Altitude Features

What are the features of Altitude?

Campaign Management

Campaign Dashboard
Campaign Optimization

Platform

API / Integrations
Custom Reports
User, Role, and Access Management
Performance and Reliability
Enterprise Scalability
Customization

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Video Functionality

Overall product functionality for video advertising.

Not enough data

Campaign Management

Campaign Dashboard	Based on 11 Altitude reviews. Overview of all media purchases and campaigns in a single interface.	79% (Based on 11 reviews)
Campaign Optimization	Based on 11 Altitude reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.	80% (Based on 11 reviews)
Reach	Amount and quality of inventory partner sites on which ads can be placed.	Not enough data
Bulk Editing	Enables marketers to edit campaigns in bulk as opposed to one piece at a time.	Not enough data
Batch Uploading	Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.	Not enough data
Brand Safety	Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.	Not enough data
Fraud Protection	Ensures marketer's ad reach and performance is not inflated by bots or spam websites.	Not enough data
Frequency Capping	Allows marketer to set a limit on how many times a consumer sees their ad.	Not enough data
Budget Pacing	Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.	Not enough data
Creative Optimization	Tools offered for creating and optimizing creative components of campaigns.	Not enough data
Rich Media Capabilties	Supports rich media display and video ads that involve user interaction.	Not enough data
In-App Ads	Allows for ads to be placed in mobile apps.	Not enough data
Mobile Rich Media Capabilities	Supports rich media mobile ads that involve user interaction.	Not enough data

Targeting

Targeting	Able to target desired audiences based on demographics and behavior variables.	Not enough data
Retargeting	Able to retarget previous impressions to your site across the web to increase conversion rates.	Not enough data
Geo-Targeting	Able to tailor ads based on consumer general region, state or designated market area (DMA).	Not enough data
Contextual Targeting	Able to match the marketer's ad with specific content on a site or page.	Not enough data

Platform

API / Integrations	Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 11 reviewers of Altitude have provided feedback on this feature.	79% (Based on 11 reviews)
Custom Reports	Able to create custom reports to cater to specific metrics and key performance indicators. 11 reviewers of Altitude have provided feedback on this feature.	74% (Based on 11 reviews)
User, Role, and Access Management	Based on 11 Altitude reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.	79% (Based on 11 reviews)
Performance and Reliability	Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 12 reviewers of Altitude have provided feedback on this feature.	69% (Based on 12 reviews)
Enterprise Scalability	Based on 11 Altitude reviews. Provides features to allow scaling for large organizations.	61% (Based on 11 reviews)
Customization	Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 12 Altitude reviews.	78% (Based on 12 reviews)
Workflow Capability	Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.	Not enough data
Internationalization	Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.	Not enough data
Notifications	Alerts marketer of the performance of particular campaigns.	Not enough data

Platform Interoperability

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Not enough data