Amplifinity Reviews & Product Details

Best part of Amplifinity is its integration with CRM like Salesforce which makes it a great opportunity for the sales team to manage lead from one place I.e Salesforce and grow revenue. Review collected by and hosted on G2.com.

There could have been an easier API interaction or integration between Salesforce and Amplifinity. Current integration is quite complex and requires multiple attempts sometimes to get it straight. Review collected by and hosted on G2.com.

For starters, it integrated seamlessly with SalesForce, which is a big win. However, it was a tremendous cost/benefit for our team because of its ease of use, and its straightforward dashboard. Furthermore, the ability to track all reward referrals in one place was a plus. Finally though, its simplicity and its reporting functions made it a win-win for our team. Review collected by and hosted on G2.com.

The SalesForce integration took some more time than we anticipated, and the reports were a bit more effort than we needed. Specifically, each contact referral in the system required me to physically click on the contact record in order to see how they were referred to us and which company they were with. Review collected by and hosted on G2.com.

The capability to link TV, performance and research data together Review collected by and hosted on G2.com.

data extraction, extraction data requires background in SQL Review collected by and hosted on G2.com.

When we were looking for a managed referral platform about 6 months ago, Amplifinity quickly stood out as a great value, and they also promised eventual integration with Salesforce. Once the implementation was finished, they delivered on their promise to integrate with Salesforce, and now the entire process is automated. They've created a new object in Salesforce specifically for advocates that links back to the contact record, so it's easy to track who a customer has referred, and when. You can also automate invites from Salesforce itself, and the customer's experience of both signing up and referring names seems to be straightforward. The Amplifinity dashboard itself is fairly easy to navigate and has some reporting capabilities. The rewards program also makes it easy to incentivize referrals, and to track out the payments for leads as needed. Review collected by and hosted on G2.com.

The implementation process was too clunky and prolonged. While Salesforce integration did eventually happen, it took several months longer than we had expected. My role in marketing is primarily centered around customer advocacy anyway, so I was hoping that the referral invitation process and tracking method would be more seamless - that way I could start recruiting my advocates into this program from the start. However, the manual uploading process was tiresome and a bit too DIY for my tastes, and it caused a lot of delays. The initial demo platform also took forever for their developers to adjust when we needed something changed, and our creative and content teams had to have dozens of meetings with the onboarding specialists just to upload basic email templates or make changes to the referral pages. I also think that the dashboard needs a lot of simplification for the end-user, and their reporting capabilities could be boosted.

Finally, I don't like that the reports in the Amplifinity platform itself make it difficult to see which contact a given prospect is attached to - you have to open the contact record itself to see their referrals. But this is a minor issue and more of a nitpick than anything. Review collected by and hosted on G2.com.