--- title: AdRoll Reviews meta_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 776 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 776 scale: '5' date_modified: '2026-06-27' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 776 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find AdRoll's interface **easy to use** , simplifying the process of launching and managing marketing campaigns. (107 reviews) - Users appreciate the **ease of multichannel retargeting** with AdRoll, enhancing engagement and driving conversions efficiently. (68 reviews) - Users value the **ease of campaign management** in AdRoll, appreciating its user-friendly setup and cross-channel capabilities. (67 reviews) - Users find **AdRoll's setup easy** , enabling quick campaign launches and effective branding across various platforms. (56 reviews) - Users value the **exceptional customer support** from AdRoll, appreciating their quick and helpful responses to inquiries. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Performance Results (45 reviews) - Campaigns (44 reviews) **What users dislike:** - Users find **limited features** in AdRoll, particularly for video b-roll integration and social media advertising support. (25 reviews) - Users find **campaign setup confusing** at times and disapprove of frequent credit card charges for significant edits. (22 reviews) - Users find the **reporting limitations** of AdRoll frustrating and suggest improvements for easier data accessibility and understanding. (21 reviews) - Users find AdRoll **expensive** and wish for clearer pricing and bundled fees for better understanding. (19 reviews) - Users find AdRoll's **poor reporting** capabilities overwhelming, complicating quick insights and making data interpretation difficult. (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Users find the **difficult reporting** to be a limitation, wishing for more clarity and accessibility regarding metrics. (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Reporting (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Effortless Ad Management and Remarketing Prowess **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander G. | Business Analyst **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I like that AdRoll is easy to set up and adjust campaigns, and I find it easy to create new creatives and implement them. I also appreciate the freedom to manage the ads on my own after a customer success agent initially helped me. I like that you can add labels to the creatives to filter them and apply them to campaigns with the click of a button. **What do you dislike about AdRoll?** I would like to be able to fine tune my audiences more by targeting specific sites. I'd also like the ability to exclude customers from my internal lists (Email Providers etc) from contextual and demographic campaigns. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps get our ads in front of the right audiences based on demographics and behavior, and retargets site visitors and cart abandoners effectively. ### 2. Broken from Day One — 4 Months of Errors, No Resolution, and Wasted Ad Spend **Rating:** 0.0/5.0 stars **Reviewed by:** Lindsay B. | marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about AdRoll?** Not sure yet I can barely get the platform to work. **What do you dislike about AdRoll?** Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend. What Went Wrong (By Layer) 1) Core Product Reliability — Constant Break Errors Repeated platform error blocking basic actions: “Unable to save your information. Please try again or contact Support.” Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months. 2) Meta (Facebook/Instagram) Integration — Never Worked The Facebook/Instagram integration never functioned correctly from the start (June onward). We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path. Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed. 3) Campaign Delivery — Zero Activity Despite Budget With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days. We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays. Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration. 4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization” “Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level. Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach). This confusion directly contributed to the campaign not spending for days. 5) Support Experience — Ineffective, Slow, and Fragmented We were passed between dozens of different reps with no continuity or ownership. Two-week wait just to reach “tech support” — while campaigns were supposed to be spending. Repetitive questions, contradictory guidance, and no root-cause fix. No working escalation path until we began seeking executive contacts ourselves. 6) Financial Impact — Paying for a Non-Working Service Months of wasted budget and time on a platform that never delivered basic functionality. We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive. The “credits” offered didn’t resolve the underlying Meta integration or save errors. Month-by-Month Snapshot June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional. July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration. August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress. September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved. Why We Don’t Recommend AdRoll Reliability: Frequent, blocking errors on basic actions for months. Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics. Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization). Support: Slow, fragmented, and ineffective; weeks-long waits during active spend. Cost: You will pay while you wait and re-explain your case to new reps. Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025. **What problems is AdRoll solving and how is that benefiting you?** they aren't solving anything. It's been 3 months of errors when i move on to the next step. more errors always telling me to contact support but their support is nonexistent. Worse company platform I've ever dealt with. ### 3. A platform that delivers with exceptional support! **Rating:** 5.0/5.0 stars **Reviewed by:** Cranked C. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about AdRoll?