Adobe Experience Manager Reviews (690)

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Reviews

Adobe Experience Manager Reviews (690)

View 1 Video Reviews
4.2
690 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Adobe Experience Manager for its ease of use and flexibility in managing content across multiple channels. The platform's ability to streamline workflows and enhance collaboration among teams is highly valued, making it easier to deliver content efficiently. However, many note a common limitation: the steep learning curve for new users, which can hinder initial adoption.

Pros & Cons

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Paolo V.
PV
Paolo V.
Enterprise (> 1000 emp.)
"Cloud-Based Platform with Implementation Challenges"
3.5/5
What do you like best about Adobe Experience Manager?

I like that Adobe Experience Manager is hosted on cloud software, which means it's not exposed to the issues we faced while using on-premise solutions. It also works well out of the box with a lot of support available online, which I find really helpful. I appreciate the higher availability it offers compared to on-premise platforms. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

Implementation was hard, and we were lead astray with technical implementation that is costing us money to fix. We ended up using foundation instead of core components, and communication regarding the differences was not clear. The initial setup took over a year, and we made mistakes such as not using out of the box more, and using foundation components. Review collected by and hosted on G2.com.

Harsh V.
HV
Harsh V.
Full Stack Developer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Powerful Centralized CMS, but a Steep Learning Curve and High Costs"
3.5/5
What do you like best about Adobe Experience Manager?

What I like most about Adobe Experience Manager is how effectively it centralizes content management across websites and other digital channels. Its reusable content components, along with robust workflow features, make it much easier for teams to manage and roll out updates consistently, especially on large-scale enterprise projects where keeping everything aligned matters. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

One downside of Adobe Experience Manager is its steep learning curve, particularly for new users and smaller teams. Customization and deployments can also become complicated to manage, and the licensing costs are quite high compared with lighter CMS platforms. Review collected by and hosted on G2.com.

Kamal G.
KG
Kamal G.
Account Specialist
Mid-Market (51-1000 emp.)
"Easy Multi-Channel Content Management with Smooth Adobe Integrations"
5/5
What do you like best about Adobe Experience Manager?

I like how easy it is to manage content across different channels from one place. The interface is quite user-friendly, so creating and updating content doesn’t feel overly complicated. The asset management features are also really helpful for keeping everything organized and making assets easy to find and reuse. On top of that, the integration with other Adobe tools helps the overall workflow feel smoother and more connected. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

It can feel complex and a little overwhelming at times, especially for new users. Some tasks require more steps than I’d expect, so there’s definitely a learning curve. It can also be slow on occasion, and customization or initial setup often takes technical expertise, which isn’t always convenient. Review collected by and hosted on G2.com.

JA
Julian A.
Enterprise (> 1000 emp.)
"Robust Multisite Management, But Clunky Authoring UI"
3.5/5
What do you like best about Adobe Experience Manager?

I like Adobe Experience Manager's ability to function as a headless CMS and integrate with custom components. This allows our engineers to build more complex components using frameworks we're comfortable with, while still giving authors a WYSIWYG-like authoring experience. I also appreciate the easy integration with Adobe Target, which simplifies setting up A/B tests that align with our brand guidelines by enabling easy export of AEM components and experience fragments to Target. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

The authoring UI can feel a little clunky, and it can take a lot of clicks to accomplish what seem like common, simple authoring tasks. Review collected by and hosted on G2.com.

JM
Jayesh M.
Enterprise (> 1000 emp.)
"Streamlined Website Management, Robust Cloud Integration"
5/5
What do you like best about Adobe Experience Manager?

I like how Adobe Experience Manager allows us to create templates and components that the authoring team can easily manage to create and manage pages. I appreciate the cloud instance, especially the way CI/CD is integrated, as it takes a lot of infrastructure headache out of the queue. We can work on development, staging, and QA instances, attach code repositories, and easily handle production builds while performing end-to-end testing to ensure that the code is safe and secure. The initial setup was pretty smooth, particularly with the cloud setup. I rate it a 10 and definitely love it. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

Deployment timeline, it almost takes 45 mins to deploy Review collected by and hosted on G2.com.

Bree M.
BM
Bree M.
Director Of Marketing And Community Relations
Mid-Market (51-1000 emp.)
"Powerful Enterprise CMS with a Steep Learning Curve"
5/5
What do you like best about Adobe Experience Manager?

Adobe Experience Manager is a robust and highly scalable content management system that excels in enterprise environments. Its ability to manage large volumes of content across multiple sites, brands, and channels is a major strength. The integration with other Adobe products, such as Analytics and Target, allows for a more data driven and personalized digital experience. Once implemented correctly, it provides strong governance, security, and consistency across digital properties, which is especially valuable for organizations with complex needs. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

The biggest drawback is its complexity. AEM has a steep learning curve and often requires significant technical expertise to use effectively. Simple content updates or structural changes can feel overly complicated without developer support. Implementation and maintenance can also be costly, and troubleshooting issues is not always intuitive, which can slow down day to day workflows for non technical users. Review collected by and hosted on G2.com.

BK
betsy k.
Enterprise (> 1000 emp.)
"Centralized Asset Management with Configuration Challenges"
3.5/5
What do you like best about Adobe Experience Manager?

I like how Adobe Experience Manager allows for central storage of creative assets, which helps in meta tagging and searching. It significantly reduces the number of assets we need to purchase or create. I appreciate its capability to share content with partners. The ability to access Adobe Experience Manager from any location is key for our users across five corporate offices, enabling the team to collaborate on content and reuse content from different locations efficiently. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

It's very tech-heavy in configuration. It would be nice if the UI was a little more business-friendly for configuration. Reporting and troubleshooting issues are also very difficult for business users. Review collected by and hosted on G2.com.

GH
Gary H.
VP, Adobe Experience Cloud
Enterprise (> 1000 emp.)
"Best-in-Class Multi-Site and Multi-Domain Management"
5/5
What do you like best about Adobe Experience Manager?

The multi-site management feature is the best in the industry. There's also many ootb connectors and components that can be used to accelerate development. The support community and documentation has also grown and expanded in the past few years. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

The ease of use can be hard at first. Once you use the product and get used to it content authoring and development is much easier and you realize how intuitive the UI actually is. Review collected by and hosted on G2.com.

MA
Mike A.
Enterprise (> 1000 emp.)
"Expedited Content Updates, But Needs UI Improvements"
4/5
What do you like best about Adobe Experience Manager?

I leverage Adobe Experience Manager for our company websites, and it really speeds up our marketing efforts. Content updates that used to take a lot of time and coordination with our dev team are now handled in minutes by our marketing team, allowing the dev team to focus on more complex tasks. I find it to be very organized, and its experience fragments have been huge for personalization, especially when used with Adobe Target. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

We're still on the old version of page builder, which is a bit clunky. I've been told the new version is better but we haven't been able to coordinate the update with our developers just yet. Review collected by and hosted on G2.com.

NR
Nadera R.
Enterprise (> 1000 emp.)
"Intuitive Tool for Non-Technical Users with Seamless Integration"
4/5
What do you like best about Adobe Experience Manager?

I enjoy the intuitive nature of Adobe Experience Manager. As a non-technical user, I'm able to easily set up content fragments and deliver in-app notifications to users. When I'm unsure of how to complete an action, the options are fairly intuitive. I also like the ease of integration with other Adobe suite products—we integrated our AEM platform with CDP and AJO to deliver targeted, personalized and segmented audience journeys seamlessly. This allows my team to capitalize on the journey orchestration capabilities in AJO and the audience segmentation and targeting from CDP. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

currently no issues with aem Review collected by and hosted on G2.com.