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Alterian Real-Time CX Platform Reviews & Product Details

JAY J.
JJ
Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Alterian Real-Time CX Platform?

The best thing I like in campaign management and in overall platform has build in a very systematic way. You won't feel difficult in any way to use this platform. Analytic also works really well to help us to understand customer behaviour and bouncing tracks. Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

Price was also fine in terms of feature offered by company. Didn't find anything that could not complete our expectations. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

The problem we were facing without Alterian that we couldn't understand our customer behaviour and we didn't had enough data to identify problems on our platfroms. Alterian helps really well to identify customer problem and solve it in a very easy way. Review collected by and hosted on G2.com.

Alterian Real-Time CX Platform Overview

What is Alterian Real-Time CX Platform?

Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics.

Alterian Real-Time CX Platform Details
Languages Supported
English
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Product Description

Campaign Manager is a customer experience orchestration tool that enables Adaptive Marketers to automate a consistently relevant adaptive customer experience by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels.


Seller Details
Seller
Alterian
Year Founded
1997
HQ Location
Denver, CO
Twitter
@Alterian
567 Twitter followers
LinkedIn® Page
www.linkedin.com
48 employees on LinkedIn®

Matt S.
MS
Overview Provided by:
Product Marketing | Strategic Consulting

Recent Alterian Real-Time CX Platform Reviews

Suhaib M.
SM
Suhaib M.Small-Business (50 or fewer emp.)
5.0 out of 5
"One of the best platform for business analytics"
The integration of AI into analyzing the customer data for accelerating the business growth.
Anthony C.
AC
Anthony C.Enterprise (> 1000 emp.)
4.5 out of 5
"Alterian offer a good product for managing customers and prospects"
The simplicity and flexibility of the tool for planning and executing marketing campaigns
JB
Jerry B.Mid-Market (51-1000 emp.)
1.0 out of 5
"Slowly analyze and respond to customer data"
The Alterian Real Time CX Platform has been an cumbersome experience, for me. The price was a bit high for my business the features it provide made...
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Alterian Real-Time CX Platform Media

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10 out of 11 Total Reviews for Alterian Real-Time CX Platform

3.7 out of 5
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Alterian Real-Time CX Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Suhaib M.
SM
Data scientist
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Alterian Real-Time CX Platform?

The integration of AI into analyzing the customer data for accelerating the business growth. Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

The price is bit high and need of business knowledge is required for using this tool. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

Marketing automation, customer data analytics and automation. Review collected by and hosted on G2.com.

JB
Publications Specialist
Non-Profit Organization Management
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Alterian Real-Time CX Platform?

The Alterian Real Time CX Platform has been an cumbersome experience, for me. The price was a bit high for my business the features it provide made it worthless. The drawback was that our marketing budget couldnt fully utilize the platform. Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

The graphic design could use some improvement it has an impact on the experience. Alterians limited data analytics and campaign strategies make it difficult to understand customer behavior. And grow our business. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

The platform lacks in depth insights and comprehensive marketing techniques, which hinders success. The Alterian Real Time CX Platform solves is providing a cumbersome solution in contrast, to software. This has greatly obstructed my business as it consumes time. Review collected by and hosted on G2.com.

Anthony C.
AC
Visiting Lecturer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Alterian Real-Time CX Platform?

The simplicity and flexibility of the tool for planning and executing marketing campaigns Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

At the time of use, the stability of the platform could have been improved as well as the customer support. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

The tool allows for the planning and execution of marketing campaigns Review collected by and hosted on G2.com.

Jason L.
JL
Head of Marketing
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Alterian Real-Time CX Platform?

I had my own firm and required assistance in obtaining visibility and statistics on the ideal clientele. With Alterian's assistance, I was able to build some excellent cross-channel campaigns and better understand my market, buying cycles, and what works and doesn't work for my website and marketing collateral. Using it is also pretty simple. I consider myself to be tech knowledgeable, but I didn't require any training to be able to manage my own campaign. The dashboard provides you with a high-level overview of your business's tools and how I'm improving my Google ranking naturally. Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

Other than the price, there wasn't anything I didn't enjoy. You get what you pay for, but since my company was little, I did not have enough money for marketing to keep using them. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

I believe that if you are a new company, you should invest a bit more money, in the beginning, to identify the proper market and use their campaigns and analytics to aid in the growth of your enterprise. Their marketing crew is very knowledgeable and skilled in what they do. Review collected by and hosted on G2.com.

