AdRoll Reviews & Product Details

We’ve had a really positive experience with AdRoll. The platform is easy to use, simple to manage, and has made running retargeting campaigns much more straightforward for us. The reporting is clear, and it’s been a great way to stay visible to customers after they’ve visited our website. What has really stood out, though, is the level of account management. Our account manager, Anna, has been incredibly helpful, responsive, and proactive throughout, always on hand with support and advice when needed. Overall, it’s been a great platform to work with, made even better by the strong support behind it. Review collected by and hosted on G2.com.

We run Magento and Adroll is mostly geared for Shopify, so we've had to do some custom coding i.e. added pixels to make it work. Review collected by and hosted on G2.com.

I love how AdRoll offers the ability to just have a platform that takes care of all my web ads. It's easy to upload images and videos, and setting up an audience is straightforward. I appreciate the ease of use and how straightforward the setup is, especially with the pixel incorporation being pretty easy with all major ecommerce platforms. It's saved me time, which equates to saved money. AdRoll makes a tedious, sometimes technical task super easy to do. The initial setup was super easy as well. Review collected by and hosted on G2.com.

Can easily become expensive if you are not careful with set budgets. Review collected by and hosted on G2.com.

What I like best about AdRoll is the ability to leverage them as a true turnkey solution. Their team handles campaign setup and much of the ongoing management, which significantly reduces the operational burden on our side. Instead of spending time building campaigns from scratch or troubleshooting setup issues, we can stay focused on strategy, performance analysis, and higher-impact optimizations. Review collected by and hosted on G2.com.

The only downside, and it’s relatively minor, is that with a turnkey model you don’t always have access to the same level of granular controls that you might find in a fully self-service DSP. There are occasional parameters or niche optimizations that aren’t available, but in practice these are few and far between and don’t materially limit performance. Review collected by and hosted on G2.com.

Easy to use, good targeting options as a new brand awareness channel. Review collected by and hosted on G2.com.

Reporting isn’t always as robust or flexible as more advanced platforms. It works best as part of a broader paid media mix rather than a standalone growth engine.

One limitation worth noting is AdRoll’s inventory. While it provides access to a broad network of display placements, the quality and scale don’t always match what you get directly through platforms like Google or Meta. This can lead to less control over where ads appear and, in some cases, weaker performance at scale.

It’s most effective for retargeting use cases, but if you’re looking for premium placements, advanced optimization, or large-scale prospecting, the inventory can feel somewhat constrained. Review collected by and hosted on G2.com.

I like AdRoll for its HTML ads and easy-to-use interface. We receive support from the AdRoll team in developing HTML assets, which is a big help. The user interface is very friendly, allowing anyone from our team to set up campaigns effortlessly. The initial setup of AdRoll was very easy, and it offers low CPM and frequent ads, which were key reasons for our switch from using a couple of DSPs. Review collected by and hosted on G2.com.

Currently AdRoll is not supporting multi-currency social media ads integration, which is a bit frustrating. Our AdRoll account is in USD, and our Meta ads account is in INR, so we're not able to link our accounts. Review collected by and hosted on G2.com.

I like that AdRoll deletes the least performing assets on its own, which is super convenient compared to other ad platforms where I have to manually review and switch off assets that aren't delivering. Also, the initial setup of AdRoll was quite easy compared to other tools in the market. Review collected by and hosted on G2.com.

I find its reach limited for spreading brand awareness compared to Google Display Ads. It would be better if AdRoll increased the number of partner sites and allowed users to target specific types of websites for more relevant ad placement. Review collected by and hosted on G2.com.

I like the ease of use and that you can create separate instances for any websites that you have under one account. I also like having a dedicated support person to help whenever anything isn't working correctly. It's been really easy for me to train our marketing team to use the tool. Having support means my team can reach out directly, instead of relying on me. Even though the setup was initially done incorrectly by someone else, I was able to restart the setup for our entire company account in just a few hours, which was pretty easy. Review collected by and hosted on G2.com.

Nothing. Review collected by and hosted on G2.com.

I appreciate the great user experience with AdRoll, which makes acquiring users much easier and allows access to a global audience. It's cost-effective, and setting up new campaigns is fast and easy, minimizing time spent on operations or tooling. The performance of AdRoll is clear and consistently ties back to revenue, not vanity metrics. It reduces manual work, allowing for faster iterations and quicker decisions, which enhances my workflow. Review collected by and hosted on G2.com.

Automated campaign can be better in audience targeting, especially with city-wise targeting. Review collected by and hosted on G2.com.

I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup was super easy, which was a plus for us. I also find the product feed feature valuable in our campaigns. Review collected by and hosted on G2.com.

having more integrations Review collected by and hosted on G2.com.

What I like best about AdRoll is how easy it makes retargeting across multiple channels from one place. The setup is straightforward, and the reporting is clear enough to quickly understand what’s driving conversions. It’s especially useful for staying top-of-mind with high-intent users without heavy manual effort. Review collected by and hosted on G2.com.

Some advanced features and customizations feel limited compared to more enterprise-focused platforms. Reporting is solid for high-level insights, but deeper breakdowns can sometimes feel restrictive. Also, costs can add up as spend scales, especially for smaller teams. Review collected by and hosted on G2.com.