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Adobe Firefly Reviews & Product Details

Pricing

Pricing provided by Adobe Firefly.

Firefly Standard

$9.99
1 Single User Per Month
Adobe Solutions
(1)

See how Adobe products can work together to solve real problems.

Adobe Firefly Media

Adobe Firefly Demo - Generate images
Use prompts to generate content
Adobe Firefly Demo - Edit in Express and Photoshop
Integrates seamlessly with Creative Cloud
Adobe Firefly Demo - Video Creation
Generate videos in platform
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Adobe Firefly Reviews (330)

Reviews

Adobe Firefly Reviews (330)

4.4
330 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Adobe Firefly for its intuitive interface and seamless integration with other Adobe products, which significantly enhances their creative workflows. The software allows for quick image generation and editing, making it a valuable tool for brainstorming and visualizing ideas. However, some users note that the results can be inconsistent, requiring additional refinement to achieve desired outcomes.

Pros & Cons

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"Enhances Creativity with Ethical Content"
What do you like best about Adobe Firefly?

I use Adobe Firefly for everything from editing images to creating concepts and actual consumer-facing content. It expedites my workflow and helps me convey vision. I like the fact that it's an ecosystem of content that is ethically trained and safe. I enjoy having more control over my creative process, from color and tonality to being able to apply reference images for structure and stylization. The initial setup was easy, and I've always been a user of Adobe products. I also integrate Adobe Firefly with Adobe Premiere and other tools for boards and production. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

I wish they could modify promoting to do pre vision as you prompt. Meta briefly did it and it helped tremendously as you try to find the right words to convey what you are trying to create and see the results live forming. Review collected by and hosted on G2.com.

Hannah S.
HS
Senior UXUI Designer
Enterprise (> 1000 emp.)
"Efficient Editing with Impressive Features"
What do you like best about Adobe Firefly?

I use Adobe Firefly mainly for cleaning up imagery using features like Gen Expand and Gen Fill for removal. It makes photo edits go a lot quicker than a manual touchup. I love the sky feature, even though I don't use it often, and I really appreciate the background removal tool. Background removal makes cutting things out super fast compared to the manual outline and removal process I used before. The sky tool is just fun to play with. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Generative fill where I am needing to add things in is always a bit spotty for me. I notice a lot of hallucinations in the results as well. Sticking with the prompt exactly, don't add things that were not specifically asked for. Also making it a little more believable, the harmonization can be a bit off sometimes. The setup took a while because our enterprise legal team has a lot of concerns with our usage of this, rightly so. It was about a year in the making, lots of conversations and beta programs. Review collected by and hosted on G2.com.

ASHISH S.
AS
Operations Team Member
Small-Business (50 or fewer emp.)
"Brilliant for Realistic AI Imagery, Needs Better Video Shadows"
What do you like best about Adobe Firefly?

I really like Adobe Firefly for AI image and video generations, especially how it addresses the lack of natural essence in ultrarealistic images of people that I experienced with ChatGpt. The texture and tone in the pictures are amazing. I was particularly impressed with Firefly Image 4 ultra, which blew my mind with its color composition and skin texture detail. I also appreciate the extraordinary camera motion and quality it provides in videos, which are much better than what I got from Veo 3 and Runway. Moreover, being familiar with similar tools, I found the initial setup to be very easy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

So while creating videos, it gives an option of adding lighting in the advanced settings. Although it is quite good for basic generations, but while I was creating a video for our product, it did not go well. The camera angle distorted and the lighting and shadow looked so vague. This is the only thing that did not work for me. Review collected by and hosted on G2.com.

Anthony W.
AW
Comic Colorist/Concept Artist
Entertainment
Small-Business (50 or fewer emp.)
"Versatile and User-Friendly, Slight Improvement in Speed Needed"
What do you like best about Adobe Firefly?

What I like most about Adobe Firefly is the ease of use and how quickly I'm able to get very dialed-in examples. I also appreciate the fact that they open up a lot of different models to choose from, allowing me to jump into different types of models and implement the same types of prompts for different results. The option to go to an ultra setting for very high resolution, detailed prompts is really useful, especially when a client needs to see more detail. The flexibility within the app is really good, and I find a lot of flexibility in working with sound, video, and stills. I'm very happy with it. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

I do think that if the ultra models could load faster, that would be great. I totally understand there's a lot of data being processed, but faster results in that space would be awesome. Initially, the older models were a bit rough around the edges, the quality wasn't very high, and I found myself spending extra time doing refinements on the original prompts. The consistency was lacking, especially in rendering humans, which felt unbalanced. So I had to put more effort into the pitches and pitch decks. Review collected by and hosted on G2.com.