** I’ve had a really positive experience with AdRoll. The platform makes it easy to manage campaigns across web, social, and email in one place, which saves a lot of time compared to juggling separate tools. The setup process is straightforward, and I especially like how clear the dashboard is when reviewing performance—seeing what’s driving results has never felt confusing. Retargeting is where AdRoll shines; I’ve seen a noticeable lift in re-engagement from past visitors. What sets AdRoll apart for me is the customer support. Anytime I’ve had questions or needed guidance, their team has been quick to respond and genuinely helpful, offering practical suggestions rather than canned replies. They clearly care about helping campaigns succeed, which gives me confidence in using the platform long term. While smaller budgets may need to be carefully managed, the ROI and level of service I’ve received make AdRoll an outstanding partner in digital marketing. **What do you dislike about AdRoll?** One thing I do wish AdRoll would improve is the reporting. While the data is detailed and thorough, it can feel a little overwhelming when you just want a quick overview. Having a simplified snapshot that highlights the key metrics—like spend, impressions, conversions, and ROI—at a glance would make it much easier to share results with a team or quickly check campaign health. The insights are there, but sometimes I find myself digging through multiple sections to piece it all together. A cleaner, more streamlined summary view would make an already strong platform even better. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is helping me solve several challenges that come with running digital campaigns across multiple channels. Before using it, I had to jump between different platforms to manage ads on social, email, and web, which was both time-consuming and made it harder to see the bigger picture. AdRoll brings everything together in one place, so I can launch and monitor campaigns without the hassle of switching tools. Another big problem it solves is re-engaging people who have already shown interest but didn’t convert the first time. The retargeting features have been especially valuable—I’ve seen clear increases in traffic and conversions from audiences that otherwise might have been lost. ### 4. Unified Retargeting Made Easy with AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Gaetano R. | Head of global digital marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** What I like best about AdRoll is its ability to unify retargeting and prospecting across multiple channels—display, social, and email—within one easy-to-manage platform. It gives a full-funnel view of campaign performance and helps optimize spend with strong attribution insight **What do you dislike about AdRoll?** While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. For example, comparing campaign performance across channels sometimes requires exporting data manually instead of having a fully integrated dashboard. **What problems is AdRoll solving and how is that benefiting you?** Brand awarness ### 5. Effortless Setup with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** I find AdRoll very easy to use and set up. I took probably one day to set up the account and understand how to target and optimize my campaigns. I appreciate having a dedicated customer service representative who helps me when there are issues. **What do you dislike about AdRoll?** I think the AI component could be further explained so that we're able to implement it. Suggestions for changes could be made easier, like if they have a suggested change for your account, all you have to do is click a button to accept the change rather than having to go in and do it yourself. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps me target specific page viewers or cart abandoners, bringing back visitors who showed interest but didn’t purchase initially. ### 6. User-Friendly Platform with Valuable Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Farjana A. | Digital Marketing Manager **Reviewed Date:** February 05, 2026 **What do you like best about AdRoll?** I like that AdRoll is a user-friendly platform that provides a wealth of insights on performance. It allows us to continuously improve and make data-driven changes. I find it useful for improving our creatives based on engagement and for seeing an overall picture on direct conversions and attributed conversions from our campaigns. **What do you dislike about AdRoll?** I think AdRoll could provide more recommendations generally on the types of campaigns we could build that would work for our organization. Currently, we plan campaigns based on our own ideas, but more discussions on different campaigns or creative formats we could test would be helpful. **What problems is AdRoll solving and how is that benefiting you?** AdRoll allows us to retarget our audiences, improve creatives based on engagement, and provides insights on performance, enabling data-driven changes. **Official Response from Kayleigh Magistre:** > Hi Farjana! Thank you very much for taking the time to share your experience with AdRoll. We're glad to hear that you find AdRoll easy to use and valuable for performance insights and data-driven optimization. We also appreciate your feedback on wanting more campaign and creative recommendations--that's an area we're actively working to improve, and your input helps shape how we evolve the platform. Thank you again for sharing such helpful feedback! ### 7. Effortless Retargeting and Campaign Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Adenisa J. **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I appreciate how easy AdRoll is to use and set up. The initial setup was extremely easy, which is great. I also like how its AI effectively targets visitors based on the funnel stage they are at. Using AdRoll, I've been able to retarget previous website visitors as they browse related content, which helps bring them back to consider our brand. I find setting the pixel and building campaigns straightforward and efficient. **What do you dislike about AdRoll?** I haven't found anything I dont like about this tool. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll to retarget previous website visitors across the network, which brings them back to consider our brand. It's easy to set up and use, and its AI targets visitors based on their funnel stages effectively. ### 8. User-Friendly with Impressive Retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll?