We appreciate its user-friendly interface, robust targeting options, and detailed analytics that help optimize campaign performance. Review collected by and hosted on G2.com.

AdRoll is helpful for its user-friendly platform and ability to manage digital advertising campaigns across multiple channels from one place. However, some downsides include potentially high costs for smaller businesses. Review collected by and hosted on G2.com.

Same as before, the tools are relatively easy to use. Review collected by and hosted on G2.com.

Keep improving on usability and price point. Review collected by and hosted on G2.com.

I like the account rep we're working with a lot. Brandon is an excellent communicator who helps set goals, align strategies, and push forward our marketing campaigns. The setup of AdRoll was super easy. Pixel setup and campaign setup were easy and straightforward. Review collected by and hosted on G2.com.

Keeping track of image/s variation could be a little easier within the software. Review collected by and hosted on G2.com.

The AI set up is very helpful and saves me a ton of time. The reporting features are also on point. Overall it makes my job easier. Review collected by and hosted on G2.com.

I would like the option to dig into ad refinement, similar to Google Ads. But I rarely need that and I image most people don't need it at all. Review collected by and hosted on G2.com.

Full suite of ad tools in one place — from retargeting to CTV — with clear, easy-to-read reporting built right into the platform. It makes campaign management much more streamlined and transparent. What really stands out is the support: from initial scoping, through implementation , and into ongoing account management, the team is proactive, responsive, and genuinely invested in helping our account succeed. Review collected by and hosted on G2.com.

Easier to use custom reporting will be good. Although the existing reporting does provide what we need. Review collected by and hosted on G2.com.

I find AdRoll very easy to use, and I appreciate the creative control it gives us to design and make our ads. It's also very easy to set up the campaigns and channels. Review collected by and hosted on G2.com.

We would like some additional ad sizes Review collected by and hosted on G2.com.

I really like the cost per acquisition in AdRoll, especially with the clear dashboards that it provides. These dashboards allow me to see performance metrics over time with just a click, making it easy to understand how well our campaigns are doing. I can see the cost per acquisition details distinctly, and this visibility is incredibly useful for assessing the efficiency of our remarketing efforts. It’s straightforward to track the effectiveness of different remarketing campaigns and advertisements, which is crucial for optimizing our marketing strategies. Additionally, the initial setup of AdRoll was extremely easy, which made the transition to using this software smooth and hassle-free. Review collected by and hosted on G2.com.

I feel that the video b-roll integration is lacking. I couldn't easily add video b-roll without creating specific things myself. I wish there was an AI-generated video draft process to streamline this. Review collected by and hosted on G2.com.

It accesses web and social media inventory via one dashboard so that you can track a user on a news site to one of your social feeds. Such ubiquity means that your brand is always at the top of the list without having to negotiate with fifty different publishers. Review collected by and hosted on G2.com.

Attempting to create dynamic advertisements in the platform usually creates looking banners without the personality of the brand. You are nearly compelled to add your own assets that bring about friction in the campaign setup process. Review collected by and hosted on G2.com.

AdRoll makes it easy to run campaigns across multiple digital and social channels in one place. I like that there are built-in audience recipes that help streamline cross-channel targeting and retargeting, which makes setup faster and gives you options to expand reach without having to manage separate platforms. The interface does a good job of consolidating activity so you can see performance across channels in one spot. Review collected by and hosted on G2.com.

There were long stretches where the login workflow was frustrating — for nearly a year the legacy login URL returned a 404 error instead of automatically routing to the new portal, which created unnecessary friction. I also wish there were better campaign management tools; not being able to delete or archive campaigns makes the interface feel cluttered over time and harder to navigate. In addition, the targeting parameters can feel broad compared to other platforms, and I often find I can be more granular elsewhere. Review collected by and hosted on G2.com.

Remarketing ability and reach for video and display Review collected by and hosted on G2.com.

User interface could do with improvement. Review collected by and hosted on G2.com.