G R.
GR
Enterprise (> 1000 emp.)
"Adobe Firefly: High-Quality Images Fast with Simple Prompts"
What do you like best about Adobe Firefly?

Adobe Firefly makes it very easy to generate high-quality images and creative content using simple text prompts. It integrates well with Adobe tools and helps speed up design work, making it useful for quick ideas, edits, and content creation without needing advanced design skills. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Sometimes the generated results are not very accurate and may need multiple attempts. It can also feel limited in customization compared to advanced design tools, and performance may vary depending on prompts and complexity. Review collected by and hosted on G2.com.

Costa M.
CM
Art Director
Small-Business (50 or fewer emp.)
"A Generative AI Marvel for Creative Ideation"
What do you like best about Adobe Firefly?

I love Adobe Firefly for its capabilities in ideation and mockup creation. It's an amazing generative AI model with great potential. I enjoy creating images and animating them into small video cuts. Logo and branding ideation is really cool too. The initial setup of Adobe Firefly was not a thing to worry about. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Trying to be so specific on the prompt sometimes gets overwhelming for the model. It gets stuck in one aspect of the prompt and neglects other details. Also, resolution matters and it would be great to have an abundance of it. Review collected by and hosted on G2.com.

Adil Mohammad Salim S.
AS
Sales Development Representative
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy Setup, Feature-Rich, and a Delightful Support Team"
What do you like best about Adobe Firefly?

Very easy to use, has lots of features compared to competitors and was a breeze to setup. Had a few questions initially and talking to support team was a delight. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Most of the things were all upto standards but one thing that i did not like was inconsistent prompt interpretation, often producing generic or inaccurate images Review collected by and hosted on G2.com.

Junior R.
JR
Fotógrafo, Instrutor e Designer Gráfico
Small-Business (50 or fewer emp.)
"Firefly Makes Image Generation Dynamic and Organized"
What do you like best about Adobe Firefly?

It’s very easy and intuitive to use, and the learning curve is quick and short. I use it daily to generate images for personal and advertising use. Adobe’s forum for questions and support works very well.

I love Boards feature, it makes image generation dynamic, and it helps with organization and the integration of several different AIs into the creative process and image generation.

Firefly is part of my daily workflow, and the cloud integration with Adobe apps makes it easy to implement into my workflow. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Within Boards, the option to export the image at it's original size is missing, and it needs more image aspect raio and size options. In the Generate Images feature, the prompt field allows a smaller character limit compared to the prompt field inside Boards. In Boards, prompts can be longer, and this should be standardized. Review collected by and hosted on G2.com.

Anusha S.
AS
Marketing Manager
Marketing and Advertising
Enterprise (> 1000 emp.)
"Creative Boost with Minor Hiccups"
What do you like best about Adobe Firefly?

I like using Adobe Firefly because it lets me be very creative. I appreciate how the styles are more on-brand and can have an edge if I want. It's easy to remove backgrounds, update colors, add texts, and use different templates. I even created a social post in exactly 3 minutes. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

The download part is a bit confusing. I needed to make a small edit, so I wanted to download in layers to make changes in Illustrator, but it only let me download PNG or PDF. Review collected by and hosted on G2.com.

Himanshu J.
HJ
Founder
Information Technology and Services
Small-Business (50 or fewer emp.)
"Seamless in Adobe’s Ecosystem, a Real Time-Saver"
What do you like best about Adobe Firefly?

The best part is how naturally it fits into Adobe’s ecosystem. I’ve been using it alongside Photoshop and the Generative Fill and Text to Image features actually save a decent amount of time. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

The outputs can feel a bit “safe” or generic sometimes. Compared to some other AI tools, it struggles with more creative or complex prompts. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Adobe Firefly.

Firefly Standard

$9.99
1 Single User Per Month

Firefly Pro

$19.99
1 Single User Per Month

Firefly Premium

$199.99
1 Single User Per Month
Adobe Firefly Comparisons
Adobe Firefly Features
Algorithms
Text-to-Image
Customization
Image Weights
Negative Prompts
Seed
Model Selection
Style Selection
Image Tiling
AI Text-to-Image
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Adobe Firefly