Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed

Airtable Reviews & Product Details

Ashley P.
AP
Communications Program Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Airtable?

Airtable is a very easy-to-learn tool that has allowed our corporate communications team to create a fully customized project management interface for task and project tracking, editorial calendars, a repository of team resources, a host for content analytics and so much more. While training our team on this new way to track projects was time-intensive, employees picked up on how to use the tool quickly and were excited to finally have integration across workflows that previously took place in disparate tools. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

While sign-up sessions to speak with Airtable engineers to solve problems (Ask an Expert sessions) has been extremely useful, the overall customer support function is a bit slow. Most queries are handled via email, as there is no customer support phone number, which can be a little frustrating for issues where a call would solve the issue more quickly. Nonetheless, the email support is helpful. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

Airtable has primarily driven efficiencies and increased visibility on the work being done across our team. From an efficiency perspective, by simply tracking their day-to-day work in Airtable, our team now has automatically up-to-date editorial calendars, dashboards that convey workload and insight into things like what topics and individuals our communications are covering (and, by proxy, missing) in real time. From a visibility perspective, managers and senior leaders can seamlessly see the work being done down their hierarchy with easy-to-use dashboards and filters. These efficiencies and increased visibility allows our team to spend more time making strategic choices. Review collected by and hosted on G2.com.

Airtable Overview

What is Airtable?

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications. That’s why more than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable for collaborative work management and citizen development to help transform how work gets done. The result? Faster innovation, happier customers, enterprise governance, and a modern work experience for teams and departments. Get the free edition today at airtable.com

Airtable Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Airtable is the all-in-one collaboration platform designed to combine the flexibility of a spreadsheet interface with features like file attachments, kanban card stacks, revision history, calendars and reporting.

How do you position yourself against your competitors?

Airtable’s app creation platform combines the best elements of traditional project management tools with the power of data manipulation and AI-powered workflows to create the next generation of work management technology.

Typical project management tools center projects, tasks, and due dates – but what happens when your needs are more nuanced? Airtable picks up where traditional project management left off, using AI, automations, and mature data structures to empower you to build a custom application without any code required.

With Airtable, teams can ship new products faster, drive more engaging campaigns, and work more collaboratively across distributed teams.


Seller Details
Seller
Airtable
Company Website
Year Founded
2012
HQ Location
San Francisco, California
Twitter
@airtable
60,142 Twitter followers
LinkedIn® Page
www.linkedin.com
821 employees on LinkedIn®
Description

At Airtable, we enable teams to build solutions that perfectly fit their needs, whether they are bringing a new product to market or filming a blockbuster movie. Our powerful, visual platform helps companies like Netflix, Shopify and GitHub connect all their data, workflows and teams in a single source of truth. We are hiring! Join us in our San Francisco headquarters, or check out openings across Austin, Los Angeles, Mountain View, New York, and remote locations. See open roles here: https://airtable.com/careers


Patricia Q.
PQ
Overview Provided by:
Performance Marketing Lead @ Airtable

Recent Airtable Reviews

JH
Jorge H.Small-Business (50 or fewer emp.)
5.0 out of 5
"I hope you discover Airtable earlier than Excel"
With airtable there is very little you cannot do. You can create multiple tables for multiple purposes, and even create your own mini products. ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Intuitive and Impactful"
Airtable is extremely easy to learn and use. We've been able to organize our data and create automations to streamline approval processes internall...
TC
Tom C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Helped us get a handle on our complicated team-based scheduling and management."
The best part about airtable is it's customiizable nature. We worked with a tech specialist to configure Airtable to meet our unique needs and it h...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
4 people requested security information

Airtable Media

Airtable Demo - Airtable AI
Unlock your unknown with Airtable AI
Airtable Demo - Product on Airtable_1
Create a centralized product roadmap
Airtable Demo - Airtable Automations
Automate workflows with Airtable and integrations
Airtable Demo - Marketing on Airtable_1
Manage marketing campaigns with ease
Airtable Demo - Marketing on Airtable_2
Get a unified view of dates, deliverables, and resources
Airtable Demo - Product on Airtable_2
Manage efforts across the portfolio
Introducing Airtable AI
Play Airtable Video
Introducing Airtable AI
Airtable for Product Teams
Play Airtable Video
Airtable for Product Teams
Airtable for Marketing Teams
Play Airtable Video
Airtable for Marketing Teams

Official Downloads

Answer a few questions to help the Airtable community
Have you used Airtable before?
Yes

Video Reviews

2,769 out of 2,770 Total Reviews for Airtable

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
2,769 out of 2,770 Total Reviews for Airtable
4.6 out of 5
2,769 out of 2,770 Total Reviews for Airtable
4.6 out of 5

Airtable Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AirtableQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
TC
Executive Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Airtable?

