate amoung targeted clients was low. However, we are targeting execuitives that can be very challending to reach. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

Do your homework, but we evaluated two other respected providers of Win/Loss and Anova's was the most through and well thought out approach Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

In the past, our Win/Loss info was largely provided by through sales (fox guarding the hen house). By removing sales as the middle man, we are recieveing a more honest view from our customers. Review collected by and hosted on G2.com.

Lisa M.
LM
Director, Sales Operations & Intelligence
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

The individuals assigned to support our account have always been top notch - prepared for our calls, on-time, professional, aware of outstanding requests, and are always willing to brainstorm our needs and an approach that makes the most sense for us. When meeting with our leadership team and executives, they've been phenomenal, carrying out presentations designed to really match the audience. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

Honestly, nothing I can think of. When we preferred to use our own tool for data analytics, the Anova team worked directly with our staff to figure out how to make that as easy as possible for us. They've really listened to our pain points and addressed them quickly and professionally every time. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

While there are many new solutions in this space, including a lot more automated and self-serve options these days, the fact that Anova has well-trained, highly educated, senior staff spanning multiple regions and languages has made our decision to stay with Anova again and again, an easy one. The service Anova provides is unique, in part because it comes with a human element, not just a standard script or blank form to complete. And our Anova team has built a reliable partnership, ready to help us better understand where we are getting it right and wrong, and suggestions for how we can improve, as well as the data to show whether we are hitting our mark. Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

Anova supports our organization by helping us achieve more visibility into our customers and prospects's perceptions and needs through the entire sales process as well as beyond. Anova provides us with immediate feedback as well as a formal presentation several times a year that helps our leaders dive deeper into the data and historical trending, against industry benchmarks. Review collected by and hosted on G2.com.

JR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

The interviews that Anova conducts with my prospects and clients allows me to correct sales deficienies on my team. I have done win loss in my past life in software sales but it was conducted internally and not anywhere near as thorough and targeted. Anova's interviewers are the best in the business.

As a business owner, my time is valuable and working with Anova allows me to work on my core business - they are full service and extremely professional. They've been doing win/loss for years so they are able to give me great direction on how best to improve my revenue. They keep me disciplined. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

They get my highest reviews; there's really nothing to say here. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

My advice would be to hire Anova and stick to the process. At first, it took me a bit to make it part of my team's responsibilities but now that we have it integrated in my system, we reach out to every prospect in every sales situation. I learn something new in virtually every interview. The ongoing feedback has helped my team win more business so the work winds up paying for itself. A MUST investment. Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

Anova helps me identify why we are not retaining clients and why we are not winning certain deals. Review collected by and hosted on G2.com.

Matthew T.
MT
Lead Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

Ability to dive deeper into prospect / customer (based on our interviewers' notes) when needed (which isn't all the time)

White glove service from our program manager

We were able to outsource logistics such as outreach, coordination, and spend more time dissecting insights Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

At the beginning, wish there were more guided interview templates to choose from based on past experience - spent a little more time than I had hoped crafting / interviewing on the questions.

Opportunity for Anova to provide more assertive recommendations around action items. I know they were trying to balance limited context + being polite. Regardless, we were able to use the nicely summarized insights to draw out our needed action items. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

More so than anything, prospects and customers are willing to be honest with a 3rd party. Even though there's a known association, it does disarm the prospect / customer to a greater extent. Then you need a partner to have experience in your domain to provide value-add and ask important nuanced 2nd level questions (vs. feeding them questions verbatim).

Benchmarking was nice for us but not sure enough statistical significance to drive meaningful action. It was mostly the qualitative insights that we needed.

I had an excellent marketing partner to help do summary recaps based on the exec. Perhaps you can ask Anova to provide summaries in whatever format you need Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

Figure out the real reasons why we win or lose against incumbents / competitors.

Allowed us to gain invaluable insights, which were used to justify meaningful business initiatives Review collected by and hosted on G2.com.

