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Newton Reviews & Product Details

Anup R.
AR
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Organic
What do you like best about Newton?

Newton gives valuable insights from MMP & Apple Search ads colleectively under one platform. The team is aggresively working on their client's performance which is really good Review collected by and hosted on G2.com.

What do you dislike about Newton?

Newton doesn't have more about the competitor analysis. UI can be better Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

Better insights of searchads performanceand it helps to scaling up thee campaign Review collected by and hosted on G2.com.

Newton Overview

What is Newton?

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more. Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, brands can improve visibility and expand market share of their iOS app with Apple Search Ads. This results in acquiring new customers and driving business growth with an impressive ROI.

Newton Details
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Product Description

Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.


Seller Details
Seller
Affle
Year Founded
2005
HQ Location
Singapore, Singapore
Twitter
@affle
2,064 Twitter followers
LinkedIn® Page
www.linkedin.com
385 employees on LinkedIn®

S Manasa M.
SM
Overview Provided by:

Recent Newton Reviews

Manish C.
MC
Manish C.Enterprise (> 1000 emp.)
5.0 out of 5
"Best place to get paid for sharing your expertise"
Paid survey which is beneficial for both the parties
Derek S.
DS
Derek S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Newton: The Ultimate Game-Changer in Email Management!"
T As a tech enthusiast based in the tech haven of Washington State, I’ve had my fair share of encounters with various productivity tools, but Ne...
Swarnendu M.
SM
Swarnendu M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Revitalised our ASA campaigns"
We were in the market for an agency who could unlock customer acquisition through ASA and Newton team came with an impressive pitch and a track rec...
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Newton Media

Newton Demo - Seamless integration with your ASA account and preferred MMP partner
Link your MMP account to configure in-app event as the target goal, enabling you to have full-funnel view of Apple Search Ads campaign performance at keyword level.
Newton Demo - Gen AI powered keyword recommendation tool
Find high quality, high potential keywords for your app based on existing campaign insights, competition keywords and vertical benchmarks. Discover high intent keywords for your campaigns and region-specific user search terms in respective languages to expand into newer markets.
Newton Demo - Unified dashboard capturing impact of ASA campaigns across the funnel
Unify real-time data coming in from Apple Search Ads and MMP under one dashboard. Understand what's working and what's not to optimize your campaign for your bottom-funnel metric, set as your target goal
Newton Demo - Market & Competitive Intelligence
Track yours and competitions' Share-of-Voice for each keyword and optimise bid for your campaigns to maximize your SoV.
Newton Demo - Automated bid optimization at keyword level
Set custom target goal based on your business KPIs for your campaign and track performance on campaign, adgroup, and keywords level. Let predefined rules automatically modify bid in real-time based on current campaign performance with no manual intervention.
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9 out of 10 Total Reviews for Newton

4.7 out of 5
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9 out of 10 Total Reviews for Newton
4.7 out of 5
9 out of 10 Total Reviews for Newton
4.7 out of 5

Newton Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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G2 reviews are authentic and verified.
Derek S.
DS
Data Annotator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Newton?

T

As a tech enthusiast based in the tech haven of Washington State, I’ve had my fair share of encounters with various productivity tools, but Newton has truly taken the crown in my book. Let me dive into why this email client isn’t just user-friendly—it’s downright phenomenal!

First off, let’s talk design. Newton’s interface is sleek, intuitive, and surprisingly elegant, blending functionality with a minimalist aesthetic. As someone who spends a significant chunk of their day in the digital realm, I can’t overstate how refreshing it is to interact with an application that is as visually pleasing as it is efficient. Newton’s user experience is smooth and seamless, a testament to thoughtful design and user-centered development.

What really sets Newton apart is its impressive suite of features. The read receipts and follow-up reminders are game-changers, especially for those of us who are juggling multiple projects and clients. The ability to track when an email has been read and set reminders to follow up ensures that nothing slips through the cracks—a real lifesaver in the high-paced tech world. Plus, the integration with various other tools and services makes Newton a hub for all your productivity needs.

But it’s not just the high-tech features that make Newton stand out. It’s the little quirks that add a personal touch to the experience. For instance, Newton’s delightful animations and thoughtful touchpoints make checking emails feel less like a chore and more like a pleasure. It’s these small details that show Newton’s dedication to enhancing the user experience.

In terms of reliability, Newton doesn’t disappoint. It’s fast, efficient, and consistently performs without glitches or delays. As someone who values efficiency and effectiveness, Newton’s dependability has been a breath of fresh air in a sea of less reliable alternatives.

In summary, Newton is more than just an email client—it’s a revolutionary tool that has redefined what an email experience can be. If you’re looking for a product that combines cutting-edge technology with user-centric design and a sprinkle of quirky charm, Newton is your go-to. It’s no exaggeration to say that Newton has transformed my approach to email management, and I couldn’t be more thrilled with the results.

Highly recommend!

— Derek Review collected by and hosted on G2.com.

What do you dislike about Newton?

Learning Curve for Advanced Features: While Newton is user-friendly overall, some of its more advanced features may require a bit of a learning curve. Providing more in-app guidance or tutorials could help users make the most of these functionalities. Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

Newton provides smart features like Clean Inbox and Read Receipts that help users keep their inbox organized and stay on top of important communications. The ability to categorize and prioritize emails, combined with follow-up reminders, ensures that nothing slips through the cracks.

Benefit: This organization helps me maintain a clear and manageable inbox, reducing stress and improving my efficiency. I can quickly focus on high-priority tasks without getting bogged down by unimportant messages.

