Analytics Toolkit Features
What are the features of Analytics Toolkit?
Metrics
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
Reporting
- Real-Time Reporting
- Trending
Other
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
Administration
- Performance and Reliability
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Technology Glossary Features
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Analytics Toolkit Categories on G2
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 14 Analytics Toolkit reviews. | 88% (Based on 14 reviews) | |
Engagement | Based on 14 Analytics Toolkit reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 87% (Based on 14 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 14 Analytics Toolkit reviews. | 87% (Based on 14 reviews) | |
Standard Event Tracking | Software automatically tracks standard user actions. 14 reviewers of Analytics Toolkit have provided feedback on this feature. | 87% (Based on 14 reviews) | |
Custom Event Tracking | Based on 14 Analytics Toolkit reviews. Able to set up custom variables to track any user activity on the site. | 85% (Based on 14 reviews) | |
Retention | Accurately measure bounce rate. This feature was mentioned in 14 Analytics Toolkit reviews. | 82% (Based on 14 reviews) | |
Return | Track user return rates and related metrics. 14 reviewers of Analytics Toolkit have provided feedback on this feature. | 80% (Based on 14 reviews) | |
Conversions | Track what proportion of users convert via a certain action. 14 reviewers of Analytics Toolkit have provided feedback on this feature. | 88% (Based on 14 reviews) | |
Funnels | See how many users proceed down a certain path to conversion. This feature was mentioned in 12 Analytics Toolkit reviews. | 76% (Based on 12 reviews) |
Reporting
Real-Time Reporting | As reported in 14 Analytics Toolkit reviews. Obtain live data for who is currently accessing your site. | 85% (Based on 14 reviews) | |
Trending | Based on 14 Analytics Toolkit reviews. Report on how any user activity has changed over time. | 81% (Based on 14 reviews) | |
Retroactive Reporting | Based on 11 Analytics Toolkit reviews. Report on user activity in the past and set up predictive models for the future. | 82% (Based on 11 reviews) | |
Segmentation | Based on 12 Analytics Toolkit reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | 82% (Based on 12 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. 12 reviewers of Analytics Toolkit have provided feedback on this feature. | 86% (Based on 12 reviews) |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. This feature was mentioned in 11 Analytics Toolkit reviews. | 86% (Based on 11 reviews) | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. This feature was mentioned in 12 Analytics Toolkit reviews. | 89% (Based on 12 reviews) |
Other
User Data | As reported in 14 Analytics Toolkit reviews. Able to access user-specific data such as location, language, gender, and activity while on the site. | 82% (Based on 14 reviews) | |
Site Search Reporting | Based on 13 Analytics Toolkit reviews. Report on keywords used in internal searches. | 86% (Based on 13 reviews) | |
Load Time Monitoring | Track load times on different devices and systems. 13 reviewers of Analytics Toolkit have provided feedback on this feature. | 79% (Based on 13 reviews) | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. 13 reviewers of Analytics Toolkit have provided feedback on this feature. | 85% (Based on 13 reviews) | |
E-Commerce | Track revenue and transactions. | Not enough data | |
Promotional Messages | See feature definition | Based on 11 Analytics Toolkit reviews. Able to deploy promotional or other pop-up messages based on user actions. | 80% (Based on 11 reviews) |
Administration Alerts | As reported in 11 Analytics Toolkit reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels. | 85% (Based on 11 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 10 Analytics Toolkit reviews. | 87% (Based on 10 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 14 reviewers of Analytics Toolkit have provided feedback on this feature. | 89% (Based on 14 reviews) | |
User, Role, and Access Management | As reported in 11 Analytics Toolkit reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 85% (Based on 11 reviews) |
Analytics
Reporting and Analytics | Provides reporting and analytics tools to quantify the results of the experiment. | Not enough data | |
Heatmaps | Provides heatmap functionality to assess what parts of the website visitors are engaging with most. | Not enough data |
Experimental Design
Multivariate testing capacities | Allows for the testing of multiple variables at a time during a single test. | Not enough data | |
Concurrent Testing | Allows multiple experiments to be deployed simultaneously. | Not enough data | |
Mobile Testing | Allows mobile web pages to be tested during A/B experiments. | Not enough data |
Computing
WYSIWYG | What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. | Not enough data | |
AI/Machine Learning | Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. | Not enough data | |
Little to No Coding | Requires little to no knowledge of coding. Usually this means it comes with prewritten code. | Not enough data |