The best part about airtable is it's customiizable nature. We worked with a tech specialist to configure Airtable to meet our unique needs and it has so far been adaptable to everything we needed it to do. It has a huge capacity in terms of features and we were able to get it up and running in a fairly short period of time. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

There are no real downsides except the intial learning curve. I believe we could have built Airtable out as we needed but it would have been a bigger intial time investment. Working with a tech specialist who knew Airtable well really helped us get up and running fast. It was worth the cost. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

We have a staff of three that do 150 week long classes for over 1500 youth each year. We need to schedule those sessions with a variety of community partners across a region in southeast Virginia. In addition, we need to record data about all 1500 youth we serve at the end of each class. Airtable has streamlined the data entry for our staff and created one central repository of data and scheduling information. Review collected by and hosted on G2.com.

JH
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Airtable?

With airtable there is very little you cannot do. You can create multiple tables for multiple purposes, and even create your own mini products.

I try to use Airtable as my CRM and my Jira Development tool. It's very easy to implement and use even if you are not a techie person.

I've never had a big doubt with Airtable so I didn't get in touch with Customer support, but I'm sure they will solve correctly.

Every day I learn something about the features and something that I can do with Airtable. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

I'd say that it's quite difficult to get updated about new capabilities. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

- I don't need jira to project manage my development work

- I don't need multiple crm tools to start gathering and storing all my sales data

- and I use airtable as a backend for small no-code / low-code platforms Review collected by and hosted on G2.com.

AC
Business and Government Information Librarian
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Airtable?

Airtable is a very versatile software program I use for everything in my personal and professional life. I'm a librarian, and while Airtable is often used by people looking for a CRM, HR onboarding/offboarding, or inventory-tracking platform, I use it for planning courses, keeping track of my finances, my leave request documentation, my professional portfolio of resources I have created, research, a database of my high-value items for my home insurance, to name a few uses. It is better than using an Excel or Google Sheets spreadsheet because it is so much easier to link databases and tables, and you can also easily upload files. The automation feature is also much easier and more secure than using scripts. The value compared to Excel and Sheets is incredible. You can also create different views with different permission levels, such as making lists, a gallery view, kanban style, and many more. They also have excellent tutorials to learn some of the more advanced features, both written and video. Their customer service is on point as well. I didn't expect to get helped as fast by sending an email, but they responded immediately, and it was an excellent experience. I really can't live without Airtable. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

Some sync features are annoying because they are only available through a more expensive subscription. If you are a company, paying extra for the feature probably isn't a big deal, but I am the only one using it, so it is a little out of my budget. Some formatting features, like using colors, are limited, meaning there are only a few colors to choose from. There is also a little bit of a learning curve when using Airtable, but if you can use Excel or Google Sheets, you'll have an easy time learning some of the more robust features of Airtable. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

It helps me create database-type content for the classes I teach and within the same table I can create views that are just for students and then for me that sees all of the fields. This saves me so much time which is a commodity in my line of work. It helps me keep track of so many things very conveniently so I can have piece of mind I won't forget something or lose track of a project or task. Review collected by and hosted on G2.com.

Greg P.
GP
Vice President of Product
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Airtable?

One thing I like best about Airtable is its incredible flexibility. I appreciate how it blends the familiarity of a spreadsheet with the power of a database, allowing me to tailor views and workflows to our team’s specific needs. The intuitive drag-and-drop interface makes it easy to organize and visualize data—whether I’m using grid, calendar, or Kanban views. This adaptability has really streamlined our project management and improved team collaboration, making Airtable an essential tool in our daily operations. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

While I appreciate Airtable’s intuitive design and ease of use for everyday projects, I’ve found that it can feel a bit limiting for power users. The platform excels at surface-level tasks and standard workflows, but when it comes to more complex projects, I sometimes wish I had more granular control over the database. It would be great to see options for deeper customization of the data structure and advanced settings, which would allow users with more technical needs to fully tailor the tool to their unique requirements. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

Airtable has been a game changer for managing our custom workflows. It lets us build a pipeline to track our unique processes and monitor key opportunity windows in one place. This setup ensures that every stage—from initial review to final follow-up—is clearly visible, reducing the risk of missing a critical deadline. The result is improved organization and a smoother, more efficient workflow that keeps our team aligned and responsive. Review collected by and hosted on G2.com.