** I like the statistics. The ad campaigns are great and I appreciate how everything's easily found. I think the results are good. The initial setup was very easy, very self-explanatory, and easy to follow. **What do you dislike about AdRoll?** I haven't been on AdRoll that long, but I would like to be able to retarget social media since that's where most of my audience is. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for retargeting visitors to my website. Once the system gets going, it effectively handles that for me. ### 9. Great Support, Solid UI/UX, and Easy Performance Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll?** Great support and a solid UI/UX. Pricing is nominal, and it’s easy to track performance. There’s also a wide variety of third-party integrations, which makes it convenient to connect with other tools. **What do you dislike about AdRoll?** Nothing we could think of. The platform is very good in terms of our requirements. **What problems is AdRoll solving and how is that benefiting you?** We wanted to target wide variety of customers along with our usual campaigns in other platforms. This gives us a good hold in terms of re-targeting of our customers. ### 10. AdRoll Makes Campaign Management Accessible for Solo Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about AdRoll?** As a one-person marketing department, AdRoll has been a helpful addition to my marketing stack. The templates and walk-throughs make setting up campaigns very accessible. I love the dashboard and the ability to test campaigns with low spends. I like the integrations offered for inputting data, as well. The features offered are adequate for implementing a variety of campaigns without being overwhelming. **What do you dislike about AdRoll?** With the integration of AI, it would be helpful to offer campaign feedback and improvement suggestions based on a campaign's analytics and performance. I also wish Social Advertising were included without having to upgrade. **What problems is AdRoll solving and how is that benefiting you?** As the Marketing Director for a small, local company, I need to be competitive across the digital advertising landscape without relying on an agency. I also need to be able to control campaign testing at low spends, and have reliable insights to make better decisions. AdRoll gives me the tools to make it happen. ### 11. Easy Campaign Setup, Want More Out of Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** It’s simple to set up, and the user experience makes it easy to build campaigns and review performance. **What do you dislike about AdRoll?** It’s charged per impression rather than per click, which isn’t what I expected. The reporting also feels overly reliant on view-through conversions, so it’s harder to understand what’s actually driving results. **What problems is AdRoll solving and how is that benefiting you?** I like being able to easily retarget people who showed interest in our products on the site but weren’t quite ready to make a purchase. ### 12. Easy-to-Use Platform with Clear Campaign Stats and Fair, Trackable Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll?** The statistics provided for running campaigns are helpful and easy to understand. The platform is easy to use, and the pricing feels fair, with campaign charges that are simple to track. Onboarding is also user-friendly, which made it straightforward to get started. **What do you dislike about AdRoll?** Connecting audiences offers several options, but they can feel a bit complicated for an entry-level user. **What problems is AdRoll solving and how is that benefiting you?** Digital Ads are easy to use and make it simple to manage several campaigns at the same time. **Official Response from Julia Engberts:** > Hi there, Thank you for taking the time to share your review! It’s wonderful to know that our straightforward dashboard, trackable pricing, and onboarding process have made managing your digital ads so efficient. We appreciate your note about audience building feeling a bit complex for entry-level users. Feedback like yours helps us refine our user experience and build better guides. We're always here to help you get the most out of those features, so please never hesitate to lean on our support team as you continue to grow! ### 13. Intuitive Retargeting with Seamless eCommerce Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Ruuchi V S. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about AdRoll?** I like how intuitive the AdRoll platform is and how well it handles retargeting audiences. Its ability to connect with our ecommerce store is impressive, as it automatically syncs product data and customer behavior, which makes our retargeting much more accurate. I also appreciate the reliable performance reports it provides. The initial setup was very easy and seamless. **What do you dislike about AdRoll?** I think the platform needs to be more user-friendly so people like me can make changes in the campaigns or upload new creatives when required. It would be helpful if the platform had a more streamlined workflow for campaign management, especially simpler navigation and clearer steps for making updates. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps me reach visitors who haven't converted, effectively bringing them back. The platform's intuitive nature and accurate retargeting through eCommerce integration improve our audience targeting and provide reliable performance reports. **Official Response from Kayleigh Magistre:** > Hi Ruuchi! Thank you for your detailed and generous review. We're so glad that you find our platform intuitive and appreciate its seamless eCommerce integration. We understand your feedback about the user-friendliness of our platform and will certainly take it into consideration for future improvements. Your satisfaction is our priority, and we aim to provide a smooth experience for all our users. If you need any assistance with campaign management or have any further suggestions, please don't hesitate to reach out to your account team. We're here to help and ensure you get the most out of your retargeting efforts. Thank you for choosing AdRoll! ### 14. Effortless Campaign Setup and Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Gulbahar T. | Media Buyer, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** I like how easy it is to connect everything, such as products, audiences, and tracking. Unlike other paid ads platforms like Google or Met,a where we need to set up and tweak a lot of things manually, Adroll takes care of most of it automatically, so it saves a lot of time when setting up campaigns **What do you dislike about AdRoll?