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Amplitude Feature Experimentation Reviews & Product Details

TS
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Feature Experimentation?

Relatively easy to set up. Has a lot of features. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Amplitude is just so hard to use. I feel like everyone talks about how amazing it is, but when I ask them to help me with my setup and explain how the calculations are actually working--they freeze up. I've had that experience multiple times. I guess maybe it is easy to use if you don't care how it calculates things? Seems weird not to understand your own metrics. Are you ok with just "retention improved 30%" but not knowing what that means? Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

Wanting to understand what features and products are being used--and how that contributes to retention. Review collected by and hosted on G2.com.

Amplitude Feature Experimentation Overview

What is Amplitude Feature Experimentation?

Amplitude Feature Experimentation is a sophisticated digital analytics solution designed to streamline the experimentation process for product, engineering, and data science teams. By integrating experimentation capabilities within a unified platform, it addresses the common challenges associated with running experiments in isolated environments. This integration ensures consistent metrics, seamless identity resolution, and the ability to target experiments at specific user segments effortlessly. The platform is particularly beneficial for organizations looking to enhance their product development processes through data-driven decision-making. It caters to a diverse audience, including product managers, engineers, and analysts, who require a collaborative environment to conduct experiments efficiently. By breaking down silos, Amplitude Feature Experimentation enables teams to work together more effectively, fostering a culture of experimentation that can lead to significant growth and innovation. One of the standout features of Amplitude Feature Experimentation is its user-friendly interface, which includes guided user experiences and human-readable recommendations. This design empowers teams with varying levels of expertise to confidently run experiments, thereby accelerating the pace at which they can enhance product experiences. The platform's intuitive nature encourages broader participation in experimentation, making it accessible to more team members and ultimately leading to a more comprehensive understanding of user behavior. In addition to its ease of use, Amplitude Feature Experimentation offers powerful and flexible capabilities without compromising performance. The platform includes robust statistical engines and built-in data quality checks, ensuring that teams can conduct a wide range of experiments while maintaining high standards of accuracy and reliability. This flexibility allows for rapid iteration and deployment of features, giving teams the control they need to adapt quickly to changing market demands. Moreover, Amplitude Feature Experimentation is seamlessly connected to Amplitude’s Digital Analytics Platform, providing users with consistent metrics, tracking, and identity resolution. This integration eliminates the need for additional engineering work or complex integrations, allowing teams to focus on what matters most: optimizing their products based on real-time data insights. By targeting experiments by user cohorts, organizations can tailor their approaches to meet the specific needs of different segments, ultimately driving more effective outcomes.

Amplitude Feature Experimentation Details
Product Website
Languages Supported
English
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Product Description

Amplitude Feature Experimentation embeds analytics and customer behavior into A/B testing and rollout workflows so teams learn faster and adapt experiences for key segments.

How do you position yourself against your competitors?

Amplitude Feature Experimentation is easier to use, provides powerful flexibility without sacrificing performance, and is natively connected to digital analytics, session replay, guides and surveys, and more.


Seller Details
Seller
Amplitude
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@Amplitude_HQ
20,828 Twitter followers
LinkedIn® Page
www.linkedin.com
876 employees on LinkedIn®
Ownership
NASDAQ: AMPL
Description

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Over 2,700 customers rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams. Learn how to optimize your digital products and business at amplitude.com.


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Overview Provided by:

Recent Amplitude Feature Experimentation Reviews

PM
Pavel M.Enterprise (> 1000 emp.)
5.0 out of 5
"Amplitude experiments can be the fastest way to add a/b testing functionality"
Easy set up - for an exisiting amplitude users where all events and user properties are already populated making one extra step to make amplitude e...
TH
Thomas H.Small-Business (50 or fewer emp.)
4.0 out of 5
"Good way to A/B tests if already using Amplitude"
Easy to use if already using Amplitude analytics, as all data is already there and connected.
JW
Joanne W.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy to use and helped immensely"
I liked I was able to set up the test and use immedialty. I needed to more reporting before experimenting with ads and amplitude provided the detai...
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Amplitude Feature Experimentation Security
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Amplitude Feature Experimentation security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
SOX (Sarbanes-Oxley Act)
ISO 27001 (International Organization for Standardization)

Amplitude Feature Experimentation Media

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11 out of 12 Total Reviews for Amplitude Feature Experimentation

4.0 out of 5
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Amplitude Feature Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Amplitude Feature Experimentation?

