Best Visitor Behavior Intelligence Software

Bijou Barry
BB
Researched and written by Bijou Barry

Visitor behavior intelligence software monitors the actions of each visitor to a physical venue via data sources such as guest Wi-Fi, people counters, or cameras to track the location of individuals. This enables physical venues to better understand the interactions, experiences, and motivations of their individual visitors, providing insight into their customer journeys and the general behavior of these visitors. These tools may also connect to data sources such as social media, customer data platforms, or other third-party data sources (like weather applications) to give a more holistic view of the visitors’ experience at a venue.

Once connected to such data sources, visitor behavior intelligence software delivers insights to brick-and-mortar locations that are similar to what e-commerce platforms receive from tracking their website visitors. These types of tools provide analytics dashboards to understand frequency of visits from a unique individual, demographic information, and foot traffic to optimize the layout of the venue and understand what hinders or motivates individuals. The dashboard may include heat maps of where visitors are congregating and the ability to segment charts and graphs by specific demographic information.

These tools directly integrate with guest Wi-Fi providers and customer data platforms (CDP) to capture and store individual visitor data. Additionally, visitor behavior intelligence solutions often integrate with a location-based marketing software to target individual visitors.

To qualify for inclusion in the Visitor Behavior Intelligence category, a product must:

Connect to multiple data sources within a physical venue, such as guest Wi-Fi solutions, people counters, and POS systems, among others
Consume data from third-party data sources, such as social media platforms or customer data platforms, for a holistic view of visitor behavior
Create reports, dashboards, and visualizations with business utility for physical venues
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Best Visitor Behavior Intelligence Software At A Glance

Leader:
Cisco Meraki
Cisco Meraki
Highest Performer:
Displai
Displai
Easiest to Use:
Cisco Meraki
Cisco Meraki
Top Trending:
Cisco Meraki
Cisco Meraki
Best Free Software:
Displai
Displai
Show LessShow More
Easiest to Use:
Cisco Meraki
Cisco Meraki
Top Trending:
Cisco Meraki
Cisco Meraki
Best Free Software:
Displai
Displai

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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52 Listings in Visitor Behavior Intelligence Available
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Cisco Meraki
(210)4.3 out of 5
1st Easiest To Use in Visitor Behavior Intelligence software
View top Consulting Services for Cisco Meraki
OverviewPros and Cons
Product Description

Cisco Meraki is a cloud-managed IT solutions provider that simplifies the management of complex networks through a centralized, web-based dashboard. Their comprehensive product portfolio includes wire

Users: IT Manager, Network Engineer · Industries: Information Technology and Services, Hospital & Health Care · Market Segment: 62% Mid-Market, 20% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Device Management, Features, Security, Deployment Ease
ConsExpensive, Limited Customization, Connection Issues, Lacking Features, Licensing Issues
User SatisfactionSeller Details
Cisco Meraki features and usability ratings that predict user satisfaction
9.2
Ease of Admin
Average: 8.2
8.7
Has the product been a good partner in doing business?
Average: 9.0
9.1
Ease of Use
Average: 8.8
9.1
Ease of Setup
Average: 8.5
Seller Details
Seller
Cisco
Year Founded
1984
HQ Location
San Jose, CA
Twitter
@Cisco
721,403 Twitter followers
LinkedIn® Page
www.linkedin.com
95,386 employees on LinkedIn®
Ownership
NASDAQ:CSCO
Purple
(39)4.1 out of 5
3rd Easiest To Use in Visitor Behavior Intelligence software
OverviewPros and Cons
Product Description

Purple uses guest WiFi and interactive maps to enhance guest experience in venues. By integrating with existing technology, our secure platform enables organizations to capture valuable first-party da

Industries: Retail · Market Segment: 41% Mid-Market, 33% Small-Business
Pros and ConsUser Satisfaction
ProsEfficiency, Customer Support, Ease of Use, Features, Collaboration
ConsComplex Usability, Difficult Learning, Difficult Setup, Expensive, Expertise Required
User SatisfactionSeller Details
Purple features and usability ratings that predict user satisfaction
7.8
Ease of Admin
Average: 8.2
8.4
Has the product been a good partner in doing business?
Average: 9.0
8.0
Ease of Use
Average: 8.8
7.7
Ease of Setup
Average: 8.5
Seller Details
Seller
Purple
Year Founded
2012
HQ Location
Manchester, England
Twitter
@Purple_Spaces
28,065 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
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Displai
(400)4.7 out of 5
Entry Level Price:Free
4th Easiest To Use in Visitor Behavior Intelligence software
OverviewPros and Cons
Product Description

Our plug-and-play hardware and cloud-based, intuitive enterprise-ready platform interface (with a marketplace of over 100 apps) can be accessed from anywhere, with secure software that boasts 99.9% up