** There are some limitations when it comes to cart abandonment campaigns. For example, the level of customization is pretty basic, and sometimes the sync between product data and abandoned carts isn’t super accurate **What problems is AdRoll solving and how is that benefiting you?** Right now we mainly use it for remarketing, and it’s been really helpful in bringing back visitors who didn’t convert the first time, giving them other offer options. ### 15. User-Friendly Interface, Robust Targeting, and Insightful Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Mona F. | Workflow Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** We appreciate its user-friendly interface, robust targeting options, and detailed analytics that help optimize campaign performance. **What do you dislike about AdRoll?** AdRoll is helpful for its user-friendly platform and ability to manage digital advertising campaigns across multiple channels from one place. However, some downsides include potentially high costs for smaller businesses. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps businesses reach their target audiences online more effectively. This benefits me by making it easier to attract new customers and grow my business. ### 16. Exceptional Support and Seamless Setup with AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** David F. | Senior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll?** I like the account rep we're working with a lot. Brandon is an excellent communicator who helps set goals, align strategies, and push forward our marketing campaigns. The setup of AdRoll was super easy. Pixel setup and campaign setup were easy and straightforward. **What do you dislike about AdRoll?** Keeping track of image/s variation could be a little easier within the software. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps with multi-touch marketing through retargeting, display, and prospecting, aiding in awareness and conversion goals. **Official Response from Julia Engberts:** > Hi David, We love hearing that your pixel setup was straightforward and that you're getting such exceptional support from Brandon. Your feedback about making image variation tracking easier within the dashboard is incredibly helpful. We want asset management to be as seamless as our campaign setup, so we will definitely share this note with our product team. Thank you for taking the time to leave valuable feedback! ### 17. Time-Saving AI Setup and Spot-On Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** The AI set up is very helpful and saves me a ton of time. The reporting features are also on point. Overall it makes my job easier. **What do you dislike about AdRoll?** I would like the option to dig into ad refinement, similar to Google Ads. But I rarely need that and I image most people don't need it at all. **What problems is AdRoll solving and how is that benefiting you?** It saves me time on ad set up. And it makes reporting easy. ### 18. Excellent platform with outstanding support **Rating:** 4.5/5.0 stars **Reviewed by:** Lydia T. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about AdRoll?** Full suite of ad tools in one place — from retargeting to CTV — with clear, easy-to-read reporting built right into the platform. It makes campaign management much more streamlined and transparent. What really stands out is the support: from initial scoping, through implementation , and into ongoing account management, the team is proactive, responsive, and genuinely invested in helping our account succeed. **What do you dislike about AdRoll?** Easier to use custom reporting will be good. Although the existing reporting does provide what we need. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us run effective retargeting and prospecting campaigns beyond the major ad platforms, while also giving us access to CTV in the same place. Adroll has allowed us to centralise campaign management, improve reach, and gain clearer visibility into performance through unified reporting. Combined with the proactive support team, it’s helped us drive both new customer acquisition and stronger returns from existing audiences. ### 19. Effortless Retargeting, Creative Control **Rating:** 5.0/5.0 stars **Reviewed by:** Mike T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I find AdRoll very easy to use, and I appreciate the creative control it gives us to design and make our ads. It's also very easy to set up the campaigns and channels. **What do you dislike about AdRoll?** We would like some additional ad sizes **What problems is AdRoll solving and how is that benefiting you?** AdRoll allows us to retarget website visitors with ads and offers creative control for designing ads. It's very easy to use and set up campaigns. ### 20. Efficient Remarketing with Clear Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Admin S. **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll?** I really like the cost per acquisition in AdRoll, especially with the clear dashboards that it provides. These dashboards allow me to see performance metrics over time with just a click, making it easy to understand how well our campaigns are doing. I can see the cost per acquisition details distinctly, and this visibility is incredibly useful for assessing the efficiency of our remarketing efforts. It’s straightforward to track the effectiveness of different remarketing campaigns and advertisements, which is crucial for optimizing our marketing strategies. Additionally, the initial setup of AdRoll was extremely easy, which made the transition to using this software smooth and hassle-free. **What do you dislike about AdRoll?** I feel that the video b-roll integration is lacking. I couldn't easily add video b-roll without creating specific things myself. I wish there was an AI-generated video draft process to streamline this. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves remarketing challenges, enabling me to see audience sizes clearly and track campaign performance effectively, enhancing my marketing strategies. ### 21. The Retargeting Autopilot **Rating:** 4.0/5.0 stars **Reviewed by:** Sasha T. | Junior Digital Marketing Manager, Manufacturing, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about AdRoll?** It accesses web and social media inventory via one dashboard so that you can track a user on a news site to one of your social feeds. Such ubiquity means that your brand is always at the top of the list without having to negotiate with fifty different publishers. **What do you dislike about AdRoll?** Attempting to create dynamic advertisements in the platform usually creates looking banners without the personality of the brand. You are nearly compelled to add your own assets that bring about friction in the campaign setup process. **What problems is AdRoll solving and how is that benefiting you?** Use this with the intent to recapture lost intent through deployment of display retargeting. It is great traffic insurance but should not be used as the initial channel of acquisition of cold traffic. ### 22. Streamlined Cross-Channel Campaigns, But Needs Better Management Tools **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** AdRoll makes it easy to run campaigns across multiple digital and social channels in one place. I like that there are built-in audience recipes that help streamline cross-channel targeting and retargeting, which makes setup faster and gives you options to expand reach without having to manage separate platforms. The interface does a good job of consolidating activity so you can see performance across channels in one spot. **What do you dislike about AdRoll?** There were long stretches where the login workflow was frustrating — for nearly a year the legacy login URL returned a 404 error instead of automatically routing to the new portal, which created unnecessary friction. I also wish there were better campaign management tools; not being able to delete or archive campaigns makes the interface feel cluttered over time and harder to navigate. In addition, the targeting parameters can feel broad compared to other platforms, and I often find I can be more granular elsewhere. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps streamline cross-channel remarketing by consolidating display and some social placements into one platform. Instead of setting up separate campaigns in multiple ad tools, I can run retargeting in a single environment and keep messaging consistent across touchpoints. It also provides pre-built audience “recipes,” which can be helpful for quickly spinning up prospecting or retargeting campaigns without having to manually build every segment. For organizations that don’t have a fully built-out programmatic stack, AdRoll can serve as an accessible way to expand reach beyond a single platform and maintain visibility across different parts of the funnel. ### 23. Powerful Remarketing Reach for Video and Display **Rating:** 4.0/5.0 stars **Reviewed by:** As M. | Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll?** Remarketing ability and reach for video and display **What do you dislike about AdRoll?** User interface could do with improvement. **What problems is AdRoll solving and how is that benefiting you?** Allows us to remarket to audiences, this has become an issue with Google. ### 24. Easy Way to Run Ads Across the Internet **Rating:** 5.0/5.0 stars **Reviewed by:** Dariu D. | 🎓 Vice President, Enrollment & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** It’s easy to run ads across the internet for my business. **What do you dislike about AdRoll?** I’m not exactly sure which sites my ads will appear on. **What problems is AdRoll solving and how is that benefiting you?** Retargeting and acquiring new business. ### 25. Intuitive and User-Friendly Platform with Connectivity Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** I enjoy the simplicity and user-friendliness of the AdRoll platform. I also find the initial setup to be very simple and intuitive. Additionally, AdRoll allows us to place ads in various places and track who is seeing our advertising. **What do you dislike about AdRoll?** They could improve on their connectivity with other applications. **What problems is AdRoll solving and how is that benefiting you?** AdRoll allows us to place ads in various places and track who is seeing our advertising. ### 26. Easy Audience Setup and Seamless Campaign-to-Audience Connections **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2026 **What do you like best about AdRoll?** I find their Audience targeting very easy to use and set up. Campaign set-up is straight forward and can take minutes to create if assets are ready. **What do you dislike about AdRoll?** The way that URLS are applied during campaign set up, audience creation or asset upload can be confusing. I wish there was more guidance around this or field format examples when filling out information. **What problems is AdRoll solving and how is that benefiting you?** I get higher quality clicks and placements that are relevant to the business and industry. I have more control over my audience and retargeting groups and feel more assured that criteria is being respected with ad serves and placements. **Official Response from Kayleigh Magistre:** > Hi there! Thank you very much for sharing such thoughtful feedback. We're thrilled to hear that you find our audience targeting easy to use and set up, and we appreciate your suggestion regarding providing more guidance around URL application and field format examples. Your insights are valuable to us as we strive to improve our user experience. It's so wonderful that AdRoll is helping you achieve higher quality clicks and placements. If you have any further suggestions or encounter any issues, please don't hesitate to reach out. We're here to assist and ensure your experience with AdRoll is seamless! ### 27. Streamlined Campaigns with Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Balasunderraj B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I like that AdRoll reduces my setup time and is easy to use. I appreciate the campaign performance report because it provides a clear and easy-to-understand snapshot of overall campaign health. The breakdown of key metrics like impressions, clicks, and CTR makes it simple to evaluate performance quickly. The initial setup was easy and well guided. **What do you dislike about AdRoll?