Alanna B.
AB
Manager, Strategic Proposals
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

Anova staff are knowledgeable and collaborative. The dashboard feature is a great tool to look at trends and makes it easy to find transcripts all in one place. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

We struggled with our own internal processes during our time working together. In hindsight, I wish we would have set the program up a little differently and set some more automation in place before beginning. Anova could have likely consulted us more on this, but it would be unfair to burden them with that full responsibility. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

Make sure anyone in your organization that has control over your data is fully onboard before proceeding. If you can feed this machine with interviews, you're not going to get enough qualitative data to make decisions. Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

We worked with Anova to gather qualitative feedback to add "voice of the customer" to our qualitative win/loss analysis. Our desire was to further learn why we win and lose clients to further guide business decisions and meet market needs. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

The team at Anova is great and super responsive. They have always gone above and beyond to assist me Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

The only thing I would improve is the dashboard for viewing the data - it is a bit outdated Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

The Anova team helped get us set up and running very quickly and efficiently. They truly care about every step of the process and have already helped get the best outcomes possible for win-loss Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

They are helping us gain really granular level insights into why we we are winning and losing deals in the field. Specifically with qualitative insights. Review collected by and hosted on G2.com.

Warren L.
WL
Vice President, Product Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

There are two things I like about Anova: their ability to secur interviews, and their ability to absorb a good understanding of our complex business and solutions. In win/loss interviews, securing the interviews is half the battle, and we've had other vendors in the past that could only secure 75% of the opportunites we sent them. Anova is over 90%. Regarding absorbing our business, Cotiviti's senior leaders now view Anova as an extension of our business, and not just a vendor. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

I can't think of any downside of using Anova. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

When working with Anova or any win/loss program vendor, it's key to be very clear on defining your solutions and solution-specific questions right from the start. Something Anova will help walk you through. Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

Anova helps us gain insights from clients or prospective clients around why they choose or do not choose Cotiviti as their solution provider. Anova serves as a neutral third party that can get things out of the client that our sales people might not otherwise be able to get. For example, in our last annual readout from Anova, their interview results indicated that we needed to improve our consultative sales approach. It was a bit of a surprise since we really rely on this consultative approach for selling, especially with our highest revenue product line. Also, it is a long sales process, so the consultative approach is most effective, in our opinion. We had to drill down on this to learn more, and when we did, we realized that this feedback came from a small product line where the sales group needed training and improvement. Review collected by and hosted on G2.com.

SF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Anova Consulting Group?

I have found ANOVA to be thorough, flexible, accountable, and above all, brutally honest about where we are good and where we need to improve. They are not hired to rationalize or "make us feel better"... we need the facts- good and bad- to improve our execution and offering. THey consistently have delivered this to our business. They are good about helping us drill in or reframe the data and outputs to meet our business needs across various audiences. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

Nothing jumps out. While I don't always like the information delivered, it is an accurate reflection of win/loss situations and I always appreciate the candor with which it is delivered. There are times when we need more details and specifics, and the team is good about helping us fill in gaps when those exist. Review collected by and hosted on G2.com.

Recommendations to others considering Anova Consulting Group:

If looking for help understanding where you win and lose in a sales/competitive process, meet with their team and have them walk you through their process and sample outputs. THe most valuable part is their semi annual roll up of trends and observations where they come to table with actionable insights and areas to focus on to improve. Review collected by and hosted on G2.com.

What problems is Anova Consulting Group solving and how is that benefiting you?

ANOVA is doing win/loss audits for both new sales and lost clients across our Customer Segments. The insights gleened from these interviews with sponsors and advisors give us valuable insight into brand sentiment, how our value proposition is resonating, how sales/service teams are excuting in competitive situations, and what product/service gaps exist across our offerings. This helps to inform and optimize our spend on learning and development, skills training, product development, and marketing/promotion. Review collected by and hosted on G2.com.