Although it is easy to setup, and the information provided is easy to interpret too, could be a vital feature add on for the company. Love the data insights provided Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

There seem to be too many features and it can get difficult or confusing to use. The application has thrown in a lot of features which makes the added complication. Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

It helps in showing the data insights, we need to make sure to select the right type of information to do this. Overall it is a decent analytics applications and would definitely use it Review collected by and hosted on G2.com.

JW
Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Feature Experimentation?

I liked I was able to set up the test and use immedialty. I needed to more reporting before experimenting with ads and amplitude provided the details I needed. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

It wasn't easy to find the experiment area on the site but that's it. Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

Incremental reporting for google and Facebook ads Review collected by and hosted on G2.com.

TH
Finance Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Feature Experimentation?

Easy to use if already using Amplitude analytics, as all data is already there and connected. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Sometimes there are data timing issues, but overall a decent option Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

Way to track performance on Marketing/Web A/B testing Review collected by and hosted on G2.com.

RH
Lead Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Feature Experimentation?

No need to integrate it manually with analytics, since the Amplitude analytics data like events and cohorts are already automatically in sync with Experiment (this is extraordinary). Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

1. Need to upgrade to have real-time sync with Amplitude Cohorts

2. Sometimes there is a delay when fetching Experiments/Feature Flags that impacts our rollout

3. One time, there was a huge incident caused by an error from Amplitude Experiment, and the time to resolve this was taking days. Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

It makes it easy for us to run A/B Testing Experiments or Feature Rollout with proper, advanced configuration, and seamless analytics integration. This helps us to validate our hypothesis and increase our metrics. Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Feature Experimentation?

The interface is smooth and quite intuitive for an analytic tool. There is no or little loading time, and a wide range of charts Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Feels a bit limited in terms of functionalities sometimes; things that should be very easy are somehow difficult (like stacking charts) Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

Understand our user experience, generate hypothesis to be tested with experimentation Review collected by and hosted on G2.com.

PM
Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Amplitude Feature Experimentation?

Easy set up - for an exisiting amplitude users where all events and user properties are already populated making one extra step to make amplitude experiments go live is a work of just hours Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Experiments are extremely feature rich, therefore may seem overly complicated for the first time using but in reality every single feature is necessary and worth it Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

Testing hypothesises is a paramount process for continuous project improvement. Understanding what features really drive the product forward, and where you might be wrong is incredible. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Amplitude Feature Experimentation?

The multiple variants allow for setting up more complicated experiments just as easily. Setting up rule-based user segments is easy as well.

I like that I can add all the meta-level information about the experiment, within the experiment itself. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Has a significant learning curve associated with it. Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

Reduces the time needed to set up A/B experiments and get them running. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Feature Experimentation?

Having the data available to analyze user trends and then turn that data into experiments (and the inverse) where you can see what adjusting attributes within your own platform makes for a great product! Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

It's difficult to get going with Amplitude if you're green in analytics. Their help center documentation provides step by step instructions for most of their platform, and their YouTube videos do well at explaining the product, but not much for how to use the product effectively. Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

Using Experiment we're able to see how tweaking certain avenues of our product can have an impact on the end-user experience. This really helps us understand how we can continue to build out new support features and engage with our customers more meaningfully. Review collected by and hosted on G2.com.

AK
Solution Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Feature Experimentation?

Best workflow

best UI

Best for A/B Testing

User login is also simple

support for logging

support for diffrent platfrom

mobile Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

More feature can be added

its expensive Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

user Analysis

behavioral analysis

perfroming A/B Testing Review collected by and hosted on G2.com.

BL
Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Feature Experimentation?

Just an automated process to experiment and fasten it! Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

The process is way complicated, there are more simplified tools Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

- running hypothesis

- creating tests Review collected by and hosted on G2.com.