Chelsea M.
CM
Outreach Enablement Specialist
Computer Software
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Airtable?

This solution has become an integral part of every workday. AirTable's ability to covert data from various types of files is key when dealing with department systems. As a fairly new user, this ability has allowed for a smooth and easy onboarding process. Key data to support my role is now loaded and easily organized to drive an understanding of meaningful insights.

It's probably not as important, but the UI customization features related to appearance are more aesthetically pleasing than those I have worked with previously. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

As a new platform user, I find the variety of options for tables, views, and fields a bit overwhelming. It is easy to find them, but implementing those templates correctly can be challenging if you are not 1:1 with the template info. It leaves me feeling like, "I don't know what I don't know."

Also, they recently ended their "Expert Support." I was able to use this service on two different occasions, and both were extremely helpful in helping me feel more confident in my work.

This is likely due to restrictions related to my company's structure, but I am not experiencing any ease of integration currently. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

I use AirTable in various ways within training and enablement that is geared to support a sales team. I am currently working to expand the use of Forms to better track and process requests, both external and internal, from our team. These are currently undocumented and are usually made via various communication platforms.

Having a centralized hub for this information will drive better insights into the state of our team's performance and identify opportunities to enable the sales team. Review collected by and hosted on G2.com.

Macaulay G.
MG
Data &amp; Automation Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Airtable?

Airtable’s flexibility is its biggest strength. We’ve used it for everything from tracking client projects to automating tasks. One standout example was when we set up a custom Stripe integration for a client using Airtable’s scripting and webhook features—it worked perfectly and saved us a lot of time.

Another case was automating reminders and task tracking through Zapier integrations, which reduced manual follow-ups across our team. It’s great that we can use Airtable for both simple task management and more complex workflows, all in one platform. We rely on it daily—it’s become an essential tool for our operations. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

Some of the advanced setups, like when we configured the Stripe integration or certain automations, took longer than expected because of trial and error. The AI feature, while promising, wasn’t as efficient as we’d hoped—it took a while to get the right prompt for an automation and ended up consuming a lot of Airtable AI credits.

Customer support has been helpful whenever we reached out, but it would be great if they provided more guidance on advanced use cases or setup tips for things like scripting and AI. Additionally, we’ve found the reporting tools a bit limited. More built-in options for creating detailed reports would make Airtable even more valuable for tracking and analyzing data. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

Airtable has solved many of the challenges we faced with keeping our workflows streamlined and our data organized. Before using Airtable, we struggled with scattered information across different tools and a lot of manual work to keep things updated. Now, everything—from project tracking to client workflows—is centralized, making it much easier to manage.

One of the biggest wins has been automating repetitive tasks. For instance, we’ve set up reminders for overdue tasks using Zapier, and it’s reduced the need for manual follow-ups. Another example is the custom Stripe integration we built using Airtable scripting and webhooks, which allowed us to automate payment tracking for a client. This saved us hours of work and made the process far more efficient.

Airtable has also helped us collaborate better as a team. With customizable views and shared access, everyone stays on the same page without having to dig through email threads or spreadsheets. It’s especially useful for complex projects where we need to track multiple moving parts.

The flexibility of Airtable means we can adapt it to fit specific needs, whether it’s creating simple to-do lists or building fully automated workflows. As a result, we’ve been able to reduce errors, improve productivity, and deliver results to our clients faster. Review collected by and hosted on G2.com.

Michael T.
MT
Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Airtable?

Airtable is awesome because it combines the simplicity of a spreadsheet with the power of a db as I will say many time, making it easy to use and easy to access. I like becuase:

Customizability: You can create tailored workflows, organize projects, or track data with easily

Collaboration Features: It's great for teams to collaborate in real time with messaging and @'ing people

Ease of Use: The drag-and-drop interface and clean design make it approachable, even for non-technical users (some of my team)

Integrations: It connects with tools like Paperform and Excel

Views: You can switch between grid, Kanban, calendar, gallery, and timeline views depending on your project needs - love this!

Automations: You can set up actions like sending emails, or updating fields automatically. There are others, I just don't use.

Great application Review collected by and hosted on G2.com.

What do you dislike about Airtable?