** One area for improvement would be more detailed and real-time reporting. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll to run retargeting campaigns, and it reduces my setup time. It's easy to use, and the campaign performance report provides a clear, easy-to-understand snapshot of campaign health with key metrics breakdown. ### 28. All-in-One Multichannel Campaigns, but Delivery and Performance Can Lag **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about AdRoll?** All-in-one multichannel approach: Instead of juggling separate tools for display, social, native, video, or even CTV ads, AdRoll lets you run full-funnel campaigns **What do you dislike about AdRoll?** Poor or Inconsistent Delivery, and performance wise is lower as compare to other channels **What problems is AdRoll solving and how is that benefiting you?** Fragmented multichannel advertising & Time-consuming manual work for smaller teams Simpler operations and faster execution & Scalable growth without overcomplicating ### 29. Agile Site That Gets Us Up and Running Quickly **Rating:** 4.0/5.0 stars **Reviewed by:** David A. B. | Managing Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll?** Very agile site that we can start up quickly. **What do you dislike about AdRoll?** weekly versus monthly invoicing - would be better monthly. **What problems is AdRoll solving and how is that benefiting you?** Retargeting for our clients. ### 30. A smooth and supportive experience **Rating:** 5.0/5.0 stars **Reviewed by:** madde o. | Brand and campaign lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2025 **What do you like best about AdRoll?** Working with AdRoll, and especially Sean, has been a great experience. AdRoll are incredibly efficient, quick and responsive, and always explain things in a way that’s clear and easy to understand. We’ve thrown a lot of different ideas and campaigns their way, and the quality of the creative, optimisation and reporting has been consistently excellent. The whole process feels seamless, and we genuinely feel supported every step of the way. Highly recommend. **What do you dislike about AdRoll?** Everything has been great so far, no issues **What problems is AdRoll solving and how is that benefiting you?** Reaching new customers in placements we've never been able to advertise on **Official Response from Kayleigh Magistre:** > Hi Madde! Thank you for the wonderful feedback. It's great to hear that you are having such a positive experience with AdRoll and your account management team. Providing efficient and responsive service is our top priority, and we are delighted that you find our creative, optimization, and reporting to be beneficial. We are committed to supporting you every step of the way and are glad that you feel that support. If you ever have any questions or need assistance with new campaigns or ideas, please don't hesitate to reach out. Thank you for choosing AdRoll! ### 31. Effective Content Delivery with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Matias M. | Head of Product Design & Marketing, Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** The best thing about AdRoll is that it keeps delivering content to the selected audience without taking my time. The initial setup of AdRoll was quite easy. **What do you dislike about AdRoll?** It's quite buggy, limited and hard to use but luckily works. It's hard to move to somewhere else. **What problems is AdRoll solving and how is that benefiting you?** AdRoll keeps delivering content to the selected audience without taking my time. ### 32. Effective Brand Visibility Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Donna S. **Reviewed Date:** November 10, 2025 **What do you like best about AdRoll?** I like that AdRoll is consistent and repetitive, helping get our branding across. It's valuable in establishing our brand in the industry. AdRoll helps keep our logo and brand visible by consistently getting it out there in front of people. The initial setup seemed easy, and it was up and running very quickly. **What do you dislike about AdRoll?** Nothing I dislike, but additional learning and trainings would be appreciated. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for brand awareness. It helps us get more visibility and keeps our branding consistent, ensuring our logo and brand are seen by clients who might be interested. ### 33. Easily Manages Ads with Simple Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Simply T. **Reviewed Date:** December 14, 2025 **What do you like best about AdRoll?** I like how AdRoll makes dynamic ads very easy to create, and the inbuilt ad maker is a big help too. It's very easy to use and understand. A feature I find incredible is being able to request AdRoll to create artworks based on our specific needs. Plus, the initial setup was very easy. **What do you dislike about AdRoll?** I would like them to show reports based on a single ad and the report dashboard does not look very user friendly. Too many things shown on screen. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll to run ads on Google. It makes dynamic ads easy and the inbuilt ad maker is helpful. We can request AdRoll to create tailored artworks, which is an incredible feature. **Official Response from Kayleigh Magistre:** > Hi there! Thank you for taking the time to leave such a thoughtful review. We are thrilled to hear that you find our platform easy to use and that the inbuilt ad maker is helpful for creating dynamic ads. We appreciate your feedback regarding the report dashboard, and we will take this into consideration for future improvements. If you have any specific needs or further feedback, please feel free to reach out to our support team--we are always here to help. Thank you again for sharing your experience with AdRoll! ### 34. Effortless Campaign Management with an Intuitive Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Austin . | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** AdRoll’s user interface is one of the easiest to navigate in the ad management space. Setting up campaigns, tracking performance, and making quick optimizations all feel smooth and intuitive. It strikes a great balance between functionality and simplicity — everything is right where you expect it to be. **What do you dislike about AdRoll?