Users: Owner, Director of Operations · Industries: Restaurants, Food & Beverages · Market Segment: 68% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Easy Setup
ConsMissing Features, Connectivity Issues, Expensive, Technical Issues, Connection Issues
User SatisfactionSeller Details
Displai features and usability ratings that predict user satisfaction
9.1
Ease of Admin
Average: 8.2
9.3
Has the product been a good partner in doing business?
Average: 9.0
9.1
Ease of Use
Average: 8.8
9.1
Ease of Setup
Average: 8.5
Seller Details
Seller
Displai Systems Inc.
Year Founded
2017
HQ Location
San Francisco, California, United States
Twitter
@displaiai
2 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
Azira
(20)4.6 out of 5
OverviewUser Satisfaction
Product Description

Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a m

Market Segment: 50% Enterprise, 30% Small-Business
User SatisfactionSeller Details
Azira features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.2
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.0
Ease of Use
Average: 8.8
8.8
Ease of Setup
Average: 8.5
Seller Details
Seller
Azira
Year Founded
2012
HQ Location
Pasadena, US
LinkedIn® Page
www.linkedin.com
461 employees on LinkedIn®
Bloom Intelligence
(23)4.6 out of 5
OverviewPros and Cons
Product Description

RESTAURANT MARKETING PLATFORM CDP to collect, clean, and centralize guest data. AI-powered marketing automation and reputation management to fuel faster, more efficient growth.

Industries: Restaurants · Market Segment: 43% Mid-Market, 43% Small-Business
Pros and ConsUser Satisfaction
ProsAutomation, Business Growth, Analytics, Communication, CRM Support
ConsBug Issues, Limited Features, Limited Functionality, Missing Features, Poor Usability
User SatisfactionSeller Details
Bloom Intelligence features and usability ratings that predict user satisfaction
8.7
Ease of Admin
Average: 8.2
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.8
Ease of Use
Average: 8.8
8.6
Ease of Setup
Average: 8.5
Seller Details
Seller
Bloom Intelligence
Year Founded
2006
HQ Location
St Petersburg, US
Twitter
@bloomintel
1,810 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
Flame Analytics
(81)4.6 out of 5
2nd Easiest To Use in Visitor Behavior Intelligence software
OverviewPros and Cons
Product Description

Transform Your Location Into a Profitable Smart Space. Flame Analytics is a Location Analytics and Customer Engagement Platform for physical smart spaces that will boost your sales and engagement. Fl

Users: CEO · Industries: Marketing and Advertising, Retail · Market Segment: 65% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsAnalytics, Data Analytics, Ease of Use, Data Comprehensiveness, Efficiency
ConsExpensive, Difficult Learning, Learning Curve, Limited Support for Small Businesses
User SatisfactionSeller Details
Flame Analytics features and usability ratings that predict user satisfaction
9.4
Ease of Admin
Average: 8.2
9.8
Has the product been a good partner in doing business?
Average: 9.0
9.2
Ease of Use
Average: 8.8
9.1
Ease of Setup
Average: 8.5
Seller Details
Seller
Flame analytics
Year Founded
2013
HQ Location
Madrid
Twitter
@Flameanalytics
3,261 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
SpotOn Wifi
(22)4.4 out of 5
OverviewUser Satisfaction
Product Description

Automate an improved online reputation, increase your revenue and receive more guests.

Market Segment: 55% Small-Business, 32% Enterprise
User SatisfactionSeller Details
SpotOn Wifi features and usability ratings that predict user satisfaction
7.5
Ease of Admin
Average: 8.2
7.9
Has the product been a good partner in doing business?
Average: 9.0
8.9
Ease of Use
Average: 8.8
7.9
Ease of Setup
Average: 8.5
Seller Details
Seller
Spotonwifi
Year Founded
2014
HQ Location
Groningen, Groningen
Twitter
@SpotOnWiFiNL
488 Twitter followers
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
Placer.ai
(10)4.3 out of 5
OverviewUser Satisfaction
Product Description

Placer.ai provides you with the story behind any location. Placer.ai's foot-traffic data lets you measure visitation, view trends, benchmark the competition, discover new audiences and find & wi

Market Segment: 70% Small-Business, 20% Mid-Market
User SatisfactionSeller Details
Placer.ai features and usability ratings that predict user satisfaction
7.2
Ease of Admin
Average: 8.2
8.3
Has the product been a good partner in doing business?
Average: 9.0
8.1
Ease of Use
Average: 8.8
8.9
Ease of Setup
Average: 8.5
Seller Details
Seller
Placer.ai
Year Founded
2018
HQ Location
Los Altos, California
Twitter
@Placer_ai
5,646 Twitter followers
LinkedIn® Page
www.linkedin.com
679 employees on LinkedIn®
Precisely PlaceIQ
(13)4.5 out of 5
OverviewPros and Cons
Product Description

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the s

Market Segment: 46% Enterprise, 31% Small-Business
Pros and ConsUser Satisfaction
ProsGeo-Targeting, Insights Discovery, Data Accuracy, Analytics Power, Ease of Use
ConsData Management, Inaccurate Geolocation, Inaccuracy, Learning Curve, Limited Data
User SatisfactionSeller Details
Precisely PlaceIQ features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.2
10.0
Has the product been a good partner in doing business?
Average: 9.0
9.1
Ease of Use
Average: 8.8
8.9
Ease of Setup
Average: 8.5
Seller Details
Seller
Precisely
HQ Location
Burlington, Massachusetts
Twitter
@PreciselyData
3,972 Twitter followers
LinkedIn® Page
www.linkedin.com
2,962 employees on LinkedIn®
Aruba Analytics and Location Engine
(6)4.5 out of 5
OverviewUser Satisfaction
Product Description

