(17)
4.5 out of 5
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Adobe Campaign 
UH
Verified User in Health, Wellness and Fitness
Mid-Market(51-1000 emp.)
What do you like best about Adobe Campaign?
I like that Adobe Campaign is personalized and allows you to market across multiple channels. It's an integrated way to gather information and data across various platforms. Review collected by and hosted on G2.com.
What do you dislike about Adobe Campaign?
It can be difficult to teach others how to use this product. It doesn't have a very easy interface which can make navigating more difficult. Review collected by and hosted on G2.com.
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351 out of 352 Total Reviews for Adobe Campaign
4.1 out of 5
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Overall Review Sentiment for Adobe Campaign
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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MM
mallorie m.
Enterprise(> 1000 emp.)
DK
Dinesh K.
Enterprise(> 1000 emp.)
AA
Alexandre A.
Mid-Market(51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Adobe Campaign?
Easy to use and setup new marketing campaigns Review collected by and hosted on G2.com.
What do you dislike about Adobe Campaign?
Investment, because the platform requires more investment than other similar tools in the market Review collected by and hosted on G2.com.
AF
Verified User in Financial Services
Enterprise(> 1000 emp.)
What do you like best about Adobe Campaign?
Ability to ingest data, store profiles and send batch campaigns Review collected by and hosted on G2.com.
What do you dislike about Adobe Campaign?
Current interface is buggy and requires a VPN for Mac users for our current instance Review collected by and hosted on G2.com.
UE
Verified User in Education Management
Mid-Market(51-1000 emp.)
What do you like best about Adobe Campaign?
It is great source for marketing. It is also great when combines with other adobe softwares. The built-in-reporting and targeting features has helped us to spread knowledge of our private school that would otherwise go unnoticed. we are also a nonprofit and being able to reach a wide variety of people without having to email each and every person has helped not only our administrator, but our ability to remain open and help our students with financial aid and donations. Review collected by and hosted on G2.com.
What do you dislike about Adobe Campaign?
It can be difficult for someone who doesn't have computer experience to use it. Being a small school, we are not able to afford a full time IT employee, this means we are very limited on who is able to help with this software since it is not New user friendly. Review collected by and hosted on G2.com.
QV
Quynh V.
Senior Marketing Specialist
Small-Business(50 or fewer emp.)
Products used within Adobe Experience Cloud: Adobe Campaign, Adobe Analytics, Adobe Audience Manager, Adobe Experience Platform
What do you like best about Adobe Experience Cloud?
The fact that it was an easy and best solution to manage the customer journey and improving outcomes for our clients. We really saw the connection between sales and marketing and felt it was more streamlined. Review collected by and hosted on G2.com.
What do you dislike about Adobe Experience Cloud?
It can sometimes be a bit buggy but I felt it was all to do with the tech end of things that can be fixed. The UX could also be enhanced too because I find sometimes the buttons are positioned in odd places. Review collected by and hosted on G2.com.
SP
Shubham P.
Software Engineer
Computer Software
Enterprise(> 1000 emp.)
What do you like best about Adobe Campaign?
Personally I have been using and working on Adobe Campaign from last 5 years and it's the best tool in the market it terms of its ability to send emails , SMS , Push Notification and What's App Integration.
Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience.
Also with the upcoming new UI/UX it's even more easy for marketers to use and customise the campaign. Review collected by and hosted on G2.com.
What do you dislike about Adobe Campaign?
Nothing as such. It has all the capabilities available which any big organisation would need to reach out to it's customers with personalization and that too at scale. Review collected by and hosted on G2.com.
SP
Samyak P.
Mid-Market(51-1000 emp.)
Products used within Adobe Experience Cloud: Adobe Campaign, Adobe Target, Adobe Experience Platform
What do you like best about Adobe Experience Cloud?
Some advantages of the Adobe Experience Cloud:
1. Comprehensive Suite
2. Seamless Integration
3. Robust Analytics
4. Personalization and Targeting
5. Content Management and Delivery
6. Advertising Optimization
7. Scalability and Flexibility Review collected by and hosted on G2.com.
What do you dislike about Adobe Experience Cloud?
Here are some potential drawbacks of the Adobe Experience Cloud:
1. Complexity and Learning Curve
2. Complexity and Learning Curve
3. Implementation and Integration Efforts
4. Customization Limitations
5. Dependency on Adobe Ecosystem
6. Support for Non-Marketing Use Cases
7. Continuous Upgrades and Updates Review collected by and hosted on G2.com.
AJ
Adam J.
Mid-Market(51-1000 emp.)
What do you like best about Adobe Campaign?
We love that we can not only have multiple automated campaigns running at once, but that we can edit them in real time rather than having to stop a campaign and reset. Adobe Campaign allows for the process to continue moving. Review collected by and hosted on G2.com.
What do you dislike about Adobe Campaign?
Creating one-time campaigns through a third party data lake can be very time consuming in the sense of audience building. I'm sure one day it'll be more seamless. It's certainly not hindering us from sending campaigns, but it can slow our process. Review collected by and hosted on G2.com.
LA
Luis A.
Senior Localization Publisher
Enterprise(> 1000 emp.)
What do you like best about Adobe Campaign?
In my experience this is one of the greatest marketing tools for deploying Digital Marketing Campaigns and email in bulk with specific Marketing purposes, also the analytics dashboard is very extensive and customizable. Review collected by and hosted on G2.com.
What do you dislike about Adobe Campaign?
Sometimes when navigating trough tabs feels difficult and pricing model is quite expensive. Review collected by and hosted on G2.com.
Adobe Campaign Categories on G2
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