Some bad things:

1. Lack of advanced reporting

2. Mobile app could be improved

3. Pro plan restrictions on some features - ridiculous

4. Crashes rarely - and have to refresh

5. Some advanced fatures are a bit complex too use Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

Airtable solves several problems for my team by combining the simplicity of a spreadsheet with the power of a db. It helps me organize my project, adjust data as needed, and collaborate in real-time with my team. I also use the forms features that makes onboarding new users great! By offering custom views for multiple team members, many different column items, and automation features, it saves me so much time on repetitive tasks and allows for better focus on high-priority tasks. Overall, it simplifies data organization, improves team collab, and adapts as my projects grow, making it a great tool for managing my team and project. Review collected by and hosted on G2.com.

KH
Agency Relations Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Airtable?

AirTable has enabled us to keep all of our data in one place. It was fairly easy to integrate our existing data into one streamlined location, allowing us to be more efficient and keep our information current and easily accessible. Before, we had multiple spreadsheets saved in multiple locations, with multiple people accessing and updating the information. Airtable makes it easy to see our data in a variety of different ways and control who has access to the information as well as their level of access. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

It's taken some time to learn how to use AirTable. I've done a lot of research and watched a bunch of videos. I know there are many resources available on the website, however my organization is different than most of the marketing and customer service type businesses that use AirTable. I work for a food bank and have found it difficult to find specific examples or instructions on how to utilize AirTable in a way that works for our specific needs. If we were an advertising firm, I would have no problem finding tutorials and specific examples of ways to utilize AirTable. It's taken a lot of digging through the resources and searching online to find specific instructions on how to customize our base to make it work the way we need it to, and I know there are so many features that we haven't even discovered yet, it's just a matter of taking the time to do the research. It would be helpful if there was a way to talk to a live person to get support for certain issues. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

Streamlining our data into one location that can be customized and shared with other employees and outside sources. Review collected by and hosted on G2.com.

Maxwell P. S.
MS
Agent/Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Airtable?

As a literary agent, what I like best about Airtable is its incredible flexibility and ease of use. It allows me to seamlessly organize and connect all aspects of my business—tracking authors, their publications, royalty reports, payment schedules, book covers, and promotional assets—all in one dynamic platform. The ability to link related records, like an author to their royalty reports or next book ideas to potential comp titles, makes it far more intuitive and powerful than traditional spreadsheets like Excel. Airtable’s visual and customizable interface, combined with its relational database capabilities, helps me brainstorm, plan, and execute with unparalleled efficiency. It's truly a game-changer for managing complex, multi-faceted workflows. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

One of the main limitations I’ve encountered is the pricing structure. My agency is small and I rely on a few external contractors to help run my business, and providing them full access would quickly get expensive. Additionally, creating complex automations or integrations seems to be beyond my know-how at the moment, so I feel like I'm not getting everything AirTable has to offer. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

Airtable is solving the challenge of managing interconnected, complex data in a way that's both organized and highly accessible. As a literary agent, I need to track an array of information—authors, their publications, royalty reports, payment schedules, book covers, promotional assets, next book ideas, and comparative titles. Airtable's relational database structure allows me to link all of these elements seamlessly, so I can quickly access or update information without redundancy.

The biggest benefit is the time and clarity it provides. Instead of sifting through separate spreadsheets or files, I can see everything in one dynamic view. I also appreciate the icalendar subscriptions that allow key dates and deliverables to appear in my calendar seamlessly. Review collected by and hosted on G2.com.

Julia D.
JD
Booking Agent
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Airtable?

I like that Airtable makes linked records and relational databases accessible to users who don't have a data/technical background. I have implemented Airtable systems at several arts organizations I have worked at, and amount of extra tedious work Airtable eliminates always astonishes my colleagues, most of whom simply didn't know what was possible with a tool like Airtable. I also like the versatility of automations and formula fields to further eliminate busywork! Review collected by and hosted on G2.com.

What do you dislike about Airtable?

I wish that there were more formatting options within fields and tables. For instance, it would be great to shade an entire column a specific color, or be able to add color to rich text-enabled long text fields. Also, this particular bugaboo is top of mind because it's the end of the year, but I wish that when typing in "January" in a date field, it would default to the closer January, i.e. January 2025, not January 2024. We have mistakenly had some records disappear into the past because one of our users didn't notice that the date had defaulted to January 2024. Review collected by and hosted on G2.com.

What problems is Airtable solving and how is that benefiting you?

Airtable is solving a rampant problem in my industry (arts organizations administration)-- multiple, competing sources of truth that all need to be updated separately. Linked records and lookup fields have been a gamechanger for my colleagues. Review collected by and hosted on G2.com.