Adobe has so many uses especially for Advertising, Analytics, and Marketing Solutions. Review collected by and hosted on G2.com.
The cost, I've found other platforms that aren't as expensive and do basically the same thing. Review collected by and hosted on G2.com.
Video Reviews
It gives you the ability to create custom dashboards
1,067 out of 1,068 Total Reviews for Adobe Analytics
Overall Review Sentiment for Adobe Analytics
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Adobe Analytics is a great way to standardize measurements over multiple websites. A repeatable process with the ability to standardize makes life easier when it comes to measuring success and failures. I also appreciate the different visualizations available out of the box with little to no extra effort needed. Tag Management is also great for creating rules. Gives me multiple options to capture a data point I need and flexibility if our implementation requires me to take another route.
I also love the ability to drag and drop variables to create visualizations, makes the no code ability to democratize our analytics easy and simple.
Also having data feeds for us to port the data over to other systems is incredibly helpful and simple for our engineers. Review collected by and hosted on G2.com.
Editing reporting suites SUCKS. Sorry but the page (I think it's called Admin Tools) takes and insanely long time to load and in some cases fails to load. This proves difficult for someone trying to iterate quickly or needed to test something. As someone trying to deliver robust measurements for my org, I need to be able to change these on the fly. Debugger is buggy often times and can be difficult to read. The ability to customize what properties, evars and other variables show on the debugger would be incredibly helpful. Sometimes there is just so much information that it can be difficult to quickly identify what I was looking for. Additionally, the ability to change between reporting suites (prod, stage, dev) without having to manually copy and paste a line of code from the tag property would be quite helpful. Review collected by and hosted on G2.com.
Adobe Analytics provides a window into our users' behaviors as well as trends that we may not be able to discover on our own. We track usage/adoption as well as use Adobe Analytics to help illuminate pain points that our users are having. We'd be making judgement calls based on hunches if we didn't have this tool. Now we get to make the best data-driven decisions for our business area. Review collected by and hosted on G2.com.
The overall installation isn't as quick as other solution tools. It takes a lot of prep work and IT intervention to begin to collect the data Review collected by and hosted on G2.com.
If you are looking for powerful enterprise-level analytics tool with deep data insights you can go with adobe analytics it can offer much you ever think Adobe Experience Cloud, advanced segmentation, predictive analytics, and AI-driven insights and they have resource for steep learning curve. Review collected by and hosted on G2.com.
The only thing i don't like its not free or budget-friendly for small size companies. Review collected by and hosted on G2.com.
My favourite part about analytics is the ability to create custom components, such as segments or metrics. This gives you the ability to drive down into your data and get customized insights to fit your needs. There are often limitations to what or how you can track data directly on your website, or there may be limitations on how many components you can have in your report suite, so being able to use segments and metrics to create new component gives you an added flexibility. Review collected by and hosted on G2.com.
My least favourite thing is the load time. When you have a lot of data or you're trying to pull a long time period, it can be very slow to load data. Review collected by and hosted on G2.com.
The Interface and relative ease of use in navigation and relative customizeability Review collected by and hosted on G2.com.
Would like to have more control of Alert and how Alert settings are set up. Would also like to have Annotations more customizable as far as how they are shared and a higher level insight into what the annotations are based on rather than clicking into each one for discovery. Review collected by and hosted on G2.com.
I like that after almost 20 years of using this product since the Omniture days, it has become a useful solution that answers my most pressing marketing questions. Versatile solution. Review collected by and hosted on G2.com.
If you don't think of the questions beforehand you could be making an error in implementation. Review collected by and hosted on G2.com.
The Adobe Experience Cloud is something I like the most because it just brings everything together. By integrating marketing, analytics, and content management tools seamlessly, this makes it very effective and user-friendly. I love that it goes deep into customer habits so that I can create my own customized marketing campaigns. This is a game-changer in terms of real-time data analytics and automation functions which help me to make better decisions about my marketing efforts. Review collected by and hosted on G2.com.
These are the things I hate about Adobe Experience Cloud; it is too expensive and complicated. The numerous options can be confusing, particularly towards people who are not very conversant with technology. The learning curve is steep, and you will find that a lot of time and effort go into getting to grips with all the tools available here. Further, there is the issue of cost which might become a challenge especially for smaller businesses or start-ups operating on limited budgets. Investing in setup, training and other ongoing support work could quickly accumulate to tons of cash. On top of this, it would be nice if there existed more pocket-friendly pricing plans or scaled-down versions of these products meant for small ventures. Review collected by and hosted on G2.com.
Clean tables, crisp visualizations. Lovely drag and drop functionality to quickly be able to deep dive and gather insights. Review collected by and hosted on G2.com.
Implementation needs to be done right otherwise you'll suffer with downstream analysis focusing on fixing bugs rather than gathering business insights. Review collected by and hosted on G2.com.
Very easy to work with. It’s intuitive. I like the drag and drop feature. No other analytics tool does that. Easy to present and share data. Review collected by and hosted on G2.com.
Understand how adobe can close the gap between custome data lost due to privacy policies developed across the globe Review collected by and hosted on G2.com.