Problem: Keeping track of follow-up tasks and ensuring timely responses can be challenging, especially when dealing with numerous emails.

Newton’s Solution: Newton’s Send Later and Follow-Up Reminders features allow me to schedule emails and set reminders to follow up on unanswered messages. This means I can plan my communications and ensure nothing is forgotten.

Benefit: These tools help me stay proactive and organized, ensuring that I never miss a critical follow-up and can manage my time more effectively. It also frees up mental space, knowing that Newton will prompt me when necessary. Review collected by and hosted on G2.com.

Manish C.
MC
Senior Digital Media Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Newton?

Paid survey which is beneficial for both the parties Review collected by and hosted on G2.com.

What do you dislike about Newton?

Sometimes it unusually says you're not eligible post collecting all the required data Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

It helps with the best of the industry numbers as it has alot of paid marketing experts who helps us answer the most relevant and make studies successful Review collected by and hosted on G2.com.

Jaya K.
JK
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Newton?

Newton, our tool for Apple Search Ads and App Store Optimization, has revolutionized our campaign management. With features such as automated bidding and AI-powered keyword suggestions, it has greatly enhanced our campaign effectiveness. This enables performance marketers like myself to focus more on strategic initiatives that deliver tangible results. Review collected by and hosted on G2.com.

What do you dislike about Newton?

While encountering occasional exceptions with the Newton product, our team has been exceptionally supportive in comprehending our unique needs and exploring alternative strategies. Their assistance has been instrumental in pinpointing the most effective solutions and implementing them seamlessly. Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

Newton accelerates our iOS user acquisition efforts, both in paid and organic channels, while also boosting conversion rates and driving a surge in iOS app installations. As a result, we've managed to substantially lower our customer acquisition costs (CAC) and achieve a greater return on ad spend (ROAS). Review collected by and hosted on G2.com.

Swarnendu M.
SM
Head of Growth
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Newton?

We were in the market for an agency who could unlock customer acquisition through ASA and Newton team came with an impressive pitch and a track record of achieving great number for their clients.

They were quick in terms of setting up the account & campaigns and has created intuitive dashboard for us to track the results in real time. Review collected by and hosted on G2.com.

What do you dislike about Newton?

Nothing much. Their campaigns get paused once in a while but that's something that any agency would face while managing multiple clients. Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

Newton helped us streamine ASA by putting a structure to our campaigns that spans across 10 countries. They also implemented the best practices learnt from being in the trade. Review collected by and hosted on G2.com.

Ananya V.
AV
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Newton?

Newton is very clear in their strategic direction and always puts their customer first while implementing any solution. Their approach is highly recommendable and personalized with a managed service model. Review collected by and hosted on G2.com.

What do you dislike about Newton?

There is nothing to dislike till now I only have seen its benefits so a must-use platform for Apple search ads. I will recommend it to all Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

We have been using Newton to scale our Apple search ads. Our major focus was to target local audiences with native-language keywords. With Gen AI we have been able to target and reach diverse audiences. Review collected by and hosted on G2.com.

Rajat M.
RM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Newton?

Newton for ASA really simplifies things - there's no need to juggle multiple tools anymore. It gives you a comprehensive view of the entire funnel, right down to specifics about which keywords are hitting the mark and which ones aren’t. What’s particularly impressive is its Gen AI feature that provides tailored keyword insights for different regions. Review collected by and hosted on G2.com.

What do you dislike about Newton?

I'd suggest adding search volume for regional keywords in the Gen AI keyword feature, might be more helpful Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

Newton has been a game changer in boosting our tap-to-install rates and reducing Customer Acquisition Cost (CAC). It allows us to monitor how our ASA campaigns influence our key bottom-funnel metrics, thanks to the ability to set target goals through configured in-app events. Review collected by and hosted on G2.com.

Elmari S.
ES
Project Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Newton?

Newton team was very supportive and quick in set up of our campaigns. We have weekly catchups with their team to review performance and discuss strategy. Strong on budget control and feedback. Easy integation with Appsflyer and attribution down-funnel assists in driving importance of account hygiene and goal set up with client. Review collected by and hosted on G2.com.

What do you dislike about Newton?

Would be great to see competitor analysis or even just aggergated vertical information. Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

Scaling client KPI of downloads across app versions, and highlighting importance of optimised (simplified) user journey & journey hygiene to client. Review collected by and hosted on G2.com.

Arijit G.
AG
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Newton?

Newton helps save time. It has features like bid automation, custom

alert & many more. It becomes easy for a performance marketer like

me to save time on redundant activities and focus on important

strategizing activities. Review collected by and hosted on G2.com.

What do you dislike about Newton?

There are certain exceptions with the Newton product. but the team

has been very accommodating in understanding our needs and what

will work the best to implement the right solutions. Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

Newton is helping us grow new customer acquisition in the iOS

environment, scale conversion rates, increase iOS app installs . Allowing

us to significantly reduce our CAC and achieve a higher return on ad

spends. Review collected by and hosted on G2.com.

Goutham K.
GK
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Newton?

The way it integrates MMP and the Platform Review collected by and hosted on G2.com.

What do you dislike about Newton?

It quiet new, and needs some new upgrade. Review collected by and hosted on G2.com.

What problems is Newton solving and how is that benefiting you?

The way it integrate the MMP data and the ASA platform data in the single Platform helps me to reduce time to check the campaign performance. Report are easily viewed in the Newton platform and it saves my time in terms of optimisation. I also get the SOV of my Keywords which gives me idea where i rank interms of all my Keywords that I am targeting. Review collected by and hosted on G2.com.