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Agillic Reviews & Product Details

Camilla C.
CC
Senior CRM Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Agillic?

Possible to combine different channels to achieve highly personalised dialogue flows. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

UI is outdated and new email editor has been underway for a long time Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

Relevance in our communication across channels Review collected by and hosted on G2.com.

Agillic Overview

What is Agillic?

Agillic is a Nordic software company enabling marketers to maximise the utilization of their data, transforming it into relevant and personalised communication, establishing lasting and meaningful relationships between people and brands. The Agillic platform provides personalised communications to millions. We are a technology company with one software product: The Agillic Omnichannel Marketing Automation Platform – a uniquely efficient platform that truly connects businesses and people by enabling relevant and personalised marketing communication at scale. The companies and organisations that use Agillic do so to forge lasting and meaningful relationships with their audiences, and to achieve this, our platform uses data to enhance the relevance of customer communication. By combining data-driven customer insights with the ability to execute personalised communication, at the right time, to the right customers, we provide our clients with a head start in the battle of customer acquisition, retention and growth. Always with a focus on quality, we have evolved our platform over the last 20 years, with both our ethos and platform being born of one simple notion: building meaningful, lasting and profitable relationships by delivering personalised communication to millions.

Agillic Details
Languages Supported
English
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Product Description

Use behavioral data in campaigns without changing platforms.

How do you position yourself against your competitors?

WHERE WE COME FROM
In a market where competitors have grown from specific channels Agillic was created by marketers for marketers from the idea of creating a marketing platform build around the customer.

This formed our foundation for being the marketer’s customer centric platform and hub for delivering the right message to the right consumers at the right time and at the right place.

All springing from the idea of ‘Customer first. Then Channels.’
An approach that has proven to hold true today more than ever.


Seller Details
Seller
Agillic
Year Founded
1999
HQ Location
Copenhagen, Denmark
LinkedIn® Page
www.linkedin.com
70 employees on LinkedIn®

Kenneth R.
KR
Overview Provided by:
Senior Marketing Manager @ Agillic

Recent Agillic Reviews

TN
Tarek N.Mid-Market (51-1000 emp.)
4.5 out of 5
"Easy to segment audiences and tailor messaging"
The marketing automation that Agillic offers has a strong focus on the personalization of marketing messages. The utilization of customer data and ...
LA
Loay A.Mid-Market (51-1000 emp.)
4.0 out of 5
"Assisting segment audiences and creating proper messages"
I like the emphasis made on turning clients into individuals so as to address them that way. This has caused the perception and overall click throu...
Ramandeep s.
RS
Ramandeep s.Enterprise (> 1000 emp.)
4.0 out of 5
"Very Good Experience"
It helps to perform multi-channel marketing, automation features and customer segmentation.
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Agillic Media

Agillic Demo - Dashboard
The Agillic dashboard allows you to get a complete overview of the activities in Agillic across channels. Filter on dates, activities or volume to quickly see what's happening.
Agillic Demo - App push editor
Agillic's app push editor with functionality to send push messaging to all iOS and Android devices. Native app tracking is included with the Agillic App SDK
Agillic Demo - SMS editor
The Agillic SMS editor can connect to any SMS provider of your liking - or you can use the Agillic standard gateway. With options to personalise the SMS 1:1 on a large scale, the possibilities are endless
Agillic Demo - Email editor
Endless opportunities with the Agillic email editor - Personalise your content to each recipient with dynamic content blocks or execute your mass communication and automate your content process.
Agillic Demo - Target groups (Segmentation)
With the Agillic condition editor, you can set up criteria for your segments. With simple point and click configuration, we eliminate the need for SQL or custom coding, when configuring your dynamic segments.
Agillic Demo - Flow builder
The Agillic flow builder enables the marketer to configure multiple types of flows, whether triggered or scheduled campaigns all can be activated with simple point and click configuration.
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19 out of 20 Total Reviews for Agillic

4.3 out of 5
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19 out of 20 Total Reviews for Agillic
4.3 out of 5
19 out of 20 Total Reviews for Agillic
4.3 out of 5

Agillic Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AgillicQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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TN
Chief Project Officer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Agillic?

The marketing automation that Agillic offers has a strong focus on the personalization of marketing messages. The utilization of customer data and formulation of campaigns has meant an uplift of our click through rates and lead gen from this platform. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

The Reporting features present in Agillic are somewhat rather restricted. Customers’ messages cannot be easily dissected by touchpoints for a multi-channel evaluation or compared for results from an A/B testing campaign. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

It has been very useful when it comes to our marketing personalization here in Agillic. The platform provides the functional ability to deliver campaigns that are culturally relevant to targeted segments. Review collected by and hosted on G2.com.

LA
Program Manager
Education Management
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Agillic?

I like the emphasis made on turning clients into individuals so as to address them that way. This has caused the perception and overall click through rates and engagement to pick up significantly. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

It can be noticed that the company seems to have a problem when it comes to data merging from various sources. Transferring that data between the CRM, marketing automation system, and analytics tools, has not been easy. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

Targeted marketing is one of the essential peculiarities of the Agillic that can help reach the interested audience more effectively. This has assisted in increasing our marketing return on investment and create more better quality leads. Review collected by and hosted on G2.com.

VR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Agillic?

The processing of the software is so helpful and easy to understand and implement.

All the tools available in this platform are great and advanced in all the way, completes all your tasks on time and manages all your work and multiple social media handles in this platform.

The automation features available in Agillic software plays a very effective and great role in making and growing your business worldwide digitally.