** There’s not much to dislike, but a few areas could be smoother. Occasionally, some of the reporting features feel a bit limited — it would be great to have deeper insights or more customizable data views without exporting to external tools. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us streamline our digital advertising and retargeting efforts in one easy-to-use platform. Before, managing ads across different channels felt fragmented and time-consuming — AdRoll simplifies that by providing a centralized dashboard where we can create, track, and optimize campaigns all in one place. ### 35. A Great Platform for Retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** Retargeting is what we use it for, a good platform for it. **What do you dislike about AdRoll?** Sometimes it's difficult to find what I am looking for, and the login process of getting codes is a pain. **What problems is AdRoll solving and how is that benefiting you?** Retargeting, I am looking for a way to get website traffic back to my website. ### 36. Unmatched Remarketing and Impeccable Managed Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** Their remarketing software is second to none and their customer service on managed plans is impeccable. **What do you dislike about AdRoll?** The CTV program minimums are still too high for those who would like to test the waters. **What problems is AdRoll solving and how is that benefiting you?** Adroll solves the problem of remarketing to visitors who come to our website and do not return. ### 37. Efficient all in one system **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upload a list of contacts and it will target them specifically or I can create an ad to obtain new leads. I like that there is an ad credit include in the subscription fee so I don't have to worry about paying extra unless I go over the ad credit amount. **What do you dislike about AdRoll?** Setting up the campaigns can be confusing sometimes. **What problems is AdRoll solving and how is that benefiting you?** I am able to put my business name in front of more people, or I can use the retargeting to keep placing my business in front of the same people, increasing the chances of them using our services or signing up with my business. ### 38. Easy Setup and Broad Reach, But Inconsistent Lead Generation **Rating:** 3.5/5.0 stars **Reviewed by:** Matt L. | SVP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** Overall, AdRoll is fairly easy to set up and get started. Broad reach and targeting. **What do you dislike about AdRoll?** What I dislike is the results are spotty, not always generating leads. **What problems is AdRoll solving and how is that benefiting you?** Helps us retarget our customers after visiting our site and target particular customers that we want to find. ### 39. AdRoll’s Reach, Customizable Campaigns, and Prompt Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll?** I like AdRoll's reach. I also like being able to customize each campaign. Support has always been prompt. **What do you dislike about AdRoll?** I currently don't have too much use for their AI capabilities. **What problems is AdRoll solving and how is that benefiting you?** AdRollis helping by allowing me to target the audiences that I need to reach. ### 40. Flexible Campaigns with useful CRM Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Jon S. **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** I like the flexibility of building campaigns with AdRoll. Its easy-to-use ad library provides a centralized place to manage, track, and edit ads at scale. Additionally, the integration capabilities with CRMs, like HubSpot, help me leverage external data to influence ad delivery effectively. Overall, this integration enhances campaign management by allowing us to tap into CRM data for more targeted ad reach. **What do you dislike about AdRoll?** I am frustrated by the chang in pricing model for CRM integrations with AdRoll. This has been problematic as it pushes me into a tier that I feel is not warranted by my usage. **What problems is AdRoll solving and how is that benefiting you?** AdRoll provides a singular platform to manage display campaigns, reach prospects across the web, and integrate with CRMs like HubSpot, enhancing ad management and external data leverage. ### 41. Strong Managed Services Support was Essential for us to Get Adroll Off the Ground **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** The Managed Services support is very strong. **What do you dislike about AdRoll?** Without Managed Services support, I don't think my team would ever have gotten Adroll off the ground. **What problems is AdRoll solving and how is that benefiting you?** Helping us to discover how to incorporate retargeting ads into our nurture program. ### 42. Effective Targeting with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron A. | Chief Marketing Officer **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** I really like that AdRoll offers a managed service with an account manager who helps set things up, does reporting, and provides insights on how campaigns are performing. This assistance helps target more efficiently. **What do you dislike about AdRoll?** Their creative is not the greatest. It's not bad. It's just okay. **What problems is AdRoll solving and how is that benefiting you?** AdRoll has good targeting and retargeting capabilities and offers more flexibility with fewer restrictions. The managed service with an account manager helps with setup, reporting, and provides insights for efficient targeting. **Official Response from Julia Engberts:** > Hi Aaron, Thank you so much for taking the time to share your experience with AdRoll! We're thrilled to hear that our targeting capabilities and flexible platform are delivering value for your campaigns. I’ll be sure to pass along your kind words to our account management team — they take great pride in providing that hands-on setup, reporting, and strategic insight. We also really appreciate your candid feedback regarding our creative assets. "Just okay" isn't our benchmark, so we're constantly working on expanding and upgrading our design tools and library. I'll share this directly with our product and design teams. Thanks again for taking the time to leave valuable feedback! ### 43. Outstanding Customer Care Sets Adroll Apart **Rating:** 5.0/5.0 stars **Reviewed by:** Harry G. | Founder | Director, eCommerce Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about AdRoll?