The Analytics and Location Engine (ALE) works with Aruba WLANs to collect presence data about Wi-Fi-enabled mobile devices while protecting personal privacy. This data is then integrated with third-pa

Market Segment: 67% Small-Business, 17% Enterprise
User SatisfactionSeller Details
Aruba Analytics and Location Engine features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.2
8.3
Has the product been a good partner in doing business?
Average: 9.0
9.6
Ease of Use
Average: 8.8
9.2
Ease of Setup
Average: 8.5
Seller Details
Seller
Aruba, a Hewlett Packard Enterprise company
HQ Location
Santa Clara, California
LinkedIn® Page
www.linkedin.com
5,118 employees on LinkedIn®
Sensing Feeling
(6)4.3 out of 5
OverviewUser Satisfaction
Product Description

Accurate, real-time and simultaneous emotion detection of many users undertaking their normal and natural behaviour in physical spaces.

Market Segment: 83% Small-Business, 17% Enterprise
User SatisfactionSeller Details
Sensing Feeling features and usability ratings that predict user satisfaction
10.0
Ease of Admin
Average: 8.2
10.0
Has the product been a good partner in doing business?
Average: 9.0
8.8
Ease of Use
Average: 8.8
4.2
Ease of Setup
Average: 8.5
Seller Details
Seller
Sensing Feeling
Year Founded
2016
HQ Location
London, GB
Twitter
@sensingfeeling
152 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
Aislelabs
(13)4.5 out of 5
OverviewPros and Cons
Product Description

Aislelabs is a leading provider of Wi-Fi marketing, Wi-Fi analytics, and visitor intelligence solutions for large venues, shopping centers, retail brands, airports, and smart properties. Our enterp

Market Segment: 46% Small-Business, 38% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Analytics Expertise, Customer Engagement, Data Analytics, Ease of Use
User SatisfactionSeller Details
Aislelabs features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.2
9.6
Has the product been a good partner in doing business?
Average: 9.0
8.5
Ease of Use
Average: 8.8
8.3
Ease of Setup
Average: 8.5
Seller Details
Seller
Aislelabs
Year Founded
2013
HQ Location
TORONTO, CA
Twitter
@aislelabs
601 Twitter followers
LinkedIn® Page
www.linkedin.com
39 employees on LinkedIn®
VisitorAPI
(5)4.4 out of 5
Entry Level Price:Free
OverviewUser Satisfaction
Product Description

VisitorAPI is a real-time visitor detection API that returns IP geolocation, device information, currency, and language data for website personalization, compliance automation, and ad tracking optimiz

Market Segment: 60% Mid-Market, 40% Small-Business
User SatisfactionSeller Details
VisitorAPI features and usability ratings that predict user satisfaction
5.0
Ease of Admin
Average: 8.2
6.7
Has the product been a good partner in doing business?
Average: 9.0
7.7
Ease of Use
Average: 8.8
7.2
Ease of Setup
Average: 8.5
Seller Details
Seller
Hey Data
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Density
(4)4.5 out of 5
OverviewPros and Cons
Product Description

Density builds sensors and software that help companies understand how people use their spaces, through technology that turns data into actionable insights. Density customers, from Fortune 500 compani

Market Segment: 75% Small-Business, 25% Mid-Market
Pros and ConsUser Satisfaction
ProsAnalytics Insights, Features
User SatisfactionSeller Details
Density features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.2
8.3
Has the product been a good partner in doing business?
Average: 9.0
9.2
Ease of Use
Average: 8.8
9.2
Ease of Setup
Average: 8.5
Seller Details
Seller
Density
Year Founded
2014
HQ Location
San Francisco, California, United States
Twitter
@densityio
2,102 Twitter followers
LinkedIn® Page
www.linkedin.com
95 employees on LinkedIn®
Propulso
(11)4.2 out of 5
OverviewPros and Cons
Product Description

At the heart of Propulso’s location intelligence platform is our GeoIndicator technology, designed to provide accurate, granular, and actionable insights into human mobility patterns. Leveraging large

Market Segment: 45% Mid-Market, 36% Small-Business
Pros and ConsUser Satisfaction
ProsData Analytics, Geo-Targeting, Analytics Power, Customer Support, Data Accuracy
ConsIntegration Issues, Limited Functionality, Manual Processes, Inaccuracy, Inadequate Reporting
User SatisfactionSeller Details
Propulso features and usability ratings that predict user satisfaction
7.0
Ease of Admin
Average: 8.2
8.0
Has the product been a good partner in doing business?
Average: 9.0
6.7
Ease of Use
Average: 8.8
9.0
Ease of Setup
Average: 8.5
Seller Details
Seller
Propulso
Year Founded
2017
HQ Location
Magog, Quebec
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
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