This basically manages all your business marketing uploads and all your social media handles and emails all at one place.

It also helps in creating and scheduling emails and sending the bulk emails to your audience and clients for keeping them engaged all the time.

For creating and designing personalised and attracting templates and landing pages with automation it is the best tool. Every process is done with automation under this platform, less human efforts required which also results in less errors.

Agillic is the best and effective feature for targeting audience and collecting the audience and tehre details and listing everything in a proper report.

The user experience of Agillic is so outstanding, the interface is also well arranged and easy to understand and implement on your projects.

For scheduling emaisl for your social media handles and managing all the posts and uploads it is the best and effective tool. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

More customization feature or tools are needed on the dashboard, so that users can personlise the interface of the platform according there needs and requirements.

Other than this I have no complaints about this software. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

Agillic has totally made interaction and communication with our clientsand audience easy and effective all around. The amazing and automation tools available in this made us to manage and track all our CRM acounts and

making it easier for us to integrate with multiple softwares easily.

The communication feature makes it easier for us to target the audience and even for targeting group and results are so accurate. Review collected by and hosted on G2.com.

Ramandeep s.
RS
Information Technology Analyst
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Agillic?

It helps to perform multi-channel marketing, automation features and customer segmentation. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

There is nothing that anybody says that it was having any issues but the app doesn't provides much information about the products Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

Agglic mostly solves the problem of customer engagement, cross channel coordination and marketing automation. Review collected by and hosted on G2.com.

Verified User in Program Development
AP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Agillic?

I highly recommend Agillic's omnichannel marketing automation system. One of the standout features is its deep data model, which allows for a highly personalized and targeted approach to marketing. Additionally, the system supports many channels, including email, SMS, and social media, making it easy to reach customers across multiple platforms. Another great thing about Agillic is its fast go-to-market time, which means that businesses can quickly implement and start seeing results from their campaigns. Overall, Agillic is a powerful tool that can help businesses effectively engage with customers and drive results in a short amount of time. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

Agillic is continually updating and developing new features, including updates to the user interface. However, at this moment, only 30% of the system has been updated with more user-friendly drag-and-drop features and improved search functionality. While it may take some time to get used to the "older" UI, it still does the job. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

I rely on Agillic as my go-to system due to its powerful mini CPD and world-class segmentation engine. The system is able to make use of both user data and behavior data gathered by Agillic itself for effective segmentation. Additionally, the system's API support makes it easy to transfer data in and out. Review collected by and hosted on G2.com.

PF
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Agillic?

The relative ease in connecting our different channels. We have integrations and API's for our POS and back to our digital channels.

The ease on setting up campaigns is great. Especially compared to other vendors. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

At current I do dislike the instability. Some is on our own side and others on Agillics.

The reporting is not great, however API's have been created so that we with relatively ease can export to datalake. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

It is to some degree helping us on the orchestration part of the customer journey. Coupling this with churn scores, CLV scores and retention in generel it is a great enablig platform. Review collected by and hosted on G2.com.

Pedram M.
PM
Software Developer / Marketing Automation Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Agillic?

The ability to post from staging to production (most MA tools lack this feature and this saves a lot of time). Plus, the data structure makes retrieval of customer data and their related tables very easy. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

I can't think of anything I really dislike. The interface was a bit dated back in the day but Agillic has worked on that, too. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

For the customers I have worked with, Agillic covers many features that need external tools in other MA tools. In Agillic one can have surveys and NPS and have the responses saved directly in the customer profile without a hassle. We also have landing pages. One-to-many data is already included and has a very short learning curve. So, things are up and running much faster than one would think. Review collected by and hosted on G2.com.

Leanne L.
LL
Electrical/Electronic Manufacturing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Agillic?

It allows me to monitor the performance of my campaigns in real-time and gain insights into my customers' behavior and preferences. Also, it allows me to divide them into specific segments based on demographics and behavior and target them with tailored messages, like sending personalized emails and web push notifications. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

I have not encountered any major problems yet, but I would like to suggest that it would be nice if its analytics dashboards provided more customization options for displaying data. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

It solved my problem of fragmented and disconnected marketing activities by bringing all marketing efforts under one roof. This saved me time and money and also made sure that my marketing efforts were more organized, effective, and efficient. Review collected by and hosted on G2.com.

Daniel B.
DB
Data Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Agillic?

Intuitive platfrom, great advanced features. Suitable for sending out large amount of communication in very short time. Amazing for ominchannel communcation and setups. Transactional features is a big plus for us so we can use library blocks and align all over the platform. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

Cant think of any real dislike in the platform. Of course the content designe is a bit outdated, but I know that a new design in in progress Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

Personalization comunication. Totally in control of our transactional setup Review collected by and hosted on G2.com.

Melissa A.
MA
Social Media Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Agillic?

I love the client-centric view that the platform has because it makes the automatization a lot more personalized, and it helps to reach the audience authentically without putting in extra work. The CRM and Customer Services partnerships are my favorite part of this platform. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

It's a platform that needs to be used by marketing professionals with vast knowledge of ads and customer lifecycle, so it's not very easy for beginner users to understand it at first. That would be a disadvantage for those new to automatized marketing tools such as Agillic. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

The main problem Agillic has solved was harmonization through the different marketing strategies we use for the company, such as CRM, Customer Service, CDP, etc. We can now manage all these elements similarly, having efficiency in every one of these aspects and equilibrium of what we do and what we offer to the client. Review collected by and hosted on G2.com.