** Adroll Customer Care top all companies that provide support to our company. **What do you dislike about AdRoll?** No down side because the Customer care is so strong a diligent that you allways get your answwers **What problems is AdRoll solving and how is that benefiting you?** Adroll product is offering a breath of fresh air ecommerce marketing because the service offer a constant opportunity to learn the virtues of the product. This enhances the opportunity to maximize the platfomr **Official Response from Kayleigh Magistre:** > Hi Harry! Thank you very much for your glowing review. We are thrilled to hear that our customer care has made a positive impact on your experience with AdRoll. Providing excellent support is a top priority for us, and we are delighted that you have found our team to be diligent and helpful. If you ever have any questions or need assistance, please don't hesitate to reach out--we are here to help and support you every step of the way! Thank you again for taking the time to leave such valuable feedback. ### 44. Reputable and Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Mandy M. | Director of Sales & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** Reputable company and it is easy to use (e.g. drag and drop creative). I feel like I get good placement. **What do you dislike about AdRoll?** Cost is higher than other companies providing the same service. **What problems is AdRoll solving and how is that benefiting you?** Adding additional touches to customers who have not yet converted. ### 45. AdRoll Is the Best Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew S. | manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about AdRoll?** The best service! Ease of use and immediate effect when starting to work with it. **What do you dislike about AdRoll?** I love AdRoll; there’s nothing to dislike. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves the challenge of reaching the right audience at the right time across multiple channels. ### 46. Effortless Retargeting with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Bargain B. **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I like the simplicity in the application, it's straightforward and very simple to use. I also appreciate having a direct customer agent on the account, which allows me to speak to someone directly about our account, ensuring our ads run consistently, the application works properly, and we're generating revenue. **What do you dislike about AdRoll?** N/A **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves retargeting issues, ensuring ads run consistently and generate revenue. It provides simplicity in application and direct access to a customer agent for account management. ### 47. Easy Setup and Great 3rd-Party Audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** Easy to set up ads and tracking, great 3rd party audiences. Helpful retargeting access where Google is limiting us. **What do you dislike about AdRoll?** No issues with AdRoll yet, we the tool has been simple and results are clear **What problems is AdRoll solving and how is that benefiting you?** We are unable to retargeting due to industry in Google Ads, so the retargeting options and lack of high-spend minimums allows us to implement the necessary campaigns. We've since expanded because the tool is so easy to use. ### 48. AdRoll CTV Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jake G. | PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about AdRoll?** The dedicated support team is relatively on the ball and always there for assistance and resolutions. The platform is easy to navigate and execute campaigns, although the dedicated design feature is a massive bonus. **What do you dislike about AdRoll?** The downfall of the design features is that certain timelines and deadlines are not executed on time, or a little bit late. **What problems is AdRoll solving and how is that benefiting you?** It is allowing us to have a presence across an entire advertising ecosystem, allowing our brand and ads to extend beyond just social media and search, allowing our customers to have additional touchpoints across their purchase journeys. ### 49. Easy Setup and Powerful Contextual Targeting for Banner Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** The ease of setup and use, along with the contextual targeting, really stands out to me. I find it very helpful and useful to be able to select broad categories and/or specific on-page keywords for banner ads displaying. **What do you dislike about AdRoll?** Nothing major to flag, but it would be helpful if you added more categories for contextual targeting. **What problems is AdRoll solving and how is that benefiting you?** Escaping social media ads and focusing instead on evergreen ads/campaigns that require minimal setup and maintenance. ### 50. Easy Campaign Building and Audience Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** Easy to build out campaigns and segment audiences **What do you dislike about AdRoll?** Cannot segment frequency of impressions per user for each ad set, it is only campaign level **What problems is AdRoll solving and how is that benefiting you?** Staying in front of our prospects and clients. **Official Response from Julia Engberts:** > Hi there, We are thrilled to hear that AdRoll is making it easy for your team to build campaigns, segment audiences, and successfully stay in front of your prospects and clients. We also really appreciate your specific feedback regarding frequency capping. Wanting to control the frequency of impressions at the individual ad set level — rather than just the campaign level — is a fantastic callout for granular campaign optimization. I am passing this feature request directly to our product and engineering teams as they work on future platform updates. Thanks again for taking the time to write us a review! ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-06-27+18%3A22%3A44+-0500&secure%5Bsession_id%5D=29767c92-19f4-42c0-9bc7-078d2be6107b&secure%5Btoken%5D=ecdbe2de6c2f778193aa8e9dad810242c4a4434652db9e23c212e1befb5b83d3&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (863 reviews)