Nalie L.
NL
Senior Process Executive
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Alterian Real-Time CX Platform?

I own my company and need help finding and analyzing the ideal client for my business. Ultrain helped me understand my own marketing, buying a bike, what works and what doesn't work in my website and content marketing and run some of the biggest campaigns on the channels. It's very easy to use. I think I'm a tech lover but I didn't need much training before I started my campaign. Dashboard gives you an overview of your business tools and how to increase my ranking on Google. Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

I didn't like it more than the cost. You pay, but for a small business, I don't have enough marketing budget to use. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

Ultrain is a one stop shop for any business that dives into the target market and uses the data analytics that they use to understand my clients and ultimately build my business. Provide Review collected by and hosted on G2.com.

AM
Senior Analyst
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Alterian Real-Time CX Platform?

An automated data extraction platform with an option of periodic updates to create a database of company profiles with automatic social media data extraction and analysis. Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

Linking keys have to be identified separately for all tables across sources which makes it a bit tedious. Review collected by and hosted on G2.com.

Recommendations to others considering Alterian Real-Time CX Platform:

An easy integrated marketing analytics and automation tool. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

1. CDM & Data modeling

2. KPI metrics tracking

3. Marketing campaign and social media campaign analysis Review collected by and hosted on G2.com.

Stacy L.
SL
Sales Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Alterian Real-Time CX Platform?

I owned my own company and needed help with gaining exposure and analytics on the perfect customer for my business. Alterian helped me understand my market, buying cycles, what is working and what isn't working on my website and marketing material, and built some really great cross-channel campaigns. It's also very easy to use. I consider myself tech savvy but there was not a lot of training needed before I was able to run my own campaign. The dashboard gives you a birds eye view on your business tools and how I am increasing my rank on Google organically. Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

There was not a lot that I disliked except for the cost. You get what you pay for but for a small business, I did not have enough marketing budget to continue to use them. Review collected by and hosted on G2.com.

Recommendations to others considering Alterian Real-Time CX Platform:

I think if you are a new business, spend a little extra in the beginning to find the right market and leverage their campaigns and analytics to help you expand your business. Their marketing team has a lot of knowledge and really know what their doing. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

Alterian is a one stop shop for any business to really dive in to your target market and using data analytics that they provide to understand my customer and ultimately build my business. Review collected by and hosted on G2.com.

Verified User in Executive Office
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Alterian Real-Time CX Platform?

This interface is helpful support for client communication. Our employees appreciate the speed, ease of learning, and customer service the software offers. Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

I dislike the graphic design they use, but that is easily overlooked! I would definitely recommend this to other business users. Review collected by and hosted on G2.com.

Recommendations to others considering Alterian Real-Time CX Platform:

Try it out!! It’s worth it. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

We have solved communication issues within our supply chain and command line. The only problems are a learning curve. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Alterian Real-Time CX Platform?

Easy to use for mapping campaign strategies to individual client needs, analytics and email. Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

Overall satisfied with program. There are some inconsistencies that need to be worked on. Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

Developing more thorough and in-depth campaign strategies. Review collected by and hosted on G2.com.

CB
Technical Support Specialist
Internet
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Alterian Real-Time CX Platform?

the ease of navigation as well as help articles to locate whatever you need is always helpful! Review collected by and hosted on G2.com.

What do you dislike about Alterian Real-Time CX Platform?

could use a bit more colour/theme choices Review collected by and hosted on G2.com.

Recommendations to others considering Alterian Real-Time CX Platform:

keep up the good work !! Review collected by and hosted on G2.com.

What problems is Alterian Real-Time CX Platform solving and how is that benefiting you?

keeping track of interactions with clients as well as cross-referencing data makes problem solving a breeze Review collected by